Pantaloons word document

7/25/2019 Pantaloons word document

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PANTALOONS

Pantaloons Fashion & Retail Ltd. was previously controlled by the Future Group has nowbeen taken over by Aditya Birla Nuvo Limited ABNL!. ABNL is a part o" the presti#ious

Aditya Birla Group$ a %' billion (ndian multinational$ operatin# in )* countries across the

#lobe with over +)*$''' employees. ,he Aditya Birla Group ranks hi#h in the Lea#ue o"

Fortune -'' orporations o" the world with a stron# mi/ o" talented and capable personnel

comprisin# o" 0 di""erent nationalities$ who are credited with anchorin# the or#ani1ation and

scriptin# one brilliant success story a"ter another. 2arlier$ Pantaloons Retail was the "la#ship

company o" Future Group$ one o" (ndia3s retail pioneer. ,hrou#h multiple retail "ormats$

Pantaloons connect a diverse and passionate community o" (ndian buyers$ sellers and

businesses. Backed by the #iant con#lomerates$ ABNL and Future Group$ both the entities

will work in team to derive operational syner#ies "or back4end$ supply chain and other crucial

value drivers o" the business. Pantaloons Retail continues to be (ndia3s leadin# multi4"ormat

retailer and a leader in sustainability and employment opportunity. Pantaloons Retail strives

to deliver superior$ sustainable "inancial per"ormance and ensure clarity and reliability o"

"inancial in"ormation shared. (ncorporated in 5ctober +678$ Pantaloons today ranks amon#st

the top "ive retailers in (ndia$ caterin# to a ma9or (ndian consumption space. Pantaloons Retail

(ndia Limited was incorporated on 5ctober +0$ +678 as :;en1


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HISTORY

(t started under the name ;en3s alwaar =amee1.

,he company also added the knitted wear$ mainly t4shirts to its ran#e o" products. (n +666$

Pantaloons introduced a state4o"4art "amily store named rossroads at Da9i Ali in ;umbai. (t

was spread "or about $-'' s@. "t. area. A"ter this the name o" the company was chan#ed with

the approval o" the members to Pantaloons Retail (ndia! Ltd. Pantaloons Retail (ndia! Ltd.$

launched >tain"ree$ a >cotch#ard3s initiative. (t was a new ran#e o" "ormal shirts and trousers.

Late in 0''+$ Pantaloons "or#ed an alliance with Arvind ;ills "or the supply o" "abrics and

apparel "or its in4house brands or private labels. (t also tied up with Andra Pradesh Dandloom

ociety and National (nstitute o" Fashion ,echnolo#y. (n 0''0$ the

company came up with a ran#e o" movie speci"ic merchandise such as notebooks$ "olders$

pens$ mouse4pads etc. Pantaloons in 0'')$ ac@uired the trademark and e/clusive licensin#

ri#hts "or apparel brand Norules in (ndia$ "rom E>4based Norules (nc. ,he same year it also

"or#ed an alliance with the ((( Lombard to o""er one year "ree insurance cover to

customers ac@uirin# #old "rom the Gold Ba1aar. (t also teamed up with (talian apparel

behemoth ;oda & ;usica$ to market its casual sportswear brand E;; in the domestic

market. ,he company in 0'' entered into strate#ic alliance with Arvind Brands Ltd. "or Ru"

& ,u" brand at its Bi# Ba1aar outlets across the country. (t 9oined hands with Enitech "or

home stores chain. (n 0''*$ Pantaloons Retail (ndia Limited launched its newest retail

venture :epot3. Pantaloons Retail (ndia Limited entered into a -'-' 9oint venture with

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A/iom ,elecom$ LL$ and EA2$ to do sourcin# and wholesale distribution o" mobile

handsets$ accessories and set up service centres and authorised a"ter sales service centres "or

mobile handsets in (ndia. ,he company in 0''7$ #ot into a 9oint venture pact with French

apparel "irm elio$ to add to its #arment retailin# in (ndia. (n 0'+'$ Pantaloons Femina ;iss

(ndia 0'+' Finalist unveiled the :Pantaloons Femina ;iss (ndia 0'+' ollection3. Pantaloons

launched its Green ard Loyalty Pro#ramme in Ben#aluru. (n 0'+)$ Pantaloons #ot ac@uired

by the Aditya Birla Group. Pantaloons is an a##ressive player in the retail space$ with a

presence across multiple "ormats. ,he ability to repeat its stron# per"ormance across newer

"ormats would determine its "uture #rowth. ,he "irst Pantaloons store was opened in Gariahat

in +668. 5ver the years$ it has under#one several transitions.


