Our Vision and Mission Statement

VISION

To become one of Indonesia leading multinational company in coffee industry

MISSION

1. Developing and nurturing talents into top class professionals

2. Building solid corporate image and branding

3. Establishing network and relationship with key stakeholders across the world

4. To be the most valuable listed coffee company in Indonesia Stock Exchange

5. Implementing IT based innovation approach

Our Corporate Values

SMARTThink and Respond Rapidly on Decision Making

INTEGRITYHonest, trustworthy, and fairness for a sustainable relationship

PROFESIONALISMResponsibility and Commitment to continuous improvement

INNOVATIONCreate new and creative ideas for improvement

TRUSTAccepting the duties and responsibilities provided by the team

EXCELMaximum effort to achieve the highest performance

SYNERGYAble to cooperate and support each other

Brief overview of our Company

Coffindo was established in 1999 with one goal: to become one of Indonesia’s leading multinational company in coffee industry. Today we trade internationally to more than 30 countries with over 9,000 buyers. Our export product range covers varieties of single-origin Indonesian coffee. And furthermore we are diversifying our business across the whole value chain of coffee, from plantation to retail and from coffee machines to cafes

Our business lines

Plantation

OEM

Distribution

Trading

Coffee machine Retail Cafe

Export

VALUE AD

DED

Processing

Largest private sector coffee plantation in Indonesia

We maintain a 2,621 hectares of coffee plantation

in Pakpak Barat, Dairi, North Sumatra. It is the

largest coffee plantation owned by private sector

in Indonesia

The coffee plants have been planted during 1996 -

2006 and now is in productive age. We gradually

hire hundreds of local farmers to help us manage

the plantation. We also maintain Fair Trade

Organic Certification to enhance the plantation

performance

Processing beans to high standard of quality

We prefer the traditional method of coffee bean processing - solar powered drying. However, our standard of quality is nowhere traditional. We maintain a strict quality standard to serve both export and domestic market

Processing beans to high standard of quality

Our quality management standards include cupping quality, conducted by certified Q-Grader.

Our Q-Grader is also a Star Cupper who is certified to judge coffee contests globally

Adherence to international standard and certificates

Our commitment to maintain processing standard has been acknowledged by various agencies. Since we export our products globally, we have to adhere with the rules and regulations in our export market destination

Relationship with major buyers across the globe

Our experience, extensive network, and commitment to maintain a strict quality standard has provided us with opportunities to become a trusted trading partner for various global and domestic manufacturers and commodity traders.

A global journey to introduce Indonesian coffee

SCAA Exposition Oregon, Portland, USA

Exploring ASEAN Café IndustryASEAN, CoexSeoul, Korea

SCAJ World Specialty CoffeeConference and ExhibitionTokyo, Japan

International Hospitality Equipment & Supplies Fair

SCAJ Exhibition

Trieste Espresso Expo

SCAJ World Specialty Coffee Conference and Exhibition, Japan

Le Salon Du Chocolat, Paris

Our export products

We present Indonesia’s best coffee to the world

Diversified export base

Our largest export destination

are Japan, United States,

Germany, South Korea and

Taiwan. These 5 markets

comprise 44% of our total

export sales

Having a diversified export base,

we lower our exposure to

demand volatility in one market.

