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“Petaluma’s voice for business”January 2013 • Vol 22, No 1
PRSRT STDUS POSTAGE
PAIDPETALUMA, CAPERMIT NO. 127
6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 www.petalumachamber.com
PetalumaBusinessA PUBLICATION OF THE PETALUMA AREA CHAMBER OF COMMERCE • WWW.PETALUMACHAMBER.COM
Rustad Cartoons AppearingIn Petaluma Business
Petaluma Business is happy to announce the timely creations of editorial cartoonist Steve Rustad, who will be a regular feature beginning with this issue. His work and wit drew recognition and applause when he served as the Argus Courier’s cartoonist until last year.
Rustad was asked to give some of his personal background. Following is his response.
I always drew cartoons. Even before I shook Walt Disney’s hand (as a 12-year old in 1957).
In high school I favored the back row in the futile hope that my teachers would confuse my doodling with earnest note-taking. I contributed to the yearbooks at
Time Sensitive Material - Deliver by Jan. 4
PetalumaBusiness
both my Junior and Senior High Schools.
At UCLA I edited the humor magazine, Satyr, drew cartoons for the Daily Bruin, and contributed art to Southern Campus, the UCLA yearbook. When I transferred to UC (Berkeley) I contributed to Cal’s humor magazine, The Pelican.
After college I went to work as a paste-up artist for a department store chain in San Francisco and occasionally contributed cartoons to the ads.
In the early 1970’s I worked as Federal Sky Marshal flying undercover around the world. To maintain my “cover” (…”who are you and what are you doing in First Class?”); I drew cartoons during the long flights (while keeping my third eye peeled for miscreants).
Fortunately, the cartoons were good enough that the other passengers assumed that’s what I did for a living. Many were later printed in Stewardess and Flight Service News magazine.
The end of the government’s Sky Marshal program led to a stint at Hallmark Cards as an artist-writer. Though I was mostly a writer, I contributed cartoons and humorous art to a dozen or so greeting cards. During this period I was living in Lawrence, KS, and had a number of editorial cartoons printed in the Lawrence Journal World.
For the next half-dozen years following Hallmark, I worked as an artist, animator
County EDB Creates NewBusiness Assistance Program
New busi-nesses trying to negotiate the regulatory maze of multiple agencies, or existing busi-nesses stymied by not knowing where to go when assistance is needed, now have good news.
The Sonoma County Economic Development Board has created a Business Assistance program designed to
show small business where to find help in resolving a wide range of problems, from negotiating the permit process to securing financing for start ups and expansion.
Ethan Brown, who formerly owned his own construction company and is well-versed in matters dealing with regulatory agencies, has been selected to head up the new program, according to EDB Director Ben Stone.
Prior to his appointment to the Business Assistance Officer position, Brown worked at the Economic Development Board coordinating the efforts of the Innovation Action Council
taskforces on Workforce Development, Branding and Identity, and Permit Process Improvement.
He is currently developing the components of the new Business Assistance Program, and is expected to make a presentation to Petaluma Chamber members later this winter. Currently, he is developing an on-line Business Assistance Guide, to be followed by a Business Assistance Hotline.
He may be reached by phone at 707-565-7589 or email at [email protected].
Ethan Brown
and art supervisor in educational films - cartooning was the majority of that work. In my spare time I contributed cartoons to Runner’s World magazine and illustrations to a book on running.
Steve Rustad
Continued on page 4
See Page Six
Wake Up Kicks Off Digital Workshop
Series
2 January 2013 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of Commerce, 6 Petaluma Blvd. N., Suite A-2©2012 Petaluma Chamber of Commerce
Don Bennett Editor & Writer AVM Graphics Design & Production Joan Bunn Photography-Events Marin Sun Printing
Agri-BusinessRuth McClure, 793-9023 American AgCredit, FLCA
AmbassadorsDaniel Canales, 781-9483 Insphere Insurance Solutions
Jim Alexander, 762-2818 Financial Consultant
Business/EducationDennis Hardle, 763-5348 Hardle and Company
Economic Development Anthy O’Brien, 283-2710 Top Speed Data Communications
Government AffairsWayne Leach, (415) 883-9850 CSW/Stuber-Stroeh Engineering Group
Committees Call 762-2785 for more information.
Leadership Petaluma ProgramCall the Chamber for info, 762-2785
Petaluma Young Professionals NetworkKyle Restad, 772-5199 Restad Financial Planning
Wake-Up PetalumaCall the Chamber for info, 762-2785
Women in BusinessShelly Moller, 763-3006 Edward Jones
President
Katie Kerns Davis*, 557-7045
PG&E
First Vice President
W. Thomas Griffith, CIC, 766-2282
Ramatici Insurance, Inc.
Second Vice President
Tony Sarno*, 664-1400
Cushman & Wakefield of California
Immediate Past President
Ron Malnati*, 769-2294
Exchange Bank
DIRECTORS
Dan Ancheta*, 781--2207
Bank of Marin
Justin Hansel, 543-7353
Hansel Auto Group
Judy James*, 280-5427
Republic Services
W. Thom Knudson*, 763-1911
Behrens, Nelson & Knudson
Wayne Leach*, 795-4764
CSW/Stuber-Stroeh Engineering Group
Richard Marzo, 763-1515
Lace House Linens
Todd Mendoza*, 769-4303
Coldwell Banker Residential Brokerage
Shelly Moller, 763-3006
Edward Jones
Monica Soiland Nelson, 762-3022
Midstate Construction
Todd Tamura*, 773-3737
Tamura Environmental, Inc.
CHAMBER STAFF
762-2785 • Fax 762-4721
Email: [email protected]
www.petalumachamber.com
Onita Pellegrini*, CEO
Judy Carney, Bookkeeper
Daniella Ellicott*, Member Services
Kathy Brandal, Office Assistant
* Leadership Petaluma Graduates
www.petalumachamber.com
Petaluma Business ads are sales boosters! An economic way to reach more than 700 businesses monthly. Call the Chamber, 762-2785 for specifics & discount rates.
The Chamber AmbassadorsGreat Resource for BusinessBy Kathleen Stafford, PACC Ambassador, Pongo’s Kitchen & Tap
How many times have you thought to yourself what is a Petaluma Area Chamber of Commerce Ambassador anyway and what exactly do they do?
Well I’m here to tell you we are a group of people who volunteer our time to help orchestrate lots of activities within our wonderful city of Petaluma. We all live and work in our community; we are business owners, entrepreneurs, employees, moms, dads, and PTA members, just normal everyday people who are passionate about Petaluma and
the success of our local businesses and employers.
The Petaluma Chamber of Commerce is a great resource for businesses. Being a business here in this town, it’s a must to join the Chamber. They have a directory that is updated annually that lists your business and contact information. They give you a platform to host Business After Hours which is a great way to bring other Chamber members and guests into your business in a fun and relaxed atmosphere. You will see many Ambassadors greeting you at the door.
Another great resources is
the Chamber’s website, www.
petalumachamber. com, that is updated
regularly and that gives information
about business and local events.
So the next time you see one of us
with our Chamber Ambassador name
tag or the Blue Ambassador Ribbon
come up and say hi, or better yet wait
for us to come say hi and welcome you.
After all, that’s what we do best. And
if you are a dynamic, outgoing and fun
member of Petaluma then perhaps you
would like to be an Ambassador, too.
Contact The Petaluma Area Chamber of
Commerce at 707-762-2785.
Petaluma Area Chamber of Commerce Ambassadors, left to right, top row: Susy McGovern, Mary Celestre, Jean Gee, and Gisele Rue. Front row, left to right, Daniel Canales, Gail Rorick, Laurie Cameron, Sandy Proteau, Kathleen Stafford, David Donaldson, and Jim Alexander.
PetalumaBusiness
4 January 2013 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
2012 Was a Good Year for Chamber
By Katie Kerns Davis, President,
Petaluma Area Chamber of Commerce
As we close out 2012 and look ahead to 2013, I am proud of the Chamber’s many accomplishments this past year.
