Upload
shahenshah
View
1.008
Download
1
Embed Size (px)
Citation preview
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Pan Arab Research CenterPan Arab Research Center
Your research partner
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Introduction
Full service research agency
Founded in 1976
500 Full-time Staff
Presence in all Arabian and Levant Markets
Provider of Media & Monitoring Data in the region
Specializes in Consumer & Diagnostic Research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Professional affiliations
PARC key staff are members of ESOMAR and adhere to the code of ICC/ESOMAR in all methods and practices adopted in the research work.
PARC formed a joint venture with BMRB - Kantar Media in 2001, UK for conducting the TGI research as applied in 57 countries.
Member of WIN – a group bringing together the largest independent polling firms in the world conducting opinion polls surveys across the world.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
PARC’s STRATEGY
Methodology Depending on the objectives of the survey and the target
group,PARC will use the following methodologies :
Face-to-face interviews with respondents at home (general public) or at offices (for executives).
Telephone interviewing using the state of the art Computer Assisted Telephone Interviewing System –CATI
On-Line web based self administered interviewing or assisted through CAWI
Focus Groups consisting of (6-8) participants per session selected according to required target group specifications.
Mystery Shopping visits for observational studies
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Face to Face Methodology
INTERVIEWER RECRUITMENT, SCREENING AND
BRIEFING
All interviewers on field research at PARC are registered and fully documented in FMS – Fieldwork Management System (personal details ,full address at home /work place, work history and performance…)
The system maintains a full history of interviewer’s work and compliance with professional code of practice.
All interviewers have completed High School & many have University education in business, commerce, marketing, social sciences etc.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
INTERVIEWER TRAINING
A survey manual is prepared for every study to explain each question , relevant answer codes and routing.
This manual is given to all interviewers and explained thoroughly during the survey briefing sessions.
Most briefing sessions are recorded and checked to ensure consistency of briefing across all areas and all interviewers teams
A pilot is conducted before the start of fieldwork of each study and all interviewers participate with two successful interviews each.
Interviewers and Supervisors are certified prior
to initiation of fieldwork
Face to Face Methodology
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
We employ the quantitative research techniques to gather the information that is quickly comprehensible, directly interpretable and factually presentable.
The specialized quantitative analysis e.g. MDS Brand Mapping, Price Sensitivity, Cluster Analysis, Market Segmentation, Factor Analysis and SWOT analyses are done based on client’s requirements.
Our Services: Adhoc research (Quantitative)
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Sample Design: Multi-Stage, Random Probability, Stratified Sampling Fraction : Constant Household Selection : Random, Controlled Member Selection Within Household : Random, Controlled
Sampling Statistics : Sampling Path and Response Rates Carefully Documented
Survey Implementation:
Questionnaire preparation Survey Manual Pre-Test
Quantitative Research Methods
Interviewers Briefings Mock-up Review Accompaniment
Re-interviewing Field Teams
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Stratified Sample Design
A Five stage Sampling system is used: A region is divided into Administrative Units / Sectors
defined by the Municipalities.
Each Administrative Unit is further subdivided into Clusters / Communities.
A Cluster is defined as a compact agglomeration within a determined large polygon of roads / streets.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Sample Design
Kuwait 6 Govenorates
1 32 6
Administrative Units
1 (Each Governorate is broken down into)
Block
Individual Households
…………………..
A Cluster consists of a certain number of Blocks. A Block is defined as a small tract of land outlined by streets or roads and contains houses, buildings etc. which are separated by strips of land.
The household is the Sample Unit, selected at fixed intervals, along a random path drawn inside the Blocks. A fixed number of interviews are conducted within each sample block.
Cluster
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Pan Arab Research CenterQualitative Department
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Human behaviour can be observed through visible facts,… a stream of rational factual information, stated justifications, open-lying emotions… But, that is just the tip of the iceberg.
Human behaviour is steered by deeper-lying emotions , needs and motivations…that is the rest of the iceberg.
