Subject: Submission of the Marketing Plan.

Dear Sir,

We are very delighted to submit the final project Marketing Plan on a Hand sanitizer

product as the course material of . Our main incentive is to prepare this project

according to your guidelines in accordance with your instructions. We have tried our

best to produce our work as per your structures and hope we believe we have done an

adequate job considering our level of experience and expertise and are able to relate

the fundamental things with realistic applications.

We are extremely grateful for the opportunities that you gave us to express our

innovative ability and we earnestly hope that you will like the work that we have done.

Furthermore, we stand by to answer all queries regarding our work and pledge that our

Marketing Plan is a unique production culminated by the amalgamation of our varied

skills and had work.

Sincerely

________________ ________________

________________ ________________

Acknowledgement

We would take this opportunity to thank Mr. Mahmudul Hasan Fouji, our teacher for the course of Principles of Marketing of the JnU, for his valuable support and encouragement which he has offered. His words of wisdom will always be remembered, and we are convinced that the knowledge of marketing that he has imparted would go a long way through our professional career.

This report is successfully completed by our entire group member’s extreme effort. It was not

ID NUMBER Name

possible for a single person to make the project successful. Moreover we would like to disclose our deepest esteem and gratefulness for our faculty Mr. Mahmudul Hasan Fouji, for his extended helping hand and mentorship.

Table of content

1. Executive summary…………………………………………………………………………………………3

2. Company Mission ………………………………………………………………………………………….

3. Company Vision………………………………………………………………………………………………

4. Product Overview

5. Situation analysis…………………………………………………………………………………………….3

5.1. Market Summary………………………………………………………………………………………4

5.2 SWOT Analysis……………………………………………………………………………………………4

A. strengths

1. innovative products

2. security

3. pricing

4. packaging

5. placing

6. less competitor

7. lower price than competitor

8. long range of product

9. several products

B. Weakness

1. brand name

2. consumers cautiousness for the new products

3. lack of consciousness

4. market follower

C. Opportunity

1. rising awareness

2. lower technology cost

3. increasing demand

4. no use of water

5. creating strong brand awareness

6. lack of variation in existing products

7. variation of want

8. positive rate of growth

D. Threats

1. increased competition

2. downward pressure of pricing

3. irregular purchase of products

4. skin problem

5. importing other hand wash by others

6. irregular purchase

5.3. Competitive Analysis…………………………………………………………………………………………..6

1. Dettol

5.4. Product Offerings………………………………………………………………………………………..6

5.5. Distribution

5.6. Quality Policy

6. Marketing Strategy …………………………………………………………………………………………8

6.1. Objectives…………………………………………………………………………………………………8

6.2. Target Market…………………………………………………………………………………………..8

6.3. Positioning

6.4. Branding………………………………………………………………………….8

6.5. Segmenting

a. normal

b. family

c. corporate

d. household

e. man

f. female

g. child

7. Placement

7.1. Super store 7.4. Hotel and Restaurant

7.2. Chain store 7.5. Online Retailers

7.3. Pharmacy 7.6. Grocery

7.7. Market 7.8. Office Supply Materials

8. Marketing Communication

8.1. Brand Ambassador 8.5. Radio Advertisement

8.2. Free Supply 8.6. Outdoor Campaign

8.3. Sponsorship 8.7. Quiz contest

8.4. Social Communication 8.8. TV Show

and Other Website 8.9. Trade Promotion

8.10. Talk Show 8.13. Print Media

8.11. TV Advertisement 8.14. Campus Program

8.12. Concert 8.15. Road Show

9. Marketing Mix ……………………………………………………………………………………….13

a. product

b. price

c. place

d. promotion

9.1. January

9.2. February

9.3. March

9.4. April

9.5. May

9.6. June

10. Hand Wash Ceremony

11. Marketing

Research……………………………………………………………………………………………………….12

A. New Technology

B. Regular Update

C. New Innovation

12. Financial Budgeting

A. Product Cost

B. Media Cost

a. TV

b. Radio

c. Internet

d. Print

a. Event Cost

a. sponsorship

b. quiz contest

c. campus program

13. Controls………………………………………………………………………………………………………….16

b. Implementation

c. Marketing Organization

d. Employees Overview

e. Workers Overview

f. Customers Feedback And Overview

g. Specialized Person

h. Retailers Overview

i. Media Overview

11. Conclusion12. Suggestion13. Comments

1. Executive Summary

The following project is a marketing plan of a new hand sanitizer product. Here we are

