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LEADING THE PRODUCTAustralia's Leading Product Conference
JOIN US AT
LEADING THEPRODUCT
CONFERENCE
MELBOURNE
17 OCTSYDNEY
22 OCT
BE A PART OF SOMETHING BIGGER
Leading the Product is Australia’s first and leading ProductManagement conference for Product folks of all types.
Whether you’re a Product Manager, ProductOwner, Product Marketer, Product Strategistor simply curious, this conference has beenspecifically designed by Product Managers tobring together our community. Featuring the best local and internationalProduct Management talent, all sessions arecarefully curated to ensure an enviable blendof inspiration and practical insights.
Our Melbourne conference is happening inthe Grand Ballroom at Pullman on the Park:Level 1, 192 Wellington Parade, Melbourne,on Thursday, October 17, 2019.
Doors open at 8am, speakers begin at 8:45am and presentations conclude at 5pm. Yourconference ticket includes full catering all day and entry to our rocking after party. This is asingle stream conference of eight speakers, plus out fast-paced lightning speakers!
Our Sydney conference is in the PyrmontTheatre at International ConventionCentre: 14 Darling Drive, Sydney, on Tuesday,October 22, 2019.
Bursting with upbeat talks, mini-workshops,a networking session, delicious food anddrinks, and a kick-arse after-party, this iswhere new friendships, connections andcareers are made. We are proud to say that we sell out everyyear. Grab a friend and come and join us atLeading the Product conference!
Essential Information
LEADING THE PRODUCT 2019 2
Your MC
Rich MironovProduct Management Legend
If you work in Product Management and youhaven’t heard of Rich Mironov, then bestkeep this to yourself and go Google his blog,pronto, where he’s been blogging aboutsoftware Product Management for 18 yearsnow. A living legend of Product with more than 30 years’experience in software Product Management inSilicon Valley, Rich has spent about 15 of thoseyears working for massive brands companiesbuilding enterprise software. Over the last 18 yearsor so he’s worked mostly on his own. These days, when he’s not coaching or mentoringChief Product Officers, Vice Presidents of Productor Directors of Product, he’s doing organisationaldesign, or dropping into companies, particularly inthe San Francisco Bay area, to act as their interimHead of Product. Rich will also be running a full day workshop inboth Sydney and Melbourne (see more on Page 10).
Check out Rich on Twitter & LinkedIn:
LEADING THE PRODUCT 2019 3
@RichMironov
Rich Mironov
SYDNEY
22 OCT SPEAKERS
LEADING THE PRODUCT 2019 4
John Zeratsky
Bruce McCarthy
Author & Creator
Author, Speaker, Founder | Product Culture
designer for technology companies. At Google Ventures, he helpeddevelop the design sprint process and worked with close to 200 startups,including Uber, Slack, 23andMe, Flatiron Health, One Medical Group,and Nest.
John Zeratsky is the bestselling author of
. For nearly 15 years, John was a
and
andSprint: How to Solve Big
Bruce McCarthy is a serial entrepreneur, author, organiser, and speakerat product, UX, and innovation events around the world. He helpsgrowing organizations achieve their product visions through workshops,mentoring, and team coaching. Bruce's co-wrote
opines regularly at Product Culture.
Product RoadmappingRelaunched: How to Set Direction While Embracing Uncertainty
Make Time: How toFocus on What Matters Every DayProblems and Test New Ideas in Just Five Days
@jazer
@d8a_driven
John Zeratsky
Bruce McCarthy
LEADING THE PRODUCT 2019 5
Sally Foote
Anthony Murphy
Chief Innovation Officer | Photobox Group
Product Coach & Consultant
SYDNEY
22 OCT
Sally Foote is a commercial Product Director with over 20 years’ tech anddigital experience. As Chief Innovation Officer at the Photobox Group,Sally is responsible for new revenue lines and leads an end-to-end teamwho develop and launch new products. Originally a journalist she has also held positions at the Times andSunday Times where she was Head of Product, the Guardian and Sky.Sally is passionate about supporting women in the digital sector and isan associate of 10 Digital Ladies, a 2000+ community of senior womenworking in tech in London. They hold monthly networking events and anannual awards that recognises inspiring female talent.
