Paddock Media Kit 2016

thepaddockmagazine.com ‣

Paddock MagazineMedia Kit 2016

2thepaddockmagazine.comEd ‘Luckas’ Marcinonis, +44 203 286 7455, [email protected]

OVERVIEW

Spanning across multiple platforms including digital, print, tablet, email & social media, Paddock Magazine maintains its dialogue with the evolving global mot-orsports business market and consumer, recognizing today’s modern opinion leader uses multiple channels to communicate. Print editions distribution in-cludes Europe, Middle East, United States, Canada, Australia, and South East Asia & South America.

Paddock Magazine has an expected print run of 12,000 copies per edition. The publication is aimed at exclusive readers involved in the business of high-end motorsport series, with an emphasis on Formula 1. Over a third of copies are sent out to subscribers and potential clients, with a further 25% distribut-ed at selected locations and events. We distribute magazines to some Formu-la 1 Grand Prix races, top five star hotels and private aviation companies dur-ing racing weekends.

Global reach:

Print 12,000ThePaddockMagazine.com 50,285Social Media 27,296Email 40,644Tablet 3,452Total Reach 133,677


READER PROFILE

They are the power brokers of international motor racing, from Team Principals and driver managers to sponsorship heads and broadcaster CEOs. They are wealthy jet-setters, leading entrepreneurs and executives who drive stylish cars, own yachts and travel by private jets.

They know the value of luxury and wield significant spend-ing power in their personal and professional lives.

Motorsport’s opinion leaders are highly successful execu-tives who hold senior positions and earn higher incomes than most readers of alternative business and current af-fairs publications.

The global readership constitutes one of the best target audiences for luxury goods and services advertisers. Own-ing the best in fashion, arts, personal accessories, auto-mobiles and property is a necessity for them. Readers also form one of the most attractive audiences for travel adver-tisers, as they regularly travel to destinations around the world for both business and pleasure.

CIRCULATION DEMOGRAPHICS:

Paid/Bulk Subscriptions 11,200Single Copy 3,500Total Circulation 14,700Rate Base 12,000Total Audience 52,920Median Age 46,4Median HHI 134,350Gender – Male / Female 82% / 18% Education – Graduated College + 83% Employment Status – Employed 82% Profile of Affluent Audience Average Household Income 364,000 Average Household Net Worth 1,800,000 Gender – Male/Female 82%/12%


AUDIENCE

Purchasing PowerPurchased at least one holiday last year 42%Own a cellar of fine or vintage wines 20%Own a second holiday home abroad 18%Would spend 3,000+ to replace an expensive watch 24% Has spent 4,500+ on a jewellery item in last year 17%

TravelTook at least one return air trip 94%Took three or more return air trips 89%Took six or more air trips 73%Flew first, business or by private air charter 42%Are prepared to live abroad 52%

Purchasing DecisionsInvolved in purchasing decisions at their companies 89%Prepare or approve budgets 71%Research products and services for potential purchases 51%Participate in a group that makes the final decision 43%Make the final decision 41%


PRINT RATE CARD IN EURO:

Double Page Spread 1 Month 3 Months 6 Months 12 MonthsFirst DPS 17,500 15,750 14,000 12,250DPS Guaranteed 16,100 14,490 12,880 9,660DPS 14,600 13,140 11,680 8,760

Full Page 1 Month 3 Months 6 Months 12 MonthsBack Cover 13,200 11,800 10,560 7,920Inside Front Cover 11,750 10,575 9,400 7,050Inside Back Cover 10,250 9,225 8,200 6,150Single Page 8,000 7,200 6,400 4,800

Half Page 1 Month 3 Months 6 Months 12 MonthsHalf Page DPS 8,800 7,920 7,040 5,280Half Page Guaranteed 5,100 4,590 4,080 3,060Half Page 4,400 3,960 3,520 2,640


PRINT RATE CARD IN USD:

Double Page Spread 1 Month 3 Months 6 Months 12 MonthsFirst DPS 20,500 18,500 16,000 14,500DPS Guaranteed 19,000 17,000 15,000 11,500DPS 17,000 15,500 13,500 10,500

Full Page 1 Month 3 Months 6 Months 12 MonthsBack Cover 15,500 14,000 12,500 9,000Inside Front Cover 13,900 12,500 11,000 8,000Inside back Cover 12,000 10,900 9,500 7,000Single Page 9,000 8,500 7,500 5,500

Half Page 1 Month 3 Months 6 Months 12 MonthsHalf Page DPS 10,000 9,000 8,000 6,000Half Page Guaranteed 6,000 5,400 4,500 3,500Half Page 5,000 4,500 4,000 3,000