BIZLAQND Toiletries Limited .Our company has planned to launch a new product under our

“Antiseptic & Personal Care” brand “Sepnil” and the product is “Sepnil Hand Sanitizer”. This is

almost a new product in Bangladesh. Only “Reckkit Benkiser” produces hand sanitizer as the

product name “Dettol”. As there is only one competitor, it will be easier to enter into the market.

We can compete because our hand washing products offer a distinctive blend of quality, features,

benefits, service and value based pricing. We are aiming several segments in the consumer and

business market. Our plan is to capture the advantage of the increasing demand for more

featured, varied and exclusive hand sanitizer for everyone and also providing service, based on

consumer type.

This plan includes current market situation of cell phone industry in Bangladesh. To identify the

opportunities a SWOT analysis has been made. Financial & marketing objectives for 1st year are

given along with the target market. Positioning, product management, pricing, distribution

channels are also discussed.

The primary marketing objective is to achieve first-year Bangladesh market share of 10 percent

with unit sales of 1, 00,000. The primary financial objectives are to achieve first-year sales

revenues of Tk. 5, 02,500, keep first year losses to less than Tk. 1, 05,000 and break even in the

middle of second year.

Introduction

Company overview:

BIZLAND Toiletries Ltd. started its journey in 2011 with a single product as a SEPNIL

of BIZLAND  Toiletries. Currently, BTL is Carrying out its production in its two automated

plants at Shadarghaat and Ahsanmonjeel. Depending on the nature of products, formulation and

packaging, STL has product specific machinery. STL uses raw materials from the world

renowned suppliers like Dragoco, Firmeuich etc. STL always performs international standard

production process which follows the Good Manufacturing Practice (GMP).

2. Company Vision:

WE ATTEMPT to understand the unique needs of the consumer and translate that needs into

products which satisfies them in the form of quality products, high level of service and

affordable price range in a unique way.

3. Company Mission:

1. Addressing the unique needs, we endeavor for top quality products at the least cost

reaching homes of all people in the country.

2. With continuous R&D and innovation we strive to make our products complying with

international standards in order to provide top-notch brands to our consumers both

domestic and international.

3. To fulfill our responsibility to the Government through

payment of entire range of due taxes, duties, and claim to

various public agencies. And as responsible citizens, we make every effort for a social

order devoid of malpractices, anti-environmental behaviors, unethical and corruptive

dealings.

4. We strive for best compensation to all the employees who are the back-bone of the

company through a pay-package composing salary/wages, allowances, bonus, profit

participation, leaves salary and superannuation & retirement benefits.

To be socially responsible to the citizens of Bangladesh by initiating activations conforming to

social and cultural benefits

4. Product Overview:

“Sepnil” is a brand of BTL. Under Sepnil BTL produces special hand wash that provides dual

function of cleaning invisible micro organisms and healing cuts and grazes. Now we are going to

lunch another product under “Sepnil” and that is “Sepnil Hand Sanitizer”.

Hand wash Users

0

100000

200000

300000

400000

500000

600000

700000

20052006

20072008

20092010

2011

2005200620072008200920102011

Chart: Last 7 Years Hand Wash Users

Hand Sanitizer: A hand sanitizer or hand antiseptic is a supplement or alternative to hand

washing with soap and water. No need to use water while using hand sanitizer. It prevents the

transmission of dangerous diseases. It kills many different kinds of bacteria, including antibiotic

resistant bacteria and TB bacteria.

