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April 2009April 2009 11
PanX Imaging, Inc.PanX Imaging, Inc. …the perfect picture…the perfect picture
Revolutionary & BreakthroughRevolutionary & Breakthrough
Imaging Technology for Imaging Technology for
The XXXXXX Group WorldwideThe XXXXXX Group Worldwide
April XX, 2009April XX, 2009
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
Meeting ObjectivesMeeting Objectives
Provide XXXX Group with an understanding Provide XXXX Group with an understanding of the PanX technologyof the PanX technology
Explore partnership opportunities, such as:Explore partnership opportunities, such as: Development, production and marketing of Development, production and marketing of
consumer ‘PanX’ camerasconsumer ‘PanX’ cameras Development of innovative ‘stitching’ software Development of innovative ‘stitching’ software
based on advanced PanX integration algorithms based on advanced PanX integration algorithms
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
Today’s AgendaToday’s Agenda What do we have? What do we have?
An overview of PanX Imaging technologiesAn overview of PanX Imaging technologies
Why are we here? Why are we here? Synergies with TPG companiesSynergies with TPG companies
What can be created?What can be created? Innovative and new imaging products for diverse markets Innovative and new imaging products for diverse markets
How large is the consumer market?How large is the consumer market? U.S. and Worldwide revenue and margin projections U.S. and Worldwide revenue and margin projections
When can they be available?When can they be available? Quick to market; technology timelineQuick to market; technology timeline
Discussion of possibilitiesDiscussion of possibilities
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
Overview of PanXOverview of PanX
Veteran-owned small business focused on design and Veteran-owned small business focused on design and development of innovative imaging technologiesdevelopment of innovative imaging technologies
Specializing in high quality, multi-ocular, digital Specializing in high quality, multi-ocular, digital cameras, sensors and imaging algorithms supporting cameras, sensors and imaging algorithms supporting consumer, professional and military useconsumer, professional and military use
Knowledgeable principals with strong reputation in Knowledgeable principals with strong reputation in worldwide photographic industryworldwide photographic industry
Headquartered in Hilton Head, SC with offices in Headquartered in Hilton Head, SC with offices in Palm Harbor, FL and Dayton, OHPalm Harbor, FL and Dayton, OH
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What do we have? What do we have? Foundations of the technologyFoundations of the technology
Multiple sensors in Multiple sensors in geometric arrays / geometric arrays / formationsformations
Sectioning and Sectioning and quantizing of lightquantizing of light
Extensive parallelism for Extensive parallelism for speed of off-loadspeed of off-load
Clutter
Single sensor Multiple sensors
Smaller individual targets provide more constant light
For same FOV, 3X closer to subject
Multiple sensors reduce off-loadtime – shorter “bucket brigades”
Apertures
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What do we have? What do we have? Foundations of the technologyFoundations of the technology
Error-free image Error-free image integration algorithm integration algorithm (Provisionally patented)(Provisionally patented)
Integrated “learned Integrated “learned object” modeobject” mode
Applicable with still Applicable with still images and streaming images and streaming videovideo
LOG
HPF
DISC
OOI
Corrector
Align 1
LOG
HPF
DISC
OOI
Corrector
Calc Object Distance
Sort Object into Bins
Select Ctrl Pts/Bin
Apply 4th order poly.
Align 2
Neural Network
Pi11
Pi21
Pi31
Pi32
Pi41
Pi51
Pi+111
Pi+121
Pi+131 Pi+132
Pi+141
Pi+151
Outline Filter (Laplacian on Gaussian)
Image from Ci
Image from Ci+1
High Pass Filter
Gross Object Discriminator
Objects of Interest Selector
Initial Corrector
Based on cross-correlation function
Conf. Of object pairs, calculation of object distances based on observed angle
Sort into objects/distance bins
Selection of control points based on representative objects/distance bin
Execute 4th order polynomial curve fitting algorithm.
Crop, resultant image
Confirmation and adjustment feedback to corrector
P(i,i+1)71 T(i,,i+1)71
P(i,i+1)81 T(i,i+1)81
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
How does this work?How does this work?
What you actually SEE at the yacht basin is what you get!What you actually SEE at the yacht basin is what you get!
Multiple images are recorded simultaneously and seamlessly integrated
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
How does this work?How does this work?
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
How does this work?How does this work?
