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OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

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Page 1: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a
Page 3: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

OUR UNIQUE PROPOSITION

Confidential - Feb 2016

• A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient

• Supplied via a proprietary turn-key solution, operating

locally at or near our customer’s sites

• Based on a nutrition-dense source, which uniquely blends with

any food or drink w/o compromising taste

• Global reach and unlimited scalability

• Revenue generated via pre-paid monthly recurring model

Page 4: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

One greenhouse grows 4.7 tons of KhaiNam a year

Confidential - Feb 2016

One Acre

AN ANNUAL YIELD OF 1 ACRE FIELD IN 1M2

5000m2 = 12 basketball fields

Page 5: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Confidential - Feb 2016

Bio-Seed Centerin each country

Retail & Restaurants

Juice & Food Production

UrbanFarms

Fresh Bio-Seeds

& Fertilizer

EFFICIENT OPERATION & GLOBAL REACH

Strong Multi-layered IP And Proprietary Knowhow

Page 6: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

BRANDING - “MAKE GREENONYX KHAI NAM FAMOUS”

Fastest Growing

“On The Go” Healthy

CPG Segment

Premium Cold Crafted

Juice

Best Consumer

Influencers,

& Trend Setters

Chef’s

Restaurants

Where You Get It

For Home Use

Natural & Specialty

Food Stores

Urban Busy & Health

Conscious

Page 7: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Confidential - Feb 2016

VALUE TO RESTAURANTS & HOME

#01.

• Nutrition Dense:

Kale + Broccoli + Spinach

• Organic

" T H E M O S T B A N K A B L E

W O R D S I N F O O D S E R V I C E

T O D A Y A R E F R E S H A N D

O R G A N I C ”

#02.

• Extra long shelf life – alive

• Small footprint

#03.

• Versatile

• Convenient

• Available year roundAaron Allen.Restaurant consultant

Organic Dense

Long Self Fresh

Easy & No Mess

Page 8: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

ENDLESS FOOD & BEVERAGE APPLICATIONS

Confidential - Feb 2016

Across multiple meal occasions (breakfast, lunch, dinner) and formats (soups, beverages, salads, dips…)

Page 9: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Confidential - Feb 2016

Un-matched combination

vs. any other vegetable source

Taste

Versatility

Nutrition

Density

Better

COGS

Example:

Nutrients

• Carbs (Sugar)

• Dietary fibers

• Proteins

• Iron

• Potassium

• Calcium

• Sodium

• Vitamin A

• Vitamin C

3. Good source

4. Excellent source

5. Good source

6. Excellent source

Innocent 100% (450 ml)

49.5 g

1. Good source

2. Excellent source

Innocent 70% (315 ml)

Khai Nam 30% (135 ml)

1. 34.65 g / (-30%)

2. Excellent source

7. Excellent source

6 New Key

Nutritional

Claims

VALUE TO PREMIUM JUICE CPG

30% mix

adds 6 new nutritional claims

Protein, Fiber, Iron, Potassium, Vitamin A, -30% Sugar

Page 10: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Confidential - Feb 2016

33% 50%

50%

50%

67%

33%

APPLICABLE TO > 30% OF A PREMIUM JUICE LINE

Page 11: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Opportunity size: $200M

PREMIUM JUICE (Fresh Ingredient for Co-

branded CPG Juice)

FIRST CHANNELS AND MARKETS SIZE (USA, 2020)

Confidential - Feb 2016

* Consumer Packaged Goods - consumed every day

(Fresh Branded Package)

Opportunity size: $300M

RESTAURANTS

(Fresh Ingredient)

Opportunity size: $1B

HOME via RETAIL

(Fresh Ingredient)

Page 12: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a

Chilled Product Category

Fast Casual Fast FoodChain

Conventional

Multi Outlet

Soup Baby food Prepared meal

CPG Chilled Supply

chain

Confidential - Feb 2016

Premium Juice

Branding

Branded

Ingredient

Branded

Packed

Selected Local

Natural Food Retail

RestaurantsAmbassador Chefs

Brand Extension

Mass Market

Adoption

Chain

ROAD MAP: BRAND EXTENSION, MORE CHANNELS, HIGH GM

National

Natural Food Retail

Page 13: OUR UNIQUE PROPOSITION...OUR UNIQUE PROPOSITION Confidential - Feb 2016 • A consumer branded supplier of fresh micro-green and a nutrition-boosting ingredient • Supplied via a