PAC – a CXP Group Company Company overview

© PAC 2015

© PAC

CXP Group

•  The European independent research and advisory firm in the field of software and IT services with a unique 360° approach encompassing product, service, usage and market assessments

•  A key player in digital transformation for both business users and vendors •  Teams of customer experience professionals providing business users and

vendors with informed analysis and advice that help them take the right business decisions.

•  A referral partner for IT departments and business lines in large and medium-sized companies and recognized as a major influencer by software and IT providers.

PAC – a CXP Group Company – Company overview 2 2015

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CXP Group in a nutshell

PAC – a CXP Group Company – Company overview 3 2015

(1) BI survey, PAC & le CXP surveys – (2) PAC SITSI® and le CXP Global Offer users

(1)

(2)

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A strong European footprint

PAC – a CXP Group Company – Company overview 4 2015

17 offices in 8 countries

Berlin  

Bucharest  

Hamburg  

Munich  

Würzburg  

Vienna  Paris  

London  

Zurich  

Madrid  

Rabat  

New  Delhi  San  Francisco    

17 offices in 8 countries

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Consulting

Marketing services

IT services suppliers

Enterprise software vendors

Business users

Apps & infra services cloud, cyber security,

digital enterprise & IoT

BI, data management (analytics, MDM),

big data

ERP, HRIS, BPM,

CRM, ECM, IT management

Research

3 business units

3 types of customers

3 types of services

Digital Business Services

Business Intelligence & Data

Management

Enterprise Applications & Processes

delivering expertise and

advice via

to

3 practices, one common model

PAC – a CXP Group Company – Company overview 5 2015

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140 seasoned professionals

Source: CXP Group competencies

TOP 10 fields of expertise

PAC – a CXP Group Company – Company overview 6 2015

BI, Data Management, Data

Integration, Big Data

Application & Infrastructure

Services

Digital Transformation

Mobility

Social Collaboration

SAP & BAS related services

Cloud computing,

SaaS

Cloud Services

Technical IT/ Embedded

Systems, M2M, IoT

Expert

Knowledgeable

34 43 27 27

23

19 32 16 9

12

20 19 19 17

5 12 8 7

Enterprise processes: ECM, BPM, CRM, ERP, HR, PLM, logictics

29

17

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Decision making helper

Every year the group supports more than 1,200 large and medium-sized end-user organizations in their sourcing decisions and optimization of software solutions with a wide range of research products (benchmarking, vendor assessments, market trends) and consultancy services (IT system audit, project mgmt support, vendor selection)

CXP Group accompanies 300+ software and IT services suppliers every year with market research products, strategic analysis, sales support & marketing services.

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CXP Group supports the decision process of its customers thanks to its assessment capabilities of global and local IT markets, products & technologies, services and their business usages

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PAC – a CXP Group Company

•  Pierre Audoin Consultants (PAC) is a research & consulting firm, specialized on the software and ICT services (SITS) industry.

•  As of June 2014 PAC is part of the ‘CXP Group’, the leading European research and advisory firm in the field of software and IT services – formed by Le CXP, BARC and Pierre Audoin Consultants (PAC).

•  PAC combines detailed knowledge of the local ICT markets in 30+ countries around the globe, with a strong European heritage

•  Thanks to its independent CxO Insights Panel, user-specific surveys and F2F meetings, PAC is in constant contact and dialog with more than 2,500 European ICT users.

•  PAC’s SITSI® market research platform has a strong base of more than 8,500 users and 100,000+ downloads per year, contributing to 35 percent of our revenue.

•  Our unique consultancy approach, with more than 300 projects conducted in 2014, is based on profound market knowledge, strong expertise and proven methodologies.

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Pierre Audoin Consultants (PAC) was founded by Pierre Audoin in Paris in 1976. Paris 1976 Munich 1992 Bucharest 1999 New York 2000 London 2002 São Paulo 2009 Berlin (Berlecon acquisition) 2011 New Delhi 2011

Our subsidiaries and their openings:

Market expertise for more than 35 years

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Vision. Strategy. Results.

PAC – a CXP Group Company – Company overview 9 2015

With its unique expertise in the software and IT services markets,

PAC is the partner of reference for an evolving ICT industry.

Our Vision The dynamics of technology involve a rapid and irreversible evolution of the information technology industry towards a world of services. This ubiquitous trend is pushing all the players to rethink their business models and to revolutionize their client relationships.

Our Mission From strategy to execution, PAC delivers focused and objective responses to the growth challenges of information and communication technology (ICT) players. PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies.

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Our fundamentals

PAC – a CXP Group Company – Company overview 10 2015

PAC analysts and consultants look beyond the hype to identify and enhance your strategic vision through our:

Foresight Thinking one step beyond the current market situation, current technologies and your actual needs; preparing you for the future, enabling you to meet the real challenges proactively.

