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5/24/2018 ParamountFarmsv.KeenanFarms-Pistachios-slidepdf.com http://slidepdf.com/reader/full/paramount-farms-v-keenan-farms-pistachios 1/29  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23  DANIEL A. BECK (SBN 204496) [email protected] MICHAEL M. VASSEGHI (SBN 210737) [email protected] ROLL LAW GROUP PC 11444 West Olympic Boulevard, 10 th  Floor Los Angeles, California 90064-1557 Telephone: 310-966-8400 Facsimile: 310-966-8810 Attorneys for Plaintiffs Paramount Farms International LLC, Cal Pure Pistachios, Inc., and Paramount International IP Holding Company UNITED STATES DISTRICT COURT EASTERN DISTRICT OF CALIFORNIA PARAMOUNT FARMS INTERNATIONAL LLC, a Delaware limited liability company, CAL PURE PISTACHIOS, INC., a California  Nonprofit Cooperative Association, and PARAMOUNT INTERNATIONAL IP HOLDING COMPANY, a Cayman Islands company limited by shares, Plaintiffs, v. KEENAN FARMS, INC., a California corporation, and DOES 1 through 10, inclusive, Defendants. Case No. _______________ COMPLAINT FOR: [1] TRADE DRESS INFRINGEMENT [2] VIOLATION OF THE LANHAM ACT SECTION 43(A) [3] TRADE DRESS DILUTION [4] UNFAIR COMPETITION UNDER CALIFORNIA BUSINESS & PROFESSIONS CODE SECTION 17200 AND 17500 ET SEQ. Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 1 of 29

Paramount Farms v. Keenan Farms - Pistachios

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    COMPLAINT

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    DANIEL A. BECK (SBN 204496) [email protected] MICHAEL M. VASSEGHI (SBN 210737) [email protected] ROLL LAW GROUP PC 11444 West Olympic Boulevard, 10th Floor Los Angeles, California 90064-1557 Telephone: 310-966-8400 Facsimile: 310-966-8810 Attorneys for Plaintiffs Paramount Farms International LLC, Cal Pure Pistachios, Inc., and Paramount International IP Holding Company

    UNITED STATES DISTRICT COURT

    EASTERN DISTRICT OF CALIFORNIA

    PARAMOUNT FARMS INTERNATIONAL LLC, a Delaware limited liability company, CAL PURE PISTACHIOS, INC., a California Nonprofit Cooperative Association, and PARAMOUNT INTERNATIONAL IP HOLDING COMPANY, a Cayman Islands company limited by shares,

    Plaintiffs, v. KEENAN FARMS, INC., a California corporation, and DOES 1 through 10, inclusive, Defendants.

    Case No. _______________

    COMPLAINT FOR:

    [1] TRADE DRESS INFRINGEMENT

    [2] VIOLATION OF THE LANHAM ACT SECTION 43(A)

    [3] TRADE DRESS DILUTION

    [4] UNFAIR COMPETITION UNDER CALIFORNIA BUSINESS & PROFESSIONS CODE SECTION 17200 AND 17500 ET SEQ.

    DEMAND FOR TRIAL BY JURY

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 1 of 29

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    COMPLAINT

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    Plaintiffs Paramount Farms International LLC, Cal Pure Pistachios, Inc., and

    Paramount International IP Holding Company hereby allege as follows:

    PARTIES

    1. Plaintiff Paramount Farms International LLC and its affiliates grow,

    package, market and distribute the famous WONDERFUL brand of pistachio nuts

    throughout the United States, Canada, and other nations, along with other branded, bulk,

    and private label nuts.

    2. Plaintiff Cal Pure Pistachios, Inc. is a California nonprofit cooperative

    which markets and sells pistachio nuts.

    3. Plaintiff Paramount International IP Holding Company is a Cayman Island

    company limited by shares.

    4. Paramount Farms International LLC, Cal Pure Pistachios, Inc., and

    Paramount International IP Holding Company are collectively referred to herein as

    Paramount.

    5. Defendant Keenan Farms, Inc. (Keenan) is a California corporation,

    located at 31510 Plymouth Avenue, Kettleman City, California 93239. Keenan claims

    on its website (www.keenanpistachio.com) that Keenan Farms is one of the largest

    pistachio processors in the United States and that Keenan Farms is headquartered in

    Avenal (60 miles southwest of Fresno), the very heart of Californias central San

    Joaquin Valley. Keenans website further proclaims that Keenan Farms markets a

    wide range of retail, wholesale bulk and private label packaging options for domestic

    and export markets throughout the world.