Anthony is a Product Coach but simply refers to himself a "productperson". He hails from humble beginnings as an engineer before taking acomplete left-turn and enlisted to become a leader in the AustralianArmy. After extensive leadership training at the Royal Military CollegeDuntroon he decided to transfer to the Army Reserves and returned tocorporate life. Since then he has done everything from early stageproduct discovery to pivoting products and retiring them.
Petra Gross joined MedicalDirector in April 2018 where she leads a teamof over 100 people across product, technology and design to deliver onthe company's mission of together making people healthier around theworld. With 70 million moments of care transacting through theMedicalDirector software each year the team's focus is on enabling idealhealthcare. Petra has extensive experience in driving transformational change within organisations to drive efficiencies and engagement with customers. Sheis passionate about delivering products that delight customers andenable their ideal.
@sallyfoote
@ant_murphy
@petragross
Sally Foote
Anthony Murphy
Petra Gross
Petra GrossChief Product Officer | MedicalDirector
LEADING THE PRODUCT 2019 5
Radhika Dutt
Gabrielle Dolan
Co-founder | Radical Product Thinking movement
Speaker : Author : Trainer in Business Storytelling and RealCommunication | Founder at Jargon Free Fridays
SYDNEY
22 OCTRadhika is Advisor to the Monetary Authority of Singapore (the centralbank of Singapore) on applying product thinking. She is an entrepreneurand product leader who has participated in four acquisitions as a resultof the products she built; two of which were of companies she founded. Radhika has built products in industries including broadcast, media andentertainment, advertising technology, government, consumer apps,robotics, nonprofits, and wine. The roles she has held have been equallyvaried, including marketing, sales, strategy, program management,operations, CEO and product management. Her journey into productleadership made her realize that “product” is a way of thinking that canbe applied almost anywhere, not a job title or function. It led her to co-found Radical Product Thinking as a movement of leaders creatingvision-driven change.
Gabrielle has worked with thousands of high-profile leaders from aroundthe world and helped countless of Australia's top 50 ASX companies andmultinationals to humanise their communications - Accenture, EY, VISA,Uber, Australia Post, National Australia Bank, Amazon and InternationalCommittee Red Cross to name drop a few.
With a passion for building high-performance teams, Rod leads CultureAmp's Product delivery group of over 150 Product Managers, Designers,Engineers, and everyone involved in building the world's most impactfulPeople & Culture Platform. Prior to founding Culture Amp, Rod held product leadership roles atAccenture and Unico, leading teams to design and deliver enterprisesystems to create globally successful organisations. Rod is a Computer Science graduate from the Royal Melbourne Instituteof Technology.
Radhika-Dutt
Gabrielle Dolan
Rod Hamilton
Rod HamiltonCo-Founder & Chief Product Officer | Culture Amp
@gabrielldolan1
@rodjhamilton
@RadhikaDutt
LEADING THE PRODUCT 2019 5
SYDNEY
22 OCT
Sarah CummingsCo-Founder & CEO | Teach Ted
Sarah is Co-Founder/CEO of Teach Ted, a healthtech startup creatingbooks and an app which use the power of storytelling and learningthrough play to help children and their families face hospital admissionsand medical procedures with confidence. She also consults acrossmarketing, product and business-driven tech to financial servicescompanies and startups and is an Expert Director for Playgroup Victoria.Her current career leverages a convergence of skills from a lifetime oflearning, drawing on over 20 years' experience in sales, productdevelopment and project delivery.
Sarah Cummings
Julian ConnorProduct Director | Domain
Julian Connor has over a decade working across strategy, data andproduct. He is currently a Product Director at Domain where he isresponsible for Domain's commercial real estate product ecosystem. Prior to Domain, Julian cut his teeth as the product guy for the Guardiansmachine learning and AI team and as the market lead for Indeed.com'sAustralian business. Julian loves to discuss big ideas and explore howtechnology is changing the nature of business, and society at large
Julian-Connor
LIGHTNING TALKERS
Lightning Talkers get five minutes to entertain and inform us. They have 20 slides and the slides rotate forward automaticallyevery 15 seconds. It's fast and fun. Each year we run the Leading the Product Lightning Talks Pitch Fest. This is an opportunity for new and upcoming speakers topitch their idea for a talk. This year's Sydney winners will be taking the big stage to present their ideas and leave you wantingmore.