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STORE FORMAT

From a humble be#innin# in +678$ Pantaloons has today evolved as a leadin# manu"acturer4

retailer in the country with +) departmental stores and - hypermarkets operatin# across the

country. (t has been a remarkable 9ourney "or PR(L as it evolved "rom a manu"acturin# to a

completely inte#rated player controllin# the entire value chain. (t has been a pioneer in

introducin# the concept o" ;e#a Retail >tores in (ndia called HPantaloonsH "or the entire

"amily. (t has diversi"ied$ and has come up with its new concept with Bi# Ba1aar and Food

Ba1aar. (n an e/tremely price4sensitive market like (ndia$ the Pantaloons chain o" stores has

been success"ul in maintainin# the e@uilibrium between @uality and price. ,he company has

a##ressive #rowth plans to achieve scale o" economy and take leadership position in this

evolvin# industry. PR(LHs ability to evolve "rom smaller "ormat into lar#e "ormat retail stores

is well proven. top$ Li"estyle and


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MENS WEAR BRANDS IN PANTALOONS

a! BCF5Rb! F FA,5Rc! A?(L2 ;2N>d! A==R(,( ;2N>e! IAN D2E>2N"! ?; >P5R,>#! L2I(3>h! L22 55P2Ri! P2,2R 2NGLAN

9! BAR2 2N(;>k! ?5DN ;(LL2R

BRAND HISTORYBYFORD:

,he international brand By"ord has its roots in Leicester$ 2n#land. (n +6+$ onald By"ord

be#an his trainin# in the heart o" the British hosiery industry. B in +6+6$ be#an his own

business. treet and laid

the "oundations o" an enterprise which is today "amous all over the #lobe. espite the

recession o" the early +60'3s$ his business "lourished almost immediately and by +600 all the

ei#ht rooms were operatin# to "ull capacity. Five years o" solid #rowth led B to purchase a

tract o" land outside the then Leicester$ at the crossroads o" Blackbird Road and Abbey Lane

in +60. Blackbird ;ills came the company3s "irst ever lo#o. in#apore and ;alaysian$ in the early +67'3s$ the brand was licenced to leadin# international

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partners well4placed to tailor it to the increasin# standards o" a #lobal market4place$ and the

brand e/tended its reach across the #lobe. ,hrou#hout the +66's$ By"ord e/tended its

"ootprints across the ;iddle 2ast and Asia$ pioneerin# the way "orward "or British brands in

hina. By"ord opened its "irst ;enswear and Accessories store in 0'+0 at 88 New Bond

>treet$ London. A new desi#n concept was introduced to re"lect the brand3s NA and pro9ect

the brand3s ima#e. ,he By"ord tradition in @uality ;enswear has now been e/tended to

embrace a "ull ran#e o" clothin# and accessories. ,oday$ the brand has more than +$-'' sales

points across the world with premium department stores and hi#h4@uality independents

"ormin# the backbone to this. Ender the leadership o" its international mana#ement team and

throu#h collaboration with new business partners$ they will levera#e their power"ul brand

e@uity to "urther enhance their #lobal presence and reach.

F FACTOR:

F Factor is a men3s club wear brand with an e/@uisite ran#e o" "lamboyant shirts$ suits and

bla1ers. ,his assortment o" apparel boasts o" impressive silhouettes alon# with stylish 9ackets

and "ormal trousers.

AJILE MENS:

A9ile is sports li"estyle brand that imbibes a distinctively vibrant and casual look caterin# to

the youth. ,he brand o""ers a wide ran#e o" athletic apparels and sports casuals in the "orm o"

,4shirts$ sweatshirts$ dry "it ,4shirts$ shorts$ three "ourths and track pants.

AKKRITI MENS:

Akkriti is an ethnic wear brand with a contemporary touch "or men who are style conscious.

An assortment o" traditional and contemporary kurtas make sure they are dressed in their

ethnic best. ,he eclectic vibe o" colors$ "abrics and desi#ns make it a #reat option "or special

occasions.

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VAN HEUSEN

Ian Deusen is a premium li"estyle brand "or men$ women and youth. ,he brand embodies

"ashion "or the corporate and re"lects the current e/pression o" ele#ance in todayHs conte/t.

