Outdoor Fitness Area

at City Park

By: Mitch Hale, Isaac Jaramillo, Daniel

Johnson

About Our Research Team Mitch Hale: senior marketing; 2 years marketing experience; fitness userDaniel Johnson: Junior construction science and 2 years of marketing experience Isaac Jaramillo:Senior in Business: 2 years of business experience

OverviewEquipment Marketing Funding

Types of Equipment ● Most people want equipment you would also use inside

● Want to use most popular equipment

○ Ellipticals

○ Leg Press

○ Balance beam

○ shoulder press

○ squat machine

○ curl machine

○ Stretch Bars

Comparisons ● Outdoor-Fitness

○ Have fitness package but not big selection

○ A little bit more costly

○ Self-Arranged

Greenfields Ultimate Package

GreenfieldsHave fitness packages

More cost-efficient

Pre-Set placements

Greenfield's Professional Series

Marketing and Promotion Social Media

Giveaways And Partnerships

Funding: Sales taxes and Poverty / Private and Public donors

Thirty-four percent (34%) of respondent households indicated that sales tax is the type of funding that they would most support for improvements to parks and recreation facilities.

We recognize that one of the most appealing advantages for donors who give through the Greater Manhattan Community Foundation is flexibility. To this end, we offer our donors a variety of tax-effective ways to make gifts and achieve their charitable goals.

Affordable Care act Affordable Care Act includes new “community transformation grants” that could provide funds for playgrounds, recreational programs. Most of these funds ($32.8 billion) came from the federal government through a variety of programs including Medicaid and Medicare, the Veterans Health Administration, and other programs.

Survey Results Data Received:Based on the data received from the surveys:

1. Nearly 80% chose Site option A2. Majority wanted compound/full body movement machines 3. 70% chose 3-4 times weekly 4. Astoundingly almost 90% said yes5. Almost 70% said yes they are very satisfied 6. Almost 100% said yes they would to implement a larger variety7. Given

Location Options

Example of finished Product

Example 2 of Finished Product

Survey Given to Residents/Students 1. Two suitable sites have been identified for the fitness station at City Park. Please pick the site you would prefer the fitness station be installed at2. Of the following list of fitness equipment, which equipment would you like to have3. On average, how often do you expect to use your new local fitness station?4. Will new outdoor fitness stations encourage you to be more active?5. Are you satisfied with this opportunity to provide input into the outdoor fitness equipment?6. If further funding became available for the installation of additional fitness stations would you like them to be installed?7. Please provide your name and email address if you would like to be updated on the outdoor fitness equipment project: