OUR APPROACH 11 — 30 COMPANIES 57 — 66...developers, hoteliers and restaurateurs. Our mission? To transform spaces into places and, with the help of the design, turn them into

OUR APPROACH 11 — 30

THE SHOWROOM 31 — 42

SERVICES 43 — 56

COMPANIES 57 — 66

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A HUBFOR TURNKEY DESIGN PROJECTS

With LAGO CONTRACT LAB MAD051 MATERIALS

architects, developers, contractors and

estate agents will have the chance to meet

and greet, making use of this space to put

together designs for the hospitality, office

& workspace, bar & restaurant, and real

estate sectors.

LAGO’s hallmark modular design offering

infinite solutions, combined with a targeted

selection of MAD051 materials, are what

ensure Contract Lab is able to create tailor-

made projects that add real value.

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We listened to the needs of the large-scale turnkey

project world, with a particular focus on real estate,

hospitality, and office and work spaces – this is how

LAGO CONTRACT LAB MAD051 MATERIALS was born. The aim is

to create spaces that respond to increasingly complex

needs by offering designers and developers a scalable

and fully customisable finished product. The ultimate

goal is to maximise performance and business.

With our design approach, we can provide a vast array of

internationally certified, patented products, designed

to be sustainable and adaptable to different needs and

tastes. We meet the design standards of luxury, high-end

spaces and facilities.

We have extensive sector experience, and our customers

and professional collaborators can choose from uniquely

designed furniture, all made in Italy. We offer an vast

range of finishes and interior design products from

within the LAGO CONTRACT LAB MAD051 MATERIALS network.

OUR APPROACH

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Evaluate

Plan

LAGOCONTRACT LAB MAD051MATERIALS

Communicate

Listen

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BENEFITS

TurnkeyThe end result is a finished, turnkey

project for your business.

DesignWe provide you with a comprehensive

design service, or a collaboration with an

architect, to put together a functional,

tailored interior-design project to

improve your business.

CommunicationWe help you to promote your project and

premises, boosting your online and offline

visibility via our communication channels.

We also work with the media and the press

to promote initiatives dedicated to your

project.

ProductWhat do we offer to ensure you can create top-

end design spaces with real aesthetic value?

We offer you products that are modular and

strictly made in Italy, as well as carefully

chosen finishes and interior-design pieces,

all with the same attention to detail and

high-quality workmanship.

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Museums, public spaces and business facilities

Luxury hotels and B&Bs

Bars and restaurants

Real estate

Offices and work spaces

+200locations around the world

LAGO DESIGN NETWORKNew connections that generate business

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EACH PROJECT HAS A STORY WE CAN TELL TO 20 MILLION PEOPLE.

OUR APPROACH

Social media

1.5Mfollowers

(2018)

Newsletter220K+

subscribers(2018)

LAGO.IT3M+visits(2018)

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HORECA

Choosing the right furniture and materials

can transform a business into a unique

space that stands out from the competition.

We offer exclusive made-in-Italy design

and put our experience in the world of

HoReCa interior design at the service of

developers, hoteliers and restaurateurs.

Our mission? To transform spaces into

places and, with the help of the design,

turn them into experiences.

From bedrooms and suites, to communal

spaces like cafés, restaurants and

receptions, LAGO CONTRACT LAB MAD051

MATERIALS is the only contact you need

for your HoReCa interior design. We offer

tailor-made, turnkey solutions to suit all

requirements.

← The San Servolo Project, VeniceCafé

OUR APPROACH

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↑ The Canonica di Santa Caterina Project, AsoloBoutique B&B

← The Cocoon Project, the Maldives5 star resortSATA Award: Leading Designer Hotel/ResortWinner 2017 - 2018 - 2019

OUR APPROACH

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LAGO CONTRACT LAB MAD051 MATERIALS provides

developers and estate agents with a unique

opportunity to increase the perceived

value of properties seeking investment by

supplying an interior-design project that

increases the value on paper. How? High-end

design products and materials that adapt to

different requirements and square footage,

and come in on budget.

LAGO CONTRACT LAB MAD051 MATERIALS offers

turnkey solutions and customised interior-

design projects for different sized spaces.