Ian Deusen believes that the desi#n drivers "or the brand are "ashion and sophistication. ,he

brand covers all aspects o" an individualHs clothin# needs$ be it corporate wear$ casual wear$

party wear or ceremonial wear$ makin# it a complete li"estyle brand in the truest sense. ,he

core audience is pro"essionals and corporate e/ecutives 4 men and women who are

success"ul$ "ocused and articulate and have a sense o" style about them. ,hey pursue success

9ust as they do their other interests and passions$ learnin# and e/plorin# everythin# that

comes their way. ,he history o" Phillips4Ian Deusen PID! can be traced back in part to

ramin ?ones$ a Prussian immi#rant who "ounded . ?ones & >ons$ which became the lar#est

shirt maker in the Enited >tates by the +77's. >eparately$ in +77+$ ;oses Phillips and his

wi"e 2ndel be#an sewin# shirts by hand and sellin# them "rom pushcarts to local Pottsville$

Pennsylvania$ anthracite coal miners. ,his #rew into a shirt business in New Cork ity that

placed one o" the "irst ever shirt advertisements in the >aturday 2venin# Post. ?ones mer#ed

with Phillips a"ter ramin ?onesHs death in +6'). Later (saac Phillips met ?ohn Ian Deusen$

resultin# in both their most popular line o" shirts Ian Deusen! and the subse@uent renamin#

o" the corporation to Phillips4Ian Deusen in the +6-'s. PID orp. has #rown e/ponentially

"rom its +77+ roots to become a #lobal company with over %7 billion in estimated 0'+)

revenues throu#h a combination o" strate#ic ac@uisitions and by success"ully #rowin# our

brands #lobally across the wholesale$ retail$ e4commerce and licensin# channels throu#hout

North America$ 2urope$ Asia and Latin America. 5ver the last decade$ PID has made several

ac@uisitions that have rede"ined the identity$ per"ormance and lon#4term #rowth potential o"

the ompany K "irst with the ac@uisition o" alvin =lein in 0'')$ then with the addition o"

,ommy Dil"i#er in 0'+'$ and most recently with the February 0'+) ac@uisition o" ,he


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?; >port is a leadin# ,4shirt brand "or men. ,he collection represents an aristocratic linea#e

visible in the ,4shirts that are vividly rendered in stripes. 2very ,4shirts makes "or an

attractive casual day or evenin# wear when paired with denims and chinos.

LEVIS:

But Levi >trauss & o. made the "irst blue 9ean in +78). And we draw upon our herita#e to

continually reinvent the blue 9ean "or #enerations a"ter #enerations. Levi >trauss & o. has a

uni@ue history and an ama1in# herita#e$ but it involves much more than 9ust "aded denims.

Levi >trauss$ the inventor o" the @uintessential American #arment$ was born in Buttenheim$

Bavaria on February 0*$ +706 to Dirsch >trauss and his second wi"e$ Rebecca Daas >trauss

Levi had three older brothers and three older sisters. ,wo years a"ter his "ather succumbed to

tuberculosis in +7*$ Levi and his sisters immi#rated to New Cork$ where they were met by

his two older brothers who owned a NC4based wholesale dry #oods business called ?.

>trauss Brother & o. Levi soon be#an to learn the trade himsel". an Francisco in +7-). De

established a wholesale dry #oods business under his own name and served as the trauss & ompany on ;ay 0'$+78) and blue 9eans were born. Levi carried on other business pursuits durin# his career$ as

well. De became a charter member and treasurer o" the >an Francisco Board o" ,rade in

+788. De was a director o" the Nevada Bank$ the Liverpool$ London and Globe (nsurance

ompany and the >an Francisco Gas and 2lectric ompany. (n +78-$ Levi and two associates

purchased the ;ission and Paci"ic ociety and the Debrew Board o" Relie". (n +768 Levi provided the "unds

"or twenty4ei#ht scholarships at the Eniversity o" ali"ornia$ Berkeley$ all o" which are still in

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place today. At the end o" the +6th century$ Levi was still involved in the day4to4day workin#s

o" the company. (n +76'$ the year that marked JJ waist overall was #iven the lot number

-'+M. ,his style code is the world3s lar#est sellin# style o" Levi3s denims.

LEE COOPER:

Lee ooper Brand is a British clothin# company$ operatin# worldwide$ that licenses the sale

o" many Lee ooper4branded items$ includin# denim 9eans. ,he head o""ice is located in

London$ Enited =in#dom. ,he company ori#inally produced work wear "or e/port$ and

be#an to speciali1e in denim 9ackets and trousers in the +6)'s. (n 0'+)$ (coni/ Brand Group

ac@uired Lee ooper "rom >un apital Partners. ,he brand that eventually became Lee

ooper was established in +6'7 by ;orris ooper and a "riend$ Louis ;aister$ a"ter they

arrived in London "rom their hometown in Lithuania$ havin# previously spent some time in

>outh A"rica. 5peratin# under the name ;.ooper Ltd.$ "rom premises on ;iddlese/ >treet

in LondonHs 2ast 2nd$ they be#an production o" work wear$ havin# identi"ied a market "or it

in >outh A"rica. urin# the years o" the First trat"ord$ with the business reportin# a pro"it o" +$''' by year end.