Empathy

Being open, sensitive and straight with you; understanding and respecting your

needs, wishes and specific situation.

Orientation on Results Our activities yield concrete results. There is no information, no project detached from the daily operational business.

Industry Expertise

A deep understanding of the key business success factors and market

dynamics within your industries, which we leverage to develop a strategic

roadmap.

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PAC’s portfolio framework

PAC – a CXP Group Company – Company overview 11 2015

CORPORATE PLANNING

MERGERS & ACQUISITIONS

PORTFOLIO MANAGEMENT

MARKETING & COMMUNICATION

BUSINESS PARTNER SERVICES

SALES SUPPORT SERVICES

ICT MARKET KPIS & BENCHMARKING

CUSTOMIZED MARKET ANALYSIS & CONSULTING

MARKET ANALYSIS

VENDOR ANALYSIS

CONSULTING & SERVICES The PAC service catalog

SITSI® RESEARCH PLATFORM The centralized knowledge pool of all PAC standard analyses

SUBSCRIPTIONS ON DEMAND

ANALYST ACCESS OUTTASKING PROJECTS

For the Management

For Market

Intelligence

For Marketing & Sales

For IT Sourcing

For the ICT Industry

For Public Institutions

For Financial Institutions &

Investors

For ICT Users

BY GEOGRAPHY BY INDUSTRY SECTOR BY SOFTWARE & IT SERVICES BY HORIZONTAL TOPIC

STRATEGY DEFINITION STRATEGY IMPLEMENTATION OPERATIONAL EXECUTION

Strategy Definition

Scenario Planning

Business Planning

M&A Support

M&A Preparation

Portfolio Activation

Portfolio Redesign

Marketing Positioning Speaker Engagements Influencing

Communication Services

Partner Ecosystem Management

Sourcing Advisory

Creating & Expanding a Partner Ecosystem

Market Perception Analysis

Portfolio Analysis

Analysis of Customer Attractiveness

Deal Support

Sales Battle Cards & Share of Wallet Analysis

Market Sizing & Market Attractiveness Index (MAI)

Price Model Assessment & Rates Analysis

SITSI® Extensions

Consulting, Analysis & Evaluation

Market InBriefs & Research Notes

Market Figures Market Views & Market Insights

Deal Tracker

Vendor Positioning

Rankings PAC RADAR Vendor Profiles

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Solutions for your development

PAC – a CXP Group Company – Company overview 12 2015

CORPORATE PLANNING

MERGERS & ACQUISITIONS

PORTFOLIO MANAGEMENT

MARKETING & COMMUNICATION

BUSINESS PARTNER SERVICES

SALES SUPPORT SERVICES

ICT MARKET KPIS & BENCHMARKING

CUSTOMIZED MARKET ANALYSIS & CONSULTING

CONSULTING & SERVICES The PAC service catalogue

ANALYST ACCESS OUTTASKING PROJECTS

Strategy Definition

Scenario Planning

Business Planning

M&A Support

M&A Preparation

Portfolio Activation

Portfolio Redesign

Marketing Positioning

Speaker Engagements

Influencing Communication Services

Partner Ecosystem Management

Sourcing Advisory

Creating & Expanding a Partner Ecosystem

Market Perception Analysis

Portfolio Analysis

STRATEGY DEFINITION STRATEGY IMPLEMENTATION OPERATIONAL EXECUTION

For$the$Management$

For Market

Intelligence

For Marketing & Sales

For IT Sourcing

For the ICT Industry

For Public Institutions

For Financial Institutions &

Investors

For ICT Users

Analysis of Customer Attractiveness

Deal Support

Sales Battle Cards & Share of Wallet Analysis

Market Sizing & Market Attractiveness Index (MAI)

Price Model Assessment & Rates Analysis

SITSI® Extensions

Consulting, Analysis & Evaluation

BY GEOGRAPHY BY INDUSTRY SECTOR BY SOFTWARE & IT SERVICES BY HORIZONTAL TOPIC

© PAC

SITSI® market research

Covering all key countries and regions, SITSI® market research provides comprehensive information both on the software and ICT services markets and on the relevant ICT vendors and service providers.

PAC – a CXP Group Company – Company overview 13 2015

STRATEGY DEFINITION STRATEGY IMPLEMENTATION OPERATIONAL EXECUTION

For the Management

For Market

Intelligence

For Marketing & Sales

For IT Sourcing

For the ICT Industry

For Public

Institutions

For Financial

Institutions & Investors

For ICT Users

MARKET ANALYSIS

VENDOR ANALYSIS

SITSI® RESEARCH PLATFORM The centralized knowledge pool of all PAC standard analyses

SUBSCRIPTIONS ON DEMAND

Market InBriefs

Market Figures & Contract Database

Market Views & Market Insights

Research Notes

Vendor Positioning

Rankings PAC RADAR Vendor Profiles

BY GEOGRAPHY BY INDUSTRY SECTOR BY SOFTWARE & IT SERVICES BY HORIZONTAL TOPIC

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PAC’s media impact

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Quoted 1,000+ times in the worldwide press per year. Steadily present in various publications, from global news agencies, IT print and online magazines to local media. Blog news and newsletters reaching out to 10,000+ subscribers worldwide per month.

