Pallavi SinghH – 34, Tara Apartments, Alaknanda, New Delhi – 110019.

Ph. (Res.): 011-40671337 Mobile: +91 9999666521 E-Mail: pallavi.psingh@gmail.com

I am a highly efficient, innovative and methodical marketing manager with extensive experience of supporting revenue departments by reviewing, developing and defining their overall marketing strategies. As a Communications Manager, I have supported and implemented direct marketing plans, targeted campaigns and activated channels to drive revenue and enhance brand awareness. I am a team player and collective growth is my driving motivator.

Career Overview Over 9 years of cross functional experience in the areas of:

- Marketing Strategies & Campaigns - Brand Marketing - Product Positioning & Branding

-Web & Print Content Development - Public & Media Relations - Communications- Competitor Analysis - Collateral Support - Customer Service

Ensured marketing activities are aligned with corporate marketing strategy and hotel actions have been implemented where appropriate.

Partnered with properties to execute promotions and campaigns through traditional and digital channels that target residential and non residential guests to drive incremental revenue.

Custodian of all advertising for the hotel in traditional advertising mediums and digital channels are in brand voice.

Adept in how to leverage on advertising and public relation agencies on supporting advertising campaigns, creative and media plans, and food and beverage promotions.

Ensured timely collaterals, i.e. monthly and quarterly newsletters, posters, advertisements and fliers. Constantly monitored and evaluated local, national and international market trends, and the competitor

hotels’ and restaurants’ initiatives, in order to ensure the hotel’s marketing remains competitive and cutting edge.

Maintained frequent and active engagement with the Director of Communications and eCommerce team to ensure alignment and seamless communication about events, opportunities, familiarization media groups, digital and direct marketing initiatives.

Liaised with Director of Marketing to ensure media placement for hotel(s) supports the overall hotel marketing strategy.

Successfully coordinated and hosted Mumbai’s top events like Forbes India Leadership Awards, Economic Times Awards, India Business Leadership Awards, musical concerts, art exhibitions and more.

Focused on social media engagement (Facebook, Twitter, Instagram, Trip Advisor, You Tube, Zomato etc.) and custodian of content on hotel website and other digital channels.

Maintained a comprehensive list of international and national media contacts, with particular emphasis on food and beverage media contacts.

Custodian of contracts with creative and social media agencies to eliminate any waste.  Supported and coordinated filming and photography for hotels advertising, collateral and public relations

purposes. Partnered with Director of Sales and Marketing and Corporate team to help plan marketing budgets, both for

pre-opening period and operational hotel.

Career Contour

Tenure Organization Designation

July ’14 – November ’15 The Oberoi, Mumbai Communications Manager and Trident, Nariman Point

November ’13 – May ’14 (IHG) Crowne Plaza Today Okhla Cluster Marketing and Crowne Plaza Today Gurgaon Communications Manager

March’10 – October ‘13 (IHG) Crowne Plaza Today Okhla Public Relation & (Pre-Opening Team Member) Communications Manager

April ’07 to March’10 (IHG) Crowne Plaza Delhi Public Relations Manager Oct ’06 to April’07 Free Lancer, Graphic Designer

Assignment Based, Client List YPOLeisure Hotels

Kohl Art Gallery Rustling Leaves Moet’s

Twenty First Century Media

April ‘06 to Oct ‘06 YS Design Studio Graphic Designer

Jan ’05 to Apr ‘06 Air Sahara Cabin Crew

Notable Attainments  The Oberoi, Mumbai was recognised as the number one hotel in the world by Institutional Investor, USA in

December 2014. Maximum city witnessed its first Japanese pianist performance by internationally acclaimed artist Ms. Keiko

Borjeson at The Oberoi, Mumbai in October 2015. This impacted incremental room and food and beverage revenue by the Japanese Community in Mumbai

The Oberoi, Mumbai hosted an exquisite evening of Ragas in the lobby at The Oberoi, Mumbai with world renowned pianist, Master Utsav Lal.

Social Media Campaign,#TheOberoiTwitterTree won the runner up award at Travel & Leisure Smitty 2014. The campaign reached 343,189 accounts with 432,279 impressions in 90 minutes. Official twitter page received a mention every 3 minutes and gained 59 unique fan base on the day.

Social Media Campaign #TridentStaycation at Trident Nariman Point, hosted city’s three top food and travel bloggers over a weekend in November, 2015. The bloggers made live updates of their staycation experience with images, videos and snapchats to their social media followers. Hashtag #TridentStaycation reached139,322 accounts with 1,328,035 impressions in 24 hours. We added 42 new instagram followers in a day benchmarked against 36 new followers gained in October, 2015.

Scripted and directed The Oberoi, Mumbai and Trident Nariman Point video for Great Places to Work India, 2015. Our video was voted amongst the top 5 Great Places to Work videos amongst over 100 video entry submissions. The video showcased our organisation’s pride and our core values. Winner’s were selected based on a total score of 2 components: Popular Vote Component i.e. Number of Facebook likes collected on the video (50%) and Judge's Vote Component i.e. How well the video reflects the Great Place To Work® Model (50%)

Social Media Champion in January, 2013 for all IHG hotels in India. The core purpose was to have uniformity and brand compliance for a stronger brand building and brand recollection.

Over 200 print and electronic coverages filed for Crowne Plaza Today Okhla in three years of operations. Crowne Plaza Today Okhla received 16 Industry Recognition Awards in four years of operations including

Best Business Hotel – India by Business Destinations, Asia’s Top 500 Restaurants – ChaoBella by Miele Guide and Trip Advisors Certificate of Excellence -2012, 2013.

Spear headed the CSR projects for Crowne Plaza Today Okhla. The hotel adopted over 100 girl children in 2011 from Nanhi Kali and donated books and stationery to over 500 kids at the Municipal Primary School in Okhla in 2012 and 2013.

Successfully re-launched the night club ‘Royal Mirage’ at Crowne Plaza Delhi in 2009.

Personal Skills

I am brand oriented and align myself towards the brand tone. I strategise on short term and long term goals in order to ensure clear vision and think ahead. I have a very strong drive for results and I make sure I work collaboratively with all stake holders to achieve

the vision of the organisation. I am adept to changes as and when they come and I ensure that I have the required resources to implement

change.

Scholastics  Successfully completed certificate course from Harvard Mentor on Marketing Essentials, Change

Management, Goal Setting, Customer Focus, Leadership and Motivation in 2014. Bachelor of Arts 2003 - 2006 from University of Delhi. New Delhi. Bachelor in Design 2002 – 2004 from Apeejay Institute of Design, New Delhi.

Personal Dossier  » Date of Birth : 28th August 1984 » Passport Number : A-3730536