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CMA | BEST CONTRACTOR MARKETING CAMPAIGN
Popcorn With Parkeray:The Cinema ExperienceWith the objective of increasing project enquiries within the first half of 2018, Parkeray’s ‘Cinema Experience’ is a creative example of a direct marketing campaign, which successfully promotes Parkeray’s construction expertise, positive working relationships and brand personality - resulting in a 7% (£11M) increase in project enquiry value this year.
WEBSITE LANDING PAGE
1,270VIEWS
www.parkeray.co.uk/cinema
ROI 633,842%
I T ’ S S H O W T I M E
3
2
1
Join us for a Parkeray ‘popping’ cinema experience, as we premiere our latest project showcase videos online.
Enter the link
www.parkeray.co.uk/cinema
in your browser...
Pour the popcorn into your box. Sit back, watch
and enjoy!
Microwave your popcorn and assemble box...www.parkeray.co.uk/cinema
with
E X P E R I E N C E
with
E X P E R I E N C E
with
E X P E R I E N C E
www.parkeray.co.uk/cinemawww.parkeray.co.uk/cinema
www.parkeray.co.uk/cinema
DRAFT
DRAFT
DRAFT
+7% (£11M)
INCREASE IN VALUEOF PROJECT
ENQUIRIES IN 2018
DIRECT MAIL
3,000CLIENTS MAILED
PARKERAY PRESENTS
SERVED BY: MURRAY03493453 TIME: ALL DAY RATING: G
CINEMA EXPERIENCEVIRGIN ATLANTIC AIRWAYS
SCREEN 2
WORLD PREMIERE SCREEN 1THE ECONOMISTSCREEN 3THE CONFIDENTIAL CLIENT
RETAIN STU
B CODE BREW
STER2010
with
E X P E R I E N C E
with
EX
PE
RIE
NC
E
ww
w.parkeray.co.uk/cinem
a
TICKET TICKET TICKET
NOW SCREENING
VIP
PERFORATED LINE
VIDEO 1,210
PLAYS
E-SHOT OPENED (UNIQUE)
1,420TIMES
Have you got your tickets?! @Parkeray #cinemaexperience #popcorn #greatidea“
I N T E G R AT E D C A M PA I G N : D I R E C T M A I L | W E B S I T E | E - S H O T
”
with
E X P E RI E N C E