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Our Story. We’re a bunch of Modern Spirits Located in Southern California Six year old artisan spirits maker Started making spirits for fiancée (who hated vodka). Our Transformation. 1 tree per bottle. no PVC. no lamination. soy inks. recycled labels. lighter bottles. organic. - PowerPoint PPT Presentation
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Our Story
We’re a bunch of Modern Spirits
Located in Southern California
Six year old artisan spirits maker
Started making spirits for fiancée (who hated vodka)
Our Transformation
2004 - 2008 2008 - now
organic
lighter bottles
recycled labels
soy inks
no lamination
no PVC
1 tree per bottle
Our inspiration
Hollywood Farmers MarketTaught us organics taste better and protect land + water
Why it matters
Better Cocktails
Better flavor Better aroma Simplerprocessing
Organicingredients
...
Why it matters
Better Planet
No artificialfertilizers
No syntheticpesticides
Organicfarming
...Cleaner land
and water
Progress
And today
Big question
What does it all mean?
Inherent Carbon Footprint
Production Ingredients 23%Packaging 31%Energy10%Ancillary Materials 1%
Distribution Shipping 20%Shipping Materials 3%
Storage 12%
End of Life 0.2%
TOTAL per bottle 1.88 kg
Greenhouse gases generated for 1 TRU bottle
Inherent Carbon Footprint
Seedling to Maturity Visible Tree85%(50 year lifespan)
Root System 15%
TOTAL per bottle 790 kg
Greenhouse gases absorbed per tree planted
Our spirits are carbon negative
CO2 EQ Produced
Per Bottle 1
Calculation
CO2 EQ Absorbed Per Tree 2
Net Footprint Per Bottle
1.88 kg CO2 minus 790 kg CO2- 788.12 kg CO2
4.04 kg CO2 minus 790 kg CO2- 785.96 kg CO2
1.57 kg CO2 minus 790 kg CO2- 788.43 kg CO2
1.71 kg CO2 minus 790 kg CO2- 788.29 kg CO2
So are a our customer
One Green Bar cocktail makes drinker carbon negative for a day The math
2 oz TRU, IXA, CRUSOE, FRUIT LAB†
– 62 kg CO2
Americans’ daily footprint‡
+ 55 kg CO2
Total
– 7 kg CO2
† Calculation: - 786 kg CO2 / 25 oz per bottle x 2 oz per drink = - 62 kg CO2 ‡ Source: United Nations study of global per capita carbon dioxide emissions
Insight
Small changes = Big results
1.4 mil days ofcarbon footprint
erased
Impact since 2008
5.5 mil days ofdriving pollution
erased
2.3 mil ft2 organicfarmland protected
5,300 lbs lesschemicals in land
8.6 mil waterkept clean
45,000 lbs of glass NOTmade, shipped & trashed
Your turn
