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Our VisionThinking beyond the horizon, unlimited innovation and amazement.
Only Hotai can surpass itself, and transcend boundaries.
Never satisfied with current achievements,
we make each challenge a new breakthrough.
Thinking outside the box is our commitment.
Starts from the HeartHotai was established in 1947, being the first overseas distributor for Toyota Motor Corporation.Today, Hotai is still the official distributor for Toyota, Lexus, and Hino.We also provide comprehensive services to exceed customers’ expectations.
The Hotai Motor Philosophy
Professionalism Advancement Innovation
■ With our profession and experience, we dedicate ourselves to premium quality and highly efficient services.
■ With the spirit of surpassingourselves and competitors,we aspire to meet the greatest challenges and move forwardconstantly.
■ With continuous innovation,we break new ground toelevate operational efficiency.
Our all new Hotai Motor corporate identity logo echoes our human-oriented spirit, standing strong in Taiwan and reaching out to the global market.The "h" in the logo is the first letter of Hotai Motor, and it also stands for "human," representing our corporate spirit of serving people. The design also evokes the image of a broad road stretching toward our dreams, daring to brave the summit and forging an ever better future.The logo's bright red color illustrates our passionate service exceeding customers' expectations. The metallic sheen reflects the technological value and futuristic figure of the brand, while also reinforcing the three-dimensional spherical logo, symbolizing the ideal of global development.
Hotai Motor IntroductionEstablished Date: September 1947
HQ Office Addres: 8-14 F, No. 121, Song Jian Road, Taipei
Capital Amount: NTD 5.462 billion
Operating Revenue: NTD 126.9 billion (2019)
Employees: 556 (Mar, 2020)
Product Brands: Toyota, Lexus, Hino, Toyota industrial
equipment
Chairman: Mr. Huang Nan-Kuang
President: Mr. Justin Su
Market ShareOperating Revenue
EPS (after Tax)Profit (after Tax)
Total market 1,000 cars
NT Dollars
2019 2019
Hotai Motor Growth
Market share 32.3%
Turnover 126.9 billion
EPS(after Tax):NTD 21.55
Profit(after Tax):NTD11.8 billion
Overseas BusinessesHotong Motor Investment
TMCI related businesses
GTMC related businesses
FTMS related businesses andautomotive-related businesses
Hoyun International Lease
Car Dealership
Toyota Dealership Network
Lexus Dealership Network
Chang Yuan Motor
Toyota Material Handling Taiwan
Car accessories/boutiquesCarmax
Smart Design Technology
Doroman Autoparts
Hotai InnovationMarketing
Automobile Manufacturing
Kuozui Motors
CPO (Certified Pre-Owned) Cars and E-Commerce
Toyota CPO Network
Lexus CPO Network
Hotai Cyber Connection
Car Rental Hotai LeasingCorporation
Financing and Insurance
Hotai Finance
Hotai Insurance
Ho An Insurance Agency
Ho Chuang Insurance Agency
HoZao Enterpris
Hotai MotorSales & Distribution
TOYOTA LEXUS HINO
Hoyun (Shanghai) CommercialFactoring
Carmax Autotech(Shanghai)
Guangzhou GAC ChanghoAutotech Corporation
Shanghai Ho-Qian LogisticsEquipment Trading
Ho Ing MobilityService
Joining Forces to go BeyondTo provide our customers complete and quality service, Hotai Group joins handswith a variety of partner enterprises to forge robust value-chain relationships.
Building CompleteValue Chains
Perfectly Connected Group
■ Hotai Motor Co. LTD.
Official Distributor of Lexus, Toyota, and Hino in Taiwan.
Hotai provides products and services to satisfy
customers' needs through our dealership network.
■ Kuozui Motors, Ltd
Kuozui manufactures multiple vehicles, chassis and
accessories for Toyota and Hino, not only providing
forthe Taiwan market, but also exporting overseas.
Manufactures multiple models, chassis and accessoriesfor
Toyota and Hino. Apart from providing for the Taiwan
market, Hino also exporting overseas.
■ Toyota Dealership Network, Toyota CPO Network
Eight dealers (Kuotu Motor, Taipei Toyota Motor, Tau Miau
Motor, Central Motor, Nan Du Motor, Kau Du Automobile,
Lang Yang Toyota Motor, Eastern Motor Co) sell new
Toyota cars and Certified Pre-Owned cars. Complete
after-sales and related services are also provided,
creating a "Happy with Toyota" experience.
