NUMBER ONE FOR ETHNIC HAIR & BEAUTY PRODUCTS WINTER 2012

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Mazuri.co.uk Distributed by: PAK Wholesale, Unit 5 West Mews, London N17 0QT - UK

Tel: +44(0)20 8617 9271 Fax: +44(0)20 8808 9795 E-Mail: sales@mazuri.co.uk

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THE MAZURI ORGANICS OLIVE OIL RANGEConditioning products made with Organic Olive Oil for

Natural, Curly and Relaxed hair.

Available at hairshops everywhere.

PAKSMAG 6

CONTENTS

PAKSMAGPublished by Peter Mudahy Unit 5 West Mews, London, N17 0QTTel: 020 8617 9271 Fax: 020 8808 9757

e-mail: paksmag@paks.co.uk www.pakcosmetics.com/paksmag

Advertising Director: Peter MudahyTel: +44(0)7956120463 Email: peter@paks.co.uk

Editorial Team Janelle Oswald - Editor - janelle@paks.co.ukNicole Sylvester - nicole@paks.co.ukPeter Mudahy - peter@paks.co.uk

ContributorsWayne Shorter-Campbell - hairdoc@paks.co.ukAshley De La Mode - paksmag@paks.co.ukIj Hussain - Designer

www.facebook.com/paksmag

Copyright 2012: Contents of this publication are prohibited from reproduction without the written concent of the publisher.

PAGE 8/9Hair & Fashion: Find out how you can be crowned 2012’s Mizani Catwalk Award winner.

PAGE 10Made in London: Hip-Hop Soul songstress Chyna Soulstar talks about her new single and why she likes short, sharp hairstyles for 2012.

PAGE 12Hair Care: We explore the kinky curl revolution that’s sweeping Europe. PAGE 14/15Hair Products: We have it all for you from Brazilian treatments, to super gel holds.

PAGE 16/17Beauty: Celebrity makeup artist Ashley De La Mode reveals her beauty tips especially for you. PAGE 18Wig: Get the Nicki Minaj look with our selection of berry coloured wigs.

PAGE 20Naturals: Award winning salon Hectors Global talks about natural hair. PAGE 22Hair Extensions: We’ve got advice on caring for your extensions with celebrity hairdresser Wayne Shorter-Campbell.

PAGE 24Events: Black Hair and Beauty/Sensationnel Hair Awards winners 2011. PAGE 26/27Flashback: Pak’s Kodak moments for 2011.

Page 28Male Grooming: Smooth face and body for the boys! Page 30Readers Offer: Free goodie bags from Mazuri Organics and voucher from Pak’s!

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W e l c o m e , wow! 2012, year of the big “O” and a special welcome to

our new designer IJ, we do hope all you happy shoppers love the way IJ has spruced up the mag.

As always, a special

‘Thank you’ to all our customers for making us Europe’s number 1 for hair and cosmetics - even Time Out magazine has voted Pak’s in their top one hundred shops in the capital!

Our brand new store in Wood Green, north London is up and running, with shops in Dagenham, Croydon and Paris - yes Paris - to follow so watch this space!

As usual we have all the latest hair gossip, products, trends and styles for you in this issue along with hair and beauty tips from our team. Celebrity makeup artist Ashley De La Mode to the likes of Hip Hop cash king 50 Cents, reveals her New Year beauty tips on page 16 &17 and advising all singletons to spray Be My Wish from Victoria Secrets to guarantee you a date this Valentine’s Day. Hair fashionista to the stars Wayne-Shorter-Campbell gives you tips when using coloured hair extensions on page 22 so make sure you check it out!

We are calling for all ‘Edward Scissor Hands’ potential budding stylists to step forward and enter this year’s Mizani Catwalk Award, which takes place in July . Remember you have to be in it to win it, so make sure you read our Hair & Fashion section on page 8.

UK Hip-Hop Soul songstress Chyna Soulstar talks about her new hairstyle and new music single on page 10.

