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OUTSTANDING
ENSURES OURPERFORMANCE
SUCCESS
ANNUAL REPORT 2013
in EUR ’000
Earnings
Revenue
Operating performance
Staff costs
Cost of materials
Result from ordinary activities
EBIT (operating result)
Net income
Assets and financial position
Fixed assets
Current assets
Equity
Total assets
Investments (without long-term financial assets)
Depreciation and amortisation
Net cash from operating activities
Key figures
Return on sales before taxes (%)
EBIT in % of sales
Equity ratio (%)
2009
313,192
314,829
135,162
125,346
9,672
5,963
7,652
71,286
121,839
88,412
194,272
12,898
11,482
28,553
3.1
1.9
45.5
2010
329,163
343,141
143,857
135,735
14,721
17,116
10,300
80,977
117,570
94,580
199,608
11,463
11,809
16,498
4.3
5.2
47.4
2012
372,438
384,361
168,334
144,906
11,100
14,148
7,316
115,903
126,420
111,685
243,907
23,208
14,163
13,291
2.8
3.8
45.8
Key Figures OF THE WAREMA GROUP
WAREMA InternationalGmbH
– WAREMA Austria GmbH
– WAREMA France SARL
– WAREMA Iberia S.L.
– WAREMA Schweiz GmbH
– WAREMA Sun Shading Systems (Shanghai) Co.,Ltd.
– WAREMA Nederland B.V.
WAREMASonnenschutztechnikGmbH
Wings Professional Project GmbH
WAREMAKunststofftechnik und Maschinenbau GmbH
– WAREMA Plastic Technology Hungary Kft.
WAREMA RENKHOFF SE
External sun shading systems
– External venetian blinds
– Roller shutters
– Awnings
– Sun sails
– Patio roofs
– Large slat systems
– Sliding, wingand folding shutters
– Insect screens
Internal sun shading systems
– Roller blinds
– Venetian blinds
– Pleated blinds
– Vertical louvreblinds
– Curtain panels
– Blackout blinds
Control systems
– EWFS and WMSradio control systems
– Central controlsystems
– WAREMA climatronic®
– KNX and LonWorks® technology bus systems
– BAline (roomautomation)
PRODUCT OVERVIEW2011
375,920
385,275
154,896
150,262
26,715
26,602
18,075
102,020
134,613
108,579
238,630
32,050
11,868
25,458
6.9
7.1
45.5
2013
376,998
393,276
176,628
150,460
5,963
10,279
2,467
121,168
117,846
112,020
240,474
18,788
14,976
21,389
1.4
2.7
46.6
SunLight Management is
the intelligent combination
of our technical sun sha-
ding products and control
systems. Consultation and
service give rise to indivi-
dual solutions that create
optimal indoor conditions.
In this way, we make an
important contribution to
the quality of life of the
people, energy efficiency
and the value of real estate.
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MISSION STATEMENT
Being successful means achieving and, whenever possible,exceeding the goals you set yourself. Being successful alsomeans being able to adapt. There is normally a clear link between action and success.
WAREMA’s success is a direct result of the quality of our pro-ducts and services as well as the quality of our relationships with customers, employees and suppliers. It is because a quality-based mindset is firmly established as part of our cor-porate culture and because all parts of the company strive forexcellence that we have succeeded in becoming the leadingSunLightManager.
WAREMA QUALITY ENSURES
OUR SUCCESS
CONTENTS
02 Letter from the Executive Board
03 Review 2013
04 Our sun shading expertise
06 Working as a team
08 Focusing on our customers
10 Opening up new market opportunities
12 Report of the Supervisory Board
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Ladies and Gentlemen,Dear Friends and Partners,
Today we can look back on nearly 60years of history as a successful familyenterprise. During all this time, wehave worked hard to establish andmaintain an outstanding performance– a performance that we have beenable to demonstrate repeatedly.Based on this consistently high per-
formance, a set of values has emer-ged that make us attractive, credibleand trustworthy to you as a customer,partner or employee. We can sum up these values in one sentence:WAREMA is the leading SunLight-Manager.
On our journey, we have been fortu-nate to have loyal customers andbusiness partners with whom we
LETTER FROM THE EXECUTIVE BOARD
maintain close relationships. Withyour help, we have developed andcontinue to develop solutions thatmove our SunLightManagementmission forward. Last year, our colla-borative innovative capabilities wereagain acknowledged by a number ofhighly respected juries. Not only didwe receive the iF product designaward for our new P40 pergolaawning and the Plus X Award for ourBAline room automation system, butwe were also awarded Gold at theArchitects' Darling Awards.