    6. Paramount is not aware of the true names and capacities of the Defendants

    identified herein as Does 1 through 10, inclusive, and therefore fictitiously names said

    Defendants. Paramount will amend this Complaint to allege the true names and

    capacities of these fictitiously named Defendants when their identities are ascertained.

    7. Paramount is informed and believes, and based thereon alleges, that

    Defendant Keenan and each of the fictitiously named Doe Defendants (collectively,

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 2 of 29

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    COMPLAINT

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    Defendants) were in some manner responsible for the acts alleged herein and the

    harm, losses and damages suffered by Paramount as alleged hereinafter. Paramount is

    also informed and believes, and based thereon alleges, that while participating in such

    acts, each Defendant was the agent, principal, and/or alter ego of the other Defendants,

    and was acting in the course and scope of such agency and/or acted with the permission,

    consent, authorization or ratification of the other Defendants.

    JURISDICTION AND VENUE

    8. This action arises, in part, under the Lanham Act, as amended; California

    Business and Professions Code Section 17200 and 17500 et seq.; and California

    common law. This Court has subject matter jurisdiction over this action pursuant to 28

    U.S.C. Section 1331 (federal question), 15 U.S.C. Section 1051, et seq. (trade dress

    infringement under the Lanham Act), 28 U.S.C. Section 1338 (unfair competition

    related to trademark claims) and 28 U.S.C. Section 1367 (supplemental jurisdiction).

    9. As stated on Keenans website, Keenan Farms is headquartered in Avenal

    (60 miles southwest of Fresno), the very heart of Californias central San Joaquin

    Valley.

    10. On information and belief, Keenan is engaged in the growing, harvesting,

    processing, packaging and distribution of Farmers Market California Pistachios, a

    private-label pistachio product (the Keenan Product) for a company named Loblaws

    Brands Limited (Loblaws), which owns numerous supermarkets in Canada where the

    Keenan Product is sold. Keenans production of the Keenan Product, which it sells to

    Loblaws which in turn ultimately sells the product to Canadian consumers, affects

    interstate commerce due to the growing, harvesting, processing, packaging,

    transportation, receipt of payment from Loblaws, and other activities which Keenan

    engages in within the state of California. These actions by Keenan within the state of

    California are essential steps in the course of selling the Keenan Product to Canadian

    consumers.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 3 of 29

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    COMPLAINT

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    11. Paramount is informed and believes, and based thereon alleges, that venue

    is proper in this District pursuant to 28 U.S.C. Sections 1391(b) and 1391(c) because a

    substantial part of the events and harm giving rise to the claims occurred in this District.

    Additionally, Paramount is informed and believes, and based thereon alleges, that the

    Court has personal jurisdiction over Defendants because Defendants conduct their

    ordinary business activities in this District, have focused a substantial portion of their

    unlawful conduct within this District, have distributed and sold and sought to distribute

    and sell infringing products in this District, and generally engage in business in this

    District.

    FACTUAL ALLEGATIONS COMMON TO ALL CLAIMS

    THE WONDERFUL BRAND OF CALIFORNIA PISTACHIOS

    12. Paramount is the largest pistachio processor and pistachio seller in the

    world. Paramount grows, harvests, processes, packages, ships, markets, sells, and

    distributes pistachio and almond nuts in the United States and in Canada in connection

    with its highly distinctive and famous WONDERFUL brand.

    13. Paramount has been growing, processing, selling, and marketing

    WONDERFUL brand nuts since May 2007.

    14. Paramount has been the key player in creating consumer demand for

    pistachios in the United States and in Canada.

    15. The WONDERFUL brand pistachio nuts are of superior quality and are

    brought to consumers using growing, harvesting, processing, and packaging processes

    which adhere to the strictest and highest quality standards. Paramount has invested

    more than $100 million to ensure that its processing facilities produce the highest

    quality, most consistent pistachios anywhere.

    16. Paramount has invested close to $200 million dollars building the

    WONDERFUL brand for its high quality pistachio and almond nut products.

