PAOm BIOHT THB LONO ISLAND TRAVBLBR. l iA tT lt l l tK WATCHMAN titURSDAY. MARCH m i

TUb ^ a u ty on Order’ Business Helps Make Those ‘Ads’ Attractive

New York Appraiser of Human Charm Also Develops Models Who Pose for Magazine Covers; Supplies

Many to Photographers and Artists

n>« lovely girls and handsome young ■ a t r o n s who smtle out a t you from (h« m agaslne and newspaper adver- ttaefflents—have you ever wondered wbo they are and where they come frvtnT Have you wondered how they “got Into the ads," and now are In- »ltlii« yoti to enjoy the siiper satlsfac- tioa of the ir favorite coffee, their dream car, the ir choicest soap and o ther preferences? W hat determines the success of these and other photo­graphic modnls of e i ther sex, among them old as well as youns people.

Probably no one is bettor qualilled to an- ̂swer thpsi; questions . < than .lohn Robert Pow­ers. Hia agency and tele­phone booking service for models in .New Yorit i s a grea t clearinK lionse for the employment of aooren of faces and flg- nres fam iliar to millions o t Americans. About 120

The main center of activity In the establishm ent is tl<e booUing depart­ment, where a staff of six or more secretaries handle (h;> sloj’.dy stream of Incomln.!; and oiit-roin.; f'-tpphntto calls—estim ated 'up to 1.000 or more on some days. On the ion;; doaii h" fore these spcretnrirs are iwndozen telephone.-!, racb with ;i difleipnl sounding boll for r.-ady id'ntinc.iiioii. Fifteen of these iiiiiriiniL'iiin :ii;> pri­vate direct liiu s or cnu iisi- ii i fiom leading ■ptirtto;:rnpli!'rf-, riT-i advertising ag. nrif r., iiiasMr’ ii'-s ;>tid

Right; Model agency’s te lephone booking de­partm en t handles up to

1,000 calls dally.

of his top-notchers In jnodeling pose for some 50,000 pic tu res a year.And to him from all parte of the country Hows a steady stream of persotis seeljing pho- tographio fame.

In a tireless, search for new faces and fresh types, Mr. Powers in the course ot a year personally interviews thousands o t prospects and examines the photographs o t an estim ated ICO,-000 applicants. Only a relative few, however, make the exacting grade. Few have the combination of “m usts” —not only features tha t photograph well but charm, poise, intelligence, acting ability, and naturalness.

Guided by two decades of experience In this Held, Mr. Powers selects and promotes the models he th inks will "go places.” T he ir fsuccess depends to a g rea t extent, of course, upon the pho-

..tographer, a rt is t, editor, fashion de­signer or advertis ing expert for w’hom the models pose.

At the Powers concern itself, beauty Is “on order.” Here the barom eter of the popularity ot various models is the jingle of telephone bell’s, as re­peated calls come in for the ir par­ticular kind of a ttrac t iveness for use In an advertisement, magazine cover, style display, or the role of "queen" in some carnival or festival, possibly handreds of mites away.

o thers In frequent need of models. The other eight ins trum ents are for gen­eral cail.s to and from persons seeking information and appointments.

On the wall nearby hang calendar charts recording the appoiiitnionls ot 140 or more models on the active list, all of whom must bo within telephone reach on short notice. Models making the ir rounds a t photographers may also periodically call up the agency tor assignm ents or to learn what to wear tor a particular appointment.

Quite often a model is called for duty in a d is tant city, where promotion enterprises, fashion shows, or some colorful pageant glorifying anything from peanuts to pages of his tory are being planned.

Many men and women who maite good as (models find success la te r In motion pictures or on the stage. Mr. Powers estim ates tha t at least 150 such "g raduates” from his establish­ment a re now making headlines in Hollywood. Among these he cJleg Joan Bennett, f 'redrlc March, B arbara S tan ­wyck, H enry Fonda, A nita Louise, Joan Blondell, Paule tte Goddard, and Helen Twelvetrees,

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ATTENTION — P u sh -bu tton radio sets w ill have to be ad justed in

o rder to w ork p roperly M arch 29th and after. LEHR’S RADIO SERV­ICE, Southold.