Our work was also recognised at theBAU trade fair in Munich and the ISHin Frankfurt. We showed our solu-tions and innovations at these exhibi-tions and consistently received positi-ve feedback. We unveiled the largeslat systems from our Lübeck subsi-diary Wings Professional ProjectGmbH at the BAU in January 2013,generating considerable interest.WAREMA Nederland B.V. has beenpart of the WAREMA Group since themiddle of last year. The specialistsfrom Weert work closely with archi-tects and property developers todevelop solutions with an emphasis
on sliding, wing and folding shuttersas well as textile sun shading in awide variety of designs. These pro-ducts extend our range and offer new options for custom shadingconcepts.
We are therefore well equipped forthe new year and for the challengesthe future holds for us.
On behalf of the Executive Board andall WAREMA employees and mana-gers, I would like to express mysincere thanks for your confidence,dedication and loyalty. Let us conti-nue to strive together for excellencein everything we do!
Angelique Renkhoff-Mücke, Chief Executive Officer
THE WAREMA RENKHOFF SE EXECUTIVE BOARD: Michael Müller (Executive Vice President Manufacturing), Harald Freund (Vice Chairman of the Executive Board), Angelique Renkhoff-Mücke (Chief Executive Officer), Thomas Schauberger (Executive Vice President International).
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■ At the BAU in Munich, the world’s leading tradefair for architecture, materials and systems, welaunched our new “large slat” product line to thetrade.
■ From January, our staff benefited from the intro-duction of working-life accounts which allowthem greater workplace flexibility.
■ Under the banner of “Let's talk about the future”, we also focused on SunLightManagement at theISH in Frankfurt.
■ The P40 pergola awning received the red dot design award.
■ WAREMA’s innovative capacity impresses in thefield of control systems too. The BAline modular,freely programmable room automation system wins the Plus X Award in the categories “High Quality”and “Functionality”.
■ Our membership of and contribution to the baymevbm model project on demographics managementis announced to the public.
■ Over 750 visitors made good use of the wide rangeof information available at the “Vocational TrainingDay”.
■ In summer, the WAREMA Group welcomed a newsubsidiary based in the Netherlands. WAREMANederland B.V. is a well respected company whichoffers us additional opportunities in our domestic and international markets.
■ Our trade partners can now benefit from the newinstallation centre and showroom at our “Dillberg II”site in Marktheidenfeld.
■ In September the Group welcomes its new apprentices.
■ A total of 3,030 years of service with the Group werehonoured at the anniversary celebrations in October.
■ The high quality advice provided by WAREMA onarchitectural solutions matters was recognised by aGold at the Architects’ Darling awards, the “Oscars”of the construction industry.
■ Advising architects and planners was also an important topic at our major partner events held in Frankfurt and Würzburg.
ANNUAL REPORT 2013
2013REVIEW
January/February
March/April
May/June
July/August
September/October
November/December
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Success is no mere accidentThe success of WAREMA is the re-sult of a passionate desire to developintelligent sun shading solutions.And it is based on nearly 60 years of experience in the sun shadingbusiness.
A combination of technology, designand functionality gives our productstheir high level of quality. And themarket recognises high quality pro-ducts that are superior in form andfunction. When it comes to thedevelopment of long-lasting pro-ducts, our standards are high, as we want all of our products to per-form at their best for a long time.
ANNUAL REPORT 2013
SOLUTIONOUTSTANDINGPLAZA
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OPERN
WAREMA supplied the sunshading and anti-glare protec-tion for the property. Around1,300 double glazed venetianblinds with 25 mm slats and24 V motor ensure glare-freeworking conditions and a pleasant room climate. Thebuilding received the Gold certificate from the GermanSustainable Building Council (DGNB) in August 2013 and isone of only four buildings in Germany to have achieved Goldin the “New office and administrative buildings” category. Inits report, the DGNB gave the building top marks for both itsenvironmental and economic performance.
OUR SUN SHADINGENSURING EXCELLENCE
EXPERTISE
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OUR SUN SHADING EXPERTISE
Excellent designA stream of awards and accoladesconfirms our approach of carefullyselecting materials, form and functionso that they offer practical benefitsand also form a harmonious whole.
The innovative features and designdetails of our products not only pro-vide inspiration for our customers andend users but also set new standardsin our industry.
Our ability to solve specific technicalproblems and to produce innovativeproducts from our research is whatmakes us a pioneer in intelligent,sustainable sun shading solutions.Thousands of satisfied customers and independent experts cannot bewrong.