As our local economy slowly improved, we witnessed some serious strengthening of our local retail presence with the City’s approval of two major shopping centers – the Regency/Target center on East Washington, and the Deer Creek Village/Friedman’s Center on North McDowell. The Chamber played an active role in support of both of these shopping centers, and both staff and Board members were a vocal presence at a number of City meetings.
Our community, and particularly those residents living east of the freeway, has long clamored for the opportunity to shop at places like Target or Friedman’s without needing to drive to Rohnert Park or Santa Rosa. Our city government has long suffered from a shortage of sales tax revenues, ranking near the bottom in Sonoma County in money
received from taxable sales, year after year. Approval of these two projects was a major plus in helping keep tax dollars at home.
A major success for both the Chamber and local business last year was the City Council’s decision to reduce a number of the existing development impact fees that were proving to be a deterrent to a speedy local recovery. The action was initiated by a request from the Chamber, and moved forward with Chamber input as the City Council deliberated the cuts in fees.
Already, according to published reports, the reduction in fees has led to a resurgence in applications for new construction, meaning more jobs, more City revenues, and a healthier economy.
The separation of our former Government Affairs/Economic Development Committee into two separate committees has worked out well. The Government Affairs
President’s Message
Committee continues to focus on pending governmental actions. They were instrumental in encouraging City Hall to make significant reductions in development fees, and to analyze and make recommendations on a number of State ballot propositions.
The Economic Development Committee is addressing the opportunities for healthy business growth. Their efforts, working closely with the City’s new economic development director, have resulted in speeding up the permitting process. The group is also working to help create a flourishing artisanal food manufacturers industry in Petaluma.
Last year, we made a concentrated effort to get maximum benefits from internet technology including revamping our website to include a broader range of business opportunities for our members. We also began using social media for members’ benefits,
such as posting meeting notifications and reminders on Facebook.
These are just a few of the highlights. Your Chamber remains in good financial condition, and membership and enrollment in the President’s Circle are at excellent levels. We are well equipped to continue to work diligently on your behalf.
As we get set to meet the challenges of the new year, we enter 2013 confident of a good working relationship with our local government, a steadily improving local economy, and a financially stable Chamber. Please continue to keep an open dialogue with us of how the Chamber can best help you. We look forward to continuing to serve you in 2013!
I wangled my way into “big time” advertising as a storyboard artist, e.g., I drew cartoons to illustrate TV commercial concepts. Then I left the advertising agencies in 1985 and started the first of the businesses that ultimately lead to Rustad Marketing,
In the last few years I’ve confined my cartooning to the editorial work and have tended to hire other artists to do the art for ads and such - with the exception of cartoon mascots. I’ve tried to carve out a niche for that work - see www.mascotcartoon.com
From 2004 until 2012 I was the editorial cartoonist for the Petaluma Argus Courier. The cartoons also appear in steve-rustad.blogs.petaluma360.com
I am currently a member of the American Association of Editorial Cartoonists and the National Cartoonists Society.
RustadContinued from Page 1
Platinum Members Gold Members Silver Members
AVM Graphics • Circle Bank • Clark Rosen, Coldwell Banker • Deer Creek Village Mary Gernetzke, Edward Jones • Moonware Design • Nancy Cooley, State Farm Insurance
Old Republic Title Company • Stony Point Rock Quarry • Wagner Chiropractic
Bronze Members
6 January 2013 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Wake Up to Launch 7-MonthSeries of Digital Workshops
The first of a series of workshops designed to help Chamber members improve their digital presence will constitute the January program for Wake Up Petaluma, scheduled for January 22 at Rooster Run Event Center.
The Chamber and the PD Media Lab are co-sponsoring a series of seven monthly hands-on, pressure-free seminars to help Chamber members better connect to their customers locally and world-wide, according to Chamber CEO Onita Pellegrini.
“From the need for a cutting-edge desktop and mobile site to ongoing support for the latest tools to help search engines find your business to navigating the maze of social media avenues, there’s no time to waste in improving your digital presence,” Pellegrini said.
Cost for the breakfast is $20 for Chamber members, $25 for non-
members. Reservations needed – call 762-2785. After the January breakfast kick-off, all seminars are free to Chamber members.
