Leveraging Social Media to Drive Awareness and Increase Engagement with Students

Online Customer Listening

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Every good conversation starts with good listening

Why do it?

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How we listen and what we listen to affects how we strategize and respond to our customers.

Create Relevant Content

Identify Key Customer Issues

Listening To Our Customers

Twitterwww.twitter.com/FAFSA

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Facebookwww.facebook.com/FederalStudentAid

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Facebook

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YouTubewww.youtube.com/FederalStudentAid

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Visual.lywww.visual.ly/users/FederalStudentAid

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Infographics

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Leverage FSA content for your own Facebook, Twitter, and YouTube Accounts

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As My Mother Always Said…Sharing is Caring

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Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)

COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a>

<script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>

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Embed our YouTube Videos In Your Site

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Embed our Infographics In Your SiteGo to: http://visual.ly/users/FederalStudentAid

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StudentAid.gov Homepage

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StudentAid.gov/Resources

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Increase Student Engagement

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Visuals Visuals Visuals!

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Mobile

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Hold monthly @FAFSA Office Hours on Twitter the last Wednesday of every month at 5:00 PM. Hashtag #AskFAFSA

Federal Student Aid Social Media Resources

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FacebookFederal Student Aid: Information and updates about federal student aid programs and events.

Twitter@FAFSA: Need money for college? Stay up to date with the latest information on the Free Application for Federal Student Aid (FAFSASM) and the federal student aid programs.

YouTube

Federal Student Aid: View videos on student financial aid including understanding the financial aid process, applying for aid, borrowing responsibly, repaying your federal student loans and more.

More social media resources at www.studentaid.gov/social