Reached through special techniques derived from psychology (projective techniques, allegories…)
Behaviour
Needs and motivations that guide behaviour (the portion below the water line- The human conscious and subconscious).
In PARC’s qualitative approach to market research, besides exploring the rational-factual behaviors a lot of attention is paid to diagnostic research on what lies behind this behavior. This will generate an understanding of the essence of their perceptions and experiences that people may not always be conscious of.
Research Philosophy
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
QUALITATIVE RESEARCH APPROACH
Sample Selection
While composing the sample for qualitative diagnostic research, the main objective is to be representative in behavior and those characteristics that are relevant for the specific research
Arab femaleAged 15-24 years
Arab femaleAged 15-24 years
Watches an Arabic daily Serial on … Channel A
Watches an Arabic daily serial on … Channel B
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Both are Arab nationals, belong to the same gender and are in the same age group. But they have different preferences.
In other words, socio demographics alone cannot explain consumer behavior.
Then why do consumers behave differently? What guides their choice?
For example
Arab NationalAged 30 –39MaleSocial Class A-B
Arab NationalAged 30 –39MaleSocial Class A-B
Customer of company A
Customer of company B
To detect and understand the indulging ‘why’ of consumer behavior we need to understand his motivations. It is this inner lying motivation which in turn guides his behavior.
Understanding consumer motivations calls for psychodynamic motivational research.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Psychodynamic Motivational Research
Psycho-dynamic Motivational Research
looks at the consumer not only as a set
of demographic data, but as an
individual, a ‘global human being’ with
conscious and subconscious motives to
reach a certain state of satisfaction.
Psycho-dynamic Motivational Research
takes into account that socio-
demographics are not sufficient to
explain behavior.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
A number of techniques derived from psychology are used :
Psycho-Dynamic introspective techniques Diagnostic Motivational techniques
Main goal is to obtain deeper insight into cognitive, affective and motivational aspects of the respondents' behavior. As such, rationalization and socially desirable answers can be avoided; the verbalization of emotional aspects and less conscious and subconscious motives can be stimulated.
Examples of techniques used are: projection, photo-sort, personification techniques, collage techniques, etc. we would like to emphasize the fact that the use of these techniques is likely to lead to the collection of clear and fruitful conclusions.
Techniques of Qualitative Research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
ADHOC RESEARCH
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
The scope of Ad-hoc studies is very diversified and covers the following:
Usage and Attitudes Studies, General Consumer Studies (FMCG, Banks, Telecom, Retail Stores)
Mystery Shopping, Customer Satisfaction Studies, (Banks, Courier Companies, Quick Service Restaurants, Airlines, Government Departments)
Brand Positioning, Brand Equity Studies (FMCG, Banks, Telecom, Media, Real Estate, Computers, Office Automation)
Corporate Image Studies (Banks, FMCG)
Employee Attitudes, Morale and Staff Satisfaction Studies (Service Sector companies)
Ad-hoc research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Continued…
Price Perception Tests (Telecommunication Companies, Pay TV, Food, Quick Service Restaurants)
Advertising and Package Communication (FMCG, Laundry and Cleaning Products, Engine Lubes, Beverages, Confectionery)
Advertising, Consumption and Brand Image Tracking Studies (FMCG, Banks, Automotive)
Shoppers profile through Intercept and Exit Studies (Hypermarkets, Malls, Retail/Departmental Stores, Quick Service Restaurants)
Products Usage and Taste Tests (Juices, Cheese, Confectionery, Pizza, Burgers, Chicken Products)
Ad-hoc research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Usage and attitudes studies (U&A) measure the level of usage and perceived image of product and brand.
U&A’s give understanding of category and brand specific usage and purchase behaviors, by determining exactly which products are bought by who, for whom, how often, in which variants, for which occasions and why.