From studio apartments to those with two or

three bedrooms, right up to a penthouse,

Lago Contract Lab can also furnish showroom

apartments and sales offices for added

sales force effectiveness.

→ The Casa Farà - Nexity Project, MilanReal estate

REAL ESTATE

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↑ The Chalet Natura Project, AsiagoReal estate

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↑ The Tower Project, BergamoReal estate

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OFFICES AND WORK SPACES

Attractive, functional and comfortable

workspaces improve productivity, have a

positive impact on social interaction, and

make it easier to build customer relations.

From individual workstations to meeting

rooms, communal areas and reception spaces,

LAGO CONTRACT LAB MAD051 MATERIALS can

style an interior-design project for your

business, modelled on your company’s size,

USPs and values.

← The DBA Group Project, TrevisoOffices/Headquarters

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↑ The Blackfin Project, BellunoOffices/Headquarters

→ The Intesa Sanpaolo Project, TurinOffices/Headquarters

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THE BEATING HEART OF ITALIAN DESIGN AND MILAN’S FUORISALONE OFF-PROGRAMME EVENTS CALENDAR CAN BE FOUND AT NO. 30, VIA BRERA.

In the middle of the Brera district, some

300 square meters dedicated to design tell

the story of a new, evolutionary approach

to the concept of designing spaces: from

hotels and B&Bs, to offices and residences.

LAGO CONTRACT LAB MAD051 MATERIALS is

made up of: 4 bedrooms including a 5-star

superior suite, a junior suite, a reception

area, a breakfast room/bar, a meeting/

conference room and a dedicated design area

equipped with a materials library (known

as the “materioteca ”) that is constantly

updated.

OUR SHOWROOM

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RECEPTION | Welcome Lounge

THE DESIGN EXPERIENCE STARTS AS YOU WALK THROUGH THE DOOR, WITH FLOATING FURNITURE AND NEUTRAL MATERIALS THAT SOFTEN YOUR WAITING TIME.

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BEDROOMS AND SUITES | Hospitality - Real Estate

A HOME AWAY FROM HOME, JUST WAITING TO BE EXPLORED.

OUR SHOWROOM

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BREAKFAST ROOM | Bars - Restaurants

FLOATING TABLES AND COLOURED SEATS GIVE THIS SOCIAL SPACE ITS SHAPE, LETTING NEW RELATIONSHIPS FORM FREELY.

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MEETING ROOM | Offices - Materials library

A SPACE THAT STIMULATES SHARED CREATIVITY, NEW IDEAS AND PRODUCTIVITY.

OUR SHOWROOM

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ARCHITECTS

We have come up with a comprehensive service package,

designed for architects and sector professionals to

assist them throughout the process, from the design to

the sale.

• One point of contact for supplying and designing

furniture and interiors.

• Access to the LAGO CONTRACT LAB MAD051

MATERIALS showroom to put together your

design, including access to the extensive and

constantly updated materials library and 3D

bookcase.

• Use of the showroom as a space for organising

meetings and appointments with end customers.

• Support when presenting your plans to the end

customer.

• Visibility and interaction through the Contract Lab

and LAGO communication channels, from the web to the

press, including a communications plan created ad

hoc to get the most from your project.

To book your appointment, contact us:contract-lab.it | [email protected]

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SUPPORT PRESENTING YOUR PROJECT

EXCLUSIVE ACCESS TO THE SHOWROOM

FULL ACCESS TO THE MATERIALS LIBRARY

DEDICATED COMMUNICATIONS PLAN

ONE POINT OF CONTACT TO SUPPORT YOU EVERY STEP

OF THE WAY

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A SPACE FOR ORGANISING MEETINGS AND APPOINTMENTS.

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DEVELOPERS

A carefully planned interior-design project can

significantly increase the perceived value of a space,

whether you are looking at accommodation and restaurant

facilities (linked to the “traveller experience”), or

selling a property and wanting to make the buyer feel

immediately at home.

• Turnkey solutions with just one point of contact for

the design and supply of furniture and interiors,

full circle.

• Option to use the LAGO CONTRACT LAB MAD051 MATERIALS

and LAGO locations for dedicated events or to launch

your business.