The Sponsor for the January event is the Press Democrat.
“For local businesses, the digital climate and customer expectations can change frighteningly fast. We’ve heard from many local businesses that they want to learn how to get ahead of the curve and stay there, so they can focus on growing their businesses and not waste time on so-called solutions that don’t bring in customers,” said Deborah Ramirez, Senior Interactive Specialist with the PD Media Lab.
The first session will provide an overview of customer conversion strategies and digital innovation trends.
Following the kickoff session, the Chamber and PD Medial Lab staffers will host six more sessions – one per
month – drilling down into every aspect of digital marketing. Topics will include cutting-edge web development, search engine optimization (SEO), mobile site design and conversion, reputation management, social media outreach, and content development and strategy.
Attendees to these informational seminars will receive helpful take-home guides to apply to their own businesses as well as learn about tips, trade secrets,
and even traps to avoid. Attendees who attend every session in the series will receive official certification as “PD Media Lab IMAGE-qualified.”
Attendees will also qualify for discounts and special promotions on services offered by PD Media Lab as well as personalized consultations based on the needs of their existing websites and businesses.
PD Media Lab, online at www.pdmedialab.com, is a full-service digital advertising and marketing agency. The company, which is part of the locally-owned Press Democrat Media Group, provides a comprehensive range of services, including website development and hosting, search engine optimization and marketing, mobile and tablet platforms, social media and reputation management, custom content creation, email integration and outreach, e-commerce, video production, and other digital advertising solutions.
Lab staffers include specialists from new media, programming, SEO, marketing, mobile design, technical support and sales. Packages are available either in conjunction with existing Press Democrat and pressdemocrat.com and Yahoo.com advertising or separately through a wide range of services.
Shari Bennett-Jackson
Advertising Account Executive
Jennifer WilliamsAdvertising Director
Greg RestinasDigital Director
Deborah Ramirez
Senior Interactive Media Specialist
Textile Exhibit at Petaluma Arts Center
A new exhibit of multi-dimensional textiles, clothing and costumes will be shown at Petaluma Arts Center, 230 Lakeville Street, Petaluma from January 11 through March 10, 2013. The exhibit is titled 4 Weavers: Contemporary Expressions of an Ancient Craft.
The exhibit will showcase the work of contemporary Bay Area artists: Candace Crockett, Ulla de Larios, Suki Russack and Barbara Shapiro, with the
participation of Sandra Erickson of the Center for Pattern Design in St. Helena.
The Community gallery will host contemporary sculptural garments in hand woven fabrics designed specifically for this exhibition by Ulla de Larios, Suki Russack and Candace Crockett. Crockett collaborated with Sandra Erickson on her designs. The G.K.Hardt gallery will showcase past and recent works by the artists curated and installed by
Kathleen Hanna.
The artists’ reception on Saturday, January 12, 2 to 4 p.m. will include dancers modeling dyed, printed and woven costumes and contemporary clothing created by the artists.
The exhibition is sponsored in part by The Barbro Osher Pro Suecia Foundation, Exotic Silks, anonymous donors, and our program sponsor Spaulding McCullough & Tansil LLP.
Mentor MeFundraiser
Mentor Me Petaluma is having its annual Band Night Fundraiser on Saturday, January 12. The event will be held at the Cavanagh Center, 426 8th Street in Petaluma from 8-midnight.
Music will be provided by the H.O.T.S. Food provided by P.S. To Go, Cucina Paradiso, Risibisi, Rocky Mountain Chocolate Co., Divine Delights, and pizza made on site.
Tickets are $25. Call 778-4798.
Large or Small...to us you are just right!
We have a wide variety of loan
products available for a business
your sizeLocal Bank. Local Lenderswww.exchangebank.com
Golden Eagle Branch2 E. Washington Street707.762.5556 Parkway Plaza Branch701 Sonoma Mountain Parkway707.766.1541
8 January 2013 Petaluma Business – A publication of the Petaluma Area Chamber of Commerce
Don Bennett& Associates
Advertising & PR ConsultingWriting & Editing Services
Save These Dates! Women in Business Seminars
In 2013, along with planning education and networking opportunities, The Women in Business Committee (WIB) is committed to providing resources and support for local women wishing to re-enter the workforce. (Thank you to everyone who helped kick off this philanthropic effort by attending the Spirit of the Season mixer in December!)