AUTO REPAIR. W ork done a t your hom e o r mine. A1 M asters, M atti-

tuck. Phone M attituck 8264.

Suffolk TheatreJudy Garland, who intrigued and

charm ed millions in "S trike Up The Band,’* and other lilting musical hits, provides her audiences w ith a new surprise in h e r f irs t solo s ta rring v e ­hicle, “L ittle Nellie K elly,” in which, as an Irish colleen on the sidew alks of New York, she is appearing a t the Suffolk T heatre, Thurs. F ri. & Sat., M arch 13-14-15. Included in the cast are George M urphy, Charles W inninger and others.

In “Land of L iberty ,” spectacular cavalcade of thrills,, showing on the same program w ith “L ittle Nellie K elly,” stars shine like those in the firm am ent, m ore than 139 of Holly­wood’s great appearing in various th rill scenes of the production.

The resources of the en tire m o­tion p icture industry w ere m obili­zed in the prepara tion of “L and of L iberty .” This production dram atizes a cen tury and a half of dem ocracy and brings the highlights of A m eri­can history to the screen as a living narrative.

“Land of L iberty ,” p repared by Cecil B. DeMille, from 112 films m ade during the last 25 years, is a p icture th a t every A m erican should see.

Tobacco Road

Stirring , forceful, hum an and packed w ith d ram atic dynam ite, "Tobacco Road” wiU be presen ted on Sunday, M onday and Tuesday, M arch 16-17-18 a t the Suffolk T he­atre . F ilm ed w ith strik ing realism, and blending tragedy w ith lusty h u ­m or, th is production is a jolting, not to be missed en terta inm ent experi­ence for all, including those who saw it on the stage.

All of the charac ters in Jack K irk ­land’s fam ed and m uch discussed play, w ho s tirred the im agination of the theatrical w orld w ith their w arm th , v itality and rugged h u ­mor, cam e to life under John F ord’s b rillian t direction. H eading a sup ­erb fea tured cast are Charles G rapew in, M arjorie Ram beau, Gene Tiernfey and W illiam Tracy.

Riverhead Theatre

E arl Carroll beauties, gorgeous gowns, spectacular dance num bers, comedy, h it tunes and stirring m el­odram a are the rich ingredients "pre­sented in “A N ight a t E arl C arro l’s” w hich w ill head the double feature program on S atu rday and Sunday, M arch 15 and 16 a t the R iverhead Theatre.

W ith w itty K en M urray and love­ly Rose H obart cast opposite each o ther for rom ance, the p ic ture has the additional advantage of those w acky com edians of the Bob Hope radio show B renda and Cobina, m ak ­ing the ir first movie appearances.

Showing on the same program w ith “A N ight a t E arl C arro l’s” is “The S ain t in Palm Springs,” filled with th rills and packed w ith suspense. The m ystery film features George S and ­ers in the role of Simon Tem plar, the colorful arch -enem y of crime w ho goes outside tlie law to w ar on crim inals. W endy B arrie has the ro ­m antic lead opposite th e husky star.

Timber Point NewsM onday evening, M arch 17th,j the

T im ber P o in t Club House w ill be the scene of the regu lar Old T im ers D in­ner. These sessions, fostered and prom oted by U nder-S heriff W illiam C. McCoUom have becom e increas­ingly popular because of both the quality of the B eefsteak and the w arm th of the G oodfellowship ava il­able.

On T hursday, M arch 20th, a D in­n e r w ill be given fo r L ieu tenant C harles LaForge of the N ew York S ta te Police w ho w as recently tra n s ­fe rred from th is area. The D inner is given by those m any friends of th e L ieu tenan t’s w ho tak e th is m eans of thank ing h im for the years of service and co-operation he has re n ­dered to the people of Suffolk Coun­ty.

----As usual Thursday Luncheon was

attended by those who could arrange to leave th e ir business for an hou r’s Relaxation and diversion. The reg ­u la rs w ere the re in good num bers and enough strangers to en liven con­versation— keep the parties from b e ­coming stagnate. W hile these lu n ­cheons are attended by up to Eighty o r N inety m en it w ould seem th a t the re are o thers w ho could jo in us occasionally or regularly a t th is time. No speeches, you know.