• Visibility and interaction on the web and in print to

support your business, specifically for the launch.


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EXCLUSIVE EVENTS TO LAUNCH YOUR BUSINESS

DEDICATED COMMUNICATIONS PLAN

TURNKEY END PRODUCT


OF THE WAY

SERVICES

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LAGO FURNITURE AND MAD051 INTERIOR FINISHES CREATE UNIQUE SPACES, ADAPTING TO DIFFERENT SECTORS THANKS TO VERSATILE, MODULAR UNITS.

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CONTRACTORSREAL ESTATE

Present your property in the best way possible to make

it more attractive on the market. LAGO CONTRACT LAB

MAD051 MATERIALS provides developers with an opportunity

to increase a property’s value on paper by boosting

its perceived value. How? High-end design products that

adapt to different requirements and square footage, and

come in on budget.

• Turnkey solutions with just one point of contact for

the design and supply of furniture and interiors.

• Customised design projects to meet all requirements,

adaptable to different living solutions.

• Visibility and interaction to support your sales effort,

specifically for the launch, on the web, in the press and

at events.

• Option to use the structure as a sales office, to

meet and greet, and present materials and solutions

to end buyers.

• Option to set up a dedicated sales office complete

with a materials library, near the site, to manage the

paperwork and other matters.


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SALES OFFICE NEAR TO YOUR SITE

EXCLUSIVE EVENTS TO SUPPORT

YOUR SALES EFFORT


OF THE WAY

FULL ACCESS TO THE MATERIALS LIBRARY

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BOOST INTEREST AND YOUR SALES FORCE EFFECTIVENESS WITH EXCLUSIVE EVENTS IN THE CONTRACT LAB AND LAGO LOCATIONS AROUND MILAN.

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Innovative Italian design brand LAGO has a broad vision

of design, as a discipline that produces meaning as

well as products, capable of innovating along the entire

production chain and proposing new visions and new models

of living. LAGO designs alphabets rather than products,

and invites consumers, architects and developers to write

with these alphabets, creating a shared design that is

enriched with input from the user.

→ Where Lago furniture is made

This atypical ‘factory’ covering some 15,000 square

meters is in fact a large house, built according to the

principles of bioarchitecture.

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← Sustainable design

Built using noble materials designed to last, LAGO

FABBRICA represents our respect for the environment and

our ongoing commitment to protect it.

This is our starting point, our launchpad from

which we continue our journey, embracing values and

responsibilities aimed at safeguarding our planet,

through culture and the choices we make every day.

↓ Quality and craftsmanship

Each and every piece of furniture that leaves LAGO FABBRICA

is made with great attention to the quality and durability

of the materials, combining reliable industrial processes

and dedicated craftsmanship. The skilled fingertips of

the people working on our products take care of even

the most hidden little detail, thanks to the wealth of

experience they have built up over many years.

COMPANIES

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As an innovative entity operating in the furniture,

interior design and turnkey project sector, MAD051

selects and distributes materials and products for

interior-design projects, guaranteeing reliability and

quality in direct contact with the production companies.

Thanks to an in-depth knowledge of the materials and

the production and design processes, MAD051 is able to

understand and create spaces that reflect the lifestyle

of those who live in them.

→ Interior-design projects packed with technical skill and passion

A hub of materials and interior design with over 20,000 product references.

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↑ Surfaces and products to dress the space

These surfaces dress the interiors like a suit or second

skin, to create a visual end result that has something

to say. At MAD051, the interior-design project all starts

from a mood board: a mixture of materials, textures and

colours that give the space its feel.

← Made-in-Italy quality

The concept of ‘made in Italy’ design is strongly linked

to an ability to generate and connect high-quality

products. This is why MAD051 works with some important

Italian names, selecting products with a strong focus on

innovation and design, to meet the needs of the market.

COMPANIES

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TECHNICAL PARTNERS

BRAND PARTNERS

Documents

OUR APPROACH 11 — 30 COMPANIES 57 — 66...developers, hoteliers and restaurateurs. Our mission? To transform spaces into places and, with the help of the design, turn them into