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proving the value ofoutsourcing
Outsourcing Works – we will prove it!Outsourcing has an image problem. It’s a dirty word in many peoples’ eyes.
According to original research commissioned by the National Outsourcing Association, a staggering 80% of the general publicdo not think that outsourcing benefits UK PLC.
This is in spite of research last year stating outsourcing to be the second
biggest contributor to GDP, weighing in with 8%, only a nose behind the
8.1% from the finance sector. On top of that, outsourcing contributes
£14 billion in business taxes, and outsourcers hand over £21 billion
in income tax a year.
Through the NOA research, the public laid down some scenarios that
would make them more amenable to outsourcing:
• 70% want evidence of how many UK jobs are created by outsourcing
• 69% want proof of how much outsourcing positively contributes to
the UK economy
• 55% demand less wasting of taxpayers’ cash in public sector contracts
Through Outsourcing Works, our flagship campaign for 2012/13, the NOA
is looking to gather a body of evidence that will address these issues and
so further the prospects of our entire industry.
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The CampaignWe at the NOA really care about our industry, our profession and our reputation. Currently, we are anindustry in turmoil – largely due to misunderstandings. Our awareness campaign will increaseunderstanding on a number of levels, including:
• Outsourcing delivers value. We will prove this business process works through end user research, extrapolated to give macro-economic impact and supported by a wide range of qualitative case studies. In short, the best performing companies outsource, and this in turn is good for the UK economy - we will prove this!
• Outsourcing is a professional profession. Outsourcing needs to both protect and develop its reputation as a good industry to work in, or else struggle to attract the best talent in the future. It is a professional profession – with standards and qualifications. People development and employee satisfaction is key to our industry. We are developing the talent of the future and working to position the UK as the global strategic hub for the outsourcing industry
• Outsourcing gives back. As an industry we enable reinvestment and growth. As the second largest employer in the UK, with appropriate governmental support, we have a strong potential to ease youth unemployment in the UK
• Sharing best practice. The outsourcing industry is uniting to help the government become a more intelligent consumer of services, spreading its best practice message to improve procurement through government via the All Party Group on Outsourcing and Shared Services
Outsourcing Works aims to both grow and improve the industry. A collective movement, with all players involved, it willprovide a unified voice for all areas of the industry – consumers, suppliers, advisors, rookies and veterans alike.
Outsourcing Works. Proven empirically, andunequivocally, this is a powerful messageand there are many benefits to beingconnected with it.
• Reach out globally, promoting and encouraging adherence to standards
• Engender more of a sense of community within the outsourcing industry
• Engage with Government, to help it become a more intelligent consumer (which should in turn result in more public sector outsourcing)
• Convert hesitant potential consumers to embrace the opportunity of outsourcing
• Define outsourcing and educate businesses on how to make the most of it
• Educate the industry on latest trends and developments in focus areas / verticals
• Educate the public on the benefits outsourcing brings – make them more amenable to the whole concept, which should make outsourcing less of a PR challenge
• Enlist experienced outsourcing consumers to join the Outsourcing Innovators Club, sharing best practice through experience, and promoting the word
• Reach up to C-suite so they feel comfortable being an active part of the “Outsourcing Community”
proving the value ofoutsourcing
The Benefits
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Shape of the ProgrammeOutsourcing Works features an intense calendar of activity including research, events, steering groups,publications, public affairs, PR, social media and The Outsourcing Works Symposium – the largest eventthe NOA has held to date.
In the run up to the Outsourcing Works Symposium, we will produce a series of themed events, smaller in scale but highlyfocused in terms of both content and attendees. The themes we are running include:
Additionally, the research programmes we are planning over the next 12 months include:
• Proving the business value of outsourcing with quantitative, qualitative and economic research
• Further scoping the size of the outsourcing industry with economic analysis
• Researching the UK’s potential as a delivery destination and pushing for investment in infrastructure, skills and attracting foreign investment
• Ascertaining the appetite for further professionalising the industry - with work on standards, qualifications, etc
• Developing a business performance index (revealing the best performing companies outsource)
• Revealing employee satisfaction within the industry
LPO SME Analytics Customer Service Cloud Offshoring KPO
MPO HRO FAO Shared Services Our-shoring Outsourcing in NHSEngagement
models
Benchmarking Pharma BFSI Public Sector Retail Utilities & telcos Travel
Outsourcing Works is for the industry. Assuch we are inviting the industry to take thiscampaign and build it into your ownmarketing programmes – to help us furtherspread the word. There are many ways tosupport Outsourcing Works: providing a casestudy pertaining to outsourcing success – orbetter still, a positive turnaround in fortunes– is a great place to start. Joining ourOutsourcing Works LinkedIn Forum isessential too, to demonstrate your supportand to stay connected and updated.
