Packbridge, 2016-03-16

How to build excellent digital services

- for the next generation of production

2016-03-16

About Slagkryssaren

Highly skilled software development experts

● Building digital services

- Backend development, Mobile development, Web development, Sys. admin., integrations

● Focus on results and quality

Slagkryssaren was founded in 2009 and is helping large organisations as well as start-up companies to build and implement great digital services across web and mobile platforms.

Agenda today

Case study based on our work for SAS since 2013

SAS core app

● Scandinavia’s largest airline

● Business critical application

The story

● User base moving to mobile platforms● Create edge against competitors● Better experience for travelers

The story

● Old internal IT-infrastructure● Multiple 3rd party vendors● High ambitions with the project

The result so far

● Highest ratings of all European Airlines on both App Store and Google Play

- Over 2M downloads (3/4 iOS)

- 450k unique users / month

“The Slagkryssaren team provided us with outstanding technical

skills and they quickly understood our business...”

- Massimo Pascotto, Head of Innovation and Digital solutions

Why the success?

● Clear business case● Long term vision ● Iterative approach● Short release cycles● Small, empowered and highly competent TEAM

How big was/is the team?

● 1 visionary project owner responsible for business strategy● 1 Project leader● 2-3 Developers (one per platform)● 1-4 Testers (4 initially)

Questions to ask yourself

● Do we have a clear view of how the service will be good for our customers/users?

● Do we have the right competences?

Takeaways

● Simple, clear case● Well aligned with your overall strategy● One case, not multiple● Begin with one platform● Start, iterate, improve● View it as a service

Thank you!