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The science of
Happy
Design
@paminthelab change sciences
#fbtb2015
Technology makes us DIStracted
It leaves us Lonely
Reality is distorted
Technology may make us stoopider
Nomophobia yeah I think I have that
Beth, Millennial
“
@paminthelab
We feel addicted
We can imagine HIGH-TECH
HAPPINESS
But then…
Pamela
Pavliscak (part researcher, part data scientist)
@paminthelab
change sciences ®
data
despair
reality
WTF
experiments
happiness
Robot apocalypse the pursuit of happiness
1996 Made first website
1997 Used Amazon.com for the first time
2000 Bought a Pets.com sock puppet
2001 Consulted fetus/fruit timeline on Babycenter.com
2008 Established dog’s social media presence
2014 Made a Tumblr blog with daughter
A few Happy moments
Access to technology can mean Greater
happiness
Is it possible for technology & happiness to
CO-EXIST?
Online study
8000 people 300 sites Diaries
1000 people Interviews
500 people Social listening
50 concepts/brands
Does happiness matter?
H
appin
ess R
ating
Afte
r Use
Happiness = Better
Rated Better Than Other Sites
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi Best Buy
N=8000
Amazon Zappos
Gap
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Happiness = likely to return
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Likelihood to return
H
appin
ess R
ating
Afte
r Use
Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon Zappos
Expedia
WebMD Chase Home Depot
Best Buy
Kayak
CBS
Hotels.com USAA
@paminthelab
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Happiness
R
ecom
men
datio
ns
Happiness = Recommendations
Happy sites
65+ social sentiment score Less happy
45 avg social sentiment score
Happiness = Positive talk
What does happiness Mean?
Not too busy
Beautiful and colorful My favorites are easy to
use
It has to be simple & clean
Convenience above all else
People say this
parallax simple authentic
cinemagraph cats
infographics video
mobile responsive
clever flat IoT
big cards
blurred geometric
hipster low poly
Shutterstock, 2015
Designers think maybe this
WIFI
self- actualization
self- esteem
belonging
safety
physical well-being
PERMA
There are Many models
Is it Delight?
delight
research
explore
create
analyze
plan
I use this app almost every day but I do not remember much really
Brett, Millennial
“
meh wow OMG yes mmm
(
- - (
( (
( (
! !
Happiness varies in intensity
@paminthelab
connected
confident
entertained
challenged
nurtured
informed
smart
inspired
creative
Happiness is made of this
powerful
Pleasure
+
Purpose
Can we create Happiness?
01 ease
Source: Change Sciences
E
ase
of U
se C
ombin
ed S
core
75
Easy is the starting point
AUTONOMY
I can accomplish it without questions
CONTROL
I am a bit less anxious
MASTERY
I’ve got this down
02 trust
I ve lost a lot of faith in Uber but I still use it for now
Ben, Millennial
“ ‘
AUTHENTICITY
There is a real person in there
RESPECT
You know the boundaries
CARE
You’ve got me covered
I know it s an algorithm but it feels more like a friend
Ali, Millennial
“ ‘
@paminthelab
03 creativity
My little sister loves to draw and I love sharing photos of her
Antonia, GenZ
“
PLAY
I can try things out without risk
It is a balance of new discoveries and old friends
Adrianne, Millennial
“
Discovery
You surprise me
04 connection
Seeing that people repost my pins makes me feel like I am actively involved in the art community
Alyson, Millennial
“
LIKE-MINDED
I belong here
Presence
People I care about are here
@paminthelab
Community
We share an interest
I feel happy when I can make someone else happy
April, Millennial
“
05 meaning
CONTINUITY
I move between digital & real
NARRATIVE
I’m part of a bigger story
I check on HONY every day because there is always a story that inspires me to do or give more
Janessa, Millennial
“
Happiness
The one measure that matters
Just No
@paminthelab
The happy path
Pleasure + purpose
#happytech
elements of happiness
ease of use
creativity
trust
connection
meaning
Positive Design
changesciences.com/a-positive-design-manifesto @paminthelab
@paminthelab ChangeSciences
@paminthelab change sciences