Overcoming the inefficiencies of traditional communication channels

The Communication Gap – The Problem !

• You’vetriedstickynotes,internalemail,noticeboards,intranet,newslettersandstillcan’tgetthroughtoyourstaff?

• Everyorganisationbattlestocommunicateeffectivelywithstaff,mainlybecausethechannelsofcommunicationbeingusedareineffective&boring!

• Designedtoovercometheinefficienciesoftraditionalcommunicationchannels(suchasinternalemail)

• Bundledwithvariousmoduleswhichallperformdifferentfunctionsdependingonthenatureofthecampaign

2

CLA

The Solution! - Corporate LAN Advertising

Dynamic Screensavers• OverridescreensaversofPCs

intheorganization.Differentimages,videos,flashfilesandURL’stargetedtodifferentusersifdesired.

Digital Signage• PublishvideoandanimatedHD

contenttohigh-visibilityLCDscreensincanteensandpauseareas,orreceptionareasforcustomer-facingmessages!!

Pop-up Messaging• Sendapop-upmessagetoa

userswithinyourorganizationasapriorityalert.

• Trackandreportontheexposureachieved.

• Linkpop-uptoanydocument,image,video,intranetarticle!

CLA Surveys• Gatherfeedbackfromstaff.• LinkSurveytoOutlookcalendar

item.• Testandtrainstaff.• Exportcollatedsurveyresultsto

Excelinoneeasystep.

Ticker Tape• Scrollingmessagesacrossthe

bottomofPCscreensorLCD.Differentmessagestodifferentusersorgroupsifdesired.

• UsershavetheabilitytoselectapprovedcustomRSSfeeds.

Dynamic Desktops

• OverridedesktopwallpaperofPCsintheorganization.Differentwallpapertargetedtousersorgroupsifdesired.

3

• MakeuseofunattendedPCmonitorstoadvertisenewinternalcampaignsasscreensavers.

• Planandloadcampaignsinadvancebyschedulingstartandenddates.Theywillautomaticallychangeasthatdatearrives.

• Differentscreensaverscanbetargetedintodifferentareasofthebusiness.

• HighvisibilityLCDscreensprovideagreatwaytospeaktoacaptiveaudience(stafffacingorcustomerfacing)asaDigitalSignageSolutions.

• Screensaversareabletosupportanddisplayimages,videos,flashfilesandURL’s.

• TurnPCscreensintodigitalbillboardswithCLAanddriveawarenessaroundcurrentcampaigns.

4

5

• Products

• InternalVacancies

• CorporateFunctions

• MarketingMedia

• CompanyNews

• Announcements

• LongServiceAwards

• BloodService/Shavathon

• StaffBirthdays

• CanteenMenu

Dy

nam

ic S

creensav

ersExamples

• ThemosteffectivechannelforHIGH IMPACT, cut-throughcommunications

• Canbetrackedandmeasured.

• Linkapop-uptoaPDFDocument,articleontheintranet,anewsletter,Microsoftdocuments,videos,surveys…anythingreally!

• Targetapop-uptoaspecificaudience.

• Tracktheexposureofyourcommunicationwithafullyexportablereport.

6

7

• Announcements

• Trackchangecontrol

• Linktoanintranetpage

• Launchasurvey

• Distributecompanydocuments

• NotifystaffofITissues

• Publishacompanynewsletter

• Distributevideocontent

• Capturinglegaldisclaimer

• Reminders

Po

p-u

pM

essaging

Examples

• Communicationisnotjustaboutmakingyourselfheard,itisalsoaboutlistening.

• Needtogatherfeedbackfromyourstaff?Makeansweringquestionssimple.

• Achieveinexcessof90%responsewithin48hourswithminimaleffort.

• Targetdifferentsurveystodifferentusers,groups,departmentsorregionaloffices.

• Linkthesurveytothepop-upforautomaticreminderstostaffwhohavenotyetcompletedthesurvey.

• Tracktheexposureofyoursurvey.

• ExportacollatedandcomprehensivereporttoExcel.

