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Client CaseStudies
PRESENTS
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Who are Audience Ops' Clients?
Who chooses Audience Ops?
Why do clients choose Audience Ops?
Learn more about Audience Ops
Since 2015, Audience Ops has powered the content marketing
effort for some of
the best companies in software and digital services.
Software as a Service (SaaS) companies who offer B2B solutions
and have
established product-market-�t.
Productized services and agencies who offer a unique service to
a speci�c
market.
Agencies and consultants who resell Audience Ops’ services to
add value for
their end clients.
A proven system and process for producing high quality content
in an ef�cient,predictable, and reliable way.
An end-to-end package that covers not only the creative and
research aspects,but also the legwork that goes into consistent
publishing.
The value of working with Audience Ops’ team of specialists
compared tohiring full-time employees, managing a single
freelancer, or spending in-house
resources on creating content.
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https://audienceops.com/http://audienceops.com/http://audienceops.com/http://audienceops.com/
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"I swore up and down I was never going touse a 3rd party content
company again. Then I worked with Audience Ops and
theycompletely changed my view. Theconsistent quality,
crafted content for ourpersonas, driving organic traffic
andconversions like crazy. It’s a marketer’sdream! "
Michael AshfordDirector of Marketing, The Receptionist
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http://audienceops.com/
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Had you ever outsourced content before, and if so, how
wasworking with Audience Ops different?
You've been exceptionally adept at pairing in-house
withoutsourced resources when it comes to Marketing. What is
yourphilosophy on that?
Andy Alsop, Founder and CEO and Michael Ashford, Directorof
Marketing at The Receptionist on their experience
working with Audience Ops
Major props to Audience Ops. Before I came into The
Receptionist, I had tried other kind ofthird party content
producing companies, and I swore up and down I was never going to
useanother one. I just had terrible experiences with
them.
When I came on board to The Receptionist about two years ago, I
inherited the relationshipwith Audience Ops. It has completely
changed my view on it because of just the quality of thework that
is produced and the results that it helps us drive.
I mean, as a marketer, nothing beats the organic
traf�c. I'm able to work with Audience Opsto help
build and craft content targeting our industry and persona
type.
It drives organic traf�c like crazy to the point where we have
other companies and otherindustries wanting to be a part of our
blog so that they can capture some of that
organictraf�c!
We have a philosophy here, which we call, hiring
"sharpshooters". A sharpshooter issomebody who has
expertise in a particular area, which would be dif�cult to �nd in a
singlein-house hire.
And I think that’s actually what happened with Audience
Ops. Continued...
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How has Audience Ops made your job as an in-house Marketermore
effective?
I said, “Let’s take a look at them.” So we did an interview and
they talked about the contentcalendar and how the content was
created and we really looked at it and said, “This is thetype of
process we need.”
So it gave us that sharpshooter that we wanted. Somebody who
could really specialize. And Ithink that’s an interesting thing is
that Audience Ops is a focused company, and, as are we.We’re very
diligent about going into other areas of business because we want
to make surewe’re the best visitor management system.
And I think that’s sort of what I’ve seen with Audience Ops as
well, is that is there is sort of adeliberate focus on, we are
content creators and then we have a program that supports
yourcontent creation.
Audience Ops made our job pretty easy. The content they produce
comes inreliably and fully edited the way we wanted them. That
prevents it frombeing a drain on resources.
More importantly, we were getting that organic SEO that we
wanted in addition to providingour customers with important content
that they’d want. So I think that worked well.
As the �rst full time marketing hire at The Receptionist,
I knew that producing blog contentwas going to be
unsustainable real quick.
And so having the Audience Ops team in place, I learned pretty
quickly that hey, this is areally high quality, high level of
work capacity that the team is able to produce for us.
It'sconsistently high quality.
I think it is one of the key catalysts to the growth of
marketing in and of itself here at TheReceptionist because it’s
allowed me to do so many other things with marketing that I
wouldwant to do but wouldn’t have the capacity to do had I been in
charge of writing blogs andproducing content all day long.
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Hear more of the story from The Receptionist's insights
onworking with Audience Ops.
Podcast & video interview + full transcript
Playing to Your Strengths & Knowing When to Outsource: Tips
from TheReceptionist
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http://audienceops.com/how-outsourcing-content-creation-brings-big-roi-for-the-receptionist/http://audienceops.com/when-to-outsource/
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"At first, I didn’t know if they could pull it off. But
Audience Ops really did and I’m reallyreally grateful they’re
here to solve thisproblem. Doing content in-house just
neverworked. Having worked with Audience Opsfor over 3 years now,
we’ve 4x’d our trafficand 5x’d our email list."