Loving my own natural hair, I’m getting kinky and curly on page 12 discussing natural tresses and exciting products but turn to bold and bright colours with the princess of crazy colours Nicki Minaj on page 18 &19.

We haven’t forgotten the ‘brothas’ who when it comes to grooming now give a lot of women a run for their money. Tips on how to get a great shave and perfect waves are on page 28.

Please, please, please keep your emails coming in. It’s always great to know your thoughts on what you think is sizzling in the hair world plus we want to know how you will be styling your hair leading up to the Olympics – look out the Jamaicans are coming!

Here’s wishing a ‘hairtastic’ 2012

janelle@paks.co.uk

W e l c o m e , wow!of the big “O” and a special welcome to

hair & fashionFrom January through until 24th February – salons will have an opportunity to enter the Mizani Catwalk Award which takes place in July as part of the L’Oreal Colour Trophy Grand Final that began in 1956. The Mizani Catwalk Award section was introduced in 2009 to inspire exquisite colour and style, on models of African and African Caribbean descent.

2011’s award was won by CUTTING ROOM CREATIVE Salon from Leeds. This year over, 1200 photographic entries are expected to pour into the L’Oréal Colour Trophy offices where just 429 salons will make it through to the final. In May a powerhouse team of six renowned salons will be selected to go head to head at the L’Oréal Academy in London. It’s an intense live final that explodes creative talent in every direction. Each team will be pushed to create their own look on a model of African / Caribbean descent that encapsulates their knowledge of Aut/Win trends, infused with beautiful make-up and a fashion led style, excellent colour and precision cutting skills.

To win the Mazani Catwalk means that the team will get global recognition and an exciting prize package that includes a cover and photo shoot in a leading magazine, alongside numerous PR all designed to help to boost the salons profile. One of the Judges is renowned stylist Errol Douglas, MBE who believes that the competition is getting stronger every year, he commented “The 2011 Mizani Afro Catwalk Award winners, Cutting Crew creative from Leeds, demonstrated an amazing execution of on-trend colour, their direction was accurate and worked flawlessly with the models skin tone and eyes, the total look incorporated strong fashion influences and was a fantastic example of beautiful, wearable overall look.”

Celebrity presenter Sara Cox & acclaimed Afro hairdresser Errol Douglas MBE presented the team from Cutting Room Creative with theiresteemed award.

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Junior Green, London

Craig Chapman, Cornwall Hype Coiffure, Brixton

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Chyna Soulstar

made in london

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From the tender age of six our special Pak’s interviewee, Chyna Soulstar has been performing at various ‘Sound-clashes’ and music festivals around the UK. At 18 Chyna went solo, emerging as a young energetic Hip-Hop soulstress who was taking her career to new levels working with DJ’s and music producers like Trevor Nelson, Karen Wheeler (famed for Soul II Soul) and award winning singer Craig David.

Walking through the Wood Green Shopping City on a Saturday afternoon with her mum in tow, looking casual and relaxed, the hardworking musician who had just left the studio where she had been working on her soon to be released album, takes a double-take turn at the new Pak’s shop and pops in for a catch-up. Chyna tells me some news about her new album - “I am versatile with my music and really like the House/Dance vibe, but staying true to my roots is the fusion sounds of Hip Hop and reggae which my new single ‘Kiss of Jah Truth’ will feature, alongside some home hitting messages that you will want to listen to again and again”.

Turning the conversation to hair and fashion - “Anything short, slick, rock chic vibe grabs me” explains Chyna - who has also just become a mummy “but kit me out with a hairbrush, Pink Oil Moisturiser Design Control Gel, some mascara and maybe an eye pencil and I am good to go”.

Look out for Chyna Soulstar’s new single, due to be released Spring of 2012.

“I like the House and

Dance vibe”

KINKY,CURLYhits EuropePeter Mudahy explores the curl revolution

From London to Paris, ladies from all backgrounds with naturally curly hair are opting for that kinky, curly, wavy texture.