LEADING THE PRODUCT 2019 6
SPEAKERSMELBOURNE
17 OCT
Sharon Anne Kean
Bruce McCarthy
Author & Creator
Director of Product | SEEK Asia
Author, Speaker, Founder | Product Culture
designer for technology companies. At Google Ventures, he helpeddevelop the design sprint process and worked with close to 200 startups,including Uber, Slack, 23andMe, Flatiron Health, One Medical Group,and Nest.
John Zeratsky is the bestselling author of
. For nearly 15 years, John was a
and
andSprint: How to Solve Big
Bruce McCarthy is a serial entrepreneur, author, organiser, and speakerat product, UX, and innovation events around the world. He helpsgrowing organizations achieve their product visions through workshops,mentoring, and team coaching. Bruce's co-wrote
opines regularly at Product Culture.
Product RoadmappingRelaunched: How to Set Direction While Embracing Uncertainty
Make Time: How toFocus on What Matters Every DayProblems and Test New Ideas in Just Five Days
@jazer
@d8a_driven
@SharonAnneKean
John Zeratsky
Bruce McCarthy
Sharon Anne Kean
Sharon Anne Kean is a global product & technology leader, currentlyProduct Director at SEEK based in Hong Kong heading up the candidateproduct across Asia markets. With a strong background in high growthdisruptive start-ups, she’s worked in a diverse range of sectors includingfintech, e-commerce and most recently recruitment. She’s drawn tobusinesses with strong purposes and challenging product goals and hasa track record of building and leading data-driven customer centricteams across multiple locations. She believes in empowering teams byhiring great people and creating an environment where they are able toput the customer at the heart of the product
John Zeratsky
LEADING THE PRODUCT 2019 7
MELB
17 OCTBrian SwiftHead of Product | Safety Culture
Brian Swift is a product leader with over 10 years experience in productmanagement and strategy. He currently leads the product team atSafetyCulture and has previously worked with product teams atAtlassian, Twitter and Zynga, among others. Brian has helped buildproducts like iAuditor, Confluence, Fabric, Crashlytics and FarmVille.
@bswift Brian Swift
Sally FooteChief Innovation Officer | Photobox Group
Sally Foote is a commercial Product Director with over 20 years’ tech anddigital experience. As Chief Innovation Officer at the Photobox Group,Sally is responsible for new revenue lines and leads an end-to-end teamwho develop and launch new products. Originally a journalist she has also held positions at the Times andSunday Times where she was Head of Product, the Guardian and Sky.Sally is passionate about supporting women in the digital sector and isan associate of 10 Digital Ladies, a 2000+ community of senior womenworking in tech in London. They hold monthly networking events and anannual awards that recognises inspiring female talent.
@sallyfoote Sally Foote
Sherif MansourDistinguished Product Manager | Atlassian
Sherif Mansour has been in software development for over 15 years. He iscurrently a Distinguished Product Manager for Atlassian. During hiscareer at Atlassian he was, among other things, responsible forConfluence, a popular content collaboration tool for teams. Mostrecently, he spends most of his days trying to solve problems across allof Atlassian’s cloud products. Sherif also played a key role in developingnew products at Atlassian such as Stride, Team Calendars, andConfluence Questions. Sherif thinks building simple products is hard andso is writing a simple, short bio.
@sherifmansour Sherif Mansour
LEADING THE PRODUCT 2019 7
MELB
17 OCT
Dr Liron NehmadiChief Product Officer | Catch Group
Beginning with a degree in psychology, Liron went looking for practicalapplications for his knowledge and ended up in the field of Human FactorsEngineering. Liron practices UX with respect to all of the positions that take placein developing digital products, so his experience includes time as a UI designer,UX strategist, project and Product Manager, business strategist, analytic specialistand more. Liron has worked for fast and dynamic startup companies as well aslarge organisations such as Deutsche Telekom, Israel Defense Forces, and NBN co. As Chief Product Officer at Catch, Liron is responsible for the business intelligenceteam, UX team, and development team.