PAC in specific vertical media

PAC in the IT media PAC in the Economic media

Our experience and up-to-date analysis and forecasts give us a unique and leading voice in the media and among ICT players. Watch out for our studies, releases and expert talks through our various communication channels!

12+ expert webinars in English, French and German organized every year.

70,000+ visitors of our worldwide platform, 3,000+ followers of our social networks (LinkedIn, Twitter, Viadeo, XING)

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Long-term collaboration with European ICT user organizations & public bodies

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Speaker engagements

Roundtables and advisory service

PAC publications & joint publications

Research projects

Support of economic development schemes

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Our customers (partial list)

PAC – a CXP Group Company – Company overview 16 2015

•  Accenture •  Altran •  Amazon WS •  Atos •  BearingPoint •  Capgemini •  Cognizant •  CSC •  CGI •  Damovo •  Dell •  Deloitte •  Dimension Data •  Fujitsu •  HP •  IBM •  Infosys •  Tech Mahindra •  NTT Data •  Pironet NDH •  Sopra •  Steria •  Tata (TCS) •  Tieto •  T-Systems •  SQS •  Unisys •  Wincor Nixdorf •  Wipro

and many more

ICT services companies

•  CA •  Cegid •  Comarch •  Infor •  Lawson Software •  Microsoft •  Oracle •  proALPHA •  PSI •  QlikTech •  Sage •  Salesforce.com •  SAP •  SAS Institute

and many more

Software companies

All large management consultancies belong to PAC’s customers.

Management consultancies

•  Alcatel Lucent •  Avaya •  Belgacom •  British Telecom •  Cisco •  Deutsche Telekom •  E-Plus •  France Telecom - Orange •  Nokia •  Siemens Enterprise

Communications •  Swisscom and many more

Telecom providers Leading European banks and financial institutions rely on our analysis and recommendations.

Financial institutions

ICT users •  Airbus •  Arcelor •  Astra Zeneca •  Bayer •  Deutsche Bahn •  Deutsche Börse •  Deutsche Post •  EDF •  Europcar •  FACOM Stanley Works •  Generali •  McDonald's •  Michelin •  Northrop Grumman •  RATP •  Rhodia Services •  Sanofi •  Securitas •  Siemens •  Société Générale •  Tchibo •  TOTAL •  Volkswagen

and many more

Public institutions

•  AFDEL (France) •  BASDA (UK) •  BITKOM (Germany) •  BMWi (Germany) •  BMBF (Germany) •  EU Commission •  European and national software

associations (ESA) •  Ministry of Finance France and many more

8 of the top 10 worldwide 19 of the top 30 worldwide software

and IT services suppliers 8 of the top 20 worldwide telecom providers

ICT users from 9 industry sectors

Major ministries in Europe 5 of the top banks worldwide

Major consultancies

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Want to do more with PAC? Social media

•  PAC inform newsletters: register at www.pac-online.com

•  Email alerts and webinars: register at www.pac-online.com

•  PAC Blog: visit www.pac-online.com/blog

•  PAC on Twitter: @PAC_Consultants, @PAC_DE, @PAC_FR

•  PAC on LinkedIn: visit www.linkedin.com/company/41081

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All our customers are welcome to actively participate in our social media discussions by providing their comments and

points of view to our analysts’ opinions!

© PAC

Contact

Founded in 1976, Pierre Audoin Consultants (PAC) is part of CXP Group, the leading independent European research and consulting firm for the software, IT services and digital transformation industry. CXP Group offers its customers comprehensive support services for the evaluation, selection and optimization of their software solutions and for the evaluation and selection of IT services providers, and accompanies them in optimizing their sourcing and investment strategies. As such, CXP Group supports ICT decision makers in their digital transformation journey. Further, CXP Group assists software and IT services providers in optimizing their strategies and go-to-market approaches with quantitative and qualitative analyses as well as consulting services. Public organizations and institutions equally base the development of their IT policies on our reports. Capitalizing on 40 years of experience, based in 8 countries (with 17 offices worldwide) and with 140 employees, CXP Group provides its expertise every year to more than 1,500 ICT decision makers and the operational divisions of large enterprises as well as mid-market companies and their providers. CXP Group consists of three branches: Le CXP, BARC (Business Application Research Center) and Pierre Audoin Consultants (PAC). For more information please visit: www.pac-online.com PAC’s latest news: www.pac-online.com/blog Follow us on Twitter: @PAC_Consultants

Stephan Kaiser Senior Vice President T: +49 89 23 23 68 32 M: +49 179 145 28 86 s.kaiser@pac-online.com

2015