Rate Card Effective 01 July 2015

OUR STATIONS

OURREACH

Mediamark Radio RepresentsEast Coast RadioGagasi FMHeart FMJacaranda FMKaya FM Smile 90.4FM

We collectively reach 6.9 million unduplicated weekly listeners (RAMS 2015/3)

East Coast Radio

94 - 95 FM

Hot Adult Contemporary

KwaZulu-Natal

Gagasi FM

99.5 FM

Hot Urban

KwaZulu-Natal

Heart FM

104.9 FM

Adult Contemporary

Greater Western Cape

Jacaranda FM

94.2 FM

Adult Contemporary

Gauteng, Limpopo, Mpumalanga, North West, Lowveld

Smile 90.4FM

90.4 FM

Adult Contemporary

Cape Town

Kaya FM

95.9 FM

Adult Contemporary

Gauteng

Standard Rates Effective 01 July 2015

East Coast Gagasi FM Heart FM Jacaranda FM Smile 90.4FM

Time Channel Rate Rate Rate Rate Rate

Monday - Friday

00:00-04:00 270 480 270 480 200

04:00-06:00 1 200 1 500 420 3 720 300

06:00-09:00 15 840 7 980 4 200 18 870 4 500

09:00-12:00 5 790 4 650 2 610 8 490 3 000

12:00-15:00 5 790 4 980 2 610 8 760 3 000

15:00-19:00 8 310 5 460 2 880 10 710 3 500

19:00-22:00 900 1 410 720 1 440 300

22:00-00:00 270 600 300 480 200

Saturday

00:00-06:00 300 480 240 480 200

06:00-09:00 4 530 2 190 1 950 5 610 2 000

09:00-12:00 4 770 2 400 2 040 6 120 2 000

12:00-15:00 1 680 1 530 1 050 2 160 1 500

15:00-19:00 1 680 1 530 1 050 2 160 1 500

19:00-00:00 570 690 330 960 200

Sunday

00:00-06:00 300 480 240 480 200

06:00-09:00 1 650 1 590 900 2 670 2 000

09:00-12:00 1 890 1 710 930 2 880 2 000

12:00-15:00 1 140 900 690 1 830 1 500

15:00-19:00 1 140 900 690 1 830 1 500

19:00-00:00 360 540 270 720 200

KAYA FM

Time Channel RateMonday - Friday

00:00-05:00 460 05:00-06:00 2 03006:00-09:00 10 42009:00-12:00 6 13012:00-15:00 6 13015:00-17:00 7 78017:00-19:00

(Monday-Thursday) 8 970

17:00-19:00 (Friday) 7 780

19:00-22:00 2 16022:00-00:00 550

Saturday00:00-05:00 46005:00-06:00 90006:00-10:00 3 21010:00-14:00 3 85014:00-18:00 3 82018:00-22:00 1 70022:00-00:00 680

Sunday00:00-05:00 46005:00-06:00 64006:00-10:00 1 93010:00-14:00 2 61014:00-18:00 2 66018:00-22:00 880 22:00-00:00 520

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

Please note: ‘Kaya Biz’ with Stevie B and ‘Today’ with John Perlman, only broadcast Mon-Thurs 17h00-19h00.Please note on Friday Time Channel is 15h00-19h00 with rate R 7 780

Combo Terms and Conditions:

• Advertising spots can only be purchased by time channel.

• The campaign dates to be the same across both stations.• Spots must be placed in the same time

channel pattern across both stations.• Cannot be combined with any other

incentive or commitment deal.• No live reads.• No preferred time spots.• No features or sponsorships.• Invoicing for airtime will be under

consolidated rates and not by individual station.

• Spot length on each station with these packages must be of the same duration, e.g. all 30 seconds or 40 seconds, etc.

East Coast Radio and Jacarada FM ComboEffective 01 July 2015

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

East Coast Radio and Jacaranda FM ComboTime Channel Rate

Monday - Friday

00:00-04:00 570

04:00-06:00 3 690

06:00-09:00 32 130

09:00-12:00 12 510

12:00-15:00 12 750

15:00-19:00 17 130

19:00-22:00 1 770

22:00-00:00 570

Saturday

00:00-06:00 600

06:00-09:00 9 150

09:00-12:00 9 810

12:00-15:00 3 270

15:00-19:00 3 270

19:00-00:00 1 170

Sunday

00:00-06:00 600

06:00-09:00 3 870

09:00-12:00 4 290

12:00-15:00 2 520

15:00-19:00 2 520

19:00-00:00 810

Gauteng (incl. North West)

Limpopo Mpumalanga (incl. Lowveld)