2016 EDITORIAL CALENDAR

Issue Theme Copy Deadline On Sale

January 2016 Circuit Promoters Special 4 January 9 January

February 2016 Season Preview, Top 50 Hotels 2 February 6 February

March 2016 Australian Grand Prix, Corporate Hospitality Special 24 February 27 February

April 2016 Bahrain & Chinese Grand Prix, Executive Travel 25 March 29 March

May 2016 Russian, Spanish & Monaco Grand Prix, 100 Most Powerful People in Formula 1 25 April 29 April

June 2016 Canadian & Austrian Grand Prix, Sponsorship Agencies Special 26 May 30 May

July 2016 Austrian, British & Hungarian Grand Prix, Luxury Property Special 24 June 30 June

August 2016 German, Belgian & Italian Grand Prix, Private Aviation Special 24 July 29 July

September 2016 Singapore Grand Prix, Superyachts Special 22 August 26 August

October 2016 Malaysian & Japanese Grand Prix 23 September 28 September

November 2016 United States, Mexican & Brazilian Grand Prix 24 October 28 October

December 2016 Abu Dhabi Grand Prix, Luxury Goods Special 20 November 24 November


WRITERS

Kipras sumsKas – Editorial Director. Being in charge of the magazine’s editori-al content, he’s some-where between crazy and reliable. Usually, at both ends.

Harry miltner – Story Writer.

A Scottish-born, Aus-tria-based motorsport business expert, Man-aging Director at HM Sports and the abso-lute master of words on wheels.

Brian sims – Columnist.

Over forty years of Brian’s experience in various areas of mot-orsport is converted into valuable advice for the critical read-er. The column title says it all – “Money, Egos & Speed”.

Dessislava Jeleva – Columnist.

Her sincere and sharp opinion on Formula 1 affairs is what’s keep-ing people interest-ed every month. A true hitlady of the sport with a huge motor-sport community fol-lowing

James parrisH – Columnist.

Working with leaders that want to develop commercially success-ful motorsport spon-sorships, James helps businesses gener-ate a greater commer-cial return. Currently he works extensively with Formula E and Formula 1 at Rush Sports & En-tertainment.

lena siep – Columnist.

Lena has over ten years of experience in working as a PR Man-ager for international-automotive companies and racing teams, and she now runs her own business as a Commu-nications Consultant.

Károly méHes – Columnist.

Károly has been working as a Formu-la 1 correspondent for the past 25 years. He wrote more than two dozens of F1 books and now reg-ularly surprises us with interesting his-tory columns.

niHariKa GHorpaDe – Columnist.

Extremely passionate about Formula 1, this per-ceptive writer and blog-ger shares her thoughts about the internal world of high-end motorsports in style


EDITORIAL DEPARTMENTS

DATA

Bite-sized information and articles covering in detail the nuts and bolts of Formula 1. This in-cludes subjects such as finding the right team for the sponsor, sports me-dia coverage around the world and some other unique view points.

COLUMNS

Our reputation for ex-clusivity is reinforced through monthly col-umns from the leading business minds of the motorsport world.

FEATURES

In-depth understanding and original features on the personalities, current affairs and issues that matter the most.

LIFESTYLE

A showcase of the most cutting edge products from teams and spon-sors. There is also analy-sis of how celebrities are used to promote spon-sors’ involvement in the sport and profiles of des-tinations visited by the drivers. Formula 1’s social responsibility is also high-lighted through profiles of the drivers’ charitable involvements.

SPECIAL STORIES

Different each month, the very exclusive Paddock magazine special features are the ones to look for. A range of various com-panies or big players is examined according-ly to the subject at hand. Such sectors as watches, yachts, finances, private aviation and other impor-tant backgrounds of For-mula 1 are challenged here.


TABLET

Engage our audience with interactive units

Tablet devices have reinvented how we tell stories, how consumers interact with our content, and how advertisers connect with our audiences, all while maintaining the design fidelity and engagement of a print magazine. They also offer complete portability: Paddock Magazine’s content will be everywhere our readers go.

One of the largest Tablet presence of any Motorsports Publisher

• 3,000 to 4,000 monthly downloads• 25,000+ downloads to date of Paddock Magazine Tablet App

Interactive features include

• Portrait and Landscape mode

• Ads with five links per page• Multi page slideshows• Info hotspots

High engagement and satisfaction prov-en in 2 Paddock Magazine Tablet surveys

• Readers are spending an average of 40 minutes

• Overall satisfaction is extremely high, with 88% satisfied

• User friendly features lead to high reader engagement

• Readers are seeking even more slide-shows, video, and interactive content


TABLET RATE CARD

2,000 – a base rate for portrait & landscape mode advertisement. No PDF replicas are accepted. Advertisers can include up-to 5 unique URLS per ad unit. Due to OS compatibility, all URL’s cannot go to every destination. The Apple iOS does not allow for any Adobe Flash content to be displayed.

