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The Challenge. Estimated 78,924+ footfall across all events. Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values. - PowerPoint PPT Presentation
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The Challenge
The ResultsThe Co-operative village tour in the summer of 2011 showcased the entire family of the Co-Op business for the very first time to consumers.The tour visited 8 events including the Manchester Day Parade and the Thames Festival.
Communicate the scale and scope of the core Co-operative businesses while engaging consumers with The Co-operative brand values.Provide families with a fun day out. Provide additional engagement ideas to really bring an activity to life.
Vox Pop goody bags given to consumers who left a video message
Interactive, educational and entertaining Farm area for children
Interactive kitchen using Co-Cop products. Fun activities such as Rice Krispies cake making
Samples distributed
83,961+
Numerous games at the event aimed at all age groups
6,248Competition entries
NATIONAL ROADSHO
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Estimated
78,924+ footfall
across all events