Usage & Attitude research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
A typical usage and attitude study includes the following components:
1. Attitudes towards the Product category2. Product Knowledge / Awareness 3. Image perceptions of Product
attributes4. Consumption and Attitudes towards
Brands5. Product Consumption6. Purchase Behavior7. Brand Image Perceptions8. Socio-Economic and Psycho-graphic
Profile of Target Consumers
Usage & Attitude research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Customer SatisfactionAchieving Customer Delight
40 years back……Dr. W. Edward Deming in his book "Out of the Crisis" said :“It will not suffice to have customers who are merely satisfied. An unhappy customer will switch. Unfortunately a satisfied customer may also switch, on the assumption that he could not lose much, and might gain.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Monitoring Satisfaction To Ensure Retention
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Mystery Shopping
Mystery Shopping is a tool used to evaluate customer service, operations, employee integrity, and product quality. It aims to clearly establish where you are, where you want to be, and how mystery shopping can help get you there.
PARC has developed Mystic, a comprehensive web-based solution for data handling and reporting Mystery Shopping Research findings via the internet.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Mystic: Mystery Shopping Analysis System
Mystic, a very advanced software system for data handling and reporting Mystery Shopping Research findings. It is a comprehensive multi-function system that offers the following modules:
Mystic Events: this starts from data capture of shopper’s records and processes the relevant statistics to post them to clients through a web solution. Clients receive alerts, read scored records, together with accompanying PARC’s Analyst’s comments, option to append own comments and forward same to relevant channel Manager to take action on the issues of concern and may return his action standards.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Mystic Events is offered in two modules:
Events Web is the web solution networking all parties: PARC, the project co-ordinator, and branch management
Events Server is the resident system for archival of scored records and review of problems and compilation of historical records
Mystic Analyzer: is the system to analyze the statistical data from numerical scores and to drill down within the different service attributes at all levels of interest to client. A range of statistical measures and functions are hosted.
Mystic: Mystery Shopping Analysis System
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Objectives:Main purpose is to evaluate the effect of marketing activities on the brand’s equity, evolution from the consumers point of view on a continuous basis.
Measurements are projected against the:
- Socio-Economic Background - Lifestyle and Psychographic Factors
Equitrack is instrumental in developing, diagnosing and maintaining brand positioning, and enhancing Brand Health
EQUITRACK
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Delivers a set of statistical measurements which determine and influence Brand Equity:
Level of Awareness Advertising Awareness Message Recall Consumer’s Attitudes Basic Consumption Patterns Consumer’s Perceptions Brand Health Indicators Brand positioning vs. competitors
EQUITRACK
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Integrating Panel Data + Brand Health Indicators + Several Information Sources
EQUITRACK: Brand Health Indicators
Tracking Research Advertising Monitoring Media Research Analysis Simulation Other Sources
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Continuous tracking data on main brand health indicators
Awareness, affinity, usage, purchase, retention and future purchase intent
Advertising awareness, Visual elements and message retention Image perceptions
External Continuous Data GRP’s (Gross Rating Points) SOV (Share of Voice) SOE (Share of Expenditure) Sales Data etc. Consumer Purchase Data (Consumer Panel)
EQUITRACK: Brand Health Indicators
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
SYNDICATED RESEARCH
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Syndicated research
Syndicated Quantitative Studies
Affluent women lifestyles, luxury goods and Media
National Readership Survey TV TRACK Top executives lifestyles,
Business Services and Media Passenger cars and lubricants Mobile phones Air travel and tourism Health care
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Concise Questions… Precise Answers
Shared vehicle: face-to-face interviews are conducted with representative sample.
Clients can include their questions in the Omnibus study and get desired results without going for full scale research
The client’s limited information requirements can be met in a cost effective way.
Omnibus
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Quick Questions… Quick Answers
Interviewing technique is tele-interviews with the help of CATI (Computer Assisted Telephone Interviewing)
Fast turnaround time: data can be obtained soon after the interviewing is complete since it is directly entered in the computer while interviewing.
It’s the best suited method when the client has limited information requirement and no visual aid is required while interviewing.