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Thanks to its outstanding corner location, the interior of the OPERN PLAZA in Hamburg enjoys plenty of daylight.For its successful execution, the P40 pergolaawning wins the red dot award: product design 2013. It previously won the Messe Stuttgart’s innovation prize during R+T 2012.The BAline modular and freely programm-able room automation system impressed the jury of the Plus X Award and achieved success in both the “Functionality” and “High Quality” categories.
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FUNCTIONAL MODELS and 300sample displays for exhibition purposes were produced for ourpartners by our exhibition standconstruction department.
400
TRAVELLED BY DELIVERY TRUCKSin 2013, delivering 2,114,892 itemsin a total of 6,191 trips. Around 100tonnes of product were shippedeach working day.
4,896,000 KM
UNIQUE VISITORS dropped byWAREMA’s German-languagenewsroom in 2013. The portal forpress and public relations workcan be found on the Internet atwww.warema-newsroom.com
39,334
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ANNUAL REPORT 2013
196APPRENTICES were employed byWAREMA in 2013, 95 in technicaland 58 in commercial professions,as well as 43 students.
413APPLICATIONS FOR APPREN-TICESHIPS starting in September2014 were submitted to us in 2013.We offer training in 11 differentcareers – plus three others in ourbranch offices.
4,142PARTICIPANTS and 351 in-houseseminars speak for the quality ofthe WAREMA training programme,which is run by 86 internal and 26 external instructors.
WORKING AS
A TEAM
Our aimIf we are to achieve excellence in allareas, we need people who are happyto give their best. This is why weregularly offer our employees newchallenges to foster and develop theirtalents.
We are particularly keen to encou-rage professionalisation and personalresponsibility. This means reviewinginterface mechanisms and processesat regular intervals and redefiningthem when necessary. We work as a team to develop and implement
quality standards and ideas for newproducts and services.
We are convinced that excellence canonly be achieved by people who aremotivated and happy in their work.
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ENSURING EXCELLENCE
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WORKING AS A TEAM
Work-life-balance It is therefore our aim to support ourstaff in finding the right balance bet-ween work and home life as well as in taking care of their health at work.WAREMA provides all employeeswith a healthy working environment,including ergonomic workstations,and access to a wide range of cour-ses on subjects such as first aid,nutrition, exercise, stress manage-ment, giving up smoking and addic-tion prevention.
Continuous professional develop-mentWe also enable our employees tomake use of professional develop-ment opportunities relevant to theirknowledge, abilities and interests.This is the main reason why wenormally fill our vacancies at profes-sional and management level fromour own ranks.
Our employees acquire the skills theyneed from a wide range of internaland external training courses. Wehave special employee developmentschemes to support women aimingfor management positions, therebyhelping them to confidently maketheir own way and to develop theirpersonal management style in what isstill often a male-dominated sector.
Values and corporate cultureOne of the characteristics of winningteams is an ability to adhere to welldefined rules. The values and workingatmosphere of a team or organisationare also decisive factors in its successor failure. Our guidelines for employ-ees and managers aim to create amutual understanding as defined inour corporate philosophy.
They are an expression of the valuesthat are important to us. They provide
direction and ask every employee andmanager to continually subject theirown behaviour to critical examinationand to ensure that it is in alignmentwith our basic principles.
Our company is noted for the mutualrespect shown by our staff in theworkplace, their competence, dedica-tion, fairness and trust – and thisdirectly affects the way our companyis perceived by our customers.
We are convinced that excellencecan only be achieved by people who are motivated and happy intheir work.
It is therefore our aim to support our staff in finding the right balancebetween work and home life as wellas in taking care of their health atwork.
Employees are deployed in ways that allowthem to make the most of their strengths.Employees are familiar with the objectives of higher-level and adjacent organisational units.WAREMA employees are always confident and respectful in their dealings with others.Our employees assume responsibility for theirown professional development.We create transparency and integrity.Employees are striving for improvement.
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ONPEOPLE
SUCCESS ISBUILT
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ANNUAL REPORT 2013
Customer dialogueWe don’t just pay lip service to theconcept of customer focus. It guidesour actions and is an important partof our mission statement. Our entirecompany is focused on our domesticand international customers, anddelivering customer benefits globallyis a primary objective at every level.Before we develop a new product, weexamine the needs and requirementsof our partners.