Fan
Rich Devoss, Owner – Orlando Magic
5-lens
3-lens
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
Consumer benefits of the technologyConsumer benefits of the technology
Single lens, 28 mm focal length, no zoom, 3 MPixels
5 lens, 50 mm focal length,no zoom, 15 MPixels
50 mm lens, no zoom, 3 MPixels
3 lens, 50 mm focal length,no zoom, 9 MPixels
50 mm lens with flash, 3 MPixels
5- lens array, no flash, 15 MPixels
Available lightHigher resolution
Truer colors Up close perspective
Traditional technologies
PanX technologies
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What are the competing technologies?What are the competing technologies?
CandidateCandidate DescriptionDescription PanX ComparisonPanX Comparison
Wide angle lensesWide angle lenses e.g. 28mm, 17mme.g. 28mm, 17mm Wider FOV, no optical Wider FOV, no optical distortiondistortion
Wide angle cameraWide angle camera Uses prisms, generally Uses prisms, generally not greater than 90not greater than 90oo FOV. FOV.
Wider FOV, higher densityWider FOV, higher density
Rotating cameraRotating camera Rotates while film pulled Rotates while film pulled throughthrough
Faster capture speed, Faster capture speed, stops action, digitalstops action, digital
Hyperbolic MirrorHyperbolic Mirror Maps a 360Maps a 360oo circular circular image onto one sensorimage onto one sensor
Higher density, less Higher density, less distortiondistortion
Stitched digitalStitched digital Uses “stitching” software Uses “stitching” software in a PCin a PC
Easier to use, faster, Easier to use, faster, higher qualityhigher quality
NTSC VideoNTSC Video Analog signal, 30 fps, low Analog signal, 30 fps, low resolutionresolution
More resolution, digitalMore resolution, digital
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
Why are we here?Why are we here?PanX Synergies with The XXXX GroupPanX Synergies with The XXXX Group
You claim…You claim… ““Nothing creates sales Nothing creates sales
like new technology”like new technology” ““No limits. No No limits. No
Boundaries.”Boundaries.”
PanX delivers…PanX delivers… A revolutionary imaging A revolutionary imaging
technology that adds a new technology that adds a new twist to the features and twist to the features and functionality of digital functionality of digital imaging – one that imaging – one that significantly expands the significantly expands the boundaries of today’s info-boundaries of today’s info-imaging/photo industryimaging/photo industry
An opportunity to be a An opportunity to be a first-to-market, category-first-to-market, category-creator in this exciting new creator in this exciting new spacespace
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
PanX Synergies with The XXXX GroupPanX Synergies with The XXXX GroupNew technology that attracts more customersNew technology that attracts more customers
You acknowledge…You acknowledge… ““Looking for Looking for
technologies that bring technologies that bring differentiated value to differentiated value to one or more of the one or more of the XXXX Group XXXX Group companies”companies”
““We’re players who We’re players who bring a win/win track bring a win/win track record … create more record … create more customers”customers”
PanX delivers…PanX delivers… Technology that clearly Technology that clearly
aligns and compliments aligns and compliments existing XXXX Group existing XXXX Group products and services products and services and that offers new and that offers new products and services products and services serving a broad spectrum serving a broad spectrum of digital imaging of digital imaging consumers from the consumers from the novice to the technophile novice to the technophile
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
PanX Synergies with The XXXX GroupPanX Synergies with The XXXX GroupNew technology that attracts more customersNew technology that attracts more customers
XXXX seek…XXXX seek… ““Technology … it’s the Technology … it’s the
“WOW” factor that “WOW” factor that attracts customers”attracts customers”
PanX delivers…PanX delivers… Innovative imaging Innovative imaging
technology that does just technology that does just that … What’s the first that … What’s the first thing you said when you thing you said when you saw a PanX image? saw a PanX image?
WOW !WOW ! ““Seen it” imaging with Seen it” imaging with
an alluring appeal, an alluring appeal, capturing the “scene” as capturing the “scene” as the eye sees itthe eye sees it
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
PanX Synergies with The XXXX GroupPanX Synergies with The XXXX GroupAn Opportunity at Every CornerAn Opportunity at Every Corner
SpringWorks - Getting emerging technologies to marketSpringWorks - Getting emerging technologies to market
Polaroid - Polaroid - Multi lens digital camerasMulti lens digital cameras
SoniqCast - SoniqCast - Image content management softwareImage content management software
QubicLightQubicLight - - Specialty projection and display devicesSpecialty projection and display devices
Symmorphix - Symmorphix - Rechargeable, thin battery packs & image displaysRechargeable, thin battery packs & image displays
SunBeam - SunBeam - Home security products and servicesHome security products and services
Appairent Technologies - Appairent Technologies - Wide field of view streaming videoWide field of view streaming video
Fidelica Microsystems - Fidelica Microsystems - Facial recognition & screening devicesFacial recognition & screening devices
2j - 2j - Unique branded apparel & merchandiseUnique branded apparel & merchandise
Element Electronics - Element Electronics - Trend setting brandsTrend setting brands
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What can be created? What can be created? PProducts envisioned for the consumer electronics roducts envisioned for the consumer electronics
marketmarket
Several camera models
Enhanced picture phones
Printers & visual displays
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What else can be created? What else can be created? Advancements in other markets will lead to further Advancements in other markets will lead to further
commercializationcommercialization
WFOV Video
Homeland & personal security
Military / defense systems
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
How large is the domestic consumer How large is the domestic consumer market?market?
