Mobile User Acquisition Service

About us

Taptica is a leading mobile user acquisition service

offering a full suite of advertising and monetization solutions,

helping thousands of clients acquire profitable users and

generate meaningful revenue.

Taptica’s solutions help app developers from launch and user

acquisition to optimizing and enhancing user value

Our Guide To

A Profitable Launch in

The Mobile Jungle

It’s a cruel world

3000 new games are published every week on

Apple’s store

the top 25 grossing companies are taking

80% of the revenues

How can a small company win?

Pre launch: Choose your battles

• Tablet or smartphone? Tablet first

• Which platform? Monetization on iOS is 4x that of Android. Use platform like Unity or Corona but focus on iOS marketing

• Free to play games generate 75% of all revenues. Don’t waste time on premium

• Choose the right gaming category to compete – the world doesn’t need another mobile slot machine

• Use analytics solution from day one

Beta launch: Test the Waters

• User trial of min 1000 users, acquire them if you have to

• Understand initial lifetime value or early indicators

• Location: launch in Canada or new Zealand first. Don’t start

with USA

Beta launch: Test the Waters

Beta launch performance indicators that matter most:

• Retention of days 1,3 and 7

• Mapped over a 90 day trajectory

• Check revenues per daily active user

• Overall LTV should be greater than $2 - go for full launch

• If not - reiterate until success comes

SEO is Important!

• Track your deck rankings, know what impacts them and how

• Use ad network to test app store icons and creatives

• Track your keywords, determine what is trending and what isn’t

• Use a solution like to keep track of keywords

• Apple and Google Deck Rankings are calculated differently

SEO: Ranking Algorithm

Apple Rankings :

Number of installs in last 4 days

Number of installs in last 4 hours

Star rating

Sales

Google Rankings:

Install rate

Uninstall rate

Web click-through rate to Google Play

User reviews

Google search

Sales

Both Google and Apple Rankings:

Title | Keywords | Description

Launch

• Get volume with blast campaign

• 15% of traffic from Facebook: 50% more engagement

• Combine with PR

• Measure everything

• Top of US free charts: 80K downloads

• Top 25 US free charts: 30K downloads

• Average user acquisition cost is $1.7

Launch

Bring min 50% quality traffic:

Users from

Video ads = 6x better

Full page ads = 3x better

than those regular banner ads

Banner

Full

Page

x3

Video

x6

Results

Check 48 hours post install:

aim for at least 35%

User should convert to paying in 7 days,

if not monetize him via advertising

Check 24 hours post install:

aim for more than 50%

Post launch

• Reach ROI calculation as fast as you can

• A top 50 ranking gets one free user for every paid user

• Paid user should break even

• Profit comes from organic users

• Localization meters: all in-game texts should be in local

language

Summary

• It’s a cruel world, 80% of revenues go to top 25 players

• The competition is very high, quality of game is a real factor

• Cost of development + launch of a title: $350 - $500K

• Marketing is crucial

• Cross promotion is an important tool

• SEO, Analytics & optimization are key

We are here to help!

Your Strategic Partner

Get strategic

Thank You!