■ LEXUS Dealership Network, LEXUS CPO Network
Eight dealers (same as Toyota Dealership Network)
sell new Lexus cars and Certified Pre-Owned cars.
Complete after-sales and related services are also
provided, bringing customers to "Experience Amazing
"beyond their expectations.
■ Chang Yuan Motor Co., Ltd.
Responsible for large commercial vehicles sales and
maintenance.
■ Toyota Material Handling Taiwan Ltd.
Responsible for sales distribution of Toyota industrial
vehicles, accessories and after-sales service.
■ Hotai Cyber Connection Co.,Ltd
Operating a diversity of e-commerce activities related
to cars.
■ Hotai Finance Co., Ltd.
Management of vehicle installment payment programs
and professional financing.
■ Hotai Leasing Corp.
Engaged in long-term leasing services for multiple
vehicles, auctions of pre-owned cars, and franchising of
pre-owned car dealers
■ Hoyun International Lease Co., Ltd.
Based in Shanghai, providing long and short-term car
rentals, professional chauffeur services, and vehicle
chartering. Equipment financing rental services are also
available.
■ Hoyun(Shanghai)Commercial Factoring Co., Ltd.
Commercial factoring services for suppliers and
customers in the Shanghai area.
■ Hozao Enterprise Co., Ltd.
Providing installment financing services for large
commercial vehicles and other products.
■ Hotai Insurance Co., Ltd.
Providing property and casualty insurance including
accident insurance, compulsory car insurance, medical
insurance, etc.
■ Ho An Insurance Agency Co., Ltd.
Providing car insurance and property insurance.
■ Ho Chung Insurance Agency Co. Ltd.
Providing a variety of life insurance services.
■ Carmax Autotech Co., Ltd.
Providing genuine Toyota auto accessories, as well as
design, development, sales and after-sales services
forCarmax-branded business.
■ Smart Design Technology Co., Ltd.
Providing car electronics and car multimedia system
design, development and sales.
■ Carmax Autotech (Shanghai) Co., Ltd.
A Taiwan Carmax-invested professional auto
accessories company, responsible for servicing the
auto dealers of the Hotai Group in China.
■ Hotai Finance Co., Ltd.
Guangzhou GAC Changho Autotech Corporation, An
auto accessories company co-invested by Taiwan
Carmax and Guangzhou Automobile Group, a supplier
of Guangzhou Group.
■ Doroman Autoparts Co., Ltd.
Providing car accessories and retailing.
■ Hotong Motor Investment Co., Ltd., TMCI related
businesses, GTMC related businesses, FTMS related
businesses and automotive-related businesses
Hotong Motor Investment is the China headquarters
of Hotai Motor Group, responsible for managing FTMS
related businesses, GTMC related businesses, GTMC
related business and FTMS related business
■ Shanghai Ho-Qian Logistics Equipment Trading
Co., Ltd.
Responsible for Toyota industrial vehicle sales and
aftersales services.
■ Hotai Innovation Marketing Co., Ltd.
Engaged in gift planning, design, production, sales,
after-sales service.
■ Ho Ing Mobility Service Co., Ltd.
Engaged in car/scooter rental & sharing, limousine
service and parking service.
20192019.12
Toyota and Lexus together register a total of 141,891 vehicles, the top sellers in Taiwan for 18 years, with the Corolla Altis being the bestseller for 19 years, the RAV4 being the best selling SUV in Taiwan, and HINO being the best selling large commercial vehicle for 10 years.
2019.12Lists Hotai Finance on the TWSE.
2019.12Donates the “Hotai 10” mobile blood bus, accumulating 10 buses and becoming Taiwanese business donating the most mobile blood buses.
2019.11Awarded the BSI Sustainability Excellence Award.
2019.11Receives the “Taiwan Corporate Sustainability Awards” from the Taiwan Institute for Sustainable Energy for four consecutive years.
70 Years Change, for the BetterFor 70 years, each step has moved us forward to ever greater milestones.Each day takes us down the road of betterment!
COROLLA ALTISRAV4
2019.10 Kuozui Motors receives the “Foreign Company with Outstanding Contributions Award” from the Ministry of Economic Affairs.
2019.09 Donated 12,000 sets of volunteer equipment to New Taipei City, Keelung City, Yilan County, Hsinchu City, Hsinchu County, Miaoli County, Hualien County, and Pingtung County, accumulating 85,000 sets across Taiwan.