8

9

• RSVPforcompanyfunctions

• Gatheringfeedbackfromstaff

• Testingproductknowledge

• HumanResourcequestionnaires

• Funcompetitions

• Inductiontraining/feedback

• Employeesatisfactionsurvey

• Employeeawardnomination

• Traininganddevelopment

• Gapanalysis

CL

AS

urv

eys

Examples

•WithCLAyouareabletopushTickerTapemessagestoscrollatthebottomofthescreensaver.(SuchasonCNNandSkyNews)

• CanbepublishedtobothuserPC’saswellasLCDscreenspositionedinhighvisibilityareas.

• Messagescanbetime-slicedtoensurethatthecorrectmessagesarescrollingacrossthescreensattheappropriatetimeofday.

• UsershavetheabilitytoselectcustomRSSfeedsfromapredefinedlistofavailablefeeds.

• Publishdifferenttickertapemessagestodifferentusers,groups,departmentsorregionaloffices.

10

11

Tick

erT

apes

Examples

• Reinforcecompanyvalues

• Displaymissionandvision

• Generalreminders

• Motivationalmessages

• CompanyNews

• Announcements

• LongServiceAwards

• BloodService/Shavathon

• StaffBirthdays

• Productinformation

Customize:• Font Style• Font Size• Font Colour•Background Colour• Icon

09:06* Welcome to CLA * Welcome to CLA

• Remotelycontrolthedesktopwallpaperofallstaffmemberstoadvertiserelevantcompanynews.

• Staffaccessiconsonthedesktopatleast12-15timesaday,soaveryeffectivechanneltodriveawareness.

• UseDesktopstocomplementandreinforcethemessagesthataredeliveredviatheotherCLAChannels,especiallytheScreensaver.

• AddsysteminformationtodesktopwallpapersviaCLAtoassistIT&desktopsupport(i.e.username,machinename,IPAddressetc.)

• Publishdifferentdesktopwallpaperstodifferentusers,groups,departmentsorregionaloffices.

12

13

Dy

nam

ic D

eskto

ps

Examples

• Products

• Campaignreinforcement

• CorporateFunctions

• IntheMedia

• CompanyNews

• Departmentalcontactnumbers

• LongServiceAwards

• BloodService/Shavathon

• Announcements

• Values,mission,vision

• Howfarinadvancecancontentbesequenced?

Content can be sequenced as far into the future as your licence extends. If you opt for the annual licensing option, you would be able to sequence content a year into the future.

• Istherealimittothenumberofitems(suchasScreensavers/Desktops)thatcanbeloaded?

There is no limit to the “amount” of content that you can load. You are able to load as many screensaver images as you like, as many popups as you feel are necessary and surveys can have as many questions as you wish.

• Canmultiplepeopleloadcontentoristhereonlyoneadministrator?

Multiple administrators are allowed and they have visibility of each others’ content. Certain limitations can be put on administrators (e.g. an administrator could be allowed to load screensavers but not have rights to save popups).

• CantheAdminSoftwarebeaccessedoffsite?

Yes, provided the administrator is able to connect to the network via 3G, VPN, etc.

• Istrainingprovidedandincludedinthequotation?

Upon implementation ,a full 4 hour instructor lead training session will be provided. Thereafter, we conduct several training sessions each month at our premises. Administrators are welcome to attend as many of these sessions as they feel they require. These are provided at no additional cost.

• HowisbandwidthaffectedwithCLAandhowresourceintensiveisit?

The CLA platform has been designed to be “bandwidth-friendly”, and it achieves this by creating a query queue which limits the number of concurrent connections to the CLA database where the content is stored. All PCs are configured to do a SYNC every 15-20 minutes, and since the timers are not in tandem, the SYNC requests are also staggered across the users.

• Isitnecessaryfora“client”torunoneachusermachine?

A client does need to be installed on each PC or laptop – it is this software that is responsible for communicating with the CLA database, and also for presenting the content on each user’s screen.

• Howisthe“client”installedoneachusermachine?

The CLA architecture team will provide your support engineers with an installer of the CLA client. This installer needs to be run on all PCs. It can be automated by way of Active Directory GPO, SCCM, or other deployment tools.

• Howmuchdoesitcost?

CLA licensing is on a sliding scale … the more licenses you require, the less each license costs.

For a formal costing proposal, please ask your sales executive to assist with this.

FAQ’s

14

15

FA

Q’s

& C

lients

Client Showcase

If you think it, you can say it with

Contact us: 086 1000 CLA (252)

info@CorporateVoice.co.za• www.CorporateVoice.co.za