    17. The combination of Paramounts use of uniquely designed packaging, a

    distinct color scheme, varied fonts, and transparent portions of the packaging, make the

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 4 of 29

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    trade dress created by Paramount inherently distinctive (the WONDERFUL Trade

    Dress). The WONDERFUL Trade Dress functions independently of the

    WONDERFUL word trademark as a source identifier. Elements of the

    WONDERFUL Trade Dress that make it inherently distinctive include the following:

    a. the predominantly black, glossy packaging;

    b. the predominantly rectangular shape of the package;

    c. a transparent portion in the middle of the packaging;

    d. the glossy black and transparent portions of the packaging are used

    in discrete color blocks;

    e. the unique green color of the font used for the word

    PISTACHIOS; and

    f. the sans serif font and all capital letters for the word PISTACHIOS

    18. The above-referenced elements have been continuously used in interstate

    commerce (and worldwide, including Canada) since the WONDERFUL brand was

    launched.

    19. Attached as Exhibit A is a true and correct copy of photographs of

    examples of the WONDERFUL Trade Dress as Paramount has used it in commerce in

    the United States and Canada.

    20. In addition to Paramounts common law rights to the WONDERFUL

    Trade Dress, the United States Patent and Trademark Office and the Canadian

    Trademark Office have issued several registrations for trademarks used in Paramounts

    trade dress. Those registrations include U.S. Registration Nos. 3882294 and 4307923,

    U.S. Application Serial No. 85766491, and Canadian trademark No. TMA779047.

    21. The WONDERFUL brand pistachios have been extensively marketed in

    the United States and in Canada. For example, Paramounts television commercials for

    the WONDERFUL brand pistachios commonly air in both the United States and in

    Canada.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 5 of 29

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    22. In September 2009, Paramount embarked on a highly-publicized series of

    television commercials on major television networks such as NBC, CBS, ABC, FOX,

    A&E, Biography, Comedy Central, Discovery, Discovery Science, E!, Food Network,

    FX, HGTV, IFC, National Geographic, SYFY, TBS, TLC, TNT and ESPN (the 2009

    Ad Campaign) for the WONDERFUL brand of pistachios. Commercials on these

    channels were shown during prime time slots during highly popular television shows

    and featured well-known personalities known to consumers, such as Vincent Pastore

    from The Sopranos, Levi Johnston, Lauren Caitlin Upton (aka Miss Teen South

    Carolina), Jason Acuna aka Wee-Man, and Dara Torres the 2008 Beijing Olympics

    silver medallist.

    23. In September 2010, Paramount launched its second series of television

    commercials (the 2010 Ad Campaign). The 2010 Ad Campaign commercials aired on

    similar networks, at similar time slots and during similar prime time television shows as

    the 2009 Ad Campaign and featured well-known personalities such as former Illinois

    governor Rod Blagojevich, television character Snooki from the popular reality show

    Jersey Shore, football star Chad Ocho Cinco and comic Lewis Black. The 2010 Ad

    Campaign alone resulted in approximately 137 million consumer impressions.

    24. In 2011, Paramount launched a $30 million advertising campaign which

    included more television commercials (the 2011 Ad Campaign). Like the previous

    years, the 2011 Ad Campaign commercials aired on major networks during prime time

    television shows and featured well-known personalities such as then Lakers basketball

    player Lamar Odom and his wife Khloe Kardashian, Kermit the Frog and Facebook

    twins and Olympians Cameron and Tyler Winkelvoss.

    25. In September 2012, Paramount launched its fourth season of television

    commercials on major networks featuring talent from the world of music, sports, social

    media and technology. The $30 million advertising campaign debuted during prime

    time television shows such as Survivor and X Factor.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 6 of 29

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    26. In September 2013, Paramount launched five new television commercials

    spots that featured such personalities as King Kong, Dennis Rodman, and the

    Prancercise Lady. The spots also have been viewed hundreds of thousands of times on

    YouTube. For the 2013 Super Bowl, international pop sensation, PSY, starred in

    Paramounts first ever Super Bowl spot.

    27. For the 2014 Super Bowl, Paramount introduced Comedy Central mainstay

    Stephen Colbert as the new spokesperson for Paramounts Get Crackin America

    campaign. The quirky Colbert is one of the nations leading political satirists and host

    of the Emmy Award-winning late-night comedy show The Colbert Report.

    Paramount has a full year agreement to run a series of additional Colbert television

    advertisements for WONDERFUL brand pistachios throughout 2014. On YouTube

    alone, the Colbert commercials have already received well over two million views.