Sepnil Hand Sanitizer also provides dual function of cleaning invisible micro organisms and

healing cuts and grazes. Not only that, unlike hand wash it eases& shorten the time required by

the process of cleaning hands. It does not require water to clean hands, thus it saves water too.

Sepnil Hand Sanitizer can clean germs in seconds. Just like Drop, Rub & Clean.

We also launch 4 types of hand wash for several types of people which is:

5. Situation Analysis:

BTL found that in the recent few years the hand wash users of Bangladesh are increasing. The market looks on boom and is also lucrative. The chance to provide hand wash service to the market has increased to a great extent. Also, the company’s study suggests amongst soap and hand wash user are the conscious part of Bangladesh. BTL observes that the users most of time use normal soap and hand wash which didn’t perform the proper need. Moreover, the number of hand wash and soap users is increasing of with the gradual increasing use of rural areas, so, the scope to serve the users is increasing. Parents pay a high inters in their child .And, they prefer search different and quality washing materials. Additionally using soap and existing hand wash needs water to wash hand but our product Sepnil didn’t and it also reduce the misuse of water.

A. Current Market Summary

SEPNILKiddo

Total ManFamineAll time

a. In Bangladesh, for hand hygiene people usually use soap or liquid hand wash. So,

hand sanitizer is a new product in this sector. People will be attracted to it because hand

sanitizer can use without water.

b. There is only one company available in this sector. ReckkitBenkiseris in hand

sanitizer market with their already established brand Dettol. But their position is

not that good as they do not promote hand sanitizer as like as their other product.

They also do not have variation in their hand sanitizer.

c. Currently, due to more concern for hygiene and recent increase in various

contaminative diseases, Hand sanitizer market in Bangladesh received a sudden

rise in demand. Forecasts suggest an annual sales increase of 10 percent for the

Increase Sale of Hand Wash

0

1

2

3

4

5

6

7

8

9

10

201220132014

Chart: Increase Sale of Hand Wash

next 3 years. The major competitor is Dettol due to their long-term brand equity.

Yet we can compete with our product variety and some unique offers. But at first

we need to determine the specific benefits and features it is planning to offer to

specific customers.

d. At present the hand sanitizer market in Bangladesh is at its growth stage. Only

one competitor exists in this market. But these products hardly offer any variety.

Competition is from Dettol due to their brand equity. Our main challenge will be

Promoting our brand and make it strong enough to compete in the current market.

B.SWOT Analysis

BTL has several strength on which to launch, but our major weakness is lack of much awareness and lack hand wash user people. The major opportunity is only one competitor and lower price than it. As a result we might capture a huge portion of the market. We also face a threat of lack of Brand value.

Strength:

Innovative feature: Sepnil is a product which has innovative feature. It offers different

features for different product of its range.

Different offering for different market: Sepnil is providing different offer for different

market such as differentiating products for kids, men and women.

One Competitor: In Bangladesh, there is only one company is in hand sanitizer market. So,

it is a great advantage for Sepnil to enter and take a place in the market.

Lower price than competitor: Sepnil is going to offer lower price than Dettol.

Large range of product: Sepnil is offering 4 type of product in its range.

Security: Sepnil maintain proper security for manufacturing process.

Placing: There are several types of product for launching in fitted place.

Pricing: Sepnil has developed several products with several prices for several classes

people with many size.

Packaging: Sepnil maintain and use colorful and various designed packages with strong

technology for several classes people.

Weakness:

Lack of knowledge about hand sanitizer: Consumer has less knowledge about hand

sanitizer as it is a new type of hand washing solution.

Brand name: Sepnil is not a popular brand which can be an advantage for compititors.

Consumers’ cautiousness for the new products: Sepnil hand sanitizer is new product.

Consumers are always cautious to buy new products.

Lack of Consciousness: Most of the people in Bangladesh are not willing to or

conscious for using hand wash.

Market Follower: BTL is the market follower in Bangladesh.