“It’s a revolution” screams one lady I met while at a hair show in Paris; who also revealed she treated her hair to a product called ‘custard’ before she twisted it and used her fingers to “rake it” loose. “Don’t comb it or brush it” she explains, with a self-pleasing expression of French-style English.

In the US, the ‘revolution’ of defining your natural curls is already in full swing, with celebrities like Solange Knowles and Alicia Keys naturally sporting that just woken-up-style of curls us guys wow over in a hot chic movie.

Cashing in on the product side is a line-up of ranges ready to be categorised for a multi-cultural, kinky, curly sector of the hair market. With products like Hair Milk, Custard and Pudding; next we will be calling conditioners “pie and mash”. But wait,

news in from the US is that even more curl products are on their way to the European market. Get a sneak peak at Mixed Roots which sources close to Pak’s tells us is due to arrive in the UK in April 2012.

The key however to a good curl product is its ability to interact with the hair’s natural magnetic reactions and remain moist. A chain of molecules held together by electro (don’t get too confused), we are not going to plug you in to the wall socket, however on straight hair the charges are +/- all the way down, with curly hair the charges are +/+ or -/- and the same way two magnets pull or push away from each other, is the same way the ‘S’shape in your curls work.

Products like Curls, Cashmere Curl Jelly uses cashmere extracts, organics aloe leaf juice and coconut water to repair damaged hair and control frizz. Water is also a natural moisturiser but as we know, water is prone to drying out the hair.

haircare

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Root2Tip – Kinki Coili Kurli, Honey Rain Juice, (£8.99). Leave in conditioner which claims to be 95% natural and a squeezable pump action that means not having to squeeze dollops of product in to your hands.

Curls – Curl Ecstasy Hair Tea Conditioner (£12.99). A Youtube favourite is the Curls range with unbelievable moisture. We tried out this sulphate free conditioner, infused with botanical extracts which was great, fresh, soft curls.

Taliah Waajid – Curly, Curl Cream (around £4.99). Promising to define your curl shape and made with Shea Butter.

Mazuri Organics – Texturizing Hair MUD – (£3.99). A little more on the affordable side and one of the very few Afro products available from ASDA. Mazuri Organics Hair MUD is packed with olive oil and great with both curly and wavy hair.

Gel’s Super hold

NEW Dark N Lovely

Naat BRAZILIAN KERATIN, Liquid Keratin Leave-In Reconstructor (£27.99) At first the price rang alarm bells but when I researched this product and tried it on my hair, WOW! There is a lot of excitement these days over “so-called” Brazilian hair and hair products but while this Nunaat product is made in Brazil, it is not available in Brazil and that is because Nunaat, just so happens to be one of the largest suppliers of the ingredients other brands use. And so, why go for seconds when here in the UK you can have the real thing. But where I went wrong is the price. Like a real ‘Charlie’ I picked up the Salon Professional box kit (£370) that allows 6-8 application and has a higher concentration of hyrolyzed soy, corn and wheat proteins than the everyday consumer treatment. For my hair which is well over processed with colour, relaxer and Pak’s website of hair products.... I instantly felt the difference of stronger, healthier hair.

Bye-Bye breakage, say hello to new Dark and Lovely Anti-Breakage made with ceramide to reinforce weak spots on your hair and wheat germ oil for rich moisture. The range features a No Lye relaxer kit, healing treatment, hair butter and oil moisturiser. Dark and Lovely have used technology to bring you a range with potentially 10 times less breakage.

Flip it, Trick it, Land it... Tag your hair with the NEW Extreme Hold PINHEAD Hair Styling Gel (£4.99 240ml) which comes in Watermelon, Bubble Gum and Berry scents.

