Pant!The dating app for dogsin a modern era

by Matt Mansolino

The Problem

46% of people bring their dog to a walking trail on their first date

It is only natural for us, as humans, to want to find our soul mates. Why not the same for dogs?

The only time dogs interact with other dogs is when they are at a dog park, being walked, or their owner brings them to a house with another dog. Once they are done, the dogs go their seperate ways.

- Online Survey on Match.com

The Solution

Pant is an app where your dog can find a connection. It lets them meet on neutral terms and have casual chats with their matches. No more sniffing every dog they meet to only dislike them in the end. They will only be able to chat if there is a mutual connection.

Why

Pant?

“A factor to consider is whether or not the dogs have been spayed or neutered; if not, the meeting may be more difficult.”

“First, plan to have the dogs meet on neutral ground.”

“If one dog makes a play bow, that’s an EXCELLENT sign.”

“Choose a place where neither dog is likely to feel territorial.”

Research - Online Analysis

- bestfriends.org

- bestfriends.org

- naturaldogblog.com

- naturaldogblog.com

WHAT DIDI WANT

TO LEARN?

How do most dogs show their affection?

How should dogs meet for the first time?

What are some of dogs favorites activities to do?

What would make Pant! stand out from the rest of dog dating apps in the App Store?

Research - User Interviews

Key Insight:Features of current dating apps create feelings of distrust, anxiety, and stress.

Insight: Dogs show their affection mainly by licking and sniffing.

Insight: Favorite activities including: going for walks, eating together, and playing with each other.

Key Insight:Don’t let the dogs meet and sniff each other at first. The reason being as two dogs approach each other the emotional intensity runs VERY high.

Research - Interview Insights

Lets you find other dogs and owners around you

VALUE:

Uses your dog as an ice breaker not a dating app for dogs

Had to sign up before you could view any profiles

Does not have every breed (Spaniel/Jack Russell cross was an invalid entry)

LIMITATIONS:

App feels familiar - swipe left/right style made famous by Tinder

click an information icon to bring up the dog’s profile (their name, age, how far away they are, when they were last active, and an “About me” section)

Finding friends for your dog and meeting fellow owners are two different options advertised

STRENGTHS:

Competitive Analysis

TINDOG

Social Network for dogs and their owners to find the perfect date for your dog

VALUE:

Cannot enter a breed to search

If you have multiple dogs only the first profile is free

LIMITATIONS:

MAP - Find dogs nearby using our geolocation tool to orangize rides together

Can use the app to show off dogs you have for adoption

Like and follow other dogs and create your dog network

STRENGTHS:

Competitive Analysis

DOGDATE

Set playdates with other dogs

VALUE:

A lot of the profiles are incomplete

Can not see what the dog owner looks like

LIMITATIONS:

Can view dogs profiles without needing to sign up

Can view dogs by breeds

Lists all the dog parks around you and if they are run/off-lesh

“love this park” feature if you have been there

STRENGTHS:

MATCHPUPPY

Competitive Analysis

Bichon Frise

8 Yrs Old

Cocoa

“I want to find love on my own terms!”

Go on Pant and be able to find love and romance

that short walks can not give him

Be able to view dogs around him without needing to create an account first

Wants to be able to chat with dogs that are interested in him only (helps eliminate the guessing game)

Comes home after walks and stares out the window in hopes of seeing other dogs walk by. He starts to jump up and down when they walk by but his owners don’t let him interact with the dogs they do not know

Hates dating apps where you message other dogs only to never hear back from them

Likes to see active users only

Likes how apps let you swipe if you are or are not interested

Hates being able to see who viewed his profile to only not have a message from them

GOALS/NEEDS ATTITUDES/FRUSTRATIONS

BEHAVIOR

Cocoa is an 8 year old Bichon Frise who loves going on long walks and meeting other dogs along the way. He gets lonely when the walk is over and he has to leave the other dogs.

Research - Persona

Information Architecture - MVP

Dogs will be able to send emoji’s of what they want to do; helps takes the guess work out of what their intentions are - Bow emoji - lick emoji - Sniff emoji

Can go straight to matching screen without having to create account and preference first

Can select if you want to view dogs that are spayed or neutered

IA - Wireframes - Low-Fi

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Single tap to go Ham Menu (My profile, Settings, preferences) Single tap to go Ham Menu (my profile, settings, preferences) Single tap to go back to Main ScreenSingle tap to go back to Messages Screen

Single tap to go to Matched Screen Single tap brings you right to Main Screen Single tap to go to Messages ScreenSingle tap to send selected emoji

Single tap to go to Messages Screen Single tap to bring up slider of dog breeds Single tap to bring up Chat ScreenSingle tap to select emoji and swipe up and down toselect other emojis to communicate

Photo and description of Potential Dog Mate Single tap to switch between male, female, or both Image of Matched Dog

Click and drag to select the distance

Swipe left/right to like/dislike Potential Dog Mate Click and drag to select the age range Name of match and details about dog

Single tap to select spayed/neautered

Single tap to bring up pop up of more info of dog above Click and drag to select the size of dog

Single tap to start looking on Main Screen

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POTENTIAL DATE SCREEN PREFERENCE SCREEN INSIDE A CHAT SCREEN MATCHED SCREEN

IA - Wireframes - Low-Fi vs High-Fi