Opportunity:

Creation of strong brand image: Sepnil can create a strong brand image with its

innovative product range.

Positive Market Growth: Hand sanitizer market is still new in Bangladesh. So, there is

opportunity for Sepnil to make a positive market growth.

Lack of variety in existing products: In market existing product has less variety than

Sepnil.

Variation of wants: Consumers want changes day by day. With Sepnils different range

of product, it can fulfill consumer wants.

No use of water: For using Sepnil, there is no need of using water which save water.

Increasing Demand: Peoples are getting aware day by day for the necessity of hand

wash.

Lower Technology Cost: Sepnil use the technology which costs less.

Branding: As a new product Sepnil has opportunity to create a brand image.

Threats:

Irregular purchase of the product: Consumers’ might not purchase this kind of

product regularly.

Skin problem: Hand sanitizer might not suit everyone’s skin.

More Competitors: Other large home care and personal hygiene product

manufacturers might come to this market.

Importing Hand Sanitizer: Some companies may import globally renowned hand

sanitizer in Bangladesh.

Downward Pressure of Pricing: There can be pressure for downward pricing.

Irregular Purchase : There have a possibility for irregular customer.

C. Competitive Analysis:

Reckit Benckiser:ReckitBenkiser the product

anti bacterial hand sanitizer with their

renowned brand Dettol. Dettol hand sanitizer is

currently offering the market 200ml bottles and

also Refill packets. It emphasizes on the guarantee on killing 99.99% bacteria that can harm

health. At present it is the market leader.

In competition with other competitor, we are differentiating us by offering more quality and

extra features within an affordable cost. Our competitors’ products are able to protect form germ,

but we are here for not only protect and clean germ but to satisfy markets’ want and expectation

more than any other companies.

Though ReckkitBenkiser is dominating the current hand sanitizer market, Sapnil hand sanitizer

can bend out a specific image and gain acknowledgment among the targeted markets with its

distinctive product features. Table shows a selection of competitive hand washing products and

prices.

Table - Selected Hand wash products and pricing

Competitor Product Features Price

Reckit Benckiser Dettol Handwash Antibacterial

handwashing liquid.

Promises 99.99%

diminishing of

bacteria.

Tk. 145 for 200ml

bottle

5. PRODUCT OFFERINGS

Seplin plans to offer the following exceptional features:

Sepnil Kiddo

Sepnil Man

Sepnil Famine

Sepnil All time

Sepnil Total

Fig : Products of SEPNIL

D. DISTRIBUTION :

For distributing our product, we are using person to person sales and also engaging some

channels for expanding our sales and market coverage. And we also want to distribute our

product in superstores and general stores around Dhaka and other cities of Bangladesh. Our

target is to make our product available in every superstores and general stores within 2 or 3

months by our distributors in whole Bangladesh. To remove channel conflict we will do some

activities, for example our distributors will be selected and limited because of having some

control over the product. There may be more than one distributor but their area of distribution

will be strictly maintained. There will be no chance of charging extra price by the distributors

since strict monitoring will be done on a regular basis.

SEPNIL

MAN

FAMINE

ALL TIME

TOTAL

KIDDO

Manufacturer

Whole Seller

Superstores / General Stores

Consumers

E. Quality Policy:

Dedicated to make every effort to understand consumer needs to provide maximum

satisfaction and to achieve market leadership.

Strive to continuously upgrade manufacturing technology and to maintain optimum level

of quality measures in conformity with the international standard – ISO 9001: 2008.

Committed to achieve quality objective through continuous employee training and

maintaining congenial working environment.

6. Market strategy: i. OBJECTIVES: We have steady but a reachable objectives for the first six

month to make a brand image.

￭ First Six month’s Objective: We are aiming at making our product a brand toward students, and job seekers. In this regard, we make several campaigning.

ii. Target Market:

“Sepnil Hand Sanitizer’s market consists of consumers and business

users who want hygiene, variety in products, quality and freedom to

choose the product of their preference. We aimed our consumers based

on their health consciousness, gender, benefit & usage rate. We

differentiated each and every possible user on the basis of their preference to deliver the highest

value.