NEW My Hair and Beauty Shop opens on Stroud Green Road in London N4. The up-market salon for professional brands like Tigi, Paul Mitchell and Mizani expanded its retail shop last December. It is well worth a visit for the latest must have products. Check out the range online www.myhairandbeauty.co.uk

hair products

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REAL DEALBrazilian Keratin Treatment

NEW - ROOT2TIP – Kinki Coili Kurli Vanilla-Sun Twurly Butter Cream for the younger more difficult to manage hair. Made with natural ingredients like aloe vera, olive oil and shea, this product softens the hair and helps to detangle tight curls that often have our children hiding the comb or running for cover!

NEW FOR CHILDREN

At One Kids – The perfect combination for the winter months; try washing with Hydrating Shampoo with Moroccan Oil (£2.49) and then At One Kids, Olive Oil & Shea Butter Creme Conditioner (£2.99) for controlling breakage and shedding. Apply while plaiting and to the scalp.

Discover Wav and Evolve Boar brushes. One of the secrets in hair care is brushing your hair with natural boar, not only do the firm bristles smoothes the hair, but it also helps to redistribute the natural oil on the scalp to the hair and cleanse. Unlike nylon bristle which can damage the hair, boar is well known for being friendly to hair.

Feel good

Tips for keeping you healthy this winter with Ashley De LaMode our resident beautician and make-up artist.

beauty tips...

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beauty

Ashley De Lamode our resident beautician and make-up artist.

CREAM FACIAL CLEANSERSoaps and facial washes strip away moisture when removing make-up, with the dryness of winter air the problem magnifies. Try a Hollywood Style Dual Action Face Wash, 100% soap free it cleanses and moistures at the same time without drying the skin.

MASK IT! A moisturising facial mask will replenish moisture lost from standing in the winter air, so when you get some spare time treat yourself to a Mineral Clay Mask with avocado, kiwi and wild berry.

HYDRATE YOU SKIN NEW to the skin care market in Clear Sensation from Paris… I hear a lot of good reviews about this range and it’s anticipated launch has been well overdue. With 7 key benefits paraben free made with argan oil it promises to nourish, hydrate and tone.

Facial

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BERRY FRAGRANCEWith Valentine’s around the corner, BE MY WISH berry fragrance (£8.49) from Victoria’s Secret is a must, and if by chance the velvet plum and white raspberry scent isn’t enough to sparkle your partners fantasies try WE A KISS, GIVE ME LOVE

POWERFUL ANTIOXIDANTSPalmer’s has re-introduced the nation’s favourite cocoa-butter lotion in a “limited edition” pink bottle with an increased donation of 30p from the sale of each bottle going directly towards supporting women and men affected by breast cancer. Palmer’s Cocoa Butter Formula Lotion is a creamy emollient moisturiser made of pure cocoa butter enriched with the powerful antioxidant Vitamin E. This best selling, fast absorbing moisturiser nourishes even the driest skin.

LIP GLOSSI always tell my clients to drink extra water when it’s cold and windy. Your hands, feet, knees and elbows help appreciate the moisture, but for the lips help to heal painful cracks with a product containing shea butter, mineral oil, and tea tree oil.

REJUVENATING TONEROne range which has become very popular across Africa and Europe is, QEI+ PARIS. QEi+ Oriental Lait Corporel Toning Body Milk with Argan Oil (£38.99) is a rich moisturising crème ideal of rejuvenating the youthfulness back into the skin and forms part of a daily beautifying regime which includes QEi+shower gels, soaps and skin conditioners all made with botanical extracts.

Skin toning

Body

Lip

NEW

Colourful expressions

wigs

Talented hairdressers will know one way to attract attention is to throw in some colour. Take an artist like Nicki Minaj, it is not just the eccentric outfits but it is the hair to match.

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ADD MINAJ-COLOUR THIS AUTUMNNicki Minaj gets an awful lot of attention. The craaaaazy outfits, super bright make up and her voluntious curvy body have us begging for more. But it’s Nicki’s extensive and increasingly quirky hair that really gets us excited. If you quite fancy having a candy floss Marge Simpson on your own hair, then why not try a little fun with berry coloured wigs from Paks? Manva, from Pink Scissors salon in Tufnel Park, London N7 is all about influencing celebrity styles and says: “Sometimes it is surprisingly easy to dye a blonde wig if you can’t find the ‘berry’ colour wig you really want. Creating undertones of pink and lilac or even red, however, on the same wig this requires a little professional skill and that’s when you pay me a visit at my salon”.

