PERSONAL INTERVIEW STATISTICS • Prospects ......................................................................................................................... 111 • Completed.......................................................................................................................... 46 MAIL/ONLINE SURVEY STATISTICS • Prospects ...................................................................................................................... 5,980 • Completed........................................................................................................................ 457 PRIORITY OF RESPONDENTS • A new penguin, meerkat and red panda exhibit ............................................................... 8.8 • Renovated concession stand, admissions area, gift shop and restrooms ...................... 5.54 • A new black bear exhibit ................................................................................................. 5.07 Overall Observations • Respondents feel the zoo is an important piece of the community. It provides an enjoyable and affordable destination for local families while also attracting people from outside of the area. • Participants appreciate that the zoo is not funded by tax payers and is self-sustaining. • The zoo’s board of directors is seen as forward thinking and always trying to evolve and improve the zoo. • The overwhelming majority of respondents think penguins, meerkats and red pandas would be an exciting addition to the zoo. • Those closest to the project see the need for the renovation of the concession stand and admissions area. The general public would rather see new animals and exhibits. • Many respondents don’t think a new exhibit for black bears is necessary because the zoo already features a different species of bear. • Many people mention the potential support of major oil companies, but there are no concrete relationships to leverage for donations. • There are several other major campaigns going on in the community. Participants believe Terry Lincoln must be actively involved in the campaign in order to secure major funding. STATISTICAL FINDINGS • Percentage of those at least familiar with the proposed projects ................................... 29% • Percentage in support of capital campaign .................................................................... 90% • Personal interviews ................................................................................................. 94% • Mail and online surveys .......................................................................................... 90% • Number of people who will serve as campaign leaders ...................................................... 62 • People who have remembered the zoo in their estate plans ............................................... 21 • People interested in learning more about planned gifts..................................................... 72 • Percentage that will ﬁnancially support a campaign ...................................................... 52% • Personal interviews ................................................................................................. 83% • Mail and online surveys .......................................................................................... 49% • Projected funds for a campaign ....................................................................................... TBD Full planning study results will be disclosed during the board meeting on July 21, 2015. PLANNING STUDY FINAL REPORT INITIAL OVERVIEW 602 Riverside Park Road Bismarck, ND 58504 (701) 223-7543 | www.dakotazoo.org

Overall Observations - Dakota Zoo · 2016-06-21 · • Respondents feel the zoo is an important piece of the community. It provides an enjoyable and affordable destination for local

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Page 1: Overall Observations - Dakota Zoo · 2016-06-21 · • Respondents feel the zoo is an important piece of the community. It provides an enjoyable and affordable destination for local

MAIL/ONLINE SURVEY STATISTICS• Prospects...................................................................................................................... 5,980• Completed........................................................................................................................ 457

PRIORITY OF RESPONDENTS• Anewpenguin,meerkatandredpandaexhibit............................................................... 8.8• Renovatedconcessionstand,admissionsarea,giftshopandrestrooms...................... 5.54• Anewblackbearexhibit................................................................................................. 5.07

Overall Observations• Respondentsfeelthezooisanimportantpieceofthecommunity.Itprovidesanenjoyableandaffordabledestinationforlocalfamilieswhilealsoattractingpeoplefromoutsideof

thearea.• Participantsappreciatethatthezooisnotfundedbytaxpayersandisself-sustaining.• Thezoo’sboardofdirectorsisseenasforwardthinkingandalwaystryingtoevolveandimprovethezoo.

• Theoverwhelmingmajorityofrespondentsthinkpenguins,meerkatsandredpandaswouldbeanexcitingadditiontothezoo.

• Thoseclosesttotheprojectseetheneedfortherenovationoftheconcessionstandandadmissionsarea.Thegeneralpublicwouldratherseenewanimalsandexhibits.

• Manyrespondentsdon’tthinkanewexhibitforblackbearsisnecessarybecausethezooalreadyfeaturesadifferentspeciesofbear.

• Manypeoplementionthepotentialsupportofmajoroilcompanies,buttherearenoconcreterelationshipstoleveragefordonations.

• Thereareseveralothermajorcampaignsgoingoninthecommunity.ParticipantsbelieveTerryLincolnmustbeactivelyinvolvedinthecampaigninordertosecuremajorfunding.

STATISTICAL FINDINGS • Percentageofthoseatleastfamiliarwiththeproposedprojects...................................29%• Percentageinsupportofcapitalcampaign....................................................................90%

• Personalinterviews.................................................................................................94%• Mailandonlinesurveys..........................................................................................90%

• Numberofpeoplewhowillserveascampaignleaders...................................................... 62• Peoplewhohaverememberedthezoointheirestateplans............................................... 21• Peopleinterestedinlearningmoreaboutplannedgifts..................................................... 72• Percentagethatwillfinanciallysupportacampaign......................................................52%

• Personalinterviews.................................................................................................83%• Mailandonlinesurveys..........................................................................................49%

• Projectedfundsforacampaign....................................................................................... TBD FullplanningstudyresultswillbedisclosedduringtheboardmeetingonJuly21,2015.

PLANNING STUDY FINAL REPORT

INITIAL OVERVIEW 602 Riverside Park Road

Bismarck, ND 58504(701) 223-7543 | www.dakotazoo.org