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Guidelines Furniture Brand
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This is the way to do it
The main logo
Margin and gride
Logo applications
Main logo is always the prefered application, but feel free to use other applications if you think they will work better.
Main logo 2 colors 2 colors secondary application
1 color black 100% 1 color Turquoise 100% (Pantone 7467)
White logo over 100% Black background White logo over 100% Turquoise (Pantone 7467) background
The main logo
You can also apply the logo over pictures, but it has to be white color and always keep a perfect contrast.
The main logo
You can use color transparence with the “multiply effect”. This will give you a monocromatic tone, and make it interesting to play with pictures. Make sure you are using the corporate colors
Our favourite color
Turquoise
PANTONE 7467
For print
C: 95 - M: 0 - Y: 25 - K: 0
For screen
R: 0 - G: 174 - B: 197
Web code
# 00aec5
Main and secondary colors
Turquoise
PANTONE COOL GRAY 7 PANTONE COOL GRAY 11
PANTONE 7467 PANTONE 215
BLACK 100 % PANTONE 152
Dark red
Black Orange
Grey Dark Grey
For printC: 95 - M: 0 - Y: 25 - K: 0
For printC: 0 - M: 100 - Y: 35 - K: 27
Black 100% For printC: 0 - M: 51 - Y: 100 - K:0
For printC: 0 - M: 0 - Y: 0 - k: 37
For printC: 0 - M: 2- Y: 0 - K:68
For screenR: 0 - G: 174 - B: 197
For screenR: 183 - G: 0 - B: 80
For screenR: 247 - G: 146 - B: 30
For screenR: 173 - G: 175 - B: 178
For screenR: 113 - G: 112 - B: 115
Web code# 00aec5
Web code# b70050
Web code# f7921e
Web code# aeb0b2
Web code# 717074
Our Font
Gotham is our main typeface, this is a contemporary font designed by the american type designer Tobias Frere-Jones. Has enough variations to provide you huge possibilities
In certain online and office applications , we are gonna use Arial.
Gotham Ultra
Gotham Black
Gotham Bold
Gotham Medium
Gotham Book
Gotham Light
Gotham Extra Light
Gotham Thim
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
Gotham
The tagline
The tagline should never sit next to the logo, should always appear clearly separated.
UniqUe FUrniTUre FroM The World To yoUr hoMe
WWW.oUTandoUToriGinal.coM
UniqUe FUrniTUre FroM The World To yoUr hoMe
WWW.oUTandoUToriGinal.coM
UniqUe FUrniTUre FroM The World To yoUr hoMe
The icons
We like to unify the look of all icons including social media. Have a look at the following examples.
OUTDOOR
INDOOR
Corporate - letterhead / business cards / word document
Dear Nicolas Whelan
error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae
ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt.
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit,
sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi
ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate
velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla
pariatur?”
13 Delta CourtSky Business ParkDoncasterSouth YorksDN9 3GN
www.outandoutoriginal.com
UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME
Out&Out Original team
Daniel Fairburn CEO
m: +44 (0) 7800547783 e: [email protected]
13 Delta CourtSky Business ParkDoncasterSouth YorksDN9 3GN
www.outandoutoriginal.com
UniqUe fUrnitUre from the world to yoUr home
Corporate - comp slips
13 Delta CourtSky Business ParkDoncasterSouth YorksDN9 3GN
www.outandoutoriginal.com
Corporate - A4 envelope
13 Delta CourtSky Business ParkDoncasterSouth YorksDN9 3GN
www.outandoutoriginal.com
Corporate - Tape / Sticker
W W W.OUTANDOUTORIGINAL.COM WW W.OUTANDOUTORIGINAL.COM WW W.OUTANDOUTORIGINAL.COMINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINAL
W W W.OUTANDOUTORIGINAL.COM
WW W.OUTANDOUTORIGINAL.COM
WW W.OUTANDOUTORIGINAL.COM
INsIDe Is AN OUT & OUT ORIGINAL
INsIDe Is AN OUT & OUT ORIGINAL
INsIDe Is AN OUT & OUT ORIGINAL
W W W.OUTANDOUTORIGINAL.COM
WW W.OUTANDOUTORIGINAL.COM
WW W.OUTANDOUTORIGINAL.COM
INsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINALINsIDe Is AN OUT & OUT ORIGINAL
InsIde Is an Out & Out OrIgInal
WWW.OutandOutOrIgInal.COM
Corporate - Label template
UNiqUE fURNiTURE fROM ThE wORlD TO
YOUR hOME
www.OUTANDOUTORigiNAl.COM
PRODUCT NAMEPRODUCT TYPECODE 0192Sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
PRODUCT NAME
PRODUCT TYPE
CODE 0192
Sit voluptatem accusantium
doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab
illo inventore veritatis et quasi
architecto beatae vitae dicta sunt
explicabo. Nemo enim ipsam quia
consequuntur magni dolores eos qui
ratione voluptatem sequi nesciunt.