    28. Because nuts are considered a fast moving consumer good and because

    of their wide distribution and relatively low cost, consumers are likely to make

    purchases of pistachio nuts quickly. It is for this reason that Paramount has spent such a

    considerable sum of money developing the WONDERFUL Trade Dress and the

    WONDERFUL brand.

    29. The WONDERFUL Trade Dress is inherently distinctive. Due to

    Paramounts exclusive and extensive use of the WONDERFUL Trade Dress, it has

    acquired considerable value and has become famous to the consuming public as

    identifying and distinguishing Paramount exclusively and uniquely as the source of

    products which use the WONDERFUL Trade Dress. Thus, the WONDERFUL

    Trade Dress has also acquired secondary meaning, acquired distinctiveness, and become

    famous.

    30. The WONDERFUL Trade Dress is used uniformly and consistently in

    every WONDERFUL brand product, advertisement, and promotion in commerce in

    connection with Paramounts pistachios.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 7 of 29

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    31. Paramount, its authorized distributors, and its distributors customers, have

    continuously and exclusively used the WONDERFUL Trade Dress to distinguish

    themselves as the source of goods and services in connection therewith.

    32. Paramount has been careful, skillful, and diligent in conducting its

    pistachio business and maintaining uniform standards of high quality in its goods and

    services. As a result of these efforts, the WONDERFUL brand has acquired a public

    acceptance and reputation, thereby creating a valuable public goodwill that inures to

    Paramounts benefit.

    33. To date, Paramount has expended tens of millions of dollars in the United

    States and Canada on the marketing, advertising, sales, and promotion of its

    WONDERFUL brand, using its WONDERFUL Trade Dress as the centerpiece for

    its marketing, and making Paramount one of the leaders in the nut industry.

    34. As a result of Paramounts extensive marketing, sales, and promotional

    efforts, the WONDERFUL brand is now one of the bestselling nut products in the

    United States and Canada. Paramount has sold hundreds of millions of pounds of

    WONDERFUL pistachios since the brand launched in the United States in May 2007,

    followed by Canadian sales which began in the Summer of 2008. Among the customers

    that Paramount sells its WONDERFUL pistachios to is Loblaws, which owns

    numerous supermarkets in Canada.

    KEENANS INFRINGING PISTACHIO PRODUCT

    35. Keenan is a large California-based grower, harvester, processer, and packer

    of pistachios. As such, Keenan has long been a direct competitor of Paramount.

    Keenan is very well aware of Paramount and its distinctive packaging, trade dress, and

    trademarks.

    36. In fact, Keenan recently introduced and distributed copycat promotional

    bins for the sale of its pistachio products, deliberately mimicking the distinctive bins

    that Paramount uses for its WONDERFUL pistachios. Keenans infringing pistachio

    bins misappropriated Paramounts distinctive black and green promotional design in

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 8 of 29

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    order to promote Keenans competing pistachio products. In response, Paramount filed

    a trade dress infringement action against Keenan in the Central District of California.

    That action ultimately settled via a confidential agreement. Keenan no longer uses the

    offending pistachio bins.

    37. Due to the prior litigation, Keenans involvement in the pistachio industry,

    and Paramounts years of extensive advertising campaigns, Keenan is very well aware

    of, and has actual notice of, Paramounts rights in the WONDERFUL Trade Dress.

    38. With its new Keenan Product, Keenan has deliberately infringed on

    Paramounts WONDERFUL Trade Dress. The Keenan Products packaging is highly

    similar to the unique and distinctive WONDERFUL Trade Dress. Attached as

    Exhibit B are true and correct copies of photographs of the front and back of the Keenan

    Product. On information and belief, Keenan began producing its new Keenan Product

    in early 2014, resulting in an immediate loss of sales to Paramount, and immediate

    damage to its WONDERFUL brand.

    39. Paramount is informed and believes, and based thereon alleges, that

    Keenan processes and packs pistachios into the Keenan Product packaging at Keenans

    processing facility in California.

    40. The Keenan Product packaging has copied the following features from

    Paramounts WONDERFUL Trade Dress:

    a. The Keenan Products packaging, is predominantly black and glossy,

    like the WONDERFUL Trade Dress;

    b. The Keenan Products packaging is predominantly rectangular in

    shape, like the WONDERFUL Trade Dress;

    c. The Keenan Products packaging contains a transparent portion in

    the middle, like the WONDERFUL Trade Dress;

    d. The Keenan Products packaging displays its glossy black and

    transparent portions as discrete color blocks, like the WONDERFUL Trade Dress;

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 9 of 29

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    COMPLAINT

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    e. The Keenan Products packaging uses the same green font color as

    the font used for the word PISTACHIOS in the WONDERFUL Trade Dress; and

    f. The Keenan Products packaging uses a sans serif font and all capital

    letters for the word PISTACHIOS, like the WONDERFUL Trade Dress.