Natasa Lekic Founder, NY Book Editors
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http://audienceops.com/
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What led you to try outsourcing content with Audience Ops?
What have you noticed about the traffic in the last few
years?How has that grown?
Natasa Lekic, Founder of NY Book Editors on her
experienceworking with Audience Ops
When Audience Ops came along, I was excited because it just
seemed to really address such aneed that I had.
I felt like it was something that I should try, simply because
of the overwhelm.
I was spread a too thin. And when it comes to something like
content, especially for us, ouraudience consists of writers, so
when it comes to our blog posts, we have to be, I think,especially
careful more so than other people.
I’m sure that when I started working with Audience Ops, I was a
little unsure that you guyscould take over for me, but I didn’t
know whether you’d really be able to pull it off.
Youabsolutely did.
We had tried writing blog content in-house, in-house, but the
pieces were always tootechnical. Audience Ops content really
nails the voice and focus we're going for.
We practice a lot of email list hygiene. So if subscribers
haven’t opened it in a while, we deletethem from our database. But
even taking that into account, over the past three years, we’vegone
from almost six thousand to now 40 thousand.
As for traf�c, after starting to work Audience Ops, we were at
17 thousand a month. We’renow at 65 thousand a month.
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Hear more of the story from NY Book Editors and theirinsights on
working with Audience Ops.
Podcast & video interview + full transcript
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http://audienceops.com/founder-of-ny-book-editors-shares-how-content-creation-has-grown-their-email-list-and-pageviews-exponentially/
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"The thing I struggle with is having the timeto write on a
consistent basis. AudienceOps was a relief because they
ensurecontent is being produced with a goodcadence and good
quality. Definitely aneed for a bootstrapped founder like
me."
Daniel Zacarias Founder, Underway
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http://audienceops.com/
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"Traffic has really increased during the timewe’ve had content
produced by AudienceOps. Their topic ideation process has
beengreat, and has helped me gain better insightinto our product
and customers. Thecontent emails are great
conversation-starters too. "
Phil Derksen Founder, WP Simple Pay
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http://audienceops.com/
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What led you to try outsourcing content with Audience Ops?
What's your favorite aspect of working with Audience Ops?
Phil Derksen, Founder of WP Simple Pay on his experienceworking
with Audience Ops
I heard from several other marketing folks and other founders at
other companies that I knewpersonally where Audience Ops was
working for them.
Just talking to them and seeing the results that they were
getting over time, it just looked likesomething I should give a
try.
Also, it was clear Audience Ops writers had the right experience
with the audience we serve. Iwas thinking it would take a
little more time ramp up their learning process, but it was
fasterthan I thought, so that was nice.
I really like the topic ideas as the Audience Ops folks help me
with WP Simple Pay. I’ve reallygotten to know the product and the
topics our customers are looking for.
The ideas coming out and the research are presented to me
and they’ve been really good. Forthe most part, I’ve made
small, minor changes or given ideas myself, but most of the
time,they’re spot on and I think are great topics for our
audience.
Over time, getting more familiar with our product, I’ve needed
to review less and less witheach article coming out. I felt like I
was able to spend less and less time during the reviewperiod as
time went on. It’s been nice not to have to spend a lot of time
managing thatprocess.
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How have the results been since working with Audience Ops?
In the traf�c, there’s de�nitely some articles that just stood
out and seemed to get landed on�rst more than others. Overall,
traf�c has de�nitely increased over time. I knew it would takesome
time for that to happen, but it’s de�nitely helped a lot.
We even get some people to reply to the content newsletters that
Audience Opssends, asking sales-related questions. It’s been
nice to initiate some conversations with someprospects because of
the articles too.
Just being able to have that store of good articles that we can
use for resources later on thatsome of it might make way into our
documentation or some email courses and things like thatthat we do
later.
Hear more of the story from Phil Derksen of WP Simple
Payand his insights from working with Audience Ops.
Podcast and video interview with full transcript
Managing Transition as a Founder: Case Study with Phil
Derkson
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http://audienceops.com/how-wp-simple-pays-founder-handled-a-company-merger/http://audienceops.com/managing-transition-as-a-founder-case-study-with-phil-derkson/
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What made you decide it was time to get content writing off
yourplate?
What made you decide Audience Ops was the right choice foryour
content?
Daniel Zacarias, founder of Underway, on his experienceworking
with Audience Ops
Yeah, it was a relief to be honest.
I could be sure that things were be done on time and they would
be done regularly. That'sreally important to me.
You see, I enjoy writing, and enjoy putting good content
together. But I don’t often have thetime to do it
regularly.
I try to dive to the on some subjects too often, the result
is content without a good cadenceand consistency.
So having a team that can handle that for me has been
excellent.