2019.08Launches the Toyota 10,000 People Beach Cleanup and Plastics Reduction.
2019.08Awarded the “Excellence in Corporate Social Responsibility” for the 5th year in a row from CommonWealth Magazine.
2019.06 Awarded “The Best Service in Taiwan” from the Commercial Times for six consecutive years.
2019.05 Rated the top 5% of public companies in the TWSE Corporate Governance Evaluation for three consecutive years and received the “Labor Safety Award” from Taipei City.
2019.04 Completes growing 200,000 trees under Toyota’s “One Tree for One Car” campaign.
2019.01 Establishes iRent Mobility Service through Hotai Leasing.
2017.12 Toyota and Lexus sold 128,084 units in 2017 Taiwan passenger vehicles, it is sales No.1 for the 16th consecutive year.The top 3 in 2017 Taiwan Best Selling passenger vehicles were dominated by TOYOTA ALTIS,RAV4,SIENTA.LEXUS RX also championed sales in the luxury SUV market.Hino claims No. 1 share of large commercial vehicle market for the 8th year in a row.
2017.09Hotai Motor 70th Anniversary.
2017.05Hotai Motor ranked in the top 5% among TWSE listed companies in "Corporate Governance Evaluation".
2017.03Acquired Zurich Insurance (Taiwan) Ltd. and renamed as Hotai
Insurance Co., Ltd.
2017
2010s2016.12「TOYOTA City Driver」 App hits 200 million downloads.
2016.08Hotai's Customer Service Center honored with「Quality management--Customer satisfaction--Guidelines for complaints handling in organizations 」Certification, first awarded in the motor industry.
2014.12The annual production of Kuozui Motors reaches over 200,000 cars, setting a new record for motor industry in Taiwan.
2014.12Complete investment eight dealers in Taiwan.
2014.12 「abc」- certified Pre-owned cars website is officially online.
2014.06Hotai Leasing Corporation (HLC) is the first one to provide 24hr self car rental service in Taiwan.
2013.03 "TOYOTA City Driver" is the 1st All-In-One App for car driving service in Taiwan.
2011.09Toyota sets a cumulative sales record of over 2 million units in Taiwan.
2018.12 TOYOTA and LEXUS reached a total sales of 120,766 vehicles, ranking in the leading position in Taiwan's automobile market for 17 years. LEXUS was ranked at No.2 among luxury brands, while HINO was ranked No.1 for large commercial vehicles for 9 consecutive years.
2018.10 HFC (Hotai Finance Corporation) was listed on the over the-counter market.
2018.06 Hotai Motor invested NTD6 billion in Toyota Motor Corporation, Japan.
2018.02 Toyota and Hino, together with Taiwan Hotai Motor and Kuozui Motor, showed care and donated for the earthquake that happened in Hualien.
2018
1999/06Establishment of Hotai Finance Co., Ltd. and Hotai
Leasing Corp.
1997/11Shanghai Hoyun's first outlet opens.
1997/09Officially introduced LEXUS to Taiwan.
1997/02THotai Motor Co. is listed on the main board of TWSE.
1996/12Sales of Hino heavy trucks, large-sized buses, Toyota
middle-sized trucks, compact cars and industrial vehicles reach No. 1 in market share.
1995/03Kuozui Motors Guanyin Plant is established.
1994/12First time to exceed 100,000 unit sold yearly, laying the
foundation for our 100,000-unit sales.
2000s
1990s
2009/05Eastern Motor Co., Ltd. opens.
2008/04Opening of "Hotai Auto Auction"
for used car business
2008/04Hotai increases capital investment
in Kuozui Motors to 30%.
2007/052nd warehouse in Yangmei opens.
2003/01The establishment of Chang Yuan
Motor Co., Ltd. and Toyota MaterialHandling Taiwan Ltd.
2000/03Yangmei logistic center opens.
1980s
1970s
1989/05Toyota Corona is launched.
(Our first domestically made passenger car)
1988/05Hotai Motor for the first time signs dealership
contracts for Toyota products with 8 dealers.
1987/04Toyota starts new businesses related to small
commercial vehicles and sedans.
1986/01The Ministry of Economic Affairs Investment Commission
approves Toyota's investment in Kuozui Motors.
1984/03Hotai invests in Kuozui Motors which is established in April;
production initiated at the Zhongli Plant in November.
1983/06Ministry of Economic Affairs Investment Commission approves Toyota's investment in large-scale automotive production site.
