Outbound Social Media MarketingFor B2B Tradeshows, Conferences & Event

About The Social E�ect

We help B2B's, Tradeshows and Event companies to position, grow, manageand nurture niche/vertical social media assets that deliver tangible outcomes.

From leads, exhibitors and attendees.

The LinkedIn Communities we manage are designed for social prospecting,social selling, content marketing and are built on a predictive ROI model.

Clients Include:Microsoft, IBM, Salesforce.com, HP, Toshiba, Arrow, Basware

Shortlisted & Finalists:B2B Marketing Awards 2014,

Social Buzz Awards 2014 + 2015 (Multiple categories)

WHAT IS OUTBOUND SOCIAL MEDIA EVENT MARKETING?

Using social channels to ‘place’ personalisedevent marketing content in front target audience

Social content that is delivered to your targetaudiences email, mobile & social channels on scale

HOW DOES IT WORK?(STEP 1)

Build Target Prospect DatabaseAdvanced LinkedIn search, using multiple �lers and

keywords to pinpoint target audience (attendees/visitors)

Extract search results onto XLS database

Manage all elements of outboundcampaign using target prospect database

HOW DOES IT WORK?(STEP 2)

Convert event registration or information page into a ‘Share’ Add target prospect name from database

HOW DOES IT WORK?(STEP 3)

All your target prospects (Attendee/Visitor) gets event noti�cations into:

• Their email • Their LinkedIn Profile

• And on all mobile devices

EXPECTATIONS

• 20% click-through rate to shared content • 50% to conference/event page

• 10% registration

RESULTS

RATES

Campaign Setup(Database Build)

1000 ‘Shares’

2-5 Days(pending size)

5 Days(200 per day)

£350.00

£400.00

Total : £750.00

1

Campaign Setup(Database Build)

2000 ‘Shares’

2-5 Days(pending size)

10 Days(200 per day)

£350.00

£700.00

Total : £1050.00

2

GET IN TOUCH

COULD THIS WORK FOR YOU?

Eric Louw The Social E�ect Limited p: +44 (0) 207 993 2199

e: eric@thesociale�ect.com