De�nitely it hit a very particular need that I had.
It really bugs me when other companies put out blogs that are
poor quality.
I chose Audience Ops because I’m reassured that the quality is
up to my standards, and thatI’m still able to give my input and
guidance to get it just right—without taking up too much ofmy
time.
Continued...
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How have the results been since working with Audience Ops?
I prefer not having any content at all than having bad
content.
Audience Ops allows me to kind of let go and be sure that things
moving forward in a goodway. It's Audience Ops' process
that ensures things get done properly, and based on myguidance and
input, that makes it reassuring and consistent.
Well, I’ve seen a traf�c increase. I’ve seen social media
activity improve, and moreconversions coming out of that
funnel.
So clearly, now it’s something that needs to keep going and
exist over time.
This is exactly the outcome that I wanted to achieve going into
this with Audience Ops :)
Hear more of the story from Daniel Zacarias of Underway
andhis insights from working with Audience Ops.
Podcast and video interview with full transcript
To Bootstrap a Startup or Not? Thoughts from Daniel Zacarias of
Underway
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http://audienceops.com/why-underway-focuses-on-content-creation-even-as-a-bootstrapped-startup/http://audienceops.com/to-bootstrap-a-startup-or-not-thoughts-from-daniel-zacarias-of-underway/
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"Off the bat, we closed two big deals thanksto the content that
Audience Ops provided . People recognize us before we email
them,so they’re much more open to aconversation. They trust
us. It’s a bigadvantage of working with Audience Ops,apart from the
technical benefits. "
Dhiren BhatiaFounder, Cloudscape
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http://audienceops.com/
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Why is content so important for your business?
How has working with Audience Ops changed how you run
yourbusiness?
Dhiren Bhatia, founder of Cloudscape, on his experienceworking
with Audience Ops
I think it’s safe to say that content marketing has been and
will continue to be a great enablerfor almost all businesses in all
sizes.
That’s no different for Cloudscape. At Cloudscape, we’ve adapted
content marketing as a bigpart of our marketing strategy over the
last year. Given our small size, that sense to put outgreat
content and let content attract the right people to us.
We started with Audience Ops just a little while ago and we’re
now almost approaching ayear in having Audience Ops deliver content
for us, and we’re super excited with results.
I came across this idea when I �rst landed on Audience Ops’s
website. Maybe just a year ago,maybe a little more than a
year ago. That’s when I started entertaining the idea of
havingsomeone else do the content. That idea really resonated with
me.
Founders have got multiple things to do and multiple hats to
wear. While the idea of thecontent should come from the founder, I
feel that founders have a lot more things to worryabout.
So having Audience Ops plugged into our business de�nitely
allows the founder to shareideas, share thoughts, and have Audience
Ops execute and so that they don’t end up beingthe bottleneck.
Being able to offload blog content to Audience Ops, without
sacrificing quality,has been a really big advantage for us. As a
founder, I have too many otherthings I need to do, other than write
content. I can still give input into strategytoo, while Audience
Ops executes.
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What do you think makes Audience Ops different?
What are some results you’ve seen since working with
AudienceOps?
One of the things that I like that Audience Ops does is they
come up with the content ideasand they present that as a
roadmap.
I guess what I’m trying to get at is writing the content is just
one big bit of it, but havingsomeone also then put the road map for
you to say, “Look, this is what the next few monthslook like. What
are your thoughts? Let’s have a conversation.”
Input is always welcome. That collaborative effort has been
very, very helpful of course. Thenbeing able to of�oad the
execution of the content is a big advantage.
Off the bat, we closed two big deals thanks to the content that
Audience Opsprovided. People recognize us before we email them, so
they’re much moreopen to a conversation. They trust us. It’s a big
advantage of working withAudience Ops, apart from the technical
benefits.
Also the ability of people recognizing us even before we email
them or we call them, theycome and say, “Hey, look, we loved your
content. We’d love to have a conversation.”
So having people come to us because of that has been a great
advantage. They alsoappreciate the brand and they trust the brand
more because they see high quality contentcoming from us, and they
have more trust in doing business because they know, they like,
andtrust us.
People always do business with who they know, like, and trust.
So that’s again been a very bigadvantage of Audience Ops doing our
content apart from the technical bene�ts.
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Hear more of the story from Cloudscape and their insights
onworking with Audience Ops.
Podcast & video interview + full transcript
Carving Out a New Niche with Cloudscape’s Dhiren Bhatia
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http://audienceops.com/cloudscape-founder-shares-the-importance-of-content-creation-for-small-companies/http://audienceops.com/carving-out-a-new-niche-with-cloudscapes-dhiren-bhatia/
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Talk to us about how Audience Ops canpower content that speaks
to your best
customers.
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