Get the Minaj look with the Pak’s collection of berry coloured wigs, ranging from hot red, lavender and strawberry pink - the choice is yours!

Vogue Wig

Equal Wig - Wig Brandy Colour TFPK

Equal Dara - Colour TFPK - Fiber

Su-Elise Wig

Elysee Star - Zeine - Colour Pink. 100% Kanekalon

Elysee Star - Niumee Babbe - Colour dark red - 100% Kanekalon

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naturalsWith salons like Morris Roots popping up across London, consumers now have a place they can call home for pampering

their braids, twists and locks. Hector, at Hectors Global Hair Salon in Mortlake - South West London - where stylist Philomena & Debbie just won Braid Stylist of the year says: “Natural hair needs moisture more than protein. We use our own product H-Elite on our clients, which infuse the hair with moisture; hopefully soon we may find H-Elite at Paks”. For more on natural hair products and styles log on to PAKSMAG Facebook page or www.hectorsglobalhair.com

Philomena Obeng & Debbie OyeniyeHectors Global Hair with Zealpage or www.hectorsglobalhair.com

Ofori 100% Pure Shea Butter from Ghana, adds great moisture for natural hair. £1.29 for 30g £10.99 for 300g

Root2Tip Scalp Hydration Serum.£8.99 for 100ml

Root2Tip Energizer Intensive Scalp Treatment. £9.99 for 50ml

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Our resident hair doc Wayne Shorter-Campbell from THE HOUSE of RUSH salon in Piccadilly Circus joins us again with his expert advice and predictions on hair.

We are doing a lot in the salon with Berry Coloured hair, influenced by pop-stars and celebrities. Paks carries a range of Berry Colour products like Crazy Colour that offer up the

tools to do the job on your hair, but if you are a little less adventurous or want to try out a little colour for a night, then Sensantionnel have recently added Gold, Baby Pink, Lilac, Mix Blue and Mix Pink to their already popular Soft ‘N’Silk Hot Clips range which clip in and clip out.

TOP 3 TIPS FOR USING COLOURED HAIR EXTENSIONS1. Use a conditioner for colour-treated hair each time you shampoo.2. Avoid excessive exposure to the sun.3. Limit your use of heated appliances such as straighteners and tongs and wrap hair at night for your desired look.For advice on hair care, tips plus do’s and don’ts email Wayne at hairdr@pakscosmectics.co.uk and you can also catch him on www.wayneshortercampbell.blogspot.com

hair extensions

events

Black Hair and Beauty/SensationnelHair Awards 2011

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Congratulations to Michelle Thompson of the Francesco Group Salon on Winning Stylist of the Year at the 2011 Black Hair & Beauty Sensationnel Hair Awards. Organised by Black Hair & Beauty Magazine and sponsored by the hair extension brand Sensationnel, the hair awards is a photographic competition run annually to highlight the creative talents of Europe’s afro hairdressers and hairdressing salons. Previous winners have included TV hairdressing personality Errol Douglas, Desmond Murray and Junior Green to name a few. Also winning an award was 21 year old Alero May from the West End, London salon Atherton Cox who walked away with ‘Newcomer of the Year’. Other winners included ‘Colourist of the Year’, Vicki Senior from Sandra Webb Salon in Clapham North and ‘Braid Stylist of the Year, Philomena Obeng and Debbie Oyeniye from Hectors Global Hair salon in Mortlake South West London.

