Overview

Purpose: Used to deliver specific proposed custom solutions along with supporting evidence from the Client Needs Assessment process.

When to Use: Presenting the proposed solution to the client only after a Client Needs Assessment has been completed.

Requirements of Use: This deck will be built out as a template and only serve the you as a starting point. You will need to customize the report by inserting the appropriate media group images, data, reference to clients, and of course, the custom solution.

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Insert Client Logo2

Insert Client Logo

Presentation TitleSubtitle

Goals & Objectives Your Audience Solutions Our Commitment

Agenda

What You Told UsDuring our previous meeting on October 29th, you shared a wealth of information about where you are now and your future goals. Here’s what I heard…

Your Current SituationLargest chain of liquor stores in PhoenixCurrently sell a lot of beer, but not a lot of wine because of a wine specialty store down the street and consumer perception is that they carry a larger selection of wines than you do even though they don’t and your prices are better.Insert information about advertiser’s current status

Your GoalsWould like to increase your wine salesIncrease sales during peak seasonsInsert information about advertiser goalsInsert information about advertiser goals

The Right AudienceMeet Andy and Jasmine

They are both 26 years old. Their annual household income is

just under $60,000. Their son just turned 1.

» Persons 25-34 have an average of 1.1 children under 18 living in the household.

They enjoy having their friends over on the weekends to watch sporting events and socialize.

» They spend an average of $481 each year on alcoholic beverages.

Insert profile data about your advertiser’s customer

Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

The Right AudienceMeet Brad and Christine

They are in their early 40’s. Their household income is

approximately $75,000. They have one child.

» Persons 35-44 have an average of 1.3 children under 18 living in the household.

They enjoy relaxing with a glass of wine during dinner.

» They spend just under $500 each year on alcoholic beverages.

Insert profile data about your advertiser’s customer

Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

The Right AudienceMeet Carrie and Greg

They are in their late 40’s. Their annual household income is

about $80,000. They still have one child living in

the household. They enjoy relaxing in the

evenings and on the weekends at home with a glass of wine or a beer.

» They spend just over $500 each year on alcoholic beverages.

Insert profile data about your advertiser’s customer

Source: Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010.

The Right AudienceMeet Becky and Gary

They are in their early 60’s. Their annual household income is

about $70,000.1

Their children are no longer living at home.

They enjoy relaxing in the evenings and on the weekends at home with a glass of wine.

» Persons over the age of 55 (both men and women) prefer wine over beer or liquor.2

They spend about $440 each year on alcoholic beverages.1

Insert profile data about your advertiser’s customer

Source: 1. Consumer Expenditure Survey, U.S. Bureau of Labor Statistics, October, 2010. 2. Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

The Right AudienceMeet Richard

He is 30 years old. He has an annual household

income of about $60,000. He is a college graduate. He prefers beer over wine or

liquor. Insert profile data about your

advertiser’s customer

Source: Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

The Right AudienceMeet Allison

She is 32 years old. He has an annual household

income of about $70,000. She has a post-graduate degree. She prefers wine over liquor or

beer. Insert profile data about your

advertiser’s customer

Source: Newport, Frank. “U.S. Drinking Rate Edges Up Slightly to 25-Year High.” www.gallup.com. July 30, 2010.

Your Creative Campaign Bullet point out the specifics of the

creative idea Example: Promotion of a wine

tasting event. Example: Adscape highlighting the

variety of wine products carried. Etc.

Include Any visuals here displaying the actual creative or

spec ad.

The #1 local media Web site in Phoenix

The Arizona Republic Reaching x in the

Phoenix DMA

Reach your audience through sophisticated tools such as

SEO & SEM

Yahoo! .com to reachalmost 80% of the Phoenix

market

Your Multi-Media Solution

FPO

FPO FPO

FPO

Source:

FPO

6am 9am 1pm 4pm 6pm

Reads the morning

paper

Reads the morning

paper

Checks her email

Checks her email

Reads about

tomorrow’s weather forecast

Reads about

tomorrow’s weather forecast

Checks out her stocks on Yahoo! Finance

Checks out her stocks on Yahoo! Finance

Goes online to research topics and talk with

other moms

Goes online to research topics and talk with

other moms

FPOFPO FPO

The Arizona Republic Is With Your Customer All Day

Our CommitmentDelivering Results

This proposal will help achieve your goals of:

Increase knowledge of wine selection. Recap advertiser goals

Republic Media’s consultative approach ensures your campaign delivers the quality results you’re seeking.

Help with developing compelling creative Review and optimize your campaign

placements Review monthly reports to verify you’re

seeing the results you need

The Media PlanCampaign Dates: Jan 1 – Mar 31Primary Audience: Females (25-44)

Placement

Arizona Republic – Strip Ad

Azcentral.com Female Targeted – Skyscraper

Yahoo! Female Targeted – Large Box

Yahoo! Behavioral Targeted (Gardening) – Skyscraper

MomsLikeMe.com Run of Site – Large Box

Insert placement from proposed media plan

Total Impressions 500,000

Total Monthly Value $7,500

Monthly Investment $5,000

With You Every Step of the Way

Insert Your Contact InformationSally Smith

Account ExecutiveXYZ Media Group

Phone: (123) 456-7890Fax: (123) 123-4567ssmith@gannett.com