24-25 September 2015Business Design Centre | London

Be part of the success

Our biggest show everYour best opportunity of the year

EXHIBITION

NNEEWWSSAWARDSWINNER

Winner of BestTrade Show 2014

Following another incredible year for lunch!, in which it won the prestigious

Exhibition News Award for Best Trade Showand experienced record number of visitors

to our brilliant venue of the Business DesignCentre, London, lunch! can justifiably lay claim to being the most successful

business event for the UK’s all-important £20 billion food-to-go industry.

The show’s principles of encouraging innovation, quality anddifferentiation in a highly focused, yet relaxed, business

environment, continue to strike a chord with quality senior buyers who feel it is the best show for them to find innovative, new and exciting products. With a higher concentration of the

food-to-go industry’s top buyers from the UK and abroad, lunch!is the essential trade show for anyone wishing to do serious

business in this lucrative sector.

We look forward to welcoming you and showing you why everyone loves lunch!

Welcome to the industry’s favourite show

Winner of Best UK Trade Show under 2000m2

2010 & 2011 and Best Marketing Campaign 2012

2010EXHIBITION

NNEEWWSSAWARDSWINNER

Winner of BestTrade Show 2014

lunch! is hands downthe best food & drinktrade show in theUK.” ANDREW JENNINGS,BERRYWHITE

One of the bestdecisions I made wasto launch to the tradeat lunch!” LISA SOHANPAL, MINI NOM NOMS

If we could only doone trade show a year,it would be lunch!” AYLIN HAAS, ELLER FOODPACKAGING GMBH

‘‘‘‘lunch! is a fantastic

trade show - a greatmix of serious buyers,and an opportunity tonetwork with key folkwithin the industry.”CLAIRE MARTINSEN,BRECKLAND ORCHARD

‘‘This is our 7th yearattending lunch! and2014 was our best sofar. It gets even betterevery year!”GARY LAIRD, SIMPLE SIMON FOODS

‘‘

‘‘We do one show a yearand that’s lunch! It’sprovided a plethora ofopportunities from sectorswe knew about and,more importantly, thosewe knew nothing about!” ANDREW WOODS, TANPOPOJAPANESE FOOD LTD

‘‘

The UK’s best trade show! lunch! is a special kind of show. A show where the customerexperience comes first and which exhibitors and buyers actually lookforward to! No wonder more and more people want to be part of it,with the number of trade buyers up by an impressive 44% over the

past 2 years. No other trade show can boast such increases.

But it is the visitor quality rather than the quantity which reallyimpress at lunch! The aisles are packed with a ‘who’s who’ from allthe major food-to-go chains, supermarkets, quality independents,

coffee shops, sandwich shops, cafés, contract caterers, delis, airlinesand travel catering, attractions, wholesalers and distributors fromacross the UK and overseas. Would your company benefit from doingbusiness with these senior buyers?

A unique conceptOur boutique concept, with a welcominginformal atmosphere, lies at the heart ofthe show’s success. lunch! feels like adifferent kind of trade show with a focuson innovation and quality. The intimateatmosphere and the carefully balancedexhibitor list, helps to set the show apartfrom traditional trade shows. And whilstlunch! 2015 will be even bigger as we fill the whole of our brilliant venue, it will only add to the growing attraction ofthe event.

Nothing is left to chance...When you exhibit at lunch!, you know youare working with one of the best and mostpassionate exhibition organisers in thebusiness. A staggering 92% of exhibitorsrated the show good to excellent and 94%said they had reached their objective ofmeeting new customers at the show. 91%of exhibitors rated the marketing as goodto excellent so you know when you exhibitat lunch!, you will be working with a teamwhich is just as focused on deliveringresults as you are!

Who should exhibit?Sourcing great new productsand speaking to current andnew suppliers remain thebiggest incentives for buyers visitinglunch! and we encourage any companywith great products aimed at thecontemporary food-to-go market to takepart and benefit from the exceptionalbuying power at lunch!

“lunch! 2014was a terrific

event, not onlya great

opportunity tocatch up with

currentsuppliers but

meet somereally excitingnew suppliers,bringing great

innovation tothe industry.”VICTORIA DOHERTY,

CATEGORYPROCUREMENTMANAGER, EAT

Exhibiting companies willshowcase a variety of quality

products and services including:

food ingredients | salads | coffee & tea | confectionery | cakes | speciality breads

| juice and smoothies | interior design| soft drinks | snacks | furniture

| information technology incl. EPOS,online ordering systems | packaging | signage | furniture | equipment incl.

coffee machines, ovens, freezers, panini grills, juicers…

Anyone looking to do business with thelucrative quality food to go market.

The facts that lead to business...Where do the buyers come from?A Café/Coffee Shop/Sandwich Shop/Tea Room 25%B Contract Catering 16%C Distribution/Wholesale 13%D Supermarket/Multiple/Department Store 10%E Airline/Rail/Travel Catering 7%F Delicatessen/Specialist Food Store 6%G Attraction/Transport Hub/Venue 6%H Hotel/Restaurant/Bar 5%I Bakery 4%J Retail/In-Store/Franchise 3%K Press/Media/Agency 2%L Association/Organisation 2%M Training/Education/College 1%

What do they want to see?