    41. As Keenan intended, the Keenan Product is now being sold by Loblaws to

    Canadian consumers in direct competition with the WONDERFUL brand, including at

    the exact same Loblaws stores. Because its infringing trade dress is so similar to the

    WONDERFUL Trade Dress, the Keenan Product is even being sold in displays and

    bins using the Wonderful Pistachios trademark. Attached as Exhibit C is a true and

    correct copy of a photograph of a display of pistachios at a Loblaws supermarket that

    are labeled as Wonderful Pistachios, which includes both Paramounts

    WONDERFUL brand pistachios and the infringing Keenan Product.

    42. Paramount is informed and believes, and based thereon alleges, that

    Keenan uses the inherently unique and distinctive WONDERFUL Trade Dress so as

    to cause a likelihood of confusion between Keenans infringing product and

    Paramounts product, or to cause mistake, or to deceive the relevant public that

    Keenans pistachios are authorized, sponsored or approved by or are affiliated with

    Paramount and the WONDERFUL brand. Paramount is further informed and

    believes, and based thereon alleges, that by willfully misappropriating the distinctive

    and famous WONDERFUL Trade Dress, Keenan is currently causing customer

    confusion in the marketplace.

    43. Paramount is informed and believes, and based thereon alleges that Keenan

    spends little or no money advertising its Farmers Market California Pistachios.

    Instead, Keenan is intentionally trading off Paramounts famous WONDERFUL

    Trade Dress and Paramounts extensive advertising campaigns.

    44. Paramount is further informed and believes, and based thereon alleges, that

    the Keenan Product is similar to Paramounts pistachio products (except, perhaps, in

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 10 of 29

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    COMPLAINT

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    quality), and are being sold in the same stores to identical classes of consumers who

    purchase edible nuts with an identical level of sophistication and impulsivity.

    45. Paramount is further informed and believes, and based thereon alleges, the

    natural, probable and foreseeable result of Keenans intentional, willful and wrongful

    conduct has been to deprive Paramount of business and goodwill, and to injure

    Paramounts relationships with existing and prospective customers, including Loblaws

    and Canadian consumers.

    46. Paramount is further informed and believes, and based thereon alleges, that

    Keenans infringement of the WONDERFUL Trade Dress causes a likelihood of

    confusion and actual confusion with Paramounts WONDERFUL brand.

    47. Paramount is further informed and believes, and based thereon alleges, that

    it has lost and will lose revenues as a result of Keenans wrongful conduct in producing,

    marketing, and selling the infringing Keenan Product.

    48. Paramount is further informed and believes, and based thereon alleges, that

    Keenan has been unjustly enriched by the production, sale, and marketing of the

    infringing Keenan Product.

    FIRST CLAIM FOR RELIEF

    (Trade Dress Infringement and False Designation of Origin

    Pursuant to 15 U.S.C. 1125(a))

    49. Paramount incorporates Paragraphs 1 through 48 above as though set forth

    fully herein.

    50. Paramount has used an inherently distinctive trade dress in interstate and

    foreign commerce in connection with the sale and marketing of its WONDERFUL

    brand pistachios. The WONDERFUL Trade Dress contains inherently distinctive,

    nonfunctional features which are protected under Lanham Act Section 43(a), 15 U.S.C.

    Section 1125(a).

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 11 of 29

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    COMPLAINT

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    51. The Keenan Products packaging is infringing, and Keenan is falsely

    designating the origin of its pistachios, because it uses and infringes on the

    WONDERFUL Trade Dress for Paramounts pistachios.

    52. Keenans use of the WONDERFUL Trade Dress has confused the public,

    and is likely to continue to cause confusion or to cause mistake, or to deceive the

    consuming public into believing that Keenans pistachios are authorized, sponsored or

    approved by or are affiliated with Paramount.

    53. These acts constitute trade dress infringement of the WONDERFUL

    Trade Dress, and false designation of origin in violation of 15 U.S.C. Section 1125(a),

    entitling Paramount to relief.

