Outline Structure of the television industry Television advertising Television audience Structure of radio Radio advertising Radio audience Interactive

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    25-Dec-2015

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  • Slide 1
  • Outline Structure of the television industry Television advertising Television audience Structure of radio Radio advertising Radio audience Interactive media Chapter 10 Broadcast and Interactive Online Media
  • Slide 2
  • Chapter 10: Broadcast and Interactive Online Media2 Public television Cable and subscription television Who provides cable programs? Cable scheduling Local television Specialty television Structure of the Television Industry
  • Slide 3
  • Chapter 10: Broadcast and Interactive Online Media3 Television syndication Interactive television Changes in broadcast television Structure of the Television Industry
  • Slide 4
  • Chapter 10: Broadcast and Interactive Online Media4 Television Advertising Forms of television advertising Sponsorships Participations Spot announcements
  • Slide 5
  • Chapter 10: Broadcast and Interactive Online Media5 The Television Audience Measuring the television audience Nielsen indexes People meters ClusterPLUS Target TV: a new challenger
  • Slide 6
  • Chapter 10: Broadcast and Interactive Online Media6 Advantages and Disadvantages of Television Advantages Cost efficiency Impact Buying time on TV Disadvantages Expense Clutter Inflexibility
  • Slide 7
  • Chapter 10: Broadcast and Interactive Online Media7 Structure of the Radio Industry LPFM Public radio Web radio Satellite radio
  • Slide 8
  • Chapter 10: Broadcast and Interactive Online Media8 Radio Advertising Network radio Syndicated radio Spot radio
  • Slide 9
  • Chapter 10: Broadcast and Interactive Online Media9 Radio Audience Measuring the radio audience Arbitron RADAR Buying time on radio
  • Slide 10
  • Chapter 10: Broadcast and Interactive Online Media10 Advantages of Radio Target audiences Flexibility Affordability Mental imagery High level of acceptance
  • Slide 11
  • Chapter 10: Broadcast and Interactive Online Media11 Disadvantages of Radio Listener inattentiveness Lack of visuals Clutter Scheduling and buying difficulties Lack of control
  • Slide 12
  • Chapter 10: Broadcast and Interactive Online Media12 Internet Media Types of Internet advertising World Wide Web home page Banners E-mail Skyscrapers Minisites, pop-ups, and superstitials B2B
  • Slide 13
  • Chapter 10: Broadcast and Interactive Online Media13 Additional Issues Measuring online advertising effectiveness Buying time/space on the Internet
  • Slide 14
  • Chapter 10: Broadcast and Interactive Online Media14 Advantages and Disadvantages of Internet Advertising Advantages Customizing messages Merging databases Excellent B2B sales leads or sales Disadvantages Difficulty producing effective ads Difficulty measuring effectiveness

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