dr-liron-nehmadi-phd-cpo
Tom CrouchSenior Digital Product Manager | Qantas Hotels
Tom has spent over 10 years in product roles at some of Europe andAustralia's largest multinational corporations, including Tesco, TUI Traveland Qantas. He has inevitably battled through some of the most stringentof CAPEX budgets, Project Management Offices, Business Cases andGatekeepers. Find a way to innovate and do product discovery, shapingproduct and technology and changing formal waterfall development intosome of Europe's leading corporate product practices.
tom-crouch-a053b1a2
Radhika DuttCo-founder | Radical Product Thinking movement
Radhika is Advisor to the Monetary Authority of Singapore (the centralbank of Singapore) on applying product thinking. She is an entrepreneurand product leader who has participated in four acquisitions as a resultof the products she built; two of which were of companies she founded. Radhika has built products in industries including broadcast, media andentertainment, advertising technology, government, consumer apps,robotics, nonprofits, and wine. The roles she has held have been equallyvaried, including marketing, sales, strategy, program management,operations, CEO and product management. Her journey into productleadership made her realize that “product” is a way of thinking that canbe applied almost anywhere, not a job title or function. It led her to co-found Radical Product Thinking as a movement of leaders creatingvision-driven change.
Radhika-Dutt@RadhikaDutt
Lightning Talkers
LEADING THE PRODUCT 2019 8
LEADING THE PRODUCT
WORKSHOPS
Dive deep into a particular subject at our conference workshops, on the daybefore each of the conferences.
Melbourne conference workshops are happening onWednesday, October 16, the day before ourMelbourne conference.
Sydney conference workshops are happening onMonday, October 21, the day before the Sydneyconference.
Design Sprintswith John Zeratsky
In this fun, fast-paced, hands-on workshop, you’ll learn theDesign Sprint directly from its creator. Design Sprints are amethodology of its time. Never before have we had so muchtechnology and accessibility to information and each other. Anunfortunate byproduct of which is no time, no focus, scantattention. That's what makes Design Sprints so powerful. In addition toGoogle, Design Sprints have been run by teams at Slack, Uber,Airbnb, Medium, Dropbox, Facebook, McKinsey, IDEO, LEGO, theUnited Nations, the New York Times, and many, many more. The big idea with the Design Sprint is to build and test aprototype in just five days. You take a small team, clear theschedule for a week, and rapidly progress from problem to testedsolution using a provenstep-by-step checklist. It's like fast-forwarding into the future soyou can see how customers react before you invest all the timeand expense of building a real product. But the Design Sprint is not just about efficiency. It's also anexcellent way to stop the old defaults of office work and replacethem with a smarter, more respectful, and more effective way ofsolving problems that brings out the best contributions ofeveryone on the team – including the decision-maker – and helpsyou spend your time on work that really matters. Learn what design sprints are, how to pitch them to yourorganisation, and how to run them – all in a single one-dayworkshop. John will rapidly lead you through the process,teaching how the various steps fit together and why and howthey work. You’ll get tips and tricks beyond the Sprint book, and you’ll learnhow to incorporate these techniques into normal meetings. Johnwill give you and your team a whole new way of looking atbusiness challenges as well as the confidence to approach thosechallenges with renewed energy and optimism.
Lead a team through the Design Sprintprocess with confidenceMap out a challenge and choose the mostimportant place to startIdentify crucial business and productquestions to be answered in your sprintSketch a solution with confidence, even ifyou’re not a designerMake smart decisions without lengthyDiscussionChoose the right prototyping method foryour product or serviceTest hypotheses before you invest monthsof work and millions of dollarsIntegrate Design Sprint methods into yourproduct development calendar
Founders and executivesTeam leaders and managersProduct managersMarketersDesignersEngineersAnyone who wants to have a larger impacton key projects
Learn how to:
This workshop is for:
LEADING THE PRODUCT
WORKSHOPS
OKRs for Product Teamswith Bruce McCarthy
Objectives and Key Results (OKRs) are a worldwidephenomenon, helping to drive the success oforganizations like Google, Zynga, Oracle, Twitter, andmany more. Particularly suited to driving the alignmentnecessary for a high-performing cross-functionalproduct team, if not handled correctly, OKRs canquickly lead to silos, unethical behavior, anddemotivation. During Bruce’s one-day workshop, you’ll learn howOKRs drive your product roadmap, and vice versa, andhow to determine the right level of ambition for yourorganisation. We’ll look at how todefine effective OKRs, set annual OKRs and break thesedown quarterly, as well as how to map OKRs to peopleand teams, get buy-in from your stakeholders, makeOKRs visible across your organisation, turn these intoaction plans, and monitor and report on them. Plus,how to adjust course when things don’t go as planned. We’ll cover the most common what-if scenariosteams experience (or fear):
And we’ll talk about the pitfalls with OKRs and howto avoid them:
What if we can’t measure the most important thingsWhat if we miss our targetsWhat if our outputs don’t generate the outcomes wewantedWhat if our direction changes mid-yearWhat if we realise our objectives were wrong allalong?