General Health Conscious People

Kids or Health Conscious Mothers/ Parents

Women

Men

Working People/Outdoor People

Household Users

Corporate users

Each of the segments wants to free themselves from germs but in

different ways or wants special benefits while using a product to

clean their hands. So we targeted all the segments above and planed

to do a differentiated marketing by lunching different versions and

sizes of our product.

iii. SEGMENTATION General Health Conscious People: More or less everyone is pretty much conscious about

hygiene. We are targeting those who are health conscious but not getting perfect product for

them.

Kids or Health Conscious Mothers/ Parents: Health is a sensitive issue for kids. Every

mother wants to assure that their children are safe from any kinds of diseases. And diseases

are caused by GERMS. Especially kids often lick their fingers and this the reason they

caught by different kind of diseases. So we are offering different flavored hand sanitizers for

kids. By using our product mothers can keep their kids germ free and they can use our

product very easily because our product is useable without water. Our product will be very

friendly for children’s delicate skin.

Women: They always want to remain clean and safe. Women are really conscious about

their skin. They want something that have nice smell and color. We are offering our

products in different fragrances and color for women. So we assume women will adopt our

product.

Men: They always remain busy with different kinds of work. So they get a little time to

look after themselves. Men always want something is tough and masculine. Keeping these

factor in mind we are offering our product for men which have a masculine feeling and

tough fragrance.

Working People/Outdoor People: These people stay very busy with their work. So to

protect themselves from germs they want something which is quick and easy to use. So our

product will be suitable for them because we will offer portable tubes and mini packets for

them with different fragrances.

Household Users: These people various things in their usual life. At many times they fresh and

wash them after doing several works so our product will be suitable for them we have many types

and sizes products with merging their purpose.

Corporations:Many employees work in different organization. Every day in office they need

to wash their hands for several reasons. So this can be a huge market for us. If we can go for

a contract with some organization then we can offer them our product in a special rate. We

will provide them our mega size bottles and also supply them containers to keep our hand

sanitizer.

TABLE - Needs and Associated Benefits/Features/Services of Sepnil

product Range

Targeted Segment Customer Need Associated Product and its Benefits/Features/Services

Health Conscious people (Consumer Market)

Protection from germs and a healthy life

‘Sepnil Total’Anti bacterial high concentrated hand sanitizer.

Mothers/Parents(Consumer Market)

Protection from germs and a healthy life for their

‘Sepnil Kiddo’Anti bacterial hand sanitizer

kids

Suitable Hand wash products for their children’s delicate skin

Kid friendly

No sharp edge packaging and use of popular cartoon characters to design the bottles which can be collected.

Women(Consumer Market)

Protection from germs without drying the skin

Smells Nice

Feminine Feelings while using

‘Sepnil Famine’ anti bacterial hand washing liquid enriched with moisturizer and Aloe

Five types of fragrances: Red Rose, White Jasmine, Tangy Orange, Soothing Lavender and Mystic Sweet Pea

Feminine packaging using pastel shades of colors, slender bottles.

Men(Consumer Market)

Protection from germs

Masculine feelings while using

‘Sepnil Men’ anti bacterial hand washing liquid.

Masculine fragrance range including: Tough Wood, Cinnamon Earth and Cigar Lust. Fuller bottles and use of dark colors.

Working People/Outdoor People (Consumer Market)

Protection from germs anytime and anywhere

‘Sepnil All-time’ anti bacterial hand sanitizer kit. A portable folded packet containing two types of tissue- soap infused tissue and wiping wet tissue.

Household Users(Consumer Market)

Protection from germs, easy to use and keep

‘Sepnil Total’ anti bacterial hand sanitizer bottles with push out nozzles and stick on technique

Corporate users(Business Market)

Continuous supply of hand sanitizer for public use

Containers to keep hand sanitizer

‘Sepnil Corporate’ anti bacterial hand sanitizer of mega size bottles.