2011 Award Winners

2011 Winning Stylist of the Year Michelle Thompson

Newcomer of the year Alero May with Sky presenter Lukwesa Burak and Peter Mudahy from Mazuri

Pak’s Peckham Team. Best Customer Service 2001Miss Pak’s Sinead Smith

Fernando Pak of Sensationnel &Me Gorgeous boss Malik Javeed Iqbal

PaksMag publisher - Peter Mudahy with Miss World

Pak Cosmetic chairman Tanvir Hussain with Pat Petker of Black Hair & Beauty

Flashing back to 2011 – We wanted to show off all the events we took part in and also to say thank you to our close friends, suppliers and most of all you, our customers but the space just was not big enough. Big up to Jeff and the boys for all your hard work; Pak’s – Peckham branch wins our award for best customer service. Also, congratulations to Miss Pak’s, 21 year old Sinead Smith from London who came second in the 2011 Miss Jamaica UK pageant. To Noor Ali, Asian Business Woman of the Year, all the very best in your new role. Congratulations to Ivian Sarcos from Venezuela on winning MISS WORLD pictured above with our Peter. And a special thank you to Tara-Jane.

2011 flashback

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Pak’svoted in

top100 best

shops by

TimeOut

Peter with Lunka & Phelisa from the Johannesburg Tourist Board

Team Mazuri at Afro 2011

Pak’s fans at Leicester carnival

NOTTING HILL: Summer’s extended sunshine went down so well at Notting Hill Carnival, even a few of our favourite hair brands were out raving in Ladbroke Grove; Creme of Nature, Mazuri Organics and Morris Roots... in the army style commandos.

LEICESTER: The 2011 Leicester Carnival in Victoria Park. With the help of our promotional collegues at ASDA we passed out 10,000 Pak’s goodie bags with hair products and a chance for some lucky shopper to win £100 of shopping at the ASDA.

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Something for the man in your life!

male grooming

AFRICAN PRIDE CITRUS & TEA TREE BRAID SPRAY £2.99The citrus and tea tree ingredients in this spray are ideal to stop dry itchy scalp while moisturising your hair simultaneously. Its lightweight and simple bottle shape is perfect to keep in the car or at work so you can whip it out anytime and spray your locks.

AVAILABLE IN 250ML AND 400ML PUMP. RRP £3.97 / 250ML OR £5.27 / 400ML New - Men’s Body and

Face lotion offering an effective fresh, no nonsense

masculine alternative. The body and face Lotion is

ideal for those who want to keep their grooming regime

to a minimum whilst maintaining maximum and long

lasting results! Palmer’s Cocoa Butter Formula Men’s Body

& Face Lotion will leave skin feeling smooth and fresh all

day long.

GILLETTE SCRUB WITH ALOE VERA £3.99The average man loses more than a billion dead skin cells per day. A great shave starts with an invigorating face scrub. Buff away dirt, dead skin cells and oil to help free hairs prior to your shave.

BUMP FIGHTER TREATMENT MASK £3.99

Created especially for Afro Caribbean men

with sensitive skin. Bump Fighter Treatment

Mask contains natural ingredients to soothe,

soften and moisturise sensitive skin making it

kissable for the ladies!

ULTRA SHEEN MEN – SUPER HOLD HAIR DRESS £1.99If you like to feel the touch of a woman’s finger running through your hair then this hair pomade is perfect to attract the ladies. Spread a small amount in the palm of your hand to soften and apply evenly throughout the hair. If you want to have a more wavy effect, dampen hair with warm towel, apply at night using a stocking or wave-cap to hold hair in place.

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NEW

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reader offer We aregiving away 10sets of Mazuri Organics hair products, it’sntthat fantastic!

E-Mail paksmag@paks.co.uk today with your questions about hair and PAKSMAG will send the first 10 people, a selection of Mazuri Organics hair products, compliments of Pak’s and Mazuri Organics.

All your hair can be.SM

All your hair can be

Available at PAK Wholesale | pakswholesale.com/ (0044) 0207 263 2331

Sleek look. Reduces Volume & Frizz.

NAAT BRAZILIAN KERATIN

NAAT BRAZILIAN KERATIN