How to avoid OKRs becoming ‘shelfware’How to prevent teams from undermining each otherHow to prevent gaming and unethical behaviourHow to clearly articulate the difference betweencommitted and aspirational OKRs.
You’ll gain first-hand experience using OKRsthroughout a simulated year-in-the-life of a productteam, handling what goes wrong, adjusting course, andmanaging expectations. You’ll also get the chance to set OKRs for your teamand get live feedback you can leverage when you getback to the office.
LEADING THE PRODUCT 2019 9
LEADING THE PRODUCT
WORKSHOPS
What Do Product Leaders Do?(and How Can I Become One?)with Rich Mironov
In this full-day workshop, you’ll dig into the role ofProduct Leader or Director/VP of Product Management.Rich will take the group through what product leadersdo, their challenges, and how that’s different fromindividual contributor product jobs. You’ll do someskills-building, group exercises, safely ask candidcareer questions, and ponder whether that next-job-upis one you want. We’ll look at:
LEADING THE PRODUCT 2019 10
What does a product leader actually do? How is thatthe same/different from what individual productmanagers do?Different product organisational modelsWays to build and nurture product teamsCreating strategy and tooling processesGrowing cross-functional collaboration and trustWorking with C-level execs onbusiness/product/goal alignmentDo I want that job? Opportunities, concerns, othercareer pathsHow to signal interest and move up into aleadership role.
Who should attend:Product managers, senior product owners,design/research leads: learn how productleadership differs from individual contributorproduct (and design) roles. Get a taste of the newchallenges, skills, conflicts and organisationaljiujitsu of great product leaders. Safely talk aboutyour own goals and ways to demonstrateinterest/readiness for leadership opportunities.Newly promoted product leaders: understandwhat’s important and strategic in your new role,identify key challenges and areas for skillsdevelopment and learn what issues other productleaders wrestle with.
LEADING THE PRODUCT 2019 11
Essential InformationOur Melbourne conference is happening inthe Grand Ballroom at Pullman on the Park:Level 1, 192 Wellington Parade, Melbourne,on Thursday, October 17, 2019.
Doors open at 8am, speakers begin at 8:45am and presentations conclude at 5pm. Yourconference ticket includes full catering all day and entry to our rocking after party. This is asingle stream conference of eight speakers, plus out fast-paced lightning speakers!
Conference workshops are the day before each conference, in each city: on Wednesday,October 16 in Melbourne and Monday, October 21 in Sydney. Conference workshops are 9am-5pm. Venue TBC.
Our Sydney conference is in the PyrmontTheatre at International ConventionCentre: 14 Darling Drive, Sydney, on Tuesday,October 22, 2019.
Conference Investment: Need help to convince your boss?
Online:
Email:
Phone:
Workshop Investment:
$600 General Admission. Save $75 per ticket for teams of three orfour people: pay just $525. Save $100 per ticket for teams of five ormore people: pay just $500.
Dowload our letter template at:
1800 BRAINMATES1800 272 466
https://www.leadingtheproduct.com/boss
https://www.leadingtheproduct.com/sydneyhttps://www.leadingtheproduct.com/melbourneSydney WorkshopsMelbourne Workshops
Design Sprints with John Zeratsky earlybird: $995. OKRs for Product Teams with BruceMcCarthy early bird: $795. Product Leaders with Rich Mironov earlybird: $795.
How to Register
