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Southern California Chapter of the MRA

July 2006 Monthly News Bulletin

SoCal Education Day- July 22nd

Education Day, which was held once again at Los Angeles Valley College, was a big success with 45 attendees. Our opening session started with Wendy Kheel and Rudy Wu from Universal Studios discussing how Universal Studios brought their guest research in-house. Charlie Schwartz (Intelligent Analytical Services) spoke on the topic of Basic Statistics & Segmentation Analysis. Kate Greenhill Taplin (MarketTools), discussed utilizing Online & Offline methodologies for Hispanic Research. In addition, we had a panel discussion featuring Rochelle Newman-Carrasco (Enlace), Kate Greenhill-Taplin (Market Tools) and Carlos Garcia (Garcia Research Associates) on Trends in Hispanic Research. Ed Sugar, one of our own SoCal Board members, and Marion Heyn, Associate Professor from LAVC presented “Netiquette” which reviewed the “do’s and don’ts” of e-mail. George Sloan spoke from both a moderator’s and a previous facility owner’s perspective on the importance of the Qualitative Research process. Dirk Rinker (Campbell Rinker), Amy Shields (Nichols Research) and Eric Sandberg (e-Rewards) concluded our event discussing what you really need to know when it comes to Privacy issues.

RECENT SOCAL MRA EVENTS

Welcome to all of our Newest Members

Larry Barbaria-Athena Research Group Jennifer Belcastro- Ocean Media, Inc.

Julie Carkin- Athena Research Group Rob Luebbert- Ocean Media, Inc.

Michael Browning- Bluewater Learning, Inc. Mike Turner- BusinessKM, Inc.

David Choi- Bluewater Learning, Inc. Letitia Jackson- Transcription Services, Inc.

Ji Yeong Kim- Forefront Consulting Group Howard Jackson- Transcription Services, Inc.

Kristin Luck- Forefront Consulting Group Noel Lesniak- Six 9s Associates, Inc.

Rick Wilson

Quoted as saying……Lorei Musselman (LA Research) - “Education Day July 22 was a success due to the efforts of Ed Sugar of On-Line Communications, Debby Schlesinger-Hellman and Franicine Glassenburg of Schlesinger Associates. The speakers, venue, and networking made the day a memorable one.”

Wendy Kheel (Universal Studios)“I thought the whole program was very good. I wish I could have sat in on the concurrent sessions, as well as the Hispanic sessions. What a bargain for $49.00!”

Amy Sheilds (Nichols Research) “The SoCal Chapter really does a great job of putting together their educations days.”

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Congratulations to the winners of the raffle prizes: Carey Hansen (Trotta Associates) - $50 AMEX gift card and Walter Baric (Pelegrin Gray Research) – digital camera.

Many Thanks to our speakers for their insightful information and our members for their support!

More education days are being planned for the future so look for the dates in your newsletters

Meet & Greet in San Diego – September 21st at 94th Aero Squadron on 8885 Balboa Ave., San Diego – Watch for more details

Holiday Party – Save the date “December 5th” – Stay tuned !!!!

UPCOMING CHAPTER EVENTS

Southern California Chapter of the MRA July 2006 Monthly News Bulletin

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NATIONAL MRA NEWS

OTHER NEWS & EVENTS

VOLUNTEERING / HOSTING

We are always looking for volunteers to help out on our committees – Education, Media, Program/Events, and Membership. If you are interested in volunteering and making our chapter even stronger, please contact Lorei Musselman at 818.993.5500 or via email: lamusearch@aol.com.

If you would like to host one of our regional educational events, please contact Ed Sugar (800) 313-1582 /EdS@On-LineCom.com or Debby Schlesinger (323) 876-9909

President: Lynn Stalone, IHR Research GroupPresident-Elect: Tony Blass, Field DynamicsImmediate Past President: Ginger Blazier, Directions In ResearchTreasurer: Susan Perl, Accent On ResearchSecretary: Ben Sheck, Taylor ResearchDirector: Ed Sugar, Online CommunicationsDirector: Debby Schlesinger-Hellman, Schlesinger AssociatesDirector: Carey Hansen, Trotta AssociatesDirector: Lorei Musselman, LA Research

Volunteers Chair: Michelle Reyes, Reyes Research Advisor: Harriett Huntley, Taylor Research Advisor: Ingrid Robertson, Trotta Associates

2006 – 2007 SoCal Board: Board Installation Dinner was held on June 29th at La Traviata in Long Beach

MRA's Fall Conference and Research Industry Forum Save the Date!

MRA's Fall Conference and Research Industry ForumNovember 8-10, 2006

Sheraton Wild Horse Pass - Phoenix, AZ This is always an educational and fun event, so mark your calendars now! Hotel and Conference

registration and reservations available in August. More details will be provided via e-blasts and the MRA website – www.mra-net.org

Our own, Ginger Blazier, who was the SoCal Chapter’s President this past year, has been elected to the 2006 – 2007 National MRA Board as Director at Large.

Six generations of SoCal Chapter Presidents

From L to R – Lorei Musselman (2002 -2003), Lynn Stalone (2006 – 2007), Ginger Blazier (2005

– 2006), Tony Blass (1993 – 1994 & Current President-Elect), Harriett Huntley (2001 – 2002),

& Ingrid Robertson (2004 – 2005)

Please email Carey Hansen at Carey@Trotta.net with any new and exciting news, business or personal, that you would like to announce!

Promotions? New Employees? Mergers/Acquisitions?

New Arrivals? Tying the Knot? Anniversaries? Anything Else?

ANYTHING NEW AND EXCITING??