WIB has a new lineup of educational public seminars this year, beginning February 13 with “Better Relationships for Business and Beyond,” presented by Relationship Management Specialist Laurie Cameron of WAKE UP! Enterprises.
We hope to see many Chamber members at this year’s breakfast presentations (and be sure to invite your business colleagues, friends, and neighbors). Mark your calendars to attend all four events:
Feb 13: Better Relationships for Business and Beyond!
April 10: A Woman’s Guide to Money Matters
June 12: Fostering Economic
Vitality
Sept. 11: Making Social Media Work
for You
These Wednesday seminars are open
to the public and take place from 7:15-
9 a.m. at Petaluma Woman’s Club, 518
B Street. The cost is $25 for chamber
members and $30 for nonmembers
($5 extra at the door). Each event
includes a full breakfast and networking
opportunities. Sponsorships for the
presentations are available for $150,
including the chance to give a 5-minute
“infomercial” about your business.
To register for a breakfast presentation,
call the Petaluma Chamber at 707-
762-2785, or register online at www.
petalumachamber.com Events page. For
seminar and sponsorship information,
contact WIB Co-Chairs Shelly Moller,
707-763-3006, and Delphine S. Adams,
707-524-7000.
Water Agency CleaningArea Streambeds
Join the Sonoma County Water Agency
and youth from across Sonoma County
in removing invasive plants and trash
from local streams, creeks, and flood
control channels and help plant shade
bearing plants that improve habitat for
steelhead trout and salmon. Learn about
your watershed and have fun at the
same time!
Petaluma People Services Center has
been a partner in this program for the
past 4 years.
These community service days are
an opportunity to work constructively
in your community while helping to
teach you work-ready skills. Students
who participate in any of these days
are given preference when applying for
a summer job in the Sonoma County
Youth Ecology Corps as well. Students
should contact me by phone or email
if they are planning on coming. If you
have any questions at all about these
community service days, please contact
Stefan Klakovich Sonoma County
Water Agency (707) 547-1930 stefan.
Projects scheduled are:
January 12, 9-12:
Corona Creek, Petaluma
February 2, 9-12:
Five Creek, Rohnert Park
March 9, 9-12:
Pollen Creek, Santa Rosa
ADVERTISE ON PetalumaChamber.comBe seen 15,000+ times/ month!Call 762-2785 today
Enjoy a stroll to the Theater
District…meet your friends or
business associates for a warm
beverage & good conversation!
Weekdays from 7:30 to 5:30
Saturdays from 8:00 to 4:00
Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727
10 January 2013 Petaluma Business – A publication of the PACC
Members – Get more information on Member businesses at www.petalumachamber.com
New Members
Pub Republic
Mark Edwards & Jory Bergman
3120 A Lakeville Hwy
Petaluma, CA 94954
HECTOR’S Pizza & Restaurant
Hector Gonzalez
1420 South McDowell Blvd.
Petaluma, CA 94954
Swerve Driving School
Jason Kaber
921 Transport Way
Petaluma, CA 94954
Woodcreek Townhouses, Inc.
