Overview of Mahindra

7/27/2019 Overview of Mahindra

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Overview of Mahindra & Mahindra GroupFounded in 1945 as a steel trading company, M&M entered automotive manufacturing in 1947

to bring the iconic Willys Jeep onto Indian roads. Over the years, they have diversified into

many new businesses in order to better meet the needs of the customers. M&M follows a

unique business model of creating empowered companies that enjoy the best of

entrepreneurial independence and Group-wide synergies. This principle has led to growth into

a US $16.2 billion multinational group with more than 144,000 employees in over 100 countries

across the globe.

Today, the operations of M&M span 17 key industries that form the foundation of every

modern economy: aerospace, aftermarket, agribusiness, automotive, components, consulting

services, defense, energy, farm equipment, finance and insurance, industrial equipment,

information technology, leisure and hospitality, logistics, real estate, retail, and two

wheelers.M&M’s federated structure enables each business to chart its own future and

simultaneously leverage synergies across the entire Group's competencies. In this way, the

diversity of expertise allows them to bring their customers the best in many fields. In 2012,Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful

listed companies in the world. In 2013, the Mahindra Group received the Financial Times

‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

Core ValuesCore values are the compass that will guide the actions, both personal and corporate. They are:

Good corporate citizenship As in the past, we will continue to seek long term success that is in alignment with our

country's needs. We will do this without compromising on ethical business standards.

Professionalism

We have always sought the best people and given them the freedom and the opportunityto grow. We will continue to do so. We will support innovation and well-reasoned risk-

taking, but will demand performance.

Customer first We exist and prosper only because of our customers. We will respond to their changing

needs and expectations speedily, courteously and effectively.

Quality focus Quality is the key to delivering value for money to our customers. We will make quality a

driving value in our work, in our products and in our interactions with others. We will do

it "first time right".

Dignity of the individual

We value individual dignity, uphold the right to express disagreement and respect thetime and efforts of others. Through our actions, we nurture fairness, trust and

transparency.



Mahindra Two Wheelers

Company Profile

Type : Private

Industry : Automotive

Headquarters : India

Traded As : BSC : 500520

Area Served : Worldwide

Products : Scooters, Motorcycles

Parent : Mahindra and Mahindra Limited

Website : mahindra2wheelers.com

http://mahindra2wheelers.com/


http://en.wikipedia.org/wiki/File:Logo_Mahindra_two_wheelers.png




Mission Statement

Mahindra 2 wheelers mission is to create India‟s largest automobile and automobile – related

products distribution network by providing dealers and customers with the largest choice of

unique world – class products and services.

Vision Statement

The vision of Mahindra 2 wheelers is to create a fully collaborative environment in which

suppliers can deliver exactly what the company needs, when it needs it, and at a competitive rate.



Company History

On 30th July 2008, upon acquisition of KMCL, Mahindra & Mahindra Ltd. (M&M), India's

leading automotive companies, announced that its Board of Directors approved the acquisition of business assets of Pune-based Kinetic Motor Company Ltd. (KMCL). The acquisition was done

through a New Company to be formed. (New Co.). The consideration for the acquisition is a sum

of Rs.110 crores (subject to closing due diligence) plus 20 percent stake to KMCL in the New

Co. M&M holds the balance 80 per cent of the equity. This new Company so formed came to beknown as Mahindra Two Wheelers Ltd

The deal enabled Mahindra to design and market a range of scooters, value engineered

motorcycles and high-end motorcycles for the Indian and global markets, helping it establish a

robust, end-to-end two-wheeler business in every segment of the industry.

The acquisition of business assets of KMCL is a defining moment in the history of Mahindra as

it gave them an opportunity to emerge as a full range player with a presence in almost every

segment of the automobile industry.

Factory of Mahindra Two Wheelers

Mahindra & Mahindra has state of art manufacturing facility at Pithampur, near Indore in

Madhya Pradesh. The plant, products and processes are ISO 9001 certified from DNV.

Mahindra Two Wheelers Ltd. has an R&D unit located at Chinchwad, Pune, equipped with

necessary design and development facilities right from renderings to prototype manufacture and

testing. Mahindra Two Wheelers has team of R&D experts with vast industry experience and

rich academic background.



Product Portfolio





Mahindra Two Wheelers in News

Mahindra Two Wheelers to rev up executive bike segment

Hyderabad, May 27:

Mahindra Two Wheelers Ltd plans to focus on rural markets to tap the potential for executive

motorcycles.