500 Audio Only Ad opportunity with up to 3 embedded audio or narration tracks (totalling up to 2 minutes). Includes 1 link.

1,000 Slideshow Ad opportunity featuring up to 10 photo images. Includes up to 3 links that can be placed on any static (non-interactive) page areas and which can each drive to a unique URL.

1,000 Video Ad opportunity with a 60-second video cached in the device. Can play full-screen or embedded in the page. Includes 1 link.

1,500 Hotspots Ad opportunity with up to 5 hotspots that expand to reveal information when tapped. Hotspot can in-clude text or flat images. Includes up to 3 links, which can each drive to a unique URL.

1,500 Scrolling Ad Ad opportunity featuring 2-4 pages of smooth-scrolling creative. Includes up to 4 links (maximum of 1 link per page), which can each drive to a unique URL.

3,500 Path FinderAd opportunity that takes readers on a visual journey of product discovery. A product-related icon trav-els around the ad page(s), revealing product attributes as it moves. Can be up to 3 pages total. Includes 1 link.

4,500 Customizable 360 Ad opportunity showing 360° revolution view of a single product, with the ability to change colours and backgrounds. Includes up to 3 backgrounds and 3 links, which can each drive to a unique URL.

6,000 Virtual TourAd opportunity with full interactivity offering self-guided experience. Includes full 360° rotation of a product with up to 5 informational hotspots. Includes up to 5 links (not available within videos or rotat-ing objects), which can each drive to a unique URL.

TBC Custom Advertising Prices for production and space/media quoted based upon scope of request.


WEB

Audience

ThePaddockMagazine.com provides original and unique coverage of the major motorsports business categories – executive travel, cor-porate hospitality, sponsorship.

From desktop to mobile and video, our content spans every device and every occasion – connecting you with consumers in the context that makes your messages work best.

Our website is also suitable to luxury goods and services providers. With dozens of new stories each month, ThePaddockMagazine.com offers advertisers a largely unduplicated audience to extend their reach to their customers. Since its launch in 2008, ThePaddockMag-azine.com has been developing and expanding all areas of its con-tent in line with technological advances, visitor numbers and de-mands. A dedicated website team collaborates with the Paddock print team to produce all original content on the site and to expand coverage of features and news stories from the print edition.

ThePaddockMagazine.com uses responsive design in order to be compatible on mobile phones, tablets and smart televisions. This enables ads to be far more impactful than on a standard website. You can also tailor these banner ads so that a different ad appears for mobile users to the ad that appears for desktop users. If you want to target your banner ads by device, different sizes of banners will need to be provided.

30,000 page impressions per month

6,000 web monthly unique users

Dwell time: 8 minutes

Pages per user: 8

82% Male, 18% Female


WEB

COST PER MILLE

Leaderboard 52.00 72.00 78.00Rectangle Ad 49.00 68.00 73.00Ad in Po-Up 69.00 96.00 103.00Floating Ad 59.00 82.00 88.00Layered Ad 89.00 124.00 134.00Corner Peel Ad 55.00 77.00 82.00Banner Ad 33.00 46.00 50.00Ad in Exit Pop-Up 49.00 68.00 73.00

COST PER DAY

Leaderboard 22.00 29.00 33.00Rectangle Ad 20.00 28.00 30.00Ad in Po-Up 24.00 33.00 36.00Floating Ad 23.00 32.00 34.00Layered Ad 31.00 43.00 47.00Corner Peel Ad 26.00 36.00 38.00Banner Ad 19.00 26.00 28.00Ad in Exit Pop-Up 20.00 28.00 30.00


CONTACTS

The Paddock Magazine is published by Destination Grand Prix Ltd. Unit 4, Willows Gate Stratton Audley, Bicester Oxon OX27 9AU, United Kingdom. Printed in EU 12 times a year.

Advertising: Ed ‘Luckas’ Marcinonis, Managing Director +44 203 286 7455 [email protected]

Art Markos, The Americas and Canada +1 805 695 2020 [email protected]

Justin Rakauskas, Europe and Middle East +44 203 823 6898 [email protected]

Editorial: Kipras Sumskas, Editorial Director +44 203 095 4391 [email protected]

Social:Laura Kirk, Social Media Manager [email protected]

Design: Ovidijus Talijunas [email protected]

Documents

Paddock Media Kit 2016