Digital market is just reaching mass market purchase maturity stageDigital market is just reaching mass market purchase maturity stage Key to attracting late majority is …Key to attracting late majority is …
Add capabilities without complexity – more useful, “Brownie” conceptAdd capabilities without complexity – more useful, “Brownie” concept Fit technology into current lifestyle – view on TV, easy to dock, print, transferFit technology into current lifestyle – view on TV, easy to dock, print, transfer Reduce overall cost of photo experience Reduce overall cost of photo experience
YearUS Digital
Camera SalesEstimated
PanX SalesPrice /
CameraEstimated Revenue
Estimated Gross Margin
2004 20,500,000 2005 25,000,000 2006 24,500,000 110,250 400$ 44,100,000 11,025,000 2007 23,750,000 106,875 350$ 37,406,250 9,351,563 2008 23,000,000 103,500 300$ 31,050,000 7,762,500 2009 22,000,000 99,000 250$ 24,750,000 6,187,500 2010 21,000,000 94,500 200$ 18,900,000 4,725,000
TOTAL 156,206,250 39,051,563 Source: InfoTrends & PMA Market Research
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
How large is the worldwide How large is the worldwide consumer market?consumer market?
Worldwide adoption of digital technology lags U.S. slightlyWorldwide adoption of digital technology lags U.S. slightly Estimates exclude significant increase in unit sales potential from cellular Estimates exclude significant increase in unit sales potential from cellular
camera phones, disposable digital cameras and professional/prosumer camera camera phones, disposable digital cameras and professional/prosumer camera salessales
Year
Worldwide Digital Camera
SalesEstimated
PanX SalesPrice /
CameraEstimated Revenue
Estimated Gross Margin
2004 50,000,000 2005 50,000,000 2006 51,500,000 231,750 400$ 92,700,000 23,175,000 2007 57,500,000 258,750 350$ 90,562,500 22,640,625 2008 60,500,000 272,250 300$ 81,675,000 20,418,750 2009 60,000,000 270,000 250$ 67,500,000 16,875,000 2010 57,500,000 258,750 200$ 51,750,000 12,937,500
TOTAL 384,187,500 96,046,875 Source: InfoTrends & PMA Market Research
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
When can the technology be available? When can the technology be available?
Systems DevelopmentSystems Development
Software DevelopmentSoftware Development
Hardware Development Hardware Development
Systems AnalysisSystems Analysis
PanX Consumer CameraPanX Consumer Camera
MM
11
MM
22
MM
33
MM
44
MM
55
MM
66
MM
77
MM
88
MM
99
MM
1010
MM
1111
MM
1212
Development time can be improved through leveraging of major Development time can be improved through leveraging of major supplier/purchaser of optical, electrical and mechanical components, access to supplier/purchaser of optical, electrical and mechanical components, access to advanced design engineering technologies and production facilities.advanced design engineering technologies and production facilities.
PanX has the technical expertise to design and develop the system but requires PanX has the technical expertise to design and develop the system but requires the right partner to capture first-to-market status with this technology.the right partner to capture first-to-market status with this technology.
April 2009April 2009 the perfect picturethe perfect picturePANX IMAGING, INC.PANX IMAGING, INC.
What can a XXXX / PanX partnership bring?What can a XXXX / PanX partnership bring?Discussion of possibilitiesDiscussion of possibilities
Revolutionary and breakthrough technologyRevolutionary and breakthrough technology Multiple market opportunities; many inherent Multiple market opportunities; many inherent
synergies with TPG Companiessynergies with TPG Companies First to market category creatorFirst to market category creator Significant market sizeSignificant market size Quick technology timelineQuick technology timeline Hedge against price erosionHedge against price erosion Multiple licensing opportunitiesMultiple licensing opportunities