Business

Report

Best coffee-from farm to your mug

ONE Brand History

Started from 2012,updated in 2014

THREE

products&ServiceCore products and advatages

TWO Customer Demand

Cultural conflict& marketing environment

FOUR Now to Future

SWOT Analysis and brand reputation

Brand History

Inspired by childhood memory with grandma

01

How Does

Paperbox coffee

come to your life ?

Founded by 3 talented management gradutates in 2012

Inspired by the memory from childhood with grandma's magic box

Updated and became the most potential chain coffee shops in 2014

Built shops in

prosperous

business districts

Cultivated

customer loyalty

Core products

(SOE coffee)

2012-2014

R&D in new

products

Updated and

renamed by

Paperboxcoffee

2014

。

Sponsored and

participated in

high-level

competition (WBC,

Latte Art)

Gain great profit

by forming value

chain

2014-2016

Become leader in

coffee undustry

Expand into more

areas (Equipment)

Future

What we have done

WBC

Latte Art

Gain reputation and experience in

world-class competitions

Get more sponsorships and media

attentions

Customer Demanddifferent customers

different demands & expectations

02

Relatively high and steady-income groups worked nearby

40%-Occupations: Commercial,

Financial,Administration

Built in business districts with cinema, resturants, KTV etc.

50%-Age from 20-35

Female's percentage is only slightly higher

55%-Female customers

Good and quiete environment for work or friends meet

40%-Time spend in shops: 3 hours+

Customer Segmentation02

Gender

Time

Jobs

Age

Cultural Conflict• No habit of drinking coffee- Prefer

tradoitional Chinese tea

• Lack of the history of coffee

Marketing Environment

Solutions: Culture cultivation by online

knowledge study&offline workshop

1

2

Adaptation to market

• Fierce competition- 678 coffee shops

• Competitors:Starbucks, Coasta, MAAN

Coffee in the same business district

Solutions: products localization design, focus

on SOE coffee, featured product-brewing

coffee

Core products and Services03

• Personal

customized

products

• Brewing coffee

• Homemade dessert

• More transparent

coffee making

process ( roasting

process included)

Focus on SOE Coffee

(Brewing Coffee)

Diversified Products:

Coffee, Tea and Beer;

Food and Snacks

Core Products &

Service

Personal Service:

coffee drip bags,

grinding; workshop

100%

Standardized

training

• Staff in Paperbox Coffee trained in

accordance with WBC standards

• Professional in both knowledge and

practice

• Offering great service with smiles

Our people

Now To Future

Get clear view by SWOT Analysis

04

SWOT Analysis For

Paperbox Coffee

Strengths Weaknesses

High quality&stability in products;

Personalized service；High customer loyalty;

Transparent coffee making process-

fresh&fun.

High staff tunrover rate;

Overlapping responsibilities;

Vagueness in management;

Lack of markeing operations.

Opportunities Threats

Built in flourishing commercial areas;

Different from other assembly line

brands in the same area.

Other emerging brands;

Quality varies in coffee market-hard to

stand out.

TITLE

TITLE

TITLE

15% Reaching annual return rate with a

steady percentage and raising the

market share in Hongshan&

Wuchang Distrcits

10% Increasing the employee number and

building professional team

10%Decreasing the cost but maintain the

high quality

Out Target04

PROFIT

EMPLOYEE

NUMBER

COST

EFFICIENCY

What is our future?

Prosperous tomorow with all the

enthusiastic workforce!

Why we are in good reputation?

Fofus on products and

customer demand

What we differentiate from others?

Fresh&fun products marking

Customerization

What we persist in?

Our Future

Always high quality

products&service

THANK YOU

FOR WATCHING

Find us by WeChat: Paperbox-Coffee