Corporate - PPT presentation
THANK YOU
WWW.OUTANDOUTORIGINAL.COM
INSERT YOUR TITLE HERE
To build your presentations, always use these templates (also provided in PPT format). For Microsoft templates we always use Arial Font.
Arial 60 pt
UNIQUE FURNITURE FROM THE WORLD TO YOUR HOME
INSERT YOUR TITLE HERE
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco.
Arial 30 ptCool grayFor screenR: 173 - G: 175 - B: 178
Arial 30 ptCool grayFor screenR: 173 - G: 175 - B: 178
UniqUe fUrnitUre from the world to yoUr home
WWW.OUTANDOUTORIGINAL.COM
The copy should be placed here
LOVE
Advertising - Full page ad
Full bleed image
Tag line and website to be placed here
Logo has to be white color and always keep a perfect contrast.
LOVE
UniqUe fUrnitUre from the world to yoUr home
WWW.OUTANDOUTORIGINAL.COM
For the perfect garden, all you need is
Advertising - Full page ad
This concept plays on our love of music and should lead advertising and sales campaigns (including brochures etc)
Ideally, photo image should utilize actual O&OO product and then retouched in black and white, keeping the product in its original color.
All you need is love
The concept takes the famous Beatles song and links it to the passion you feel for your garden or home.
The same concept must be applied to indoor campaigns also.
Advertising - Online newsletter
april news
Product Name
Been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has
Andrew Moe of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
MEET OURDESIGNERS
is simply dummy text of the printing and typesetting industry. Lorem Ipsum
is simply dummy text of the printing and typesetting industry. Lorem Ipsum
is simply dummy text of
BUY NOW
BUY NOW
is simply dummy text
is simply dummy text
is simply dummy text of £ 100
£ 100
£ 100
£ 100
time to change
You can also unsubscribe to these emails or change your notification settings.If you received this message in error and did not sign click here
Out&Out Original 13 Delta Court , Sky Business Park, Doncaster, South Yorks, DN9 3GN
BUY NOWBUY NOW
UniqUe fUrnitUre from the world to yoUr home
OutdOOr
Sales - Gift card
giftfrom£ 200
:)UniqUe fUrnitUre from the
world to yoUr home
www.oUtandoUtoriginal.com
giftfrom£ 300
:)
giftfrom
ff50:)
%
UniqUe fUrnitUre from the world to yoUr home
www.oUtandoUtoriginal.com
UniqUe fUrnitUre from the world to yoUr home
www.oUtandoUtoriginal.com
Advertising - Leaflet template - front / back
www.outandoutoriginal.com
WWW.OUTANDOUTORIGINAL.COM
Find us in Twitter and Facebook
outandoutoriginal
MEET OUR DESIGNERS
Andrew Moe
Of the printing and typesetting
industry. Lorem Ipsum has been
the industry’s standard dummy
text ever since the 1500s, when an
unknown printer took a galley of
type and scrambled it to make
OUR SYSTEM
Of the printing and typesetting
industry. Lorem Ipsum has been
the industry’s standard dummy
text ever since the 1500s, when an
unknown printer took a galley of
type and scrambled it to make
Delivery
dolor sit amet, consec-
tetuer adipiscing elit,
Advertising - Leaflet template - inside
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100 PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
PRODUCT NAME Is simply dummy text • £ 100
Thank you