We maintain a permanent dialoguewith customers all over the world: we welcome their suggestions anduse these to develop new ideas andsolutions. We are increasingly beingasked for customised solutions andfor purchasing and handling proces-ses that are more efficient and moreconvenient. A willingness to enterinto constructive and open dialogue iscritical to the perception of our com-pany as a reliable and trustworthy
partner. Informative customer eventsand a regular presence at the mostimportant trade shows and tradeconferences are therefore importantplatforms for us.
Our partners also benefit from ourstrong sales network, which ensuresshort lines of communication to cap-able customer services specialists. A continuously expanding customerbase, a high percentage of repeatorders and our satisfied customersare the best proof of the quality of therelationships we enjoy with our busi-ness partners.
We did not forge these relationshipsjust by delivering precision designedproducts; we must not forget thecontribution of carefully targetedmarketing, fast response times and a high level of flexibility in both salesand service.
2,347PEOPLE ATTENDED SEMINARSrun by Central Product Training in2013. We offered 43 differentstandard training courses as wellas information visits, training courses at our regional officesand, whenever needed, coursesconducted in foreign languages.
10,000PHONE CALLS handled by ourCustomer Centre Marketing in2013 – not to mention approxi-mately 17,500 e-mails.
800DIFFERENT ITEMS are held instock for our business partners by our marketing department – as well as other services and toolsfrom our extensive marketing support catalogue.
FOCUSING ONENSURING EXCELLENCE
OUR CUSTOMERS
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FOCUSING ON OUR CUSTOMERS
A successful, long-term, collaborativerelationship with our customers is our ultimate goal and this influenceseverything we do.
Partnership success modelWe are convinced that our strongfocus on the customer will continueto underpin the Group's futuregrowth.
We therefore put great emphasis onour partnership model – based oncollaboration between WAREMA,customers, architects and planners –globally. We continually invest in arange of services to support thismodel – in our service hotlines, for
example, and in an extensive trainingprogramme that goes far beyondmerely imparting product and instal-lation know-how. We can now do thisvery effectively in our new installationcentre, which is located next to ourlarge, modern showroom. Here wedemonstrate new products and offerconsultation on arranging and pro-moting showrooms to our partners.Our planning and consulting supportfor intelligent, object-specific andenergy-efficient sun shading solu-
tions is second to none. No other pro-vider has such a wide portfolio onoffer, including interactive tools suchas a sun shading planner, a collectionguide, sector-specific brochures andshowroom samples.
For all of this we have our customersto thank, because their high stan-dards are what motivates us to reachnew levels of excellence.
Our dedicated, skilled employees and first-rate management team are essential to our strong customer focus and profi-table growth. As a family-run business, WAREMA believes in a genuine partnership that both encourages and challenges. Trade fairs like the BAU are important platforms for dialogue.
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SUCCESSFULDIALOGUE BETWEEN
PARTNERS
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ANNUAL REPORT 2013
OPENING UP NEW MARKETENSURING EXCELLENCE
OPPORTUNITIES
800FC VALUE CALCULATIONS werecarried out by our Climate FriendlyConstruction Department in 2013 –as well as 150 consultations on thesubject of certification for sustain-able construction.
Exploiting new prospectsIn the dynamic market environment inwhich we work we rely on excellentcustomer relations, innovation, profi-table growth and international sales.To ensure our company’s financialsuccess and independence, we mustalso continually explore new areas ofactivity.
This includes using efficient, moderntechnologies and innovative materialsas well as reviewing developmentsand opportunities in the field ofinformation and communicationtechnology, new production proces-ses, and energy and environmental
technology. Here, our aim is to alwaysmatch our existing capabilities withmarket opportunities.
We do this by systematically obser-ving and analysing customers, targetgroups and markets. This is in fact theonly sure way to strategically identifyand exploit new markets and opportu-nities for our products and services.One important market in which weincreasingly become involved isenergy efficient construction, inwhich our proven, optimised andinnovative system solutions andservices are setting benchmarks forthe entire sun shading industry.
24,000VISITORS from all over the worldused the sun shading plannerevery month and in doing sodownloaded up to 96 GB of data.
11,500TELEPHONE ENQUIRIES and over3,200 e-mail enquiries were ans-wered by our architects’ hotline in2013. On average, the architects’hotline rings 55 times a day – a figure that continues to rise.
2,235SUPPORTERS, FANS AND FOLLOW-ERS were counted on our social media sites by the end of 2013. Weuse Facebook, Twitter and Google+ to provide regular information on different aspects of the company and engage in dialogue with social media users.
