Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main

Press release June 2019

Paperworld Trends 2019/20: Back to school with “graphic + particular”

Ina Gerbig Tel. +49 69 75 75-6082 ina.gerbig@messefrankfurt.com www.messefrankfurt.com www.paperworld.messefrankfurt.com

Paperworld Trends are a highlight at the international stationery, office supplies, and writing materials trade fair: They show the latest trendy colours and designs on the basis of selected exhibitor products. The trend worlds inspire manufacturers and dealers alike. But how can a trend theme be implemented in a store? Designer Claudia Herke from the style agency bora.herke.palmisano provides tips. At the beginning of summer, many stores for stationery, office supplies, and writing materials are faced with the task of decorating their outlet for the school season. In many cases there are additional satchel promotions and other special events for school starters. This requires a lot of creativity, as the display window should look different every year and attract customers' attention. The inspiration gained from Paperworld Trends is ideal for this purpose. With fresh and summery colours the "graphic + particular" trend matches the season perfectly.

The "graphic + particular" trend is a perfect match for early summer. In addition to the pastel pink

version, this trend world offers many other aspects and colour variations. Photo: Messe Frankfurt

Page 2

Paperworld - The visionary office and the stationery trends Internationale Frankfurter Messe für Papier, Bürobedarf und Schreibwaren Frankfurt am Main, 25.-28.1.2020

Summery colours and striking highlights with the "graphic + particular" trend The "graphic + particular" trend world combines a wide variety of patterns with graphic colour combinations, giving the theme of gift-giving, packaging, and writing a special touch. In early summer, and against the backdrop of back-to-school products, this colourful trend creates vivid highlights. The predominantly geometric designs are derived from modern architecture and the materials themselves. Characteristic features here are halftone prints, perforations, grid structures, prints and collages. Mint blue, mandarin, rose, taupe and intense anemone blue characterise the refined colour range, with black and white also providing graphic highlights. The trend is furthermore lent a special and modern touch by the metallic sheen of gold, bronze and coloured aluminium. "The trend is defined by patterns and coloured areas, which attract attention and can be implemented particularly well in shop window displays," says Claudia Herke, designer at bora.herke.palmisano style agency.

Clever spanning arrangements for decorative purposes and attaching folders were a real eye-

catcher in the 2019 Paperworld trend area. Photo: Messe Frankfurt

Expert tip: Eye-catching back to school shop window decoration Claudia Herke has some easy to implement tips for creating attractive showcase designs that suit the back-to-school theme but also appeal to students with the latest trend colours, or whet their appetite for a new home office design: "The shop window design is based on geometrically stacked cubes that reflect the trend colours. School satchels or other stationery products can be attractively arranged on them. The individual cubes are stacked on top of each other in a staggered formation resulting in columns of different heights." For stores with a back wall to the window space, Claudia Herke has an additional tip: "This wall should be kept as neutral as possible so the products come into their own. Don't be afraid of a plain surface, it really emphasises the colours in the window display. Or you can span black

Page 3

Paperworld - The visionary office and the stationery trends Internationale Frankfurter Messe für Papier, Bürobedarf und Schreibwaren Frankfurt am Main, 25.-28.1.2020

rubber bands over a white surface to accentuate the geometric component of the 'graphic + particular' trend. Binders, files and folders can be integrated into the spanning as decoration." If you prefer a design variation open to the retail area, files and folders can be hung from the ceiling on cords. The "graphic + particular" colour range is varied, with a high proportion of pastel shades, so the decoration should not be too playful. "The trend radiates a simple elegance and the colours are suitable for both girls and boys. These airy light shades are also very popular with teenagers and students. In combination with graphic patterns in black or gold, they are the megatrend of the summer," says Claudia Herke.

Designers Claudia Herke, Cem Bora, and Annetta Palmisano from the bora.herke.palmisano style

agency were commissioned by Messe Frankfurt to develop the Christmasworld trends.

Source: Michael Zellmer

The style agency bora.herke.palmisano was once again commissioned by Messe Frankfurt to design the prestigious trend area at Paperworld 2019. To do so, they filtered current trends from society, fashion, architecture, and designed and transferred them to the upcoming colours, shapes, and materials for the stationery, office supplies, and writing materials sector. With the innovations from Paperworld exhibitors, the trend area offered retailers a rich portfolio to draw on all year round. Note for journalists: Further information and high-res images are available at: paperworld.messefrankfurt.com. Press releases and images: paperworld.messefrankfurt.com/presse paperworld.messefrankfurt.com/trends (to download the trend brochure and additional information)

Page 4

Paperworld - The visionary office and the stationery trends Internationale Frankfurter Messe für Papier, Bürobedarf und Schreibwaren Frankfurt am Main, 25.-28.1.2020

Published online: www.facebook.com/paperworld I www.twitter.com/paperworld Paperworld - The visionary office. The stationery trends. Next fair: 25 - 28 January 2020 in Frankfurt am Main

The leading international trade fair presents the latest products and trends in the paper, office supplies, and stationery sector every year in Frankfurt am Main. Paperworld offers the world's widest range of products in commercial office supplies (visionary office) and the private

stationery sector (stationery trends). In 2019, 1,665 exhibitors from 64 countries presented their products to 32,340 trade visitors from 143 countries*. This makes Paperworld the highlight of the year for the industry, and a source of innovative business ideas for wholesalers

and retailers, booksellers, the Internet and mail order sector, and commercial consumers. In addition, the wide-ranging event and congress programme provides inspiration and knowledge transfer for retailers, architects, planners, facility managers, as well as heads of educational

and seminar facilities who are interested in the latest office trends and interior design concepts. paperworld.messefrankfurt.com Background information on Messe Frankfurt Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own

exhibition grounds. With more than 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its

customers effectively. A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition

grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com *preliminary figures 2018