Telebus
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
CAPS: regional advertising research service which offers a statistical benchmark measurement and diagnostic of TV commercials for the Gulf, Saudi Arabia and the Levant.
TV commercials are evaluated after showing them to the respondents to capture the spontaneous reactions, obtain measures of overall performance and ratings on several attributes.
CAPS (Clinic for Advertising Performance System)
Let the target audience diagnose your ads
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
How our readers/ viewers understand us
Our several syndicated studies related to TV, press and outdoor media help clients to come out with strategic solutions to improve their products and effective media plans. Our syndicated studies related to media include:
Television Audience Measurement Readership Surveys Circulation Audit Content Analysis Reading & Noting Self Completion
Media Research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Multimedia Coverage through Multi-sectioned survey
Press report Television report Radio report Study of travel patterns Cinema attendance
patterns
The Database is hosted into SEAS© is the industry's
leading Media Analysis and Planning Software model
Qrystar© analysis and planning software, offering unique and most incisive analytical insights into the Television data.
Media Research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
PARC is Middle East’s most trusted monitoring service for broadcast TV, radio, print, cinema and outdoor media. We offer the most comprehensive and in-depth coverage in the 13 media markets covering GCC, Pan Arab media, the Pan ArAsian media and Levant media.
Media Monitoring
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Weblog© is an Anytime-Anywhere solution, which provides a correlated view of all advertising activities from a single interface.
It works non-obtrusively in the background and lets you know when there's something new to report.
The notification process can either be a pop-up on your PC screen, an email or a SMS on your mobile.
Media Monitoring: Weblog©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Story© is a comprehensive creative works analysis system comprising of advertising copy viewer, browser and analysis applications for the windows environment.
Story allows efficient search, browse through and analysis of Ad-clippings for Television & Print.
The ads can be procured on CDROM with a host of intelligent features and capabilities that are well appreciated by creatives and planners in the agency.
Media Monitoring: Story©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Spiral© is a system used for quantitative analysis of advertising spend data, fitted with an impressive assortment of features that offer extreme versatility and analysis power to agency planners and analysts.
Spiral is also an excellent downstream system that adapts very well to all tasks required by different staff members levels at the Agency:
Data can travel deep across the agency network and analyses are quickly and easily setup and effortlessly repeated on regular basis.
Spiral has self-generating capabilities: from a user-defined template for a successful carefully designed product report, the system can generate similar reports for any other product selected by the user.
Media Monitoring: Spiral©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Freestyle’s data structure and enhanced viewing capabilities
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
SEAS© is a specialized application software that can handle a large variety of audience databases of audio visual and print media exposure Behavior and performs comprehensive media Planning & schedule Optimization and Post-Evaluation analysis needs.
SEAS offers:- Combination Analysis- Audience Flow Analysis- Optimization and Auto-scheduling- Multi-market Analysis- Time Series Database Analysis- Batch Processing for Monthly Tracking
and a lot more including smart housekeeping functions to facilitate the
media planning work.
Media Monitoring: SEAS©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
In today's competitive market, you need to keep up-to-date with your competitors' new strategies, new product / services launches and latest activity.
We believe that you, the busy executives, officers of multinational companies, as well as senior managers, have lack of time at your disposal to go through the escalating media coverage on subjects pertaining to your interests.
You need to stay ahead of your competition, but with such a vast coverage of media in the world and time constraints; it seems like an uphill task.
Media Monitoring: Newslog©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Newslog is the solution! Newslog provides you with a simple and effective solution. We
deliver the news and information you need to read. Our media monitoring service is perfect for any company that
needs to track the latest information and commentary. Or a corporate that needs timely market intelligence on its competitors, industry or products.