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OPENING UP NEW MARKET OPPORTUNITIES
Establishing new product linesOur newest subsidiaries Wings Professional Project GmbH andWAREMA Nederland B.V. are alsocreating new business opportunitiesfor us. Both companies focus ondeveloping special architectural solu-tions within the field of technical sunshading. They strengthen and extendour product portfolio in a special wayby introducing new product lines suchas large slats, sliding and foldingshutters – which benefits our interna-tional business in particular.
And they support us in our vision tocontinue supplying solutions for activeSunLightManagement that have beencarefully designed to satisfy the needsof architects and property developers.
The introduction of large slats and othernew solutions, such as sliding, wing andfolding shutters, enlarges our range of solutions for architecture, shading, energyefficiency and indoor climate.
Thanks to maximum stability, customs designs and enduring quality, they are making it possible to construct exciting facades in technically challenging areas.
Intelligent control systems are indispen-sable for active SunLightManagement.Design and functionality do not have to bemutually exclusive.Energy-efficient living means making the most of the sun’s free energy.Large slats give building exteriors a uniquelook and are very wind-stable.
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SUN SHADINGSOLUTIONS FOR
FACADESMODERN
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Ladies and Gentlemen,
In the past fiscal year 2013, the Super-visory Board regularly advised theExecutive Board and monitored therunning of the business. In threeregular meetings and on the basis ofmonthly reports by the ExecutiveBoard, the Supervisory Board wasinformed thoroughly of the economicsituation of the companies within theWAREMA Group and their areas ofresponsibility.
The Supervisory Board regularly keptitself informed about the economicsituation of the company and its divi-sions, the development of businessand corporate planning, and it con-sulted with the Executive Board withregard to the company’s businesssituation and strategic orientation.
During the course of these meetingsand in a written procedure, the Super-visory Board examined in detail anddiscussed matters requiring approvalbased on written reports prepared bythe Executive Board. The SupervisoryBoard agreed with the decisions pro-posed by the Executive Board in allcases. The Chairman of the Super-visory Board also held regular dis-cussions with the Executive Board.
The company has taken the opportuni-ty to combine the management reportand the notes to the consolidatedfinancial statements for WAREMARenkhoff SE and the Group.
The financial statements and consoli-dated financial statements of WAREMARenkhoff SE for the year ended 31December 2013, and the manage-
ment report, which is combined withthe Group management report, wereaudited by Max Zimmermann, cer-tified auditor in Augsburg, and wereissued an unqualified audit opinion.The Supervisory Board also examinedthese documents submitted by theExecutive Board.
The reports prepared by the auditorwere made available to all members of the Supervisory Board. The Super-visory Board agrees with the resultsof the final audit and approves thefinancial statements for the 2013 fiscalyear. The annual financial statementsare thus formally adopted and final.
The Executive Board’s proposal for theuse of the unappropriated profit avail-able for distribution was examined bythe Supervisory Board. The Super-
ANNUAL REPORT 2013
OF THE SUPERVISORY BOARDREPORT
visory Board endorses the ExecutiveBoard’s proposal. After having exami-ned them, it raises no objections to the auditor’s findings.
The Supervisory Board wishes to thankthe Executive Board and the manage-ment of the WAREMA Group and itsemployees for their great personalcommitment and excellent perfor-mance throughout the past fiscal year.
Marktheidenfeld, 8 April 2014
Günther Bachmann, Chairman of the Supervisory Board
Günther Bachmann (chairman)
Thomas Benz (vice chairman)
Dr. Axel Bauer Dr. Klaus Kocher Helmut Nürnberger (employee representative)
Bernd Ruppert (employee representative)
PUBLISHINGINFORMATION
PUBLISHED BY
WAREMA Renkhoff SEHans-Wilhelm-Renkhoff-Straße 297828 Marktheidenfeld, GermanyTelephone +49 9391 20-0 ■ Fax +49 9391 20-2009www.warema.com ■ E-Mail: [email protected]
CONTACT
Diana RoßbergTelephone +49 9391 20-2415 ■ Fax +49 9391 20-2009E-Mail: [email protected]
DESIGN AND REALISATION
CAT Consultants, Hamburgwww.cat-consultants.de
PHOTOS
Titel ■ Architect: Ferdinand Heide Architekt BDA All others ■ WAREMA
WAREMA Renkhoff SE Hans-Wilhelm-Renkhoff-Straße 2 97828 Marktheidenfeld, Germany
Telephone +49 9391 20-0 Fax +49 9391 20-2009www.warema.com
