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Kendall RunyanP o r t f o l i o
Table of ContentsLogosBrochureEvent AdFlierMontageWeb PageStationeryBusiness CardPhotodesign
LogosDescription:This is my collection of logos that I designed. They are for a made-up cookie company called Hot Cookie.Date:2/22/2014Course/Instructor:Comm 130 Section 08Julie Peterson
Program(s)/Tools:Adobe IllustratorObjectives:Create three new logos to fit a company or personal image.Use the basic tools of Illustrator.Process: I liked creating these logos. I did this in Illustrator. The first thing I did was create the flame shape that is repeated throughout the piece. I did this by tracing a flame with the pen tool. For the first logo I put the flames on top of the letters and used the direct select tool to vary them. For the second logo I made a cookie with the circle tool, and the direct select tool. I added little chocolate chips to make a chocolate chip cookie. I replaced the “o’s” with the cookies and I filled the “o” in hot and the “c” and “e” in cookie with red. For the third logo I took the flame element and the cookie element and I combined them to make a flaming cookie.
BrochureDescription: An accordion style folding brochure using a personally created logo.Date:3/29/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Adobe InDesignObjectives:Process:I made this brochure in InDesign. I created three circles on each page and cut them to fit each oth-er to make a fold. Next I created a bite mark with the pen tool. After that I imported four different pictures of cookies and put them inside the circle shapes. I made the cover black, put an outline around it and placed my log. On the backside of the front I put my message with the photo I cut out in photoshop. I used the direct select tool to select the boy away from the background. After I placed him in the document I used the text wrap tool to wrap the text around him. Last I created an opaque white box on all of the cookies for the text. I placed my description of each of the cookies and I was done.
Event AdDescription:This is a flier for a charity gala to help preserve historic lighthouses on the east coast designed in Word.Date:2/1/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Microsoft WordObjectives:
Process:I used Microsoft Word on a PC. First I scanned an image of a lighthouse and then pasted it onto the docu-ment. I sized it to take up the whole top of the poster. Then I made the bottom blue to match the ocean. I put the title at the top and the time and date in a circle shape. I tapered the title to match the outline of the lighthouse. I put a red line in between the bottom half of the document and the image to created flow. I put and image of zig-zags on the bottom and put a transparent blue box on top so the words could show up better. My final decision was to add the dashes around the blue circle with the date.
FlierDescription:This is a flier for graduates looking for experience and instruction designed in Indesign1/25/2014Course/Instructor:Comm 130 Secton 08Julie PetersonProgram(s)/Tools:Adobe InDesignObjectives:Process:
This flier was designed in InDesign, an adobe program used for publishing professional pieces.
MontageDescription:This is a montage of British and American flags over a picture of a telephone booth in London.Date:2/15/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Adobe PhotoshopObjectives:Process:I used Photoshop for this montage. First I uploaded this picture of a telephone booth and cropped and sized it to the correct dimensions. I used the select tool to select the telephone booth. I selected the inverse and lowered the vibrancy and saturation. I selected the telephone booth again and raised the vibrancy and saturation. Then I uploaded the two pictures of the flags and laid them over each other. I put a mask on both and used the brush tool with a lowered opacity to blend the images together.
Web PageDescription: This is a web page explaining the design process for my cookie logo.Date:3/15/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:c++ editorObjectives:Process:I used a c++ editor on my computer to make the html. I wrote a 200 word description of the design process. Next I used a css. template and used it to format and style the page.
StationeryDescription:Matching letterhead and business card with personally designed logo.Date:2/25/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Adobe InDesign/ IllustratorObjectives:Process:For the letterhead I opened an InDesign document and added the zigzag element and the elephant and I arranged them to create my letterhead. My fonts are small and no larger than 10 pt on the business card.
Business CardDescription:Matching letterhead and business card with personally designed logo.Date:2/25/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Adobe Indesign/IllustratorObjectives:Process:In Illustrator I designed a logo by creating an elephant with the pen tool. I then used the clipping mask to fill it with a watercolor effect I created on illustrator. I then used the pen tool to create the zigzag pattern. I arranged all of the elements to create my business card. Then I placed the image in InDesign and made a full size image and an actual size image.
PhotodesignDescription:This is a flier for a book club. I used the image I used for the light inside photoDate:2/8/2014Course/Instructor:Comm 130 Section 08Julie PetersonProgram(s)/Tools:Adobe PhotoshopObjectives:Process:I used photoshop for this project. First for my image I took it indoors with natural lighting, and then I applied the 4 basic edits in photoshop. For the design of this piece I pulled the cream from the lacy fabric, the mint from the headband, and the brown from the book and incorporated those colors in my design.