Media Monitoring: Newslog©
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Target Group Index Single Source Marketing & Media Research
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
N. IrelandRep of Ireland Poland
Norway
Sweden
GB
FranceGermany
Spain ItalyGreece
Bulgaria Romania Hungary
SlovakiaSlovenia
Czech RepSerbia
Russia
Turkey
UkraineCroatiaUSA
Mexico
Canada
Colombia
ChileArgentina
Venezuela
BrazilPeru
Puerto Rico
Ecuador
China
India
JapanKazakhstan
Indonesia
Malaysia
ThailandHong Kong
Taiwan
Singapore
Philippines
Australia
New Zealand
Iran
Kenya
Nigeria
Saudi Arabia
South Africa
UAE
Uganda
Tanzania
LebanonKuwait
Continuous fieldwork
Representative samples
Same consistent approach across all
countries
Robust sample sizes: 10,000 –
70,000 per country
At least annual releases
Comparability between countries
Global TGI Coverage
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
SyriaSyria
OmanOman
BahrainBahrainKuwait
United Arab Emirates
Lebanon
Saudi Arabia
Egypt QatarQatar
JordanJordan
Existing Market SampleSaudi Arabia 7000
UAE 5000
Kuwait 5000
Egypt 4000
Lebanon 4000
New Markets SampleSyria 3000
Jordan 3150
Bahrain 2000
Qatar 1500s
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
PRODUCT FIELDS(> 400)
BRANDS(> 4,000)
MEDIA:PRINT MEDIA
TVRADIO
OUTDOORCINEMA
INTERNETDEMOGRAPHICSATTITUDES AND ATTITUDES AND
LIFESTYLESLIFESTYLES(>300)(>300)
TIME DIARYTIME DIARY
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Food Drinks Sweets & Snacks
Dairy Products
Baby Products
Household Appliances
Cosmetics for Men & Women
Holidays & Travel
Covers Products & Brands
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Shopping Cars
BanksComputer / Internet Books
Pharmaceuticals & Toiletries
TobaccoProducts
Covers Products & Brands
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Breadth of coverage Over 400 product categories More than 5000 brands
Media ConsumptionPress: Readership of about 200 magazines and
newspapers Sections and topics of interest
Television: Viewing of Free to air and Pay TV
Radio: National, regional & local radio listening Programmes listened to
OutdoorInternetCinema
Psychographics:
Attitudes: based on almost 250 attitude
statements measured on a 5 point agreement scale
attitudes and opinions regarding self, family, health, media, advertising, shopping, finance, holidays & travel, leisure activities, food & drink, etc.
Uniqueness of TGI
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
How do you access the internet? Which service
providers do you use?
What do you use it for?
• Making a purchase online (e.g. for groceries, books, cds, etc)
• Visiting sites devoted to (e.g. news, property, etc)
• Other activities (e.g. online banking, listening to live radio, etc)
How often do you access the
Web?
Which of these sites have you visited?
Do you ever use the
internet?
InterneInternett
In the last month how many hours have you spent
online?
TGI.NETTGI.NET
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
Enhanced internet data - TGI Net
TGI Net informs media and marketing strategy by enabling a truly in-depth understanding of consumer internet behaviour across Top 3 GCC Markets: Saudi Arabia, UAE and Kuwait.
It is intended to be used by a range of agencies, media and brand owners, including portals, ISPs, and e-tailers.
TGI Net enables:
• - Enhanced understanding of internet users
• - Identification of significant online changes • and trends
• - Analysis of targets in terms of specific sites visited
• - Refined understanding of sub-group • affinity with online media
• - Analysis of online purchase intentions and • purchases made
Launched in 2009, with new data released twice a year, TGI Net combines the full 3-market integrated TGI database with Internet Monitor’s detailed information on internet behaviour and attitudes.
TGI Net is an additional dataset which is only available to clients who also subscribe to the TGI Master Survey.
Ad-Hoc Research | Quantitative | Qualitative | Mystery Shopping | Media Research | Media Monitoring | News & PR Monitoring | Syndicated Research | TGI | Home
We look forward to working with you under We look forward to working with you under the same principles of congruence that we the same principles of congruence that we
have presented.have presented.
We promise Commitment, we deliver We promise Commitment, we deliver innovation & accuracyinnovation & accuracy…
Thank You