Panelists: Laurie Pasler, BluFish Productions for BMA Chicago Chris Matthews, Director of...
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Panelists: Laurie Pasler, BluFish Productions for BMA Chicago Chris Matthews, Director of Fundraising Events, AIDS Foundation of Chicago Christine Zrinsky,
Panelists: Laurie Pasler, BluFish Productions for BMA Chicago
Chris Matthews, Director of Fundraising Events, AIDS Foundation of
Chicago Christine Zrinsky, VP of Development, Lincoln Park
ZooBluFish ProductionsAIDS Foundation of ChicagoLincoln Park Zoo
Planner Town Hall: New Revenue Streams to Drive Non-Profit
Financial Success
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Case Study: World of Chocolate Chris Matthews Director of
Fundraising Events AIDS Foundation of Chicago
[email protected] 19 Planner Town Hall: New Revenue Streams
to Drive Non-Profit Financial Success August 18, 2011
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Case Study: World of Chocolate Learning Objectives Mission and
Purpose Inspiration Innovation Impact 20
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Purpose: World of Chocolate is the AIDS Foundation of Chicagos
signature fundraising event held in commemoration of World AIDS
Day. A portion of funds raised through this event support the AIDS
Foundation of Chicago Global AIDS Initiative which benefits local
organizations that partner with international agencies in the fight
against HIV/AIDS. Date: Thursday, December 1, 2011 Time: 6:00 p.m.
9:00 p.m. Attire: Business Casual and Holiday Festive Case Study:
World of Chocolate 21
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Entertainment: Guests who attend World of Chocolate enjoy a
sampling of chocolate creations from more than 30 of Chicagos
favorite restaurants, hotels, caterers, chocolatiers. Additionally,
live entertainment, an open bar, and light buffet enhance this
festive event. Location: Hilton Chicago, 720 South Michigan Avenue,
Chicago, IL 60605 Attendance: More than 1,700 attendees from the
Chicago metropolitan area. Ticket Prices: Individual tickets start
at $100 Red Ribbon tickets start at $150 Group ticket packages
start at $350 Sponsor packages start at $1,500 About World of
Chocolate 22
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Inspiration At times frustration can lead to inspiration Event
challenges Reputation of organization Donors Community Staff
Volunteers 23
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Innovation Ms. Hot Chocolate 24
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Impact Relationship building Elton John Cooking Doesnt Have to
be a DRAG Contingency planning Increased revenue Sponsorships
Ticket sales 25
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Expenses approximately $85,000 Net needs to be $250,000
($335,000 gross) Track everything Guests and sponsor surveys
Measuring the Impact 26
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Concluding Thoughts Fundraising is not always FUN Innovation
comes with a cost Financial resources Time Energy Engage others in
your vision You must be the change you want to see in the world.
Mahatma Gandhi 27