Service given to set hand wash holders in the required places for free.

Hand sanitizer purchasers can choose as per their needs. Users who only need an anti bacterial

hand sanitizer can simply choose The ‘Sepnil Total’. Then again men women and others types of

users with specific likes and dislikes and different purposes can choose from the wide range of

Sepnil hand sanitizing products. The main attraction of Sepnil will be the various options it

offers which are not offered by any of its competitors. The concept of ‘Portable’ hand sanitizer

will be introduced to the market by our company.

iv. Positioning:

Sepnil Hand Sanitizer provides dual function of cleaning invisible micro organisms and healing

cuts and grazes. Not only that, unlike hand wash it eases & shorten the time required by the

process of cleaning hands. It does not require water to clean hands, thus it saves water too. Sepnil

Hand Sanitizer can clean germs in seconds. Just like Drop, Rub & Clean.

v. Branding:

SEPNIL is aims at making a brand image. In this regard our company plans to make these initiatives.

￭ Champs of the campus quiz

￭ BOX U idea Box with logo in different campus

￭ Social Networking, Chatting and Sharing Websites

￭ Jahid Hasan ADS with us in Radio

￭ Celebrating national days

￭ Free notice Board gift with our logo

￭ Creative Ads

Stay up to date

Giving customer pure satisfaction

Searching needs and want

7. Placement:

We place our products specially here:

Office Supply Superstores: For corporate level marketing, we will supply products to office

supply superstores.

Grocery Shop: For household users we will supply products to local grocery shops.

Market and Shopping Mall: People also found SEPNIL in Market and Shopping Mall.

Hotel and Restaurant: we will supply Sepnil to Hotel and Restaurants.

Superstore: People will also locate it in Spertores

Pharmacy: People also locate it in Pharmacy.

Online Retailers people can buy it from Amazon.com and other online retailers.

Chain Shop: People can buy it from chain shops.

8. Marketing Communication:

Office Supply SuperstoPharmacy

Grocery Shop

Shoping MallChain

ShopSuper

Hotel and Restaurent

OnlineRetailers

Others

By integrating all messages in selected media, we will reinforce the brand name and the main points of differentiations.

We made a list of our action program in during the months.

Brand Ambassador We will choose a well known and famous actor Jahid Hasan for our Brand Ambassador.

Social WebsiteSocial network like Facebook, twitter etc can use for communicate people.

Campus ContestSEPNIL will go to well known university, college or school such as Jagannath University, Dhaka City College for publicity.

Quiz Contest

SEPNIL will arrange several quiz contest about health topics.

Brand Ambassador

Social Website

Campus Contest

Quiz Contest

TV Ad

Radio Ad

Printed Media

Promoting TV Show

Concert

Sponsorship

Road Show

Outdoor Activities

Trade Promotion

Press Conference

TV Ad

SEPNIL will build creative ad for TV to attract people.

“Heals n Cleans”

Radio AdThere will also some radio ad for promoting SEPNIL.

Promoting TV ShowsSEPNIL will promote tv shows like MINA CARTOON,SISIMPUR or Health related shows.

Printed MediaSEPNIL make attractive and interesting ad in printed media.

Press ConferenceIn press conference SEPNIL Will Launch new product

ConcertWe will arrange concert for special occasions.

Road ShowRoad Show will perform towards rural areas.

Outdoor ActivitiesOutdoor activities will ensure in rural areas aware people.

SponsorshipMany special occasions SEPNIL will provide sponsorship for famous and renowned institutions. Such as

To end up the functional budgeting portion, we would like to say that the amount should be increased as to the promotion activities.

Trade PromotionA general phenomenon of the competitor activity is trade promotion. So to ensure the width and depth of our products’ stock and also occupy more space

University Occasion

Valentines day Finance, Department (R.U.)

Pahela Baisakh Marketing Department (J.N.U.)

in the retail outlets all over the country, we should adopt some trade promotion

For promoting trade we will offer our retailers various offer.

