Paragraph - Amazon S3 · RSA Student Design Awards 2015/16 Awards Ceremony Submission Requirements 1 x A3 ‘hero image’ –poster image + 1 sentence description of your project

Main Paragraph

Paragraph

RSA Student Design Awards

2015/16 Awards Ceremony



Thurs 17 November 2016

Impact Hub Birmingham

Commercial

Awareness Workshop

2016/17 RSA Student Design Awards

@RSADesignAwards

#RSADesign


2015/16 Awards Ceremony Russ Camplin

Design Strategy Manager,

RBS Location + Property Strategy

John Carter

Manager Performance Consultant, RBS

Sevra Davis

Director, RSA Student Design Awards@RSADesignAwards

#RSADesign

This is us…





Re-Work

Design and develop a vision and a

business case for a new product and/

or service made from disused office

furniture that sees these items

repurposed for a new life.





Judging Criteria

Social and Environmental Benefit

Execution

Research

Design Thinking

Commercial Awareness

Magic

Key Dates





Submission Requirements

1 x A3 ‘hero image’ – poster image + 1 sentence description of your project

4 X A3 Boards describing your solution

1 x Business Case

250 word written statement

10 pages max. of supporting material (images or sketchbook scans) + optional film/web links

Submit online at sda.thersa.org – you can enter individually, or as a team

First stage of judging:

Anonymous shortlisting

Second stage of judging:

Interviews with finalists

(in person or via Skype)

CREATIVE CONDITIONS

MyO Creative Satchel, 2016

Paul Moran + Jess Lockhart,

Industrial Design

Raluca Babau,

Northampton University

CREATIVE CONDITIONS

WATERCOOLER, 2016

Alan MacFarlane and Mirna Maye,

Industrial Design, NCAD



Benefits…

Industry links + recognition

Mentoring at shortlisted stage

RBS Chairman’s Lunch + networking session

with design agencies

Complimentary RSA Fellowship

Financial support to kick start your career

Potential commission or work placement

National + international press coverage

Start-up support, including e-spark

Entrepreneurial Spark is the world’s largest free

business accelerator for early stage and growing

ventures.

Our aim is to develop entrepreneurs who have a

GoDo attitude with solid grasp of how to create

value… Which makes them investible. With mentors,

ambassadors and supporters, workshops, pitch

practice and a full time ‘entrepreneur enabler’ the

focus is on the individual.

http://www.entrepreneurial-spark.com

http://www.entrepreneurial-spark.com

PAVEGEN

LAURENCE KEMBALL-COOK

2005 SDA WINNER

THINKING ABOUT COMMERCIAL AWARENESS

1. 5 min individual exercise: What is commercial awareness? Either write 3 words or draw a picture response.

2. 5 min pairs exercise: Explain your picture / word choice to the person next to you

3. 5 min group feedback: Share your partners’ response with the wider group

COMMERCIAL AWARENESS: WHY IT MATTERS

It’s relevant to every career – not just business jobs!

It’s a key skill that employers say they are looking for but that many

graduates lack – you need to demonstrate commercial awareness in your

portfolio, in job applications and in interviews

If you’re interested in becoming self-employed or doing freelance work,

then commercial awareness is crucial for securing work, meeting clients’

expectations and developing a good reputation

As a designer, commercial awareness enable you to have better judgment

about the concepts and projects you develop

Commercial awareness is one of the RSA Student Design Awards judging

criteria – you need to demonstrate it in your RSA project

For the RSA Creative Conditions brief there is an additional submission

requirement for the competition: a 2 page business case. You will need to

develop your commercial awareness in order to develop a strong business

case

IDENTIFYING DIFFERENT SECTORS

• Public sector: the organisations and part of the economy that are

controlled or supported financially by the government.

• Private sector: the part of the economy consisting of privately

owned organisations. They are profit-making organisations which

distribute their profits to shareholders.

• Charity sector / third sector: non-profit-making organisations

that exist to help people or causes that are in need.

• Social enterprise sector: organisations that can be structured

either as a for-profit or non-profit, but use commercial strategies to

improve social and environmental well-being.