1974/09Hotai Motor, along with stakeholders ofWeichuan, Ho Tai Development, and Formosa Flexible Packaging, donate a total of NT$25 million to found Chun Ching Social Welfare Foundation.
1973/02The cooperation with Lio Ho Automotive is discontinued.
1970/02Toyota Motors Corporation and Lio HoAutomotive join forces to producethe Corona. Hotai Motor is exclusivedistributor.
1960s
1950s
19471947/09Hotai Trading Ltd. is foundedwith NT$810,000 registeredcapital, and a little more than 10employees. Its main business istrade between Taiwan and China.Its office is located to the right ofTaipei Main Station.
1955/04Restructured as Hotai Trading Ltd.
1952Signs a contract with Hino Motors, Ltd. to act as
exclusive distributor for Taiwan.
1949Becomes the first overseas distributor for Toyota
and Yokohama Tire Corporation.
1969/04Hotai Motor imports the first shipment of 706 Toyota cars
from Japan in cooperation with Central Trust of China.
1968/01Restructured as Hotai Motor Company, Ltd.
1966/10Hotai establishes a manufacturing plant in Xinzhuang,occupying more than 26,000 square meters of land,
the largest vehicle plant in Taiwan at the time.
Hotai Motor was ranked in the top 5% of “Corporate
Governance Appraisal”
Hotai Motor won 2019 “TCSA Taiwan Corporate
Sustainability Award”
Hotai Motor won “2018 Labor safety award”
Hotai Motor won 2019 BSI “Sustainability Excellence
Award”
Hotai Motor won 2nd place of “Top Service Awards”
Hotai Motor won the gold award of “2019 Taiwan
Service Industry Appraisal
Winning 3
consecutive years
Winning 4
consecutive years
1st time
to be awarded
Winning 2
consecutive years
11th time
to be awarded
Winning 6
consecutive years
TSE and TPEx
Center for Corporate
Sustainability
Taipei City Labor Inspection
Office
BSI Sustainability
Standards
Next Magazine
Commercial Times
2019
Year Honors Description Presented by
Honors – The Spirit of +hink AmazingOver the past 70 years, Hotai’s commitment to great performance, daring to think outside of the box,has won recognition for our outstanding achievements again and again.
Hotai Motor was ranked in the top 5% of “Corporate
Governance Appraisal”
Hotai Motor won 2018 “TCSA Taiwan Corporate
Sustainability Award”
Hotai Motor won 2018 “National Talent Development
Award”
Hotai Motor won 2018 BSI “Sustainability Excellence
Award”
Hotai Motor won 1st place of “Top Service Awards”
Hotai Motor won the gold award of “2018 Taiwan
Service Industry Appraisal”
Corolla won 2018 “Best Small Sedan” MECOTY award
Winning 2
consecutive years
Winning 3
consecutive years
1st time
to be awarded
1st time
to be awarded
10th time
to be awarded
Winning 5
consecutive years
2nd time to
be awarded
TSE and TPEx
Center for Corporate
Sustainability
Ministry of Labor
BSI Sustainability
Standards
Next Magazine
Commercial Times
MECOTY, Middle East
Car of the Year
2018
Year Honors Description Presented by
Year Honors Description Presented by
Hotai Motor was the biggest winner of 2017 YouTube
Taiwan ranking! Three out of top 5 rankings are
from Hotai, winners are : No.1 LEXUS「影藏」, No.3
TOYOTA「我的幸福里程樹」, No.5 TOYOTA「人生轉
運站」. Besides, LEXUS shortfilm「影藏」won the
Youtube Asia Pacific Ads Leaderboard championship
in October as well.
Hotai Motor wins the Social Inclusion Award , the
Corporate Sustainability Awards and the Gold Award
in Report Gold Award at the 2017 Taiwan Corporate
Sustainability Awards.
Toyota ranks No. 1 among Hotai Motor wins No.1 in
the “ Top Service Awards”.Most Influential Brands
in Taiwan”
Toyota ranks No. 1 among “The Most Influential
Brands in Taiwan” in the automotive industry.
Hotai Motor ranked in the top 5% in “Corporate
Governance Evaluation.”
Lexus receives the Gold Award for "The Best Service
in Taiwan" in the automotive industry.