Free Supply

We will freely supply products to charity organization.

9.Marketing Mix:

SEPNIL will be introduced in January. The following programs we will use during the first six months of this year to achieve our stated objectives

January: We will launch on printed media coverage on Radio, TV and Other way. Besides, we will continue our SEO works.

February: We will start road show towards Bangladesh .We also start promotional campaigns to the universities and will arrange campus contest, and will continue the work of Radio, TV and other media. We also sponsor the Marketing Dept in JnU At Valentines Day.

March: In March, we will continue our radio ads and SEO works, local medial works as well. We also make Brand Ambassador. We also promote TV shows.

April: In March, we plan to be the sponsor of Pahela Baisakh at Jagannath University and arrange concerts towards rural towns in Bangladesh.

May: In May, we will continue our promotional activities TV ads and Radio ads along with SEO.

We will also do charity.

June: We will give ad on social networks and keep moving other activities.

Sepnil’smarketing strategies are primarily aimed at increasing market share

and establish the=brand more dynamically. To implement the strategy we considered a unique

product strategy and an extensive promotional strategy. Proper packaging, positioning, pricing

and distribution strategy will also assist us to execute our strategy.

Product

Sepnil’s target market is the consumers’ who are aware of health and personal hygiene.

Sepnil hand sanitizer will help them to clean consumers’ hand instantly without use of

water. Under this strategy we will provide unique quality, attractive packaging, easy to

use and environment friendly product at an affordable price which would be lower than

our competitors’ price. We are also going to start with four different types of product in

our product range. This will be according to differentiations of consumers’ demand and

need. In our second year we will introduce two more types’ of product in our range

including product for corporate c

Price

Place

P

ro

m

o

t

i

o

n

Marketing Mix

TargetCustomers

IntendedPositioning

ProductVarietyQualityDesign

FeaturesBrand namePackagingservices

PriceList priceDiscounts

AllowancesPayment period

Credit terms

PromotionAdvertising

Personal sellingSales promotionPublic relations

PlaceChannelsCoverage

AssortmentsLocationsInventory

TransportationLogistics

Price

For entering the business we will follow market-penetration pricing policy by charging

low price so that we get huge excess to the existing market. We will also provide quality

hand sanitizer but at less price compare to our competitors’ price that we will follow

same for less positioning strategy. Moreover we will give variety of product in a same

price so that we can keep our sales steady during an entire year.

Product Type Product Size Price

Sepnil All time (Mini pack)

SepnilAll Time (Tube)

5 ml

30 ml

4 TK

25 TK

Sepnil Kiddo 50 ml bottle

100 ml bottle

40 TK

75 TK

‘Sepnil Famine’ 50 ml bottle

100 ml bottle

40 TK

75 TK

Sepnil Men 50 ml bottle

100 ml bottle

40 TK

75 TK

Sepnil Total 200 ml

500 ml

140 TK

320 TK

Place

For distributing our product, we are using person to person sales and also engaging some

channels for expanding our sales and market coverage. And we also want to distribute

our product in superstores and general stores around Dhaka and other cities of

Bangladesh. Our target is to make our product available in every superstores and general

stores within 2 or 3 months by our distributors in whole Bangladesh. To remove channel

conflict we will do some activities, for example our distributors will be selected and

limited because of having some control over the product. There may be more than one

distributor but their area of distribution will be strictly maintained. There will be no

chance of charging extra price by the distributors since strict monitoring will be done on

a regular basis.

Promotion

BIZLAND Toiletries Ltd will create an advertising campaign for Sepnil to build brand awareness and differentiate the product from competitors; emphasizes on trade sales promotion to support distribution strategy and to develop a high-profile product-launch strategy to generate publicity and media coverage.

10.Hand Wash Ceremony:

day is the world hand wash day, we will launch new product, new feature, arrange concert , make outdoor activities, making ad on it and promoting TV shows like “ Shastho Shurokkha”.