Our proprietary database

comprises of 13,661 potential

buyers across 30 countries

Towards a multinational coffee trading company

As we expand our trading network, we have

planned to open several representative

offices that can provide us with wider

customer base

Our first foreign representative office was set

up at Los Angeles, Calif., USA. United States

is the world’s largest consumer of coffee. The

establishment of US representative office

provide us with extensive trading network

Two more representative offices, one in UK

and one in China, are planned in the near

future. UK office will act as a springboard for

our European operation while China has all

the potential to become a major destination

for coffee traders

Coffindo USARepresentative OfficeOctober 1, 2012Los Angeles - California

Coffindo UKRepresentative OfficeLondon

Coffindo ChinaRepresentative OfficeBeijing

Coffindo SingaporeRepresentative OfficeSingapore

Complementing our services with coffee machines

Hotel, restaurant and café is one of the

fastest growing sector in Indonesia. Driven by

growth of middle class, new coffee shops are

being opened by aspiring entrepreneurs and

restaurant chains are in boom

Complementing our expertise in providing

roasted coffee beans, we also supply various

coffee machines to hotel, restaurant and café

Our array of coffee machines

Venusta Vending Machine Saeco Royal Cappuccino Saeco Via Venetto

Coffee Syphone Akebono Cafemino 1 KG Electric

Our array of coffee machines

Gino Coffee MachineGino Double Coffee MachineGrinder Latina 900N

Toper Machine 5 Kg Gas Toper Roast Machine 10 Kg GasToper Machine 5 Kg Electric

Serving various customers both domestic and global

Our hotel, restaurant and café segment has been serving various customers. Among them are:

SPA

Coffindo by Retail

Coffindo Nusantara Coffindo Merah PutihCoffindo Pakpak Coffindo Gold

Leveraging our expertise for export

Japan 23,0%

United States 18,0%

Germany 12,0%

South Korea 10,0%

Taiwan 9,0%

Australia 7,0%

Egypt; 6,0%

China 5,0% UK

5,0%

Italy 3,0% Res of the

world 2,0%

Leveraging our export network,

we also export our modern

market products

We believe that there are

demands for Indonesian coffee

and our products, be it Coffindo

Nusantara, can fulfill the

demand from export market.

Japan and United States are two

of our biggest export market for

modern market products.

Leveraging our export network

USA 28,0%

Germany 25,0%

Japan 18,0%

South Korea 12,0%

Egpyt 5,0%

Australia - New

Zealand 5,0%

China 3,0%

Taiwan 2,0%

Rest of world 2,0%

Similar with our modern market segment, our high end retail products are also exported across the globe

Founder and CEO Profile

Accolades and Awards

Indonesia Best Exporter 2010Friday, December 3, 2010, PT Coffindo was awarded as Company Exporter of plantation crops 2010 at national level. The award was presented by President Susilo Bambang Yudhoyono at State Palace. Mr. Irfan Anwar, CEO of PT Coffindo, was acknowledged for his tenacity and perseverance as a young entrepreneur who excels in building nation by developing and promoting coffee commodity markets around the world

Most Outstanding Entrepreneur 2011Mr. Irfan Anwar, CEO of PT Coffindo, is selected and honoured to be the Most Outstanding Entrepreneur The gala dinner and awarding event was held at JW Marriott Jakarta on THursday, December 15th 2011Organised by Asia Pacific Entrepreneurship Awards (APEA) and supported by local governments, chambers of comer and businesses, the awards aim to connect leading entrepreneur accords Asia.

Accolades and Awards

ASEAN Business Man of The Year 2012

November 17, 2012 at Hotel Aryaduta Jakarta, Mr. Irfan anwar, CEO and founder of PT Coffindo, was awarded the ASEAN BUsiness Man of the Year Coffindo is one of the fastest growing companies in IndonesiaThis Award organised by the ASAN Business council aim to recognise outstanding ASAN entrepreneurs who contribute to economic growth and prosperity of ASEAN. This award also shows that entrepreneurs have the potential to become global players

Superior Potential Exporter – Primaniyarta Award 2013

October 16, 2013 COFFINDO achieved the award as the Superior Potential Exporter, for our 15 years in escalating coffee industry in Indonesia. The judging process was held in October 4th, 2013 at the Ministry of Trade office in Jakarta. The selection and determination of the Primaniyarta award winning Company/Exporter for 4 (four) categories was conducted by Independent Jury Team, that comes from various background related to Indonesia Export.The award was given by the Vice President of Republic of Indonesia, Boediono, during the opening of Trade Expo 2013 in Jakarta International Expo (JIExpo), Kemayoran, Jakarta.

www.coffindo.com

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