2017 Leaderboard
Social Inclusion
Award-Winning
2 consecutive years
Taiwan Institute for
sustainable Energy
(TAISE)
Winning 3
consecutive years
Winning 2
consecutive years
Youtube
Taiwan Institute for
sustainable Energy
(TAISE)
Next Magazine
Business Weekly
Taiwan Stock Exchange
Commercial Times
2017
Year Honors Description Presented by
Hotai receives a special certificate of gratitude for
supporting the Taipei City Government's Protected
Workplaces for the Disabled program.
Toyota named No. 1 "Most Frequently Used Brand"
in the Young Generation Survey.
Hotai Motor wins the Gold Award in service industry
and the Social Inclusion Award at the 2016 Taiwan
Corporate Sustainability Awards.
Lexus wins "Best Brand Award" in the automotive
industry.
Lexus ranked No. 1 in the Taiwan Customer Satisfaction
Index (CSI) for after-sales service.
Lexus ranked No. 1 in the Golden Service Awards
(car service industry).
Toyota wins the Gold Award for "The Best Service
in Taiwan".
Lexus ranked No. 1 among luxury cars in the Taiwan
Sales Satisfaction Index (SSI).
Winning 7
consecutive years
Winning 2
consecutive years
Ranked No.1 for
the 17th time.
Winning 3
consecutive years
Winning 2
consecutive years
Ranked No.1 for
the15th time.
Taipei City Government
Global Views Group
“30” Magazine
Taiwan Institute for
Sustainable Energy
(TAISE)
Business Today
J.D. POWER
Common Wealth
Magazine
Commercial Times
J.D. POWER
2016
2015
Year Honors Description Presented by
Hotai Motor named No. 1 "Top Green Brands" in the
automotive industry.
Toyota wins double honors as "Super Power Brand"
and "Power Brands" in the automotive category.
Hotai Motor named "Most Admired Company".
Toyota named No. 1 "Best Brand" in the automotive
category.
Hotai Motor honored with ROC Enterprise
Environmental Protection Awards.
Hotai Motor honored for "Voluntary Reduction of
Carbon Emissions".
Hotai Motor awarded Silver Prize in the TTQS (Taiwan
TrainQuali System) Assessment.
Dealer outlets honored with "Green Store
Certification".
Toyota ranks No. 1 in the Taiwan Sales Satisfaction
Index (SSI) among Mass Market Segment.
Winning 4
consecutive years
Winning 2
consecutive years
Winning 8 consecutive years
4th time to
be awarded
Winning 2
consecutive years
4th time awarded
107 Toyota distributor
sites nationwide
Ranked No.1 for the
9th time.
Digital Times Magazine
Manager Today
Common WealthMagazine
Business Today
Environmental Protection
Administration
Environmental Protection
Administration
The Executive Yuan -
Council of Labor Affairs
Environmental Protection
Administration
J.D. POWER
2014
2013
2011
Year Honors Description Presented by
Toyota ranks No. 1 in the Taiwan Customer Satisfaction
Index (CSI) among Mass Market Segment.
Hotai Motor wins the National HRD InnoPrize.
Hotai Motor wins the 4th Corporate Social
Responsibility Awards.
Hotai Motor wins the 6th "Excellent Service Award".
Hotai Motor wins the 4th Golden Service Award.
Hotai Motor wins the 14th National Quality Award.
Ranked No.1 for the
7th time.
J.D. POWER
The Executive Yuan -Council of Labor Affairs
Global Views Magazine
Global Views Magazine
Common Wealth
Magazine
The Executive Yuan
2010
2008
2005
2003
Traffic Safety – Attentive Guardian1Donation of crossing guard uniforms for elementary schools nationwideSince 2011, the company has been donating equipment for the traffic guide volunteers in elementary schools in all counties and cities across Taiwan, including police-grade reflective vests and command flags. Accumulated to 2019, 85,000 sets have been donated. We secure the safety of children with practical actions.
2Traffic Safety TheatreSince 2006, the company has cooperated with the well-known children's troupe and advocated “Traffic Safety Theatre” in elementary schools across Taiwan. Each year, it has toured hundreds of performances. Till the end of 2019, a total of 1,289 performances were completed with more than 320,000 students participating.
3Chirldrens' national traffic safety drawing competitionSince 2001, the national painting competition has been jointly held by Hotai and Chun Ching Social Welfare Foundation to promote the concept of children traffic safety. Up until today, the total number of participants has exceeded 820,000.
Hotai CaresMore than cars, we cherish our home.Through love, hope will embrace society.
