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8/12/2019 Page Elements2
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Copyright 2009-- Asist. Univ. Matei Stoicovici
8/12/2019 Page Elements2
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The 4 basic elements: First Page:
TeasersPromote the best stories inside thepaper (also called promos orskyboxes )
FlagThe newspapers name
(also called the nameplate )
InfographicA diagram, chart, map or list thatconveys data into pictograms
DeckA smaller headline added below
the main headline ( summary deck )
Display HeadA `jazzed-up`, graphic headlinethat adds a more dramatic look tospecial stories
Jump LineA text line telling the reader what page the story continues on
LogoA small, boxed title (with art ) usedfor labeling special stories or series
CutlineInformation about a photo(also called caption )
Reverse typeLight-colored text set against
a dark background color
HeadlineThe storys title set in large type,
above or beside the text
ReferA brief reference to a relatedstory elsewhere in the paper
Mug ShotA small photo (usually just the face ) of
someone in the story or story author
By-lineThe article writers name
Initial CapA large capital letter set into the
opening paragraph of a story(also called drop cap )
Standing HeadA label used for packaging special i tems(graphics, teasers, briefs, columns, etc)
IndexA directory of contents
FolioA line showing edition, date, price
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Interior Page:
Jump lineThe page number this storycontinues from ( continued from)
Liftout QuoteA quote from the story given agraphic emphasis (also called pullquote or breakout quote)
SubheadA smaller headline used to break upand better organize the story
GutterThe white space running verticallybetween elements on a page
Bastard MeasureA different column width than thestandard column measure
SigA special label set into stories givingtypographic emphasis to the topic,title, writers name (also called bug )
FolioA line showing the page number,date, section, papers name, etc
Standing HeadA label used for packaging special i tems(graphics, teasers, briefs, columns, etc)
Main PhotoThe largest photo/art in the page.
Usually associated with the main article
Photo CreditA line giving the photographers name
TextThe body text of the articles,stacked in columns (or legs )
Cutoff RuleA line (rule ) inserted to break up
different elements on a page
CutoutA photo in which the background has
been cut away. Also called a silhouette
Jump headlineA headline reserved for stories
jumping from another page
SidebarA related story or info section , often
boxed, that acompanies the story.(Also called Side Box )
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Headlines
Characteristics :
Keep headlines conversational (write the way people speak) Use present tense, active voice Avoid bad splits (avoid verbs, adjectives or prepositions at the end of a line) Headlines should be accurate and easily understandable Are generally written downstyle Are aligned flush left Are usually wide rather than narrow Sometimes use decks
Functions :
Headlines summarize story contents Headlines prioritize stories (important stories get the biggest headlines) Headlines lure/attract readers into the text Headlines anchor story designs to help organize the layout
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Headlines
KickerHeadline
LOREM IPSUM
Lorem ipsum dolor
HammerHeadline
Lorem ipsumLorem ipsum dolor sit amet
auctor
SlammerHeadline
Lorem ipsum: dolor sit
TripodHeadline
LOREM IPSUM: Lorem ipsumdolor sitamet
Raw WrapHeadline
Loremipsumdolor sit
SidesaddleHeadline
Lorem
ipsum
dolor sit
amet ex
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Headlines
Lorem ipsum dolor sit amet auctorBannerHeadline
Lorem ipsumdolor sitamet auctorex vivacents
This is thestandard way towrite newsheadlines.Usually bannerheadline is
accompanied by asummary deck
TheCodingFormula
1. Column width2. Font Point size3. Number of lines
3-30-1
Lorem ipsum dolor sit amet auctor ex
1-30-3Lorem ipsumdolor sitamet auctor
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Headlines
How many lines does a headline need?
Number ofheadline lines
Number oftext columns
3 - 4
1 2 3
2 - 3 1 - 2
4 5 6
1 1 1
5 10 words are optimum for most headlines3 5 columns are optimum for most text articles
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Paragraphs
Align Left | Center | Right
Justify Left | Center | Right | Forced
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Quick Text Editing
Global Hot Keys:
Ctrl + C = Copy
Ctrl + V = Paste
Ctrl + X = Cut
Ctrl + Z = Undo
Ctrl + Y = Redo
Ctrl + A = Select All Ctrl + B/I/U = Bold/ Italic /Underline
Ctrl + F = Find
Ctrl + S = Save
Ctrl + P = Print
Ctrl + directional keys = jumps words
Shift + directional keys = selects letters Ctrl + Shift + direct.keys = jumps&selects words
Home = beginning of text line
End = ending of text line
Page Up / Page Down
-- using only the keyboard
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Online Resources:
Complete GlossaryOver 250+ terms & jargon :
http://highered.mcgraw-hill.com/sites/0072407611/student_view0/glossary.html
-- for extra readings