There b No Spring’ Attracts Favorable Comment By Critics

“T here Is No Spring,” a book of verse in th e ly ric p a tte rn by Eve- ,lyn Hudson Rowley, of W ading Riv­er, has been received w ith almost unbelievable w arm th , for poetry. Released only last w eek by the House of Field, New Y ork publishing house, i t has already a ttrac ted favorable com m ent from responsible sources.

In the w ords of H oward Edm on­ton Dtiiley, whose criticism s of verse w riting r.re looked upon w ith genu ­ine respect, “Their Is No S pring” is a surprisingly delightful piece of ly ­ric w riting to em anate from the pen of an unknow n, and a fem ale u n ­know n a t that; Says Mr. Dailey, “Miss Rowley is one of the few m odern poets v/ho have learned the delicate a r t of actually saying some­th ing in the lyric m anner. Each one of tlie poems in ‘There Is No S pring’, has definite plot, tells a definite story. A nd there is a certain strength of charac ter in them th a t is ra re indeed am ong the new w rit ­ers.”

C U T C H O G U EMRS. I . BILLARD. Cdlter

TriepiiOM Peoonlr MTI

EVELYN HUDSON ROWLEY

The them e poem, “There is No Spring,” gives clear indication of the philosophy th a t perm eates the collec­tion, it is a philosophy th a t is tim ely in these w ar-troubled , unsettled days, when our only hope for salva­tion seems rooted in ourselves, faith in our country, faith in our ability to rise above a depressing situation into something better.

Miss Rowley is as tru ly a prod- duct of Suffollt County as are clams, potatoes, or cauliflower, aitliough she claims no relationship to any of the three. Boi-n a t W ading River, she lias alv/ays called it liome, even when she did not find it possible to live thei-e. A nd although the verses th a t go to m ake the w hole cover a wide variety of moods, through them all runs a th read of melody borrow ed from the restless w aters of Long Is ­land Sound and from th e ' earthy sweetness o£ a coming country Spring.

C utchogue’s Boy Scout Troop 97, one of the m ore progressive troops, held its regu la r w eekly m eeting last T hursday n igh t du ring w hich the necessity of discipline w as stressed by Scoutm aster E dw ard G rathw ohl and A ssistant Scoutm aster Charles Ham an. The boys w ere p u t th rough the ir paces and responded capably. T here w ere tw elve m em bers present and four candidates who are aw ait­ing induction into the troop.

Mr. Leon Moore of M em ory Lane, Fam e, addressed the boys rem ark ing tlia t they re.'iemble soldiers w ith the ir un ity and fine discipline. Mr. Moore who is an ex-S cou tm aster of TroopI a t B luepoint w as w ell-qualified to malce this observation. Mr. Moore listed am ong his acquaintances such notables as the form er president, “T eddy” Roosevelt, Lord B aden- Powell and Dan Beard.

Mrs. L aura H orton en terta ined at a dessert card p arty a t h e r home last F riday afternoon.

W ear th a t new E aster Gown over a slender figure. How? Jo in the Class in Reducing. M ondays and Thursdays. Betw een tw o and th ree o’clock, Mr. Jo h n Picozzi, Com pan­ion’s Hall, G reenport. Phone 652.

adv.Mrs. Leslie Duffield and Miss Alice

Rogers of Centereach spent last T hursday w ith Mrs. W illiam H arris.

Mr. and Mrs. B enjam in T yler of A m agansett spent Tuesday w ith Mr. and Mrs. F ra n k Tyler.

Mrs. Ellis Billard, Miss Virginia M orrell and Mrs. Roy Reeve of M atf tituck spent T hursday w ith Mrs. R ichard W alsh of New York.

Mrs. G erald Beebe en terta ined over the w eek end. Miss B etty Rich, Miss Charis T uthill and A rth u r T u t- hill of New York.

The children of Mr. and Mrs. Clif­fo rd Case have all been ill w ith pne-r umonia.

The ladies who are sewing for the Red Cross w ill m eet each M onday afternoon a t 1:30 in the Music room

of the Cutehogue G ram m ar School.Mrs. H enry Case who w as taken

last w eek for trea tm en t is reported to the Eastern Long Island Hospital to be on the gain.