,he outbreak o" the >econd tonestour and workin# with

>er#e Gainsbour#and ?ane Birkin.,he company caused a de#ree o" moral outra#e in +6-)

by introducin# the 1ip4"ront to womenHs 9eans and commissioned a series o" bold publicity

campai#ns$ some o" them incorporatin# "ictitious desi#ners such as the (talian Al"redo

9
http://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Iconix_Brand_Grouphttp://en.wikipedia.org/wiki/Sun_Capital_Partnershttp://en.wikipedia.org/wiki/East_Endhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Royal_Air_Forcehttp://en.wikipedia.org/wiki/The_Rolling_Stoneshttp://en.wikipedia.org/wiki/Serge_Gainsbourghttp://en.wikipedia.org/wiki/Jane_Birkinhttp://en.wikipedia.org/wiki/Denimhttp://en.wikipedia.org/wiki/Jeanshttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Iconix_Brand_Grouphttp://en.wikipedia.org/wiki/Sun_Capital_Partnershttp://en.wikipedia.org/wiki/East_Endhttp://en.wikipedia.org/wiki/World_War_Ihttp://en.wikipedia.org/wiki/World_War_IIhttp://en.wikipedia.org/wiki/Royal_Air_Forcehttp://en.wikipedia.org/wiki/The_Rolling_Stoneshttp://en.wikipedia.org/wiki/Serge_Gainsbourghttp://en.wikipedia.org/wiki/Jane_Birkinhttp://en.wikipedia.org/wiki/Clothing


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An#elous in order to appeal to subcultures such as the ;ods$ who "avored continental style.

,he late +68's saw e/pansion o" production$ with the company openin# "actories in (reland$

France and ,unisia$ and by the mid4+67's these "acilities were producin# between '$''' and

-$''' #arments per week. urin# this time$ annual turnover #rew to more than +'' million.

Lee ooper was also one o" the main pitch side sponsors at the +67 2uropean

hampionships in France. (n +676$ the ooper "amily sold their ma9ority stake in the

business$ and since then Lee ooper has become a Hli"estyleH brand$ operatin# in more than

seventy markets across the world. (n 0''7$ the company celebrated its centenary.

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http://en.wikipedia.org/wiki/Mod_(subculture)http://en.wikipedia.org/wiki/UEFA_Euro_1984http://en.wikipedia.org/wiki/UEFA_Euro_1984http://en.wikipedia.org/wiki/Mod_(subculture)http://en.wikipedia.org/wiki/UEFA_Euro_1984http://en.wikipedia.org/wiki/UEFA_Euro_1984


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CUSTOMER RELATIONSHIP MANAGEMENT

,hey encoura#e repeat customers visits throu#h their uni@ue o""ers and special sale days.

Future Group has taken the whole concept o" customer loyalty to the ne/t level by 9oinin#

hands with Payback. Payback is (ndia3s lar#est and one o" 2urope3s most success"ul muti4

partner loyalty pro#rams.


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CORPORATE SOCIAL RESPOSIBILITY

orporate social responsibility "orms an inte#ral part o" the Future GroupHs value systems.

,his #roup reaches out to several villa#es in (ndia$ helpin# out millions o" people every year.

Pantaloons and Bi# Ba1aar are the ma9or contributors to this #roup. (t contributes immensely

in #rowth and sustainability and "orms the core o" their strate#y and business practices. ,his

re"lects their commitment to the environment and helps them establish relationship with their

stakeholders with ease.

,hey believe that modern or#ani1ed retail has the power to stren#then the economy$ create

employment opportunities and contributes si#ni"icantly to social inclusion. ,his #roup9usti"ies bein# (ndia3s premier retail player and one o" (ndia3s leadin# home4#rown business

houses by hi#hli#htin# its presence across the consumption value chain. ;illions o"

customers and thousands o" suppliers help them reali1e the need and makes them conscious

o" the economic$ social and environmental impact o" their activities.

Future Group aims at a harmonious society with a vision inclusive o" #rowth and points a

better @uality o" li"e "or millions o" people. ,heir initiatives include livelihood issues$

diversity mana#ement$ skill development and protectin# the environment. ,hey also provide

opportunities "or improvin# incomes and ensurin# #rowth o" individuals with lower

education levels. ,hey help people have "air wa#es and bene"its$ opportunities "or "urther

development and #rowth and a better workin# environment. ,hey also help increasin# the

employability o" an individual.

