paradise valley

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Haboob’s Best Shot • Foodie Fatale All Aboard! • Kodak Moment • Taco Bliss

Olive Ya • Summer Steal • and more

paradise valley>

1100com

››

cover_v.indd 1 8/18/11 10:13 AM

iPad > Print > Online

If you would like to advertise your business in > paradise valley please contact us at 480.646.3950 or visit 1100.com/advertise.

If your ad makes it here, Paradise Valley is sure to see it!

paradisevalley•1100•comVisit online!

Welcome to our launch issue!Tailor made for the community, our blog is

written by the people of Paradise Valley, and sponsored by local businesses.

Download on iTunes!paradisevalley•1100•com/app

paradise valley>

house_v.indd 1 8/18/11 10:15 AM

Welcome to this pre-release copy of >

paradise valley! Beginning with this first

issue, we will bring you truly local stories

and musings written by you, your friends,

and your neighbors. If you are holding the

print version of > paradise valley, you can

see we are quite a bit different from what you

are used to receiving in your mailbox.

If you’re reading this on your iPad, then

you’ll be excited to know that > paradise

valley takes full advantage of the many

interactive experiences you just can’t get in

print. And lastly, if you are online at http://

paradisevalley.1100.com, you may know that

you won’t have to wait for your postal carrier

to see what will be in next month’s issue.

We hope you enjoy our fresh take on a

community focused publication and avail

yourself the opportunity to contribute as

well. We look forward to your submissions!

Welcome!

Contribute! We are always on the lookout for local writers, photographers, and videographers to join our fantastic team of staff editors, or our stable of talented freelance contributors. Visit us at 1100.com/write

Sell! We are always on the lookout for local sales and marketing professionals to join our accomplished team of sales personnel. To find out more visit us at 1100.com/sell

Advertise! If you are a business or organization looking to reach just the right audience within your community, we can help. Visit us at 1100.com/advertise

Subscribe! The full version of every 1100 Media publication is available to you for delivery via USPS to your home or business at 1100.com/subscribe

paradisevalley•1100•com august 2011

by Amy Adams illustration by Stephanie Gordon

Cover Illustration

Stephanie J. Gordonwww.imdb.com/name/nm0330616

AMY AdAMS - EdITorIAl dIrEcTor

[email protected]

welcome_v.indd 1 8/18/11 10:14 AM

Contributors


by Staff

Molly SMith

Molly loves to read, write,

travel, cook, eat, ride

carousels, drink Dos XX on the

patio with her husband and

go on every day adventures

with their two children.

Dianne Gordon

Dianne, a wife and mother of

four, spends most of her time

costuming children’s theater

these days. Though she has

a Bachelors in Journalism, it

had grown dusty.

AMy AdAMS

Daughter, sister, mother, wife,

friend - and shopper, traveler,

writer, entrepreneur - Amy

brings a devotion to the

passionate pursuit of joyful

living.

Contributors Wanted! Tailor made for Paradise Valley, our blog conveys an insider’s perspective to the community our editors know and love. We encourage reader submissions as well. Better yet, if we like your posts we’ll pay you to let us run them in the publication. You’ll join the lineup of esteemed contributors above and gain serious street cred! It’s easy...email us now.

Send us your story! [email protected]

advertising [email protected] 480.646.3950

editorial [email protected] 480.646.3950

general [email protected] 480.646.3950

1100 Media, LLC

PO Box 800384

Santa Clarita, CA 91380

Contact us

contributors_v.indd 1 8/18/11 10:14 AM

In an effort to expand its offerings, Paradise

Valley Mall recently added the Paradise

Valley Express, a trackless “steam train” that

rides around the mall with kids (and kids at

heart) in tow in the attached coal car and

passenger cars. The first time we entered the

mall, unbeknownst to this new attraction,

my train-obsessed children’s ears perked up

as the whisper of the train’s whistle echoed

through the mall’s corridors. We hunted the

train down at its “station” (by the Children’s

Play Area, natch!), and I would have shelled

out any amount of money -- and have since

done so -- to get them on that train. But,

really, it’s a small price to pay ($3 per rider)

to see those smiles.

All Aboard!>


by Molly Smith photos by Dianne Gordon

(602) 996-8840

Paradise Valley exPress

4568 e. CaCtus road

express_v.indd 1 8/18/11 10:15 AM

The word ‘Haboob’ can send my two-year-

old into a fit of giggles. My four-year-old won’t

even say ‘Haboob’ for fear he’ll be sent to his

room for spouting a naughty word. And while

most of the country may not know what it is,

the greater Phoenix area is abuzz with the word

‘Haboob’. A Haboob is defined as sandstorm

common in dry, arid regions. To us locals, a

Haboob equates to the literal 50-mile-wide

wall of dust that enveloped the Valley in early

July officially kicking off our monsoon season

with zero visibility on the roads, delayed flights,

power outages leaving close to 10,000 residents

in the dark, and a teasing smattering of rain.