Janet Barnhart
619 F Street, Apt 9
Petaluma, CA 94952
Marin County CPR Classes
Charles Seidel
530 Alameda del Prado, Ste. 111
Novato, CA 94949
Renewing MembersAdams MovingAdobe HouseAirport ExpressApplebee’s Neighborhood Grill & BarBig O Tires #70Colleen Dunaway - Coldwell BankerFrank Howard Allen Realtors - Tony ParrishGC Micro CorporationGulick’s Auto Body Shop, Inc.Harold Metal Construction, Inc.Oak View of Sonoma HillsOce North America - a Canon Group CompanyPEP Housing (Petaluma Ecumenical Properties)Petaluma Community FoundationPetaluma Downtown AssociationPetaluma PatchPetaluma TowPozzi & Associates-CPA FirmQuality ToolsRichardson’s RelicsSanta Rosa Junior College, Petaluma Campus
Serendipity A Chiropractic Wellness CenterShotwells’ Auto BodyThe Doll MercantileThe Pawn Advantage StoreThe STG GROUPUltimate Limousine ServiceVeritas Property ManagementWater Street Bistro
Long-Time MembersPozzi & Associates-CPA Firm,
38 Years
JoAnn Ritko Pozzi CPA & MBA
Westgate Realty, 34 Years
Steven Gavriloff
Harold Metal Construction, Inc.,
27 Years
Steven Harold
Shotwells’ Auto Body, 25 Years
Ken Gulick
Adams Moving, 25 Years
Sherri Adams
Santa Rosa Junior College,
Petaluma Campus, 23 Years
L. Jane Saldana-Talley
Big O Tires #70, 22 YearsRandy Scott
Petaluma Downtown Association, 18 YearsMarie McCusker
Adobe House, 16 YearsJudy Moon
Richardson’s Relics, 16 YearsDavid Richardson
The Doll Mercantile, 16 YearsColleen Richardson
PEP Housing (Petaluma Ecumenical Properties), 15 YearsMary Stompe
Gulick’s Auto Body Shop, Inc., 12 YearsKen Gulick
Water Street Bistro, 10 YearsStephanie Rastetter
Wakeup Goes Nighttime!
A few familiar faces from the event. Above: John Maher, as Petaluma Pete, provided the music. Right: Onita Pellegrini, PACC CEO, and Assemblyman Marc Levine. Below: Robert Boccabella, Ann Moreno, Alice Forsythe, and Judy Carney.
PHO
TOS: JO
AN BU
NN
Petaluma Business - A publication of the PACC January 2013 11
Calendar – January
Looking Ahead – February 13 Women in Business Breakfast Seminar 18 President’s Day Holiday — PACC Offices Closed 21 Business after Hours – St. Vincent de Paul Elementary School
125th Anniversary 26 Wake Up Petaluma Breakfast 28 Business after Hours – Pinky’s Pizza On line calendar: click on Chamber Events on the bottom menu bar at www.petalumachamber.com
4 Government Affairs PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.
7 Business Education PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 4:00 – 5:30 P.M.
8 Ambassadors Pongo’s Kitchen & Tap 701 Sonoma Mountain Pkwy 7:30 A.M.
8 Women in Business PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 8:45 – 10:00 A.M.
15 Leadership Alumni PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 9:00 – 10:00 A.M.
17 Business After Hours – Top Speed Data Communications 1310 Redwood Way, Ste 200 5:30 – 7:30 P.M.
18 Government Affairs PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.
21 Martin Luther King, Jr. Day — PACC offices closed
22 Wake Up Petaluma (RSVP) Rooster Run Event Center 2301 E. Washington St. $20 Members, $25 Non-members RSVP online at www. petalumachamber.com , or call 762-2785 7:30 – 9:00 A.M.
24 Economic Development PACC Conference Room 6 Petaluma Blvd. N., Suite A-2 7:30 – 9:30 A.M.
24 Ribbon Cutting and Business After Hours – Petaluma Animal Services Foundation 840 Hopper St. 5:30 – 7:30 P.M.
31 Ribbon Cutting and Business After Hours – Uboldi, Heinke & Velladao LLP 426 Petaluma Blvd. S. 5:30 – 7:00 P.M.
Make your marketing dollars work harder Join the Chamber’s President’s Circle.
Visit www.petalumachamber.com or call 762-2785 for more info and sign up today!
Thursday, January 31, 20135:30 - 7:00 p.m.
426 Petaluma Blvd. South
Refreshments will be served.
P e t a l u m a A r e a C h a m b e r o f C o m m e r c e
Ribbon Cutting and Business After Hours
• WALK-INS WELCOME •707-773-CARE (2273)
Dr. George W. Wagner Jr., D.C. 620 E. Washington # 206, Petaluma
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