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FINANCIAL HIGHLIGHTS AND EXPANSION

PLANS

Pantaloons Fashion & Retail has reported a standalone total income "rom operations o" Rs

6.6' crore and a net loss o" Rs 0.87 crore "or the @uarter ended ec H+. 5ther income "or

the @uarter was Rs 7.8* crore. For the @uarter ended ec 0'+) the standalone total income

"rom operations was Rs +7.7 crore and net loss was Rs +-.** crore$ and other income Rs

7.'6 crore. Pantaloons shares closed at +00.0' on February '-$ 0'+- N>2! and has #iven

6.0-O returns over the last * months and -.'O over the last +0 months.

Pantaloons Fashion & Retail on hares o" the company closed at Rs ++6 a piece$ up '.7- per cent "rom their previous close on

the B>2. Pantaloons Fash stock price 5n February '*$ 0'+-$ Pantaloons Fashion & Retail

closed at Rs +0'.''$ down Rs 0.+$ or +.80 percent. ,he -04week hi#h o" the share was Rs

+.*- and the -04week low was Rs 7'.+'. ,he latest book value o" the company is Rs *0.)6

per share. At current value$ the price4to4book value o" the company was +.60.

Pantaloons Fashion and Retail Ltd is pushin# "or an a##ressive e/pansion o" its network

across the country by openin# +7 new stores in 0'+40'+- "iscal. ,hey plans to add a new

store every three weeks in the ne/t "inancial year. (n the 0'+)4+ "iscal$ the company had

opened +0 new stores across the country. Pantaloons is plannin# to e/pand in the tier40 and

tier4) cities like Dubli$ =alyan$ ;u1a""arna#ar$ ;eerut$ ?ammu etc. o" the country and to set

up a nation4wide network. ,hey spends up to Rs. - crore to open a new store and the

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company would also spend between Rs. )'4' crore on up#radin# and renovatin# its old

e/istin# store.

OVERALL BUSINESS OF PANTALOONS

Pantaloons$ one o" the "astest #rowin#$ premium li"estyle apparel companies in (ndia$ is

constantly innovatin# desi#ns$ concepts and products by in"usin# the latest trends in "ashion

and clothin# styles. port apart "rom trendy brands like Erbana$ >cullers$ ?ohn ;iller and

(ndi#o Nation while Akkriti provides a wide selection o" ethnic wear. =ids can choose "rom

private labels like Bare enim$ Bare Leisure$ Ri#$ or indul#e in e/clusive brands like Lee

ooper ?uniors$ halk$ Pink & Blue and >ach in addition to international brands like Barbie

and isney which cater e/clusively to kids. For the ethnic look$ they can opt "or traditional

wear "rom Akkriti. Pantaloons o""ers much more than 9ust apparel. ustomers can shop "rom

an assortment o" watches "rom renowned international brands like ,ommy Dil"i#er$ 2sprit$=enneth ole$ iti1en and ,ime/$ or ,itan and Fastrack amon# other brands. ,rendy

sun#lasses "rom Polaroid$ Guess$ Police$ >cott$ ( ee and Allen >olly are available. ,he

accessories and beauty se#ments display an attractive collection o" ladyHs handba#s "rom

Lavie$ aprese$ Fiorelli and Fastrack. Also available are products "rom color cosmetic brands

o" Bour9ois$ hambor$ eborah$ Faces$ Revlon$ ;aybelline and LakmQ$ and a collection o"

e/otic "ra#rances.


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PRESIDEN

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PRESIDEN

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MANAGER

PANTALOONS ORGANISATIONAL

STRUCTURE

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REFERENCES

+! httparticles.economictimes.indiatimes.com0'+04'64+'news))8)8+8+S+Sbi#4ba1aar4pril4kb4s4"air4price

0! httpwww."uture#roup.inbusinessescentral4retail.html)! httpwww.thirdeyesi#ht.inarticlescentral4thinkin#4small.html! !!"#$$%%%&'(!()*+),("&-,.$-/)$,*)*%-! !!"#$$',&/*&-,.$-,."$"!,,)*!!$2386&!.*! !!"#$$%%%&.,*-,!),&-,.$-/$"!,,/'/,)*!$-*

/**!$PFR8! httpwww.moneycontrol.comnewsresultspantaloons4"ash4standalone4dec4+4sales4at4

rs466'4croreS+06)7.html7! httpwww.moneycontrol.comnewsresultspantaloons4"ash4standalone4dec4+4sales4at4

rs466'4croreS+06)7.html6! httppro"it.ndtv.comnewscorporatesarticle4pantaloons4"ashion4to4add4+74new4stores4

in40'+4+-4"iscal4)7+6-)

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Pantaloons word document