Anyone can become a supporter of the movementand help spread the word - and what's better it'sfree!. Supporters get:
• Access to research summaries and best practice guides
• Join and participate in Outsourcing Works LinkedIn Forum
• Use of “Supporter of Outsourcing Works” logo
• Submit case studies and best practice guides for publishing in the Outsourcing Works section of NOA and sourcingfocus.com websites
• Basic company listing in Outsourcing Yearbook Suppliers Directory, as a supporter
Get Involved
proving the value ofoutsourcing
3
Sponsorship Packages
• Develop new business opportunities with aqualified audience
• Connect with consumers and new partners
• Position you as a spokesperson for your industry;become known as a thought leader
• Position your brand right at the forefront of outsourcing
• Associate your company with the unveiling of the research – huge PR opportunities
• Increase buyer confidence in our industry
As the implementation of the full campaign is more than the NOA can undertake with its ownfinances, we are seeking proactive partners. As such we have tailored the NOA’s profilingpackages for companies that wish to work with us and help us safeguard the reputation andgrowth of our industry.
Sponsoring Outsourcing Works will enable you to:
As a research sponsor, you will get the followingbenefits:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
As a research sponsor, you will get the followingbenefits associated with a particular piece ofresearch:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
Research packages
As a research sponsor, you will get the followingbenefits:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
NOA's speaking packages give companies andindividuals high profile platforms at NOA eventsfor sharing thought leadership.
The basic package includes:
• Platform for spokesperson or client case study • Sponsorship of resulting editorial report or
best practice guide • Profile and your logo on marketing materials • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £4,000 + VAT. Taking afew speaking packages gives yearlong visibility onthe outsourcing stage.
Speaking packages
As a research sponsor, you will get the followingbenefits:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
Our best practice packages enable companies toassociate their brands with excellence throughvisibility across the NOA Awards, case studies and‘how to’ guides. Our original best practicepackage offers:
• Sponsorship of a NOA Award, which includes a table of 10 at the dinner and a one page advertisement in the Award Winners supplement
• A published case study of your work with a client in one of the Outsourcing Yearbook quarterly editions
• Sponsorship association with a best practice guide, published by NOA
• Visibility in NOA marketing, within NOA’s newsletter and on its website
• Visibility on sourcingfocus.com – both promotional and editorial
Cost: £10,000 + VAT
Best practice packages
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As a research sponsor, you will get the followingbenefits:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
These packages enable companies to take yearlong association with a particular theme (seeShape of the Programme on page 3). A themepackage integrates many of the benefits of otherpackages and could include:
• Market research• Speaking platform, perhaps presenting the
results of the research or related content• Related case study, published and presented • Sponsorship of resulting best practice guide –
an indepth editorial supplement• Sponsorship of related awards category• Leading an associated steering committee and
sponsorship of outputs• Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Due to the breadth and variety of elements,prices are quoted on your specific requirements.
Theme packages
As a research sponsor, you will get the followingbenefits:
• Joint branding on all stages of the research project- questionnaire, report, PR
• Involvement in the design of the questionnaire • Potential scope to have exclusive rights to
specific questions • Visibility in NOA marketing, within NOA’s
newsletter and on its website• Visibility on sourcingfocus.com – both
promotional and editorial
COST: Prices start from £5,000 + VAT for a pollto our membership base, however prices varydepending on quantity and level of respondent,and length and style of questionnaire.
Our advertising packages offer a range of visibilityoptions across the NOA's publications andassociated websites: sourcingfocus.com; TheOutsourcing Yearbook; Suppliers Directory;Outsource Magazine; noa.co.uk. Packages rangefrom ad hoc advertisements through to tailoredvisibility programmes, as well as editorialroundtables.
To serve as an example, our Premium Ad packageoffers yearlong visibility including:
• A full page in the Suppliers Directory • One page advertisement in The Outsourcing
Yearbook print edition and each of the quarterly eBook editions
• A banner ad on rotation on sourcingfocus.com’s Outsourcing Works features pages for the year
• A banner ad on the sourcingfocus newsletter, once a month for 12 months
COST: £10,000 + VAT
Advertising packages
We are also very open to developing bespoke
programmes to suit your requirements and
budget, so please contact us with any ideas
you may have.
For further information and remaining
opportunities, please contact:
Kerry Hallard
Communications Director
Tel: 020 7292 8686
Natalie Milsom
Projects Director
Tel: 020 7292 8686
Sponsorship Packages
proving the value ofoutsourcing
In association with
In June 2013 we are hosting the Outsourcing Works Symposium. It is an event to celebrate the triumphs of theoutsourcing industry, to demonstrate its positive contribution to the UK economy and jobs market and to mark thecoming of age of the outsourcing profession. Through our work on standards we also aim to position the UK asthe global strategic hub and generally demonstrate that if done properly, with best practice, outsourcing works!
COST: We have a broad variety of Symposium packages, which start from £4,000 + VAT for exhibition stands and£7,000 + VAT for speaking platforms.
Symposium packages
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