Tanner Browning

Visual Portfolio

Tanner BrowningTanner.browning92@gmail.comTel: 208-716-6568

Contact Info

Table of Contents

1. Business Card2. Letterhead3. Montage4. Flier5. Logos6. Brochure7. Event Ad8. Web Page9.Imagining

LogosDescription: This is a logo for the Information technology consulting company from a colleague of mine at work. He several months ago asked my to try to help design a logo for his small business,

Process (Programs, Tools, Skills): So I first had multiple sketches that I worked over and over. I knew that initially I wanted the top of the g and the tree to be connected as the main focal point. So I thought to myself, what is the most simple way I can make a tree shape out of a tree? the answer after all of my work was to make a triangle shape and to add some cut away texture to simulate a Pine tree look to come up with the completed logo you see now.

Message: I thought it would be a cool idea to make something that is really professional as an IT consulting company and make it connect with bright colored nature. The name of the owner is Greenwood, so I had to play off that fun idea of a wood and green nature and it worked out really well.

Audience: Most likely for adults from the ages 22-50

Top Thing Learned: The process of a logo is a really cool thing to experience and is really insightful. It starts from a message, to the layout and color choices, to revision and combination, and simplification to make an image that has been created from scratch.

Color Scheme and Color Names: Complimentary, Monochromatic. Light Green, Dark Green, Dark Brown.Title / Body Font Names & Categories: Microsoft Tai Le, regular, Sans Serif.

BrochureDescription: This is the brochure that I designed for the real business that myself and my brother created from scratch called DJ Amplitone. We have been DJing for the last year.

Process (Programs, Tools, Skills): I took most of the time creating the logo. There was an older logo that I had already designed (not using illustrator) and so it was a much needed update. I used illustrator for the logo, and then in design for the brochure layout.

Message: I wanted to keep it fun, energetic, but mainly professional and simplistic. So I wanted to have lots of space with not a lot of text or hav-ing it be too busy.

Audience: 18-45 People who want to throw an event.

Top Thing Learned: I learned how to take a message, to concept, then to revise to the final print. Making revisions along the way.

Color scheme: deep Navy blue, sky blue. Monochromatic

Title Font Name & Category: Quer, Decorative

Copy Font Name & Category: Gill Sans light, Sans serif.

Word Count of copy: 255

Letterhead Description: This is the letterhead of the company that I used for the company Greenwood Consulting, with a brand new logo and simple tree design.

Process (Programs, Tools, Skills): So I wanted to take another logo that I created from last week, and make some changes. So I decided that I wanted to take the tree I made with simple shapes and I tried to rotate it and lake a small grove of trees. So I had them layered, and I couldnt get the text to align properly with the texts. So what I did was I took each of the trees that were layered and made them different pieces of one tree, then I had the wood word over the trunk, which made sense to me. I used the the replicator hot key command D to copy and paste trees to make my stripe pattern which represents an abstract forest. Once I figured out the logo the rest just came together.

Message: I loved the feel of simple, bold, abstract, modern look for some-thing thats so known as green, simple and professional as a consulting company. It gives a fun, modern look to something that would be other-wise boring. And because of the last name GreenWood, I had to play off of it.

Audience: Business men and women from the ages 20-50

Top Thing Learned: I learned that a logo can evolve over time. When I thought that I was done, I really had so much more that I could do with messing around with the construction of a logo and the rest really comes into play.

Color scheme and color names: Complementary, and monochromatic. Green, light green and Dark Brown.

Title Font Name & Category: Logo font is Myraid Pro regular, Sans Serif.Copy Font Name & Category: The font for the business card is Minion pro Regular.

FlierDescription: This is a flier for an event held on campus for Friday Football. Its held on campus at the stadium every Friday Night.