PUT YOUR INVESTOR HAT ON

You’re the investor – prepare a list of questions you will ask Raluca to gauge whether you want to invest in her winning RSA project (a proposal for a ‘creative satchel’ that folds out to create a personalised workspace)

DEVELOPING A BUSINESS CASE

A business case is a document that captures the essence of your project and the resources you would need to take your idea to market.

The document will be a fundamental means to secure investment and to help you plan the future of your business.

We are going to use a methodology called the Business Model Canvas (BMC) to develop a business case.

WHAT DOES AN RBS BANK BUSINESS CASE LOOK LIKE?

Here’s an example….

CREATIVE CONDITIONS

MyO Creative Satchel, 2016

Paul Moran + Jess Lockhart,

Industrial Design

Raluca Babau,

Northampton University

THE BUSINESS CASE CHALLENGE

1. Working in small groups, brainstorm the things you would need to

include in your business case – what tasks would you need to

complete to get your idea to market? Get your ideas down on paper.

(10 mins)

2. Prepare your group’s Business Model Canvas using the template –

you will need to think about the financial aspects of your business.

(25 mins)

3. Plan your 2 minute elevator pitch – how would you approach

presenting your ideas to potential investors? What are the benefits

and risks? (10 mins)

4. Present your ideas to the wider group.

THE BUSINESS CASE CHALLENGE

1. Working in small groups, brainstorm the things you would need to

include in your business case – what tasks would you need to

complete to get your idea to market? Get your ideas down on paper.

(10 mins)

2. Prepare your group’s Business Case using the template – you will

need to think about the financial aspects of your business. (25 mins)

3. Plan your 2 minute elevator pitch – how would you approach

presenting your ideas to potential investors? What are the benefits

and risks? (10 mins)

4. Present your ideas to the wider group.

PITCHING: THE BASICS

• Asimple message

• Cut out the waffle

• Clear structure

• Practice and refine

PITCHING: STRUCTURE

• Hook – Attention grabbing first sentence, designed to hook the audience

• Pain Point – Define the problem and be clear as to who it impacts

• Solution – Explain briefly what your product/service is & how it solves the

pain point

• Market Opportunity – How many people have the problem? i.e. what’s the

potential for this?

• Business Model – How do I make money or indeed, how does this save

money?

• Team – Impress upon the listener, that you’ve got an A-Team who are the

obvious people to crack this

• Ask – Finally, what do you want from the listener. It’s a call to action

• Hook – Attention grabbing first sentence, designed to hook the audience

• Pain Point – Define the problem and be clear as to who it impacts

• Solution – Explain briefly what your product/service is & how it solves the pain point

• Market Opportunity – How many people have the problem? i.e. what’s the potential for this?

• Business Model – How do I make money or indeed, how does this save money?

• Team – Impress upon the listener, that you’ve got an A-Team who are the obvious people to crack this

• Ask – Finally, what do you want from the listener. It’s a call to action

HOW COULD YOU ENHANCE YOUR BUSINESS CASE?

RECAP: RECIPE FOR A GREAT BUSINESS CASE

• Keep it concise and to the point

• Make it easy to read – consider bullets, branding +

incorporating graphics

• SWOT – Strengths, Weaknesses, Opportunities,

Threats

• Focus on the positives (but recognise negatives!)

• Financials – make sure they are as accurate as

possible

• Appendices – add further information that is relevant

‘AHA’ MOMENTS

Take 2 minutes individually to reflect on a key

takeaway, new perspective, or memorable

insight from today’s workshop… If you were to

tell a friend about something you learned today,

what would you say? Write it on a post-it note.

Share your ‘Aha’s’ with the group.





Thanks!

[email protected]

sda.thersa.org

@RSADesignAwards

@RSADesignAwards

#RSADesign

Documents

Paragraph - Amazon S3 · RSA Student Design Awards 2015/16 Awards Ceremony Submission Requirements 1 x A3 ‘hero image’ –poster image + 1 sentence description of your project