1. Over The Top Video Shanghai, 2010 Manage or monetize IPTV Competence Centre Telefonica 0 0 Telefnica Servicios Audiovisuales S.A. / TelefnicaEspaa S.A. Ttulo de la ponencia / Otros datos de inters / 26-01-2010IPTV Competence Centre Telefonica

2. InternetInternetInternetInternet ForecastsForecastsForecastsForecasts 33% 40% 57% 91%Internet Video Video IPTV Competence Centre Telefonica 1 2009 2010 2014 Consumer Traffic 3. Video:Video:Video:Video: mainmainmainmain driver Internetdriver Internetdriver Internetdriver Internet growthgrowthgrowthgrowth IPTV Competence Centre Telefonica 2 4. New HomeNew HomeNew HomeNew Home environmentenvironmentenvironmentenvironment forforforfor videovideovideovideo consumptionconsumptionconsumptionconsumption BB STB Game consoleBlu-ray/BB STB hybridTraditional Set Top Boxes: BB STB Open TV set Internet-enabled Es: Sony Bravia, Philips Net TVTV set DTT Embedded OTT TV BOXES IPTV Competence Centre Telefonica 3 BB STB Apple TV Game console Es: xBos 360, PS3 Blu-ray/ DVD Broadcast: Satellite, Cable BroadBand Network Internet IP (Unmanaged) BB STB hybrid (DTT, Sat, Cable, IP) Es: Tivo, CuboVision Traditional Set Top Boxes: Cable, Sat, DTT , hybrid,IPTV BB STB Open Es: Roku TELCO IPTV IP (Managed) The traditional Pay Tv Set Top Box is only one of the many ways consumers can access rich video content on the sofa screen . A whole new set of devices are aimed at allowing Online Video consumption on TVs through the Broadband connection Over The Top TV Boxes Internet Enabled Tv Sets Source: Telco 2.0 5. Internet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolutionInternet access average speeds evolution First IPTV DSL Deployments 2002 IPTV Competence Centre Telefonica 4 256Kbps HSI average speed In the past an IPTV offer implied a limited coverage and specific deployments Actual average HSI and CPE evolution allow a different and complementary approach