1 2 3
Develop and empower outstanding young talents1A legacy of professional automotive knowledgeEngaging in the automotive industry for over 70 years, Hotai Motor has accumulated rich professional automotive knowledge. To encourage technical and vocational education and training (TVET), we have scholarships and donated vehicles or automotive parts for young students to catch up with the latest automotive models, systems, and key parts and components and learn from doing, in order to cultivate professional talents through knowledge-action integration. In addition, we began to offer The Toyota Way program at colleges and universities in 2019 for students to acquire the Toyota management principles within a short time by equipping them with corporate thinking and communication abilities to bridge the education-to-employment gap.
2Cultivation of talent diversityEvery year we organize a range of academic exchange activities to stimulate creativity and independent thinking in young students and develop their competence and literacy in different aspects through comprehensive activities, in order to develop outstanding talents for Taiwan. These activities include the “Chase Your Dream,” “Toyota Global Dream Car,” “LEXUS Film Awards,” and “LDA LEXUS Design Awards.”
3Promoting Sports and the ArtsTo promote sports diversity and the development of musical and performance events in Taiwan, and to provide car owners with richer life experience, Hotai Motor actively promotes various sports and cultural activities every year through sponsorship or co-organization in the name of Toyota and LEXUS.
2019 Sponsorship
Lion King musical、VOUGE Fashiion’s Night Out、GQ Urban Camping Festival、IRONMAN Taiwan、series golf campaign
LEXUS
League of Arena of Valor competition with Garena、SBL Basketball League、Kaohsiung Megaport Festival、Hito Music Awards
TOYOTA
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Love and Hope1National Blood Donation Month and the donation of bloodmobilesIn 1977, the first large-scale bloodmobile (Renyi) in Taiwan was donated by Hotai founder, Huang Lieh-ho, with other enterprises. Since 2011, Hotai has regularly donated bloodmobiles to each blood donation center every year. By 2019, a total of 11 bloodmobiles (including Renyi) have been donated, these bloodmobiles served over 600,000 blood donors and raised nearly one million bags of blood. Also, Hotai accounts for about 14% of all bloodmobiles in our country, making Hotai Motor ranks as the company that donate most bloodmobiles in Taiwan.Since 2012, Hotai has held the "National blood donation month" in every year,, and has organized blood donation activities in designated TOYOTA locations and regional blood donation centers, inviting more than 60,000 people including all employees, subsidiary companies and six national blood donation centers. So far, the accumulated blood collection is over 18 million c.c. Through the launch of this activity, we expect to call on the public for blood donation and lives saving.In addition, since 2019, in order to improve blood donation rate among young generation, Hotai make creative short films to attract young people's attention. Also be the first company to work with blood foundation and schools, adopting multiple campus blood donation sessions, brining bloodmobiles into campus, using interactive activities, all to raise blood donation rate.
2Caring for mentally challenged kidsSince 2015, in order to show their long-term and stable support to kids with intellectual development disorders, Hotai has purchased all kinds of baked goods for its 122 TOYOTA service centers in Taiwan. Through 2018, the accumulated purchase amount has exceeded NTD35.29 million.
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Wholehearted commitmentto environmental care1Toyota – One Tree for Every ToyotaIn order to guard the beauty of Taiwan, we have cooperated with public institutions and private professional teams to organize large-scale tree planting activities since April 2017. Planting a tree for every TOYOTA new car owner along the coast of Taiwan, we hope to lead more people to work with us for a better future of the earth. There were nearly 300,000 trees planted up through 2019.
2Toyota – Toy SharingSince 2016, in cooperation with the "Taiwan toy library association", 122 service centers across Taiwan have been extended as the toy recycling centers calling on the public to recycle toys. After receiving the pre-owned toys, the association will clean and give them new missions. Through the volunteers from colleges and universities recruited during summer and winter holidays, those toys are spread with love to more children living in the tribes in rural areas. By end of 2019, over 120,000 people participated and recycled more than 150 tons of pre-owned toys, equivalent to the carbon footprint of 38,625 trees a year.
3Toyota – Environment MonthSince its establishment in 2005, it has entered its 13th year. The initial activities included mountain and beach cleanup, second-hand goods auctions, and environmental protection visits. In 2009, eight dealers across Taiwan participated altogether. In 2013, the community greenery project was promoted to improve the living quality of community residents. In 2018, we expanded our cooperation with NGOs and public institutions starting a 3-year environmental greening project. By 2019, accumulated 88 greening events and 117 environmental care sessions have been held. 34,000 volunteers participated in planting 20,000 trees which covered 202,000 square meters in total.
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