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Overview of Social
Media Engagement in
NTU Libraries
Hedren Sum 17 August 2013
1
? USERS (Needs)
DEVICES (Context)
and
many
more
CHANNELS (Content)
LIBRARY (Resources)
2
5,183,700 Singapore Population
Internet users in Singapore
4,015,121
Facebook users in Singapore
2,915,640
are interested in content related to “Nanyang
Technology University”on Facebook
102,000
“like” NTU Library Facebook page
4,242
3
4
Categories of NTU Library Facebook Posts
Promotion Feedback Activities Interests Announcements News Support
56%
16% 16%
9% 6% 6%
2%
5
Promote resources through
interesting news
6
Suggest activities
Direct users to other
social media platforms
7
Link resources with user
interests
Direct users to other social
media platforms
8
Share photos of
activities and events
Post more visual content
– Event Photos
– Cartoons
– Memes
Share more content with
viral potential
– Interesting news / videos
– Trends
– Buzz around holidays or
events
9
Instant
updates
Interesting
Facts
Feedback
“Live”
event
tweets Announcements
New
resources
Conversations
1,235 Tweets
721 Followers
Twitter @NTULibraries
2
10
11
Real-time
interactions
Environmental Scanning
=
Surveillance, which requires close ongoing observation and
gathering of data or evidence for a specific purpose ≠
≈ About proactive listening to understand user perceptions and
take initiative
12
Careful monitoring of an organization's internal and external
environments for detecting early signs of opportunities and threats
that may influence its current and future plans (from businessdictionary.com)
13
14
So, how do we manage?
15
Buffer
App
16
Easily manage both Twitter &
Facebook through one platform 17
18
19
YouTube @TheNTULibraries
3
Managed by the Instructional Services Division,
the main purpose NTU Libraries YouTube
channel is to leverage on videos to educate users
on using the library resources.
20
Introductory Videos
Video Tutorials
21
Blogs
22
Leveraging on the WordPress Multisite,
blogs@NTU is an university-wide initiative to
support teaching, learning, communication
and outreach activities.
WordPress is an open source
content management system
(CMS).
23
6 9 0 7 6 8 6 7 , ,
WordPress sites around the world (as of 13 August 2013 from WordPress Stats)
24
Library
Blogs
School
Blogs
Community
Blogs
Teaching & Learning
Blogs
Research
Blogs
Portfolio
Blogs
Network of sites
25
7
38
8 Blogs
@
NTU
Subject Guides
Subject Library Blogs
Library Division Blogs
26
Subject Guides Connect and access
subject-centric resources
27
Subject Library Blogs Discover the latest activities
and resources offered by NTU
Librarie
28
Happenings Blog Obtain information on workshops,
events and exhibitions.
29
Professional Development Blog To facilitate training activities for
library staff.
30
31
32
Owned by Twitter, Vine is a tool that allow
you to create short 6-second looping videos. 33
34
35
139 videos were captured… ... This is a new community.
36
37
... part of life, regardless of
time and place (and space).
Image source: moowelo.com
38
Enhance overall experience of
Business Library
39
Link to audio podcast and
bibliography list by them
?
r we readi?
Image source: cablefreak via Flickr
40
41
We will need to
stop fighting of
every idea, and
start finding
solutions.
The question is
not if this will
work but rather
why it might
work
- Helge Tennø
Image source: Landahlauts on Flickr