Process (Programs, Tools, Skills, FOCUS principles): All done on Photoshop, I took the photo of the stadium and it gave me the idea for the event. I didnt do much correction for the photo besides levels and adding vibrance to make a more deep color. Its a cool photo so I obviously decided to take the color scheme found in the photo. Theres a lot of blue, but I took the blue from the stadium bleachers and the yellow from there I found as my favorite yel-low. And then I thought the few red jerseys and the main things that pop out on screen so I took that as my accent. I thought the title would be the most interactive part of the composition so I slanted it, added some splatter brush strokes with the accented colors hoping to accomplish the slap bumper sticker look for the header. I decided in the end to go with a much thicker red stroke to add some contrast and extra color.Message: I wanted this to represent something exciting and fun for kids to join in. I also wanted to go for a more rugged, tough look. So I exaggerated the splats, slap sticker header to make the messy look, almost as if it was mud football in the rain.Audience: My audience is college students (because of the BYUI stadium) mainly male, from the range of 17-25 years of age.Top Thing Learned: I have used photoshop the most, but this is the first time where I had to composite two separate images to one final composition. So it took not only the technique to learn it, but also the planning ahead of time to coordinate the two pieces to blend.Color scheme and color names: Red, Yellow and Blue. Primary ColorsTitle Font Name & Category:Capture it Regular, decorative stencil.Copy Font Name & Category: Century Gothic Regular, Sans Serif

Montage projectDescription: This is my project with the quote from the talk Man Down! .I thought it would be very powerful to use a photo from war to illustrate the need of helping someone off the field. the Title is the same from the talk, Man Down!

Process (Programs, Tools, Skills, Steps taken while designing): I first just masked and composited the photos and then had a second guy on the left. I had multiple images to represent the soldier helping the other Spiritually but ended up riding him after critiques. I then desaturated the man on the right and changed the levels on all the images.

Message: The quote talks about the spiritual wounds that our comrade soldiers have in todays world. The man on the far right looking sad is the real representation of the man being pulled in the snow. This is almost seeing through spiritual eyes, how someone is injured, when you pass them by you can se how they really need help.

Audience: I have a wide audience, just about applies to everyone who is in need or not to help. But to be more specifically its for brethren from all ages. 17-55.

Top Thing Learned: That simplicity is sometimes more powerful, even though I may have some really deep meaning or message, but to communicate that takes real technique and sometimes the simpler the better. because the audience cannot understand my entire mind through one photo.

Filter / Colorization used and where it was applied: I desaturated the Image on the far right and made it match my black and white theme. It makes it

Color scheme and color names: Black and White.

Title Font Name & Category: Adobe Caslon Pro OldstyleCopy Font Name & Category: Adobe Devanagari Regular for Body Copy. Oldstyle

Description: My simple website of my logo design for GreenWood Consulting.

Process (Programs, Tools, Skills): So I used mainly the CSS program on word wrangler, and I had to take the logo I designed and based the colors into my coding found on photoshop. I at first used the main green color found on the logo, but in the end I used the darker green in the background. Also used the dark brown in the log for the text. Simple, but gets my mes-sage across.

Message: I wanted to communicate the green mainly. I wanted to have it be simple since I dont have the skills of a programmer so I was really limit-ed, but I wanted to get the message across.

Audience: Adults from 18-35 who want to see my skills in design.

Top Thing Learned: How to code, or at least how things work in using both HTML and CSS to work together to design something so simple as a webpage.

Color scheme and color hex(s): Complimentary, monochromatic. Green #6d4136 Brown #4b2a15

Title Font Families & Category: Helvetica, Sans Serif

Copy Font Families & Category: Helvetica, Sans Serif

Changes made to the CSS: I changed the body copy text and the color to a darker brown. I changed the font, and made the back ground into a darker green. Added bullet points for some and I added titles for each of my points to help make the page more clear.

Webpage

Event AdDescription: A flier of the event that is a fundraiser for the foundation Fred Hollows Foundation that provides eye surguries for people all around the world to cure blindness. Its a cinema night for old movies every week at 7 PM on Tuesdays. Only 1 dollar for admission to raise money.