    54. Paramount is, and will continue to be, irreparably harmed if Keenan is not

    enjoined. Paramounts remedy at law is not adequate to compensate it for the injuries

    inflicted, and Paramount is therefore entitled to entry of injunctive relief pursuant to 15

    U.S.C. Section 1116.

    55. Keenan has caused Paramount to suffer monetary damages in an amount to

    be proven at trial.

    56. Paramount is further entitled to recover Keenans profits attributable to the

    infringement.

    57. Because of the willful nature of Keenans acts, Paramount is entitled to

    treble damages pursuant to 15 U.S.C. Section 1117.

    58. Paramount is entitled to an award of its attorneys fees pursuant to 15

    U.S.C. Section 1117 because this is an exceptional case.

    SECOND CLAIM FOR RELIEF

    (Trade Dress Infringement Pursuant to 15 U.S.C. Section 1114(a))

    59. Paramount incorporates by reference Paragraphs 1 through 58 above as

    though fully set forth herein.

    60. Keenans actions, described above, constitute unauthorized use in

    commerce of a registered mark in connection with the sale and advertising of goods and

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 12 of 29

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    COMPLAINT

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    such use is likely to cause confusion or to cause mistake or to deceive as to the origin of

    the goods sold by Keenan.

    61. Keenans wrongful actions violate 15 U.S.C. Section 1114(a).

    62. Paramount is, and will continue to be, irreparably harmed if Keenan is not

    enjoined from its infringing acts. Paramounts remedy at law is not adequate to

    compensate it for the injuries inflicted, and Paramount is therefore entitled to entry of

    injunctive relief pursuant to 15 U.S.C. Section 1116.

    63. Keenans actions have caused Paramount to suffer monetary damages in an

    amount to be proven at trial.

    64. Paramount is further entitled to an award of Keenans profits attributable to

    the infringement.

    65. Because of the willful nature of Keenans acts, Paramount is entitled to

    treble damages pursuant to 15 U.S.C. Section 1117.

    66. Paramount is entitled to an award of its attorneys fees pursuant to 15

    U.S.C. Section 1117 because this is an exceptional case.

    THIRD CLAIM FOR RELIEF

    (Federal Trade Dress Dilution)

    67. Paramount incorporates by reference Paragraphs 1 through 66 above as

    though fully set forth herein.

    68. The WONDERFUL Trade Dress is inherently distinctive and famous.

    69. Keenans use in commerce of Paramounts inherently distinctive and

    famous WONDERFUL Trade Dress began after that WONDERFUL Trade Dress

    became famous.

    70. Keenans conduct causes and will continue to cause dilution of the

    distinctive quality of the famous WONDERFUL Trade Dress.

    71. Keenans conduct is the result of willful and wanton disregard of

    Paramounts superior rights. Keenan adopted, used, and continued to use Paramounts

    WONDERFUL Trade Dress despite having notice of Paramounts rights.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 13 of 29

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    COMPLAINT

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    72. Paramount is, and will continue to be, irreparably harmed if Keenan is not

    enjoined from its infringing acts. Paramounts remedy at law is not adequate to

    compensate it for the injuries inflicted, and Paramount is therefore entitled to entry of

    injunctive relief pursuant to 15 U.S.C. Section 1125(c).

    73. Keenans actions have caused Paramount to suffer monetary damages in an

    amount to be proven at trial.

    74. Because of the willful nature of Keenans acts, Paramount is entitled to

    treble damages pursuant to 15 U.S.C. Section 1117.

    75. Paramount is entitled to an award of its attorneys fees pursuant to 15

    U.S.C. Section 1117 because this is an exceptional case.

    FOURTH CLAIM FOR RELIEF

    (Violation of California Unfair Competition Pursuant to

    Cal. Bus. & Prof. Code Sections 17200 and 17500 et seq.)

    76. Paramount incorporates by reference Paragraphs 1 through 75 above as

    though fully set forth herein.

    77. Keenan grows, harvests, processes, packs, and sells the Keenan Product in

    direct competition with Paramount.

    78. Keenans willful, knowing and unauthorized use of infringing packaging in

    connection with the Keenan Product is causing confusion as to the source of the goods

    and is causing harm to Paramounts goodwill. Keenans infringing use constitutes an

    unlawful appropriation of Paramounts exclusive rights in its WONDERFUL Trade

    Dress.