Food & Drink Products:Bakery 51%Food Ingredients 43%Crisps & Snacks 37%Juices & Soft Drinks 37%Tea, Coffee & Hot Beverages 36%Chocolate & Confectionery 36%Soups, Sauces & Dressings 30%Dairy 29%Smoothies 28%Fresh Fruit & Vegetables 27%Meat, Poultry & Seafood 27%Pre-Packed Food 27%Ice Cream 21%

Non Food Products:Packaging 35%Coffee Machines & Equipment 24%Kitchen Equipment 23%Refrigeration Equipment 19%Juice Machines 16%Shop Design & Interior Design 15%Private Label 14%EPOS, Cash Registers, Technology 13%Tableware 12%Signage 12%Furniture 11%Workwear 10%Vending Machines 7%

Key facts fromlunch! 2014:

RECORD VISITOR NUMBERS:

615525%

of of visitors areresponsible for an

annual spend inexcess of £1 million

(15% over £5 million)

50%of visitors are

Director/MD/CEO/Owner/Partner

91%visit to find new

suppliers

92%of visitors

authorise orinfluence purchases

92%of visitors rated the

show as good toexcellent

94%would recommend

visiting lunch! totheir colleagues

97%visit to discover

new products

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JKLM

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There were 6155 quality visitors at lunch! 2014, including: Abokado | Ambassador Theatre Group | AMT Coffee |Aramark | Arsenal FC | Asda | Barburrito | Bartlett Mitchell | BaxterStorey | BBC | Benugo | Bidvest 3663 | Booker Wholesale |Boots | BP | Brakes | British Airways | Caffe Nero | Chessington World of Adventures | Coffee Republic | Coffee#1 | CompassGroup | Condor Ferries | Co-op | Costa | Crussh | David Lloyd Leisure | Debenhams | Delice De France | Disneyland Paris |Domino's | East Coast Trains | EAT | Elior | Five Guys | Fortnum & Mason | Gate Gourmet | Greencore | Greggs | Harris+ Hoole | Harrods | Hilton | Holiday Inn | House of Commons | Ikea | Itsu | John Lewis | Konditor & Cook | Leathams |Legoland | Leon | Lexington Catering | M&S | Marriot | Morrisons | Natural History Museum | P & O Ferries |Picturehouse Cinemas | Planet Organic | POD | Pret A Manger | Rail Gourmet | Road Chef | Sainsbury's | Shell | Sodexo| Spar | SSP | Starbucks | Superdrug | Supplair | Tesco | All England Lawn Tennis Club | The National Gallery | Tossed |Waitrose | Waterstones | Welcome Break | Westminster Abbey | WH Smith and thousands of quality independent retailers.

Award winning marketing lunch! won the prestigious AEO Best MarketingCampaign 2012 title, largely due to its consistent,high quality and highly focused visitor campaign.Since then it’s become even more impressive.What really makes lunch! such a success isthe incredible, continued support we have hadfrom the industry, including our exclusiverelationship with the British SandwichAssociation and The Cafe Society, as well aspartnerships with the leading tradepublications, other associations and, not least,the fantastic support we have from leadingmanufacturers and buyers from across thequality eating and drinking out of home sector.

The marketing drive for the show starts seven months before theevent, with individually targeted messages hitting every topbuyer in the UK and beyond. The campaign includes:

250,000 plus printed marketing pieces

Personal invitations to key buyers

Monthly e-newsletter

lunch! Times Show Preview sent to 20,000 buyers

Extensive advertising and editorial in all the leading trade magazines

Support from leading associations

Extensive email and social media campaign

Hugely successful VIP BUYERPROGRAMME & LOUNGE (located in the new area)

Dedicated in-house Press & PR team

Be part of the event of the year!“Again, without

fail lunch! hasdelivered in so

many ways,across so manyvaried food-to-go categories.

It stilloutshines the

rest andremains the

No.1 tradeshowany buyer

could visit.”MARTIN HAMBLETON,

HEAD OFPROCUREMENT AND

INNOVATION, EN ROUTEINTERNATIONAL

“What afantastic show!Yet againlunch!deliveredinnovation andexcitingproducts forour market.”ANDREW ROSE, HEAD OF PURCHASING,CAFFЀ NERO

The Innovation Zone is aimed at enterprisingstart-ups looking to access the lucrative food-to-go

industry. Enjoying a new designated area at lunch!2015, the Innovation Zone will encourage andpromote new products and ideas from newbusinesses. There are just 19 stands available in theInnovation Zone so do not miss this opportunity toput your company in front of more than £2.5bn worthof spending power at lunch!

Due to phenomenal demand, stands are expectedto sell out in early 2015. Contact Derek MacHaleon 01273 645137 or email dmachale@divcom.co.uktoday to discuss current availability.

The Innovation Zone is back for lunch! 2015

Shell Scheme: £393 per sqm

Space Only: £373 per sqm

Innovation stands: £999 for 2mx1m Shell Scheme

Stand Costs (All prices plus VAT) 2015 rates

Access the entire market all in one place. In just two days you can:Take orders and close long term deals there and thenMeet and sell to new customersCatch up with existing clients and re-establish new relationshipsShowcase your products to thousands of buyersIntroduce your products to new and profitable sectorsLaunch new products to a captive audienceIncrease brand awarenessResearch your marketplaceGenerate trade and consumer press coverageGet extra value as buyers use the catalogue long after the show

All stands include:•FREE daily stand cleaning•FREE marketing & PR support•FREE first standard entry inshow guide. Stands over 9m2

receive a free enhanced entry inthe show guide and online.

Shell scheme stands include:•FREE lighting•FREE stand carpeting•FREE services as above• 2.5m high shell scheme• Company name on fascia board

First Floor, Nile House, Nile Street, Brighton BN1 1HWTel: +44 (0) 1273 645123 Fax: +44 (0) 1273 645169

Email: cbrazier@divcom.co.uk www.lunchshow.co.uk

We connect, educate and strengthen business communitiesthrough market-leading events, publications and eMedia.

Organised by

EXHIBITION

NNEEWWSSAWARDSWINNER

Winner of BestTrade Show 2014

Winner of Best UK Trade Show under 2000m2

2010 & 2011 and Best Marketing Campaign 2012

2010

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