Jacaranda Regional

Time Channel Rate Rate Rate

Monday - Friday

00:00-04:00 n/a n/a n/a

04:00-06:00 3 020 600 600

06:00-09:00 14 940 2 970 3 270

09:00-12:00 6 420 1 260 2 010

12:00-15:00 6 650 n/aPart of

Jacaranda Regional Broadcast

2 070

1 26015:00-16:00

7 890 1 960

16:00-19:00 1 960

19:00-22:00 n/a n/a n/a

22:00-00:00 n/a n/a n/a

Saturday

00:00-05:00 n/a n/a n/a

05:00-09:00 3 990 690 1 470

09:00-10:004 320

7201 620

10:00-12:00 n/aPart of

Jacaranda Regional Broadcast

75012:00-14:00

1 620 660

14:00-15:00 660

15:00-19:00 1 620 660 660

19:00-00:00 n/a n/a n/a

Jacaranda FM Split and Regional Rates Effective 01 July 2015

Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld).

Jacaranda FM split broadcast conditions:• No live reads.• No preferred time spots.• No features or sponsorships.• Spots are placed by time channel.• Only 1 ad break per hour.• No broadcast on Sundays• n/a = not available on splits but it is available on Jacaranda FM’s full footprint• Material deadline is 5 working days prior to broadcast.

Jacaranda Regional (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area.

Jacaranda Regional broadcasting times:• Monday - Friday 12:00-16:00• Saturday 10:00-14:00

Jacaranda Regional broadcasting conditions:• No broadcast on Sundays

Additional notes:• The time channels have been split to accommodate specific broadcasting times. Standard time channels remain the same.

Standard time channels are:

Monday - Friday: 15h00 - 19:00 Saturday: 09h00 - 12h00 and 12h00 - 15h00

• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply by 0.5 0.6 0.7 0.8 0.9 1.0 1.17 1.33 1.5 1.67 1.83 2.0

Rates exclude VAT standard terms and conditions apply. E&OE.

*Duration over 50” to be approved by station prior to booking and broadcast

recipient’s written approval.• Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed.

General• Rates quoted exclude VAT.• Rate card effective from 01 July 2015.• This rate card is a gross rate card and

includes agency commission, where applicable.

• This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark.

• Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued.

• Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed.

• Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.

• Airtime orders received by 30 June 2015 will qualify for rate protection until 30 September 2015. Spot and duration changes will be allowed, provided that these changes do not reduce the original spend committed.

• The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamark’s portfolio.

• The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates.

• E&OE.

Terms and ConditionsEffective 01 July 2015

Loadings

Feature loading 30%

Preferred spot loading 40%

Live read loading 60%

• Added Value is subject to availability at time of booking and broadcast.

• Added Value is calculated off the investment amount, excluding VAT and based on rate card value.• All sponsorship rates are by negotiation,

and are subject to change with the issuing of revised rate cards.

• Preferred spots, requested by advertising break or hour, carry a 40% surcharge, and will be adjusted with revised rate cards. This is negotiable depending on duration of campaign.

• Live reads carry a 60% surcharge. This is negotiable depending on duration of campaign.

• All rates quoted are in respect of 30 second commercials.

• The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand.

Feature Sponsorship Terms• Consists of an Opening Billboard (OBB) and a generic spot.• All OBB’s allow for 10 words following the sponsors name.• Live Read commercials, as part of a feature sponsorship, will carry an additional 60% surcharge.• Subject to availability at time of booking

and broadcast.• Broadcast sequence differs according to

station programming format, e.g. OBB, Feature, Generic spot.

• Programming reserves the right to change the timing and format of a sponsorship.

• Programming reserves the right to cancel certain sponsorships on Public Holidays.• Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.Material Requirements• The material deadline for advertising material

is 3 working days prior to broadcast.• Material deadline on the Jacaranda FM split is 5 working days prior to broadcast.• Mediamark accepts material on CD or via e-mail.

Acceptable format for advertising material:

a) CD or Email Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGSb) CD or Email Format: WAV Stereo Bit Rate: 44.1kHz

MP3 is NOT an acceptable broadcasting format

Acceptable Broadcast Language for Commercials• East Coast Radio: English only• Gagasi FM: English and Zulu only• Heart FM: English and Afrikaans only• Jacaranda FM: English and Afrikaans only• Kaya FM: English only• Smile 90.4FM: English and Afrikaans only

Cancellation of Airtime Booked • Cancellation must be submitted in writing

to Mediamark no later than 28 days prior to broadcast, regardless of date of application.

• Failure to do so will result in a 100% cancellation penalty.

Annual Commitment Incentives• All annual volume incentives require the

Mediamark Johannesburgmediamark house. 36 homestead road. rivonia. po box 5981. rivonia. 2128.tel: +2711 235 7600. fax: +2711 803 5388.

Mediamark Cape Townmediamark. first floor. building 2. fusion quarter. waterford mews. century boulevard. century city. tel: +2721 529 4140. fax: +2721 551 6390.

www.mediamark.co.za