    79. By selling its goods using infringing promotional material, Keenan is in

    violation of Paramounts proprietary rights thereby constituting unfair competition as

    such acts constitute unlawful, unfair, deceptive and/or fraudulent trade practices and

    unfair competition in violation of California Business & Professions Code Sections

    17200 and 17500 et seq.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 14 of 29

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    COMPLAINT

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    80. As a direct and proximate result of Keenans wrongful conduct, Paramount

    has suffered injury in fact, which includes a loss of sales, damage to Paramounts

    goodwill with its existing, former and potential customers, and actual confusion

    between the Keenan Product and Paramounts products and advertising.

    81. The harm these wrongful acts will cause to Paramount is imminent and

    irreparable. As such, Paramount has no adequate remedy at law.

    82. Pursuant to California Business & Professions Code Section 17203,

    Keenan is required to disgorge and restore to Paramount all profits and property

    acquired by means of Keenans unfair competition with Paramount.

    83. Pursuant to California Business & Professions Code Section 17203,

    Paramount is entitled to a preliminary and permanent injunction restraining Keenan, its

    respective officers, agents, employees, distributors and all persons acting in concert with

    them, from engaging in further such unlawful conduct.

    PRAYER FOR RELIEF

    WHEREFORE, Plaintiffs pray for judgment against Defendants as follows:

    1. That the Court enter judgment against each Defendant that:

    a. Defendants infringed Plaintiffs rights in the WONDERFUL Trade

    Dress in violation of 15 U.S.C. Sections 1125 and 1114;

    b. Defendants diluted the WONDERFUL Trade Dress in violation of

    15 U.S.C. Section 1125(c); and

    c. Defendants engaged in unfair competition and deceptive acts and

    practices in violation of California Business & Professions Code Sections 17200 and

    17500 et seq.

    2. That the Court enter judgment against each Defendant that the above acts

    were willful and intentional making this an exceptional case.

    3. That the Court issue a preliminary and permanent injunction enjoining and

    restraining Defendants and their agents, servants, employees, successors, assigns and all

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 15 of 29

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    COMPLAINT

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    other persons acting in concert or in conspiracy with or affiliated with any Defendants

    from:

    a. Engaging in any infringing activity including advertising, promoting,

    marketing, franchising, distributing, selling, and offering for sale, any goods or services

    in connection with the infringing trade dress identified herein or any trade dress

    confusingly similar to Plaintiffs trade dress; and

    b. Requiring Defendants to deliver up to Plaintiffs for destruction any

    and all packaging, advertising and promotional materials in Defendants possession,

    custody or control, which infringe on the WONDERFUL Trade Dress.

    4. That Plaintiffs be awarded damages resulting from Defendants

    infringement in accordance with the provisions of 15 U.S.C. Section 1117.

    5. That damages resulting from Defendants infringement and unfair

    competition under the Lanham Act be trebled due to Defendants willfulness, in

    accordance with the provisions of 15 U.S.C. Section 1117.

    6. That Plaintiffs be awarded all profits and monies resulting from

    Defendants infringement of Plaintiffs rights and by means of Defendants unfair

    competition with Plaintiffs.

    7. That Plaintiffs be awarded an amount sufficient to reimburse Plaintiffs for

    the costs of corrective advertising.

    8. For pre-judgment interest on all infringement and other appropriate

    damages.

    9. That the Court finds this case to be exceptional and awards Plaintiffs their

    reasonable attorney fees pursuant to 15 U.S.C. Section 1117 and any other applicable

    provision of law.

    10. That the Court awards Plaintiffs their costs of suit incurred herein.

    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 16 of 29

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    COMPLAINT

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    11. For such other or further relief as the Court may deem just and proper.

    Dated: June 5, 2014 ROLL LAW GROUP, P.C.

    By: /s/ Michael M. Vasseghi MICHAEL M. VASSEGHI Attorneys for Plaintiff s Paramount Farms International LLC, Cal Pure Pistachios, Inc., and Paramount International IP Holding Company

    DEMAND FOR JURY TRIAL Plaintiff hereby demands a jury trial in connection with this action.

    Dated: June 5, 2014 ROLL LAW GROUP, P.C.

    By:/s/ Michael M. Vasseghi MICHAEL M. VASSEGHI Attorneys for Plaintiff s Paramount Farms International LLC, Cal Pure Pistachios, Inc., and Paramount International IP Holding Company

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    Case 1:14-cv-00855---GSA Document 1 Filed 06/05/14 Page 29 of 29

    ComplaintKeenan Complaint ExhibitsKeenan Exh. AKeenan Exhibit BC