KS5 Business Studies Marketing•The UK Confectionery Market

•Market Research and Analysis

•Marketing Planning

•Market Segmentation

KS5 People in Business•Corporate Responsibility

•Ethical Business

•Recruitment and Selection

•Motivation and Leadership

•Career Development Planning

KS4 Leisure & Tourism Marketing•Overview of Cadbury World

•Primary and Secondary Market Research

•The Marketing Mix

•SWOT Analysis

KS4 Leisure & Tourism Customer Service•Overview of Cadbury World

•Meeting different needs of customers

•How we provide Customer Service

•How we monitor Customer Service

•Benefits of Customer Service

KS4 ICT•Electronic Communication

•Where ICT is used in Cadbury

•Process Control (CAM)

•Retailing and Booking Systems

•Viral Marketing

KS4 Science•An overview of Cadbury,

products and location of industry

•The function of the Science and Technology department

•The role of a Sensory Evaluator (chocolate taster)

•Health and Safety in the workplace

KS4 Business Studies Marketing•Overview of the UK

Confectionery Market

•Primary and Secondary Market Research

•The Marketing Mix

•Product Life Cycle

KS4 Investigating Business•Business Ownership

•Business Activity and Competitors

•Business Aims and Objectives

•Functional Departments

•Shareholders and Stakeholder interest

KS4 History•Designed to

support OCR GCSE History 2013 specifications

•A Study in British History

•Public Health in Britain 1800 – 1914

•The development of the model village of Bournville

•Joseph Chamberlain and the slum clearances in Birmingham

KS3 & 4 Design & Food Technology•New Product Development

•Production Methods

•Quality Assurance and Control

•HACCP

KS3 & 4 Geography•The factors affecting

location of industry

•Cadbury as a TNC

•The factors affecting agricultural land use in a LEDC (cocoa growing in Ghana)

•Fairtrade

Resources to complement your visitWorkbooks suitable for KS 3, 4 and 5 are available to download from cadburyworld.co.uk. These should be downloaded and photocopied before your visit to help add value to your students’ tour (please note that they are not available at Cadbury World).

Key S

tage

s 3, 4

& 5

2015

Curriculum linked • Free preview visit • Optional talkProfessionally trained team • Group rates

With 24 years’ experience and more than 2,000 school groups attending each year, Cadbury World offers a unique experience that gives fascinating insight into the rich heritage of the nation’s favourite chocolate brand. Fourteen amazing zones showcase our history, chocolate making, and now include a brand new cinema experience, the 4D Chocolate Adventure.

Cadbury World is a valuable educational resource for students of all ages and offers the option of a curriculum linked educational talk to complement your tour.

Our Educational Resources and Talks

Talk topics 2015

Talks have been specifically designed for KS3, 4 & 5. If you have a group of 30 or more students and wish to book a talk, this can be arranged for an extra charge. Talks are subject to availability and we advise that you book early as they tend to be booked up to three months in advance.

Booking and risk assessment informationFor more information about all our educational resources and

facilities or to arrange a preview visit to carry out your risk

assessment, please call:

0844 880 7667 or email: cwe@mdlz.com

Term-time Group Admission Prices£8.15 per pupil or £9.65 per pupil to include a talk. £10.70 per adult, 1 free teacher for every 8 paying pupils. Please note that groups who don’t book in advance or who fall below 15 people will not qualify for group benefits eg free places, meal vouchers and discounted admission, and standard admission prices will apply.

Your key choice for education and fun

Learning Outside the Classroom Quality BadgeCadbury World was one of the first organisations to be awarded the Quality Badge and engages in an ongoing process

to sustain high quality learning outside the classroom.

Design & Food Technology

Please visit theaa.com or highways.gov.uk for specific directions, and enter B30 1JR for correct sat nav directions.

Cadbury World is open on most days from 22nd January until 30th December 2015 inclusive. Reservations are essential, by phone, email or fax only, to guarantee admission and secure group terms.

Contact usCall the reservations line seven days a week on: 0844 880 7667 or email: cwe@mdlz.com Fax messages may be sent to: 0121 451 1366

For opening days and general information please ring our reservations line or visit: cadburyworld.co.uk

Cadbury World, Linden Road, Bournville, Birmingham B30 2LU

Your key choice for education and fun

•We are not able to invoice you for your visit. Payment in full is due on arrival and should be made by the teacher before the group leaves the coach.

•A group is defined as 15 or more paying visitors.

•Concessions for adults accompanying school, college and youth groups are given on the understanding that children are fully supervised at all times on the Cadbury World site.

•Groups larger than 60 people may be divided into smaller groups in order to accommodate them in the exhibition at timed intervals.

•One coach driver receives free admission and one meal voucher.

•For the comfort and safety of wheelchair users we recommend that organisers notify the reservations office of the number of wheelchairs expected in their group, and seek advice on avoiding busy times.

•We cannot guarantee the Packaging Plant will be operational at any particular time.

•Cadbury World is not a factory tour.

•An average visit lasts around three hours including refreshments and shopping time. Please allow an extra hour for a talk.

•Adjacent to the first set of stairs and pushchair park, there is lift access to Cadabra and part of the Packaging Plant area.

•The 4D cinema may not be suitable for adults or children who are easily startled by sudden movement, motion effects, loud music, or periods of darkness. It is not suitable for pregnant women or guests with heart conditions or spinal conditions due to motion effects used in the pre-show and 4D cinema.

•We cannot store packed lunches brought into Cadbury World.

How to find usThe red junctions indicate the recommended routes to Cadbury World.

Details correct at time of going to press (October 2014). We reserve the right to vary exhibition content, opening hours and admission prices without prior notice, and refuse admission. All offers subject to availability.

Group Benefits & Payment Please Note:

Facilities•Free parking

•Self service restaurant

•Accessibility toilets

•Changing Places Facility

•Excellent access facilities

•Picnic and outdoor play area

•Packed lunches available at the Cadbury Café- please ask for details when booking.

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