With 100-110 cc bikes accounting for about 60 per cent of the motorcycle market estimated to be

about 8.5-9 lakh per month, the company, a relatively late entrant, sees this as a big opportunity

in rural areas.

The diversified Mahindra & Mahindra Group will leverage its big presence in the rural market

with its farm equipment division including tractors, to tap into the rural market where executive bikes continue to be popular.

Dharmendra Mishra, Vice President, Mahindra Two Wheelers Limited, said, “The company will provide a wider range of bikes for consumers to select from. The company R&D centre is

playing a vital role in tapping into various segments.”

Mahindra Two Wheelers to pay Rs 64k for selling defective motorcycle

PTI: NEW DELHI, APR 22 2013, 17:40 IST

Mahindra Two Wheelers Ltd has been directed by a district consumer forum here to pay Rs

64,600 to a customer for selling him a defective motorcycle.

The East District Consumer Disputes Redressal Forum held that the Mahindra Stallio motorcycle bought by the customer had a "manufacturing defect" as its engine required a complete overhaul

within four months of purchase.

The forum directed Mahindra to refund the motorcycle's cost, Rs 49,600, to Delhi residentDhananjay Singh and to pay

Rs 15,000 as compensation for the harassment caused to him.





Mahindra Centuro launched at Rs.45,000

by Abhishek Nigam Posted on 01 Jul 2013

Mahindra has just launched the new Centuro which marks its entry into the premium

110cc commuter segment

The 110 cc commuter segment has just received an all-new entry with Mahindra launching the

Centuro. Slotted above the recently launched Pantero, the Centuro aims to woo buyers with a

host of features which have never been experienced on a production motorcycle. The Centuro is

protected against theft by a Central Locking Anti Theft System with Engine Immobiliser and aRemote 96-bit encrypted Flip Key, a first in Indian motorcycling that gives unique secure access

to the motorcycle. There is also the Find-Me Lamps that help to easily locate the motorcycle

even in a crowded parking lot while Guide Lamps continue to illuminate even as you walk awayafter parking the bike to light up the way for you.

Apart from the list of features, the Centuro sports an extremely competent 110 cc MCi-5 engine

which puts out 8.5 bhp @ 7500rpm and 8.5Nm @ 5500rpm and aims to offer best-in-class

acceleration but also best in class efficiency. The bike also sports a fully digital console with an

in-built, programmed Service Indicator and Distance- to-Empty Fuel calculator which make sureyou are never left stranded

At Rs. 45,000, the Centuro is all set to go up against the Hero Passion Pro which starts at Rs.45,850 for the spoke/kick Variant and the Honda Dream Yuga with starts at Rs. 45,101.

Considering all the features the Centuro packs in, it definitely offers the most value here and incase you are amongst the first 10,000 to book it, you get the bike at an even more attractive Rs.

44,000 price tag. Now we already liked the bike during its first ride in the Himalayas and this

attractive price tag is just the icing on the cake. Mahindra is definitely looking good to establishitself as a major two wheeler manufacturer and the Centuro looks like a start of good things from

Mahindra.

http://www.zigwheels.com/zigwheelsauthor.php?authorid=63

http://www.zigwheels.com/newbikes/Mahindra

http://www.zigwheels.com/newbikes/Honda



http://www.zigwheels.com/newbikes/Honda


http://www.zigwheels.com/zigwheelsauthor.php?authorid=63



Mahindra Two Wheelers rolls out Centuro

S. Ronendra Singh

Jaipur, July 1:

Mahindra Two Wheelers on Monday said that the company would launch at least 10 products inthe next two years.

“We will churn out one model every quarter over the next two to two-and-a-half years, to create

newness in the market,‟‟ Anoop Mathur, President, Mahindra Two Wheelers, said her e.

The company, meanwhile, launched 110cc motorcycle Centuro priced at Rs 45,000 (ex-

showroom, New Delhi). However, the company said the first 10,000 Centuro bookings will be

sold at Rs 44,000 (ex-showroom, New Delhi).

It is a technology driven motorcycle that has many features including anti-theft alarm, distance to

refill fuel indicator and remote flip key, the company said.

The new motorcycle would give 85km for per litre of petrol as per Automotive Research

Association India test.

“I believe that now we have a product that gives value for money to customers,‟‟ AnandMahindra, Chairman, Mahindra & Mahindra, said.



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Overview of Mahindra