Oh, and a thick layer of dust on everything in

its path. Welcome home, Haboobs.

Haboob’s Best Shot>


by Molly Smith

Mike Olbinski PhOtOgraPhy

natiOnal Weather service

WikiPedia.Org/Wiki/habOOb

haboob_v.indd 1 8/18/11 10:16 AM

I shouldn’t be this obsessed with a grocery

store, but a trip to the recently renovated Fry’s

Signature Marketplace at Tatum and Shea

boulevards always makes me smile. The store

is simply stunning with upscale services such as

valet and covered parking, a sushi counter; olive

bar, salad bar, and hot food bar; unbelievable

bakery; wine cellar; and much more. My favorite

part is that this is the first and only Fry’s to offer

in-store cooking classes. Chef-taught classes are

offered six-days a week, a mix of noontime Lunch

and Learn sessions as well as night classes starting

at 6:00 p.m. The classes are seasonal – August’s

class schedule is packed with fun themes such as

the Frozen Desserts, Salad – it’s what’s for dinner,

and the Labor Day Picnic classes.

Olive Ya>


by Molly Smith photos by Dianne Gordon

480-367-3940

Fry’s signature Marketplace

4707 e. shea Boulevard

frys_v.indd 1 8/18/11 10:17 AM

As chief of staff around my household, the

thing I look forward to most when travelling is the

joy in knowing someone else will be making the

beds, scrubbing the bathroom and making every

meal. and if the hotel is sumptuous enough,

I don’t even care where I end up. Motivated

with the knowledge that summer heat keeps the

less hearty souls away, I went digging nearby

in search of what local bargains were to be

had. The gem I unearthed was the Montelucia

Resort. Once ensconced in room, icy air blasted

all day, the food was divine, and the giant pool

was practically ours alone. There was even an

“awesome” game room to deposit the kids (and

they believed they were the lucky ones) and

someone else made the beds everyday!

Summer Steal >


by Amy Adams photos by Dianne Gordon

480-627-3200

Montelucia ResoRt & spa

4949 east lincoln DRive

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Why did I go to El Hefe? Simple enough

explanation. I was chasing a rumor alleging

beer there flowed directly out of the table

and into customers’ glasses on command.

It was true! Coors Light and Dos Equis

sincerely flowed from a double-headed tap

which came up right through the five best

(in my opinion) tables in the house, while

an electronic screen embedded into the

tabletop kept a running tab. As if the magic

beer wasn’t enough to make the trip to El

Hefe, there was also delicioso guacamole,

rico tacos and assistant manager Devin Kelly,

so friendly and funny, making his way from

table to table making everyone feel like an

old friend. Check out Scottsdale’s new boss!

Taco Bliss>


by Amy Adams photos by Dianne Gordon

480-945-6200

El HEfE SupEr MacHo TaquEria

4425 N. SaddlEbag Trail

tacobliss_v.indd 1 8/18/11 10:18 AM

There are few people in the Valley who

are not familiar with Susie Timm, the vibrant

banker-turned-foodie/website owner/social

media queen/PR and media maven. Okay,

enough, I’m running out of backslashes. With

her company, GirlMeatsFork.com, Susie

does “marketing and media for a variety of

clients who want to maximize their exposure

and create a grassroots campaign and a cult

following. I focus primarily on the food and

beverage industry.” It sounds very official,

but Susie admits that her job really requires

her to “eat and drink my way through the

US on assignments, articles and projects. It

pretty much rules.”

Yeah, we’re jealous. But Susie didn’t get to

where she is by accident. This entrepreneur

gives some sage advice: “When it comes to

sales, nothing is personal. Do what you say

you are going to do the first time, and never

compromise your ethics or integrity.”

Foodie Fatale>

Fave Food

BBQ, of course

Fave Quote

Forgiveness means giving up all hope of

a better past -- Lily Tomlin

Personal Goal

To live a life on earth that is above reproachas often as possible.

What Gets Her Out of Bed

6 a.m. tennis, strong coffee

What Helps Her Sleep

Snuggles from Nancy the Cat


by Molly Smith

480-200-2766

girlmeatsfork.com

[email protected]

Susie Timm

foodie_v.indd 1 8/18/11 10:18 AM

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