C arll G rathw ohl has been a p ­pointed as custorian of the P resby ­te rian C hurch in p lace of S tanley T u th ill w ho resigned to take a po­sition w ith the Long Island Produce Co.

Mr. and Mrs. F ifield of Babylon w ere guests of Mrs. L aura Horton on Friday.

A style show o t ladies and chil- ' d ren ’s clothes w ill be given in the auditorium of the M ethodist Church on T hursday M arch 20th a t 2:30. This w ill be followed by a “silver te a ” in the dining Hall.

Mrs. E m m ett Austin is able to be up and about again a fte r being ill for over' a week.

Georpe M ullen is driv ing a new Plym outh coach.

Twenty-five Y ears AgoH enry A. Reeves, Supervisor of

Southold Town for over tw enty years, died a t the age of 83. Mr. Reeves was a form er m em ber of the House of Representatives and As­sembly of the S tate of New York. He was the ed ito r of the Republican W atchm an for 58 years.

The Rev. Dr. Jo h n G. Hehr, a sum ­m er resident o f Southold, resigned as pastor of the F irs t G erm an P res ­byterian C hurch of Ridgewood, a fte r acting in 'th a t capacity for 38 years.

Baldw in T. P ayne died a t the age of 74 years. He w as a Civil W ar Vetsi-an.

Tlie East End of Long Island e x ­perienced its w orst snow storm of the w inter. T rains were stalled and m any of the highw ays w ere blocked.

Joseph H. Thompson of Southold died in the M ineola Hospital a t the age of 65.

John P. Delaney of New Suffolk and Miss M ary Ellen T u rn e r of Southold w ere m arried by the- Rev.

Father McLaughlin, pa«|or th r 0 Sacred H eart Church of Cutchofiue,

Fifty Y ears AgoT he Y outh’s C hristian Society el- ®

ected the following officers; P resi­dent, C. H. T. Bly; Vice Presidcnl, G ertrude Horton; Corresponding Se­cretary , G race Payne; Recording Se­cre tary , C lara Horton; Tream jrcr. ^ E m m a Burns. •

T erry and A lbertson w ere bu ild ­ing an addition to the ir building.

A m eeting of those interested in the establishm ent of a pickle factory in Southold w as held a t B elm ont 0 Hall. George C. Cooper w as pre.ient and explained how w ell p leased the people of M attituck w ere w ith the factory.

The rem ains of Lena, the little daugh ter of Mr. and Mrs. O. 1. King, # w ere in terred a t Southold.

Iiicorporaw'd l«afl

Suiffolk Cb. M utual #

Insurance Co.(FmE)

Southold New York ^Reliable and Prompt

JOfrN E BLOOMFIELD President and Treasurer

ALBERT W. ALBERTSON Vice President

N .'^T'HAN O PETTY #Attorney

J IR VINO PANNING Secretary

Represented locally by ^Ralph G. Duvall, Shelter Island ®Harry H. Terry, Orient Katherine W. Reeve, Greenport J. Irving Fanning, Southold Frances O. Rich, Peconlc J. Ernest Howell, Cutehogue ^Elizabeth B. Fleet, Mattituck •William N. Wells. Jamesport Nathan O. Petty, Riverhead John M. Bishop, Westhampton William L. Miller, Wading River Elvln H. Rogers, Pt. Jefferson StatloD ^

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^Get in line with easier ond happier living by let* ^ting modem gas and electric appliances do your housework! Soon the great outdoors will agoin be calling. . . and there are many labor saving gas and electric devices that will enoble you to have %your share of pleasure not only all sununer but oil year as well Low rates ior gas and electricity make operating costs very reosonable.

noni ii the TimEiStop in the nearest Long Island Lighting showroom .tomorrow and see the new 1941 appliances . . . gleaming new Frigidaires and beautihil Electrolux gas refrigerotors; lifetime Monel tank gas water heaters; and automatic gas ranges which almost ^think for themselves. Prices are still low ond terms so liberol that you will be pleosontly stirprised.Brand new 1941 merchandise is being feoturedl

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