Process (Programs, Tools, Skills, FOCUS principles): I started with the the photos I scanned which I laid out on the right. I used only the square shape in swatches of color based on the color from the second poster. It was teal, red, orange and light blue. It ended up with the shape you see now. Then I decided that the color and the title needed to match the theme to make it a little more cinema like so I decided the font I used Bangla MN Oldstyle and I felt it met that. The color scheme needed to lose the color blue as it didnt fit and I turned it into a different tone of red. Like a maroon.

Message: I thought that the idea of old cinema was really cool to support a foundation that deals with healing sight. I thought the rhyme has a play on words that relates to those that are blind. So I thought that was fun, and the theme that I wanted to present to them that felt modern but had something as fun as old cinema.

Audience: Older audience, and those who are younger who are into vintage movies.

Color scheme and color names: Split Complementary. Red, Maroon, Or-ange and Teal

Top Thing Learned: I really like using color, and matching colors to fit a theme and an overall gestalt look. The different schemes exress different things.

Title Font Name & Category: Bangla MN for the header and the body copy is Avenir Heavy

Copy Font Name & Category: Header is OldStyle and the Body Copy is sans serif bold.Scanned images used, sources, original sizes, location of scanner used: Im-

Business Cards This is the business cards of the company that I used for the last project. I used the company Greenwood Consulting, with a brand new logo and sim-ple tree design.

Process (Programs, Tools, Skills): So I wanted to take another logo that I created from last week, and make some changes. So I decided that I wanted to take the tree I made with simple shapes and I tried to rotate it and lake a small grove of trees. So I had them layered, and I couldnt get the text to align properly with the texts. So what I did was I took each of the trees that were layered and made them different pieces of one tree, then I had the wood word over the trunk, which made sense to me. I used the the replicator hot key command D to copy and paste trees to make my stripe pattern which represents an abstract forest. Once I figured out the logo the rest just came together.

Message: I loved the feel of simple, bold, abstract, modern look for something thats so known as green, simple and professional as a consulting company. It gives a fun, modern look to something that would be otherwise boring. And because of the last name GreenWood, I had to play off of it.

Audience: Business men and women from the ages 20-50

Top Thing Learned: I learned that a logo can evolve over time. When I thought that I was done, I really had so much more that I could do with messing around with the construction of a logo and the rest really comes into play.

Color scheme and color names: Complementary, and monochromatic. Green, light green and Dark Brown.

Title Font Name & Category: Logo font is Myraid Pro regular, Sans Serif.Copy Font Name & Category: The font for the business card is Minion pro Regular.

Conference FlierDescription: An assignment from COMM130 Visual Communications class to create a flier with given texts and images to a design I create.

Process (Programs, Tools, Skills, FOCUS principles): I used only InDesign from Adobe for the layout of each element. I first started off with the Header. I wanted to have an elegant, professional feel to the whole layout. So I started using a design of different shades of grey with rectangles. After my initial de-sign I found that the overall look after printing was too dull and didnt have bold contrast like I wanted it to. Also with my design elements I found that it was too busy and too many things that had balance but didnt lead the eye of the reader to the information. So I after the critiques was the edges, gave more free white space for the overall paper. In the end I cleaned up drop shadows, and made the greys some gradients and Im happy with the final tweaks.

Message: I wanted the message to be overall elegant, professional look to the graduates. I wanted a sense of asymmetry that would give a cool, unique design that would attract those who have a sense of higher quality professionalism.

Audience: Young adults from the age of 21-25.

Top Thing Learned: I learned that the one thing after your initial design of creation and putting all things to paper, its most important that you simplify and reduce the overall look and keep only the most essential elements of the design and it is much more powerful than lots of useless detail.

Title Font Name & Category: Header-Big Caslon Medium (Oldstyle) .

Copy Font Name & Category: Body Copy: Helvetica Light (Sans Serif).