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Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
Introduction – MATCH Services AG
MATCH Services AG “MATCH”
is the professional services company appointed by FIFA to provide the following event services for the 2010 / 2014 FIFA World Cups™
and
associated events:−
Accommodation and related Transportation services
−
Ticketing
−
Tour Operator Programme
−
Event Information Technology
Introduction – What is MATCH?
M anagement of
A ccommodation
T icketing
C omputer/IT Solution
H ospitality
•
MATCH Services AG is a Swiss- based wholly owned subsidiary of Byrom formed in 2003.
•
Provides services to FIFA for ticketing, accommodation, and event IT (“IT Solution”)
•
Term of agreement with FIFA encompasses 2010 and 2014 FIFA World Cups™ & all other FIFA Events
•
MATCH Event Services (Pty) Ltd is an SA subsidiary of MATCH Services AG
What is Match?
Strategic objectives of MATCH
•
Transfer of know-how and intellectual property rights to FIFA and FIFA Family
•
Sustainable performance and delivery for 2010 and 2014 FIFA World Cups™
•
Transparency of finances and operations; reduction of investments and costs
•
Fairness and equity in the implementation of FIFA’s Ticketing and Accommodation policies (reasonable prices, equitable distribution, etc.)
•
Maximise FIFA’s control of critical services impacting the success of the FIFA World CupTM
Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
MATCH Ticketing 2010 FIFA World Cup™ Objectives
•
Operate the 2010 FIFA World Cup™ Ticketing Centre•
Deliver a turn-key solution comprising all ticketing-related services
•
Provide an efficient and service-oriented ticket sales organisation•
Establish an equitable ticket sales process in terms of allocation / distribution
•
Ensure the highest attendance possible at the FIFA World Cup™ matches
Ticketing Information – Gross Capacity
•
The Gross Capacity for all 10 Venues is not yet final•
Based on the anticipated Gross Capacities for the 10 Venues and the Match Calendar, the Gross Capacity is currently estimated at 3,701,741 seats
* Rounded Gross Capacity figures
Ticketing Information – Gross Capacity
Ticketing Information – Ticket Products
There are two types of ticket products available for the 2010 FIFA World Cup™:
•
Individual Match Tickets are tickets for a specific match
•
TST Series are ticket strips to follow the national team of the customer’s choice. Depending on which TST Series is applied for, the TST Series may include between 3 and 7 matches (TST-
3, TST-4, TST-5, TST-6 and TST-7)
Ticketing Information – Ticket Categories
Purchasable Tickets are available in 4 different categories:
NB:• Sky Box Seats form part of the Official Hospitality Programme•
Wheelchair tickets will be offered at Category 4 Ticket Face prices
(together with a complimentary ticket for an accompanying person)
Ticket Application and Purchase Sales Phase Five
•
First Come First Served Sales Phase
• Applications will be processed in the order in which they are received (subject to availability)
• Apply early in order to have the best chance
•
First Come First Served Sales Phase
• Applications will be processed in the order in which they are received (subject to availability)
• Apply early in order to have the best chance
•
Random Selection Draw Sales Phase
• The Draw will take place on the 1 February 2010 for oversubscri bed Matches and Ticket Products
• Applicants will be notified
•
Random Selection Draw Sales Phase
• The Draw will take place on the 15 April 2009 for oversubscribed Matches and Ticket Products
• Applicants will be notified
•
First Come First Served Sales Phase
• Applications will be processed in the order in which they are received (subject to availability)
• Apply early in order to have the best chance
Ticket Application and Purchase - Ticket Sales Channels
There are two sales channels through which members of the General Public can apply for tickets directly to FIFA:
1)
Via the internet (www.FIFA.com)
2) Via a paper Ticket Application Form
Ticketing Information – Individual Ticket Prices
Prices in US Dollars for Individual Tickets
Ticketing Information – Individual Ticket Prices
Prices in South African Rand for Individual Tickets
Ticketing Information – Ticket Prices: Team Specific Tickets
Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
MATCH Accommodation 2010 FIFA World Cup™ Objectives
•
Operate the 2010 FIFA World Cup™ Accommodation Office & FIFA Accommodation Office
•
Contract and provide accommodation at fair prices and reasonable terms•
Ensure contracted services are provided by accommodation establishments
•
Support and promote the tourism objectives of South Africa•
To optimize use of available room inventory
MATCH Accommodation – Strategic Decisions in South Africa
Contract originally only with Graded Establishments
(TGCSA)
Contract with hotels, non-
hotel ‘SMMEs’, and Timeshare
properties
Contract in satellite
accommodation areas/MATCH
Villes
Contract with national and provincial parks
MATCH Accommodation – Partnerships
Summary of Contracted Accommodation
Hotel Accommodation Non Hotel Accommodation
Combined Accommodation
Total
Number of establishments 403 1,506 1,909
Rooms Held on 15th June 2010 34,882 12,090 46,972
Total Room Nights Held 1,239,129 440,644 1,679,773
Category split of Rooms Held on 15th June 2010
Area split of Rooms Held on 15th
June 2010
Average FIFA World Cup™ Rates
Hotel Team Base Camp
SMME Apartment SANParks Timeshare
Calculated by taking the Total Room Value and divining by Total Room Nights
ZAR 2,393 2,619 1,816 2,130 4,545 2,734
USD 342 374 259 304 649 391
Calculated by taking the sum of average FWC Rate per property and dividing by the number of properties
ZAR 2,163 2,602 2,359 2,338 4,945 2,759
USD 309 372 337 334 706 394
Notes & assumptions:USD rates have been calculated using an exchange rate of 7:1
Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
2010 FIFA World Cup™ Transportation – MATCH’s Objectives
•
Support MATCH’s inventory of accommodation with transportation services required to implement the base-camp accommodation model.
•
To ensure a customised, efficient and reliable ground and air transport service for MATCH’s customers
•
Facilitate safe and effective travel for the largest possible number of fans
Transportation
MATCH Transportation Overview
•
MATCH Transport services are available to FIFA Groups to support the Hotel Base Camps they purchased from MATCH•
FIFA Commercial Affiliates
•
MATCH Hospitality•
Participating Tour Operators (through MATCH Ville Packages)
•
Includes both Ground and Air for Match Day Operations
MATCH Transportation Overview
•
Coach inventory secured by MATCH (DoT)•
292 x Inter-City Coach (Andare)
•
128 x Luxury Coach (Paradiso)
•
In addition to the DoT coach fleet MATCH is discussions to secure a supplementary coach fleet with:•
iKAPA
(30 coaches)
•
Protours•
Putco
(150 coaches)
•
MATCH is also in discussions with several ‘small vehicle’ fleet providers to supplement the coach fleet and provide
vehicle solutions for when a coach is not required
Fleet Operations; Stadiums
•
The demand for smaller vehicles is currently being reviewed and it is estimated that the required numbers in the Gauteng area will be lower than the anticipated:
-
200 Vans (7-14 seaters)-
150 Limousines
•
A decision on Fleet providers should be reached by the End of November 2009
•
After various Stadium visits the latest Stadium maps are being analyzed in order to make sure MATCH’s parking space requirements are being met
Domestic Air Programme – Scheduled (Golden Triangle Routes)
•
MATCH is contracting approximately 100,000 sectors, equivalent to 50,000 return air seats spread between SAA and BA Comair
•
Up to10 flights on each route, in each direction per match on the “Golden Triangle”
(JNB/CPT/DUR) -
with night flying included for return sectors
•
Seats will be sold in minimum blocks of 20 and with specific Terms and Conditions
•
Fleet of 20+ potential wet lease aircraft already identified, LOI and contractual agreements to follow for operations to airports outside of the “Golden Triangle”
routes
•
MRU –
following re-assessment of wet lease operation costs, negotiations ongoing with Air Mauritius to reshape and reformulate the programme using scheduled flying
Air transport
Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
2010 FIFA World Cup™ Transportation – MATCH’s Objectives
•
Support MATCH’s inventory of accommodation with transportation services required to implement the base-camp accommodation model.
•
To ensure a customised, efficient and reliable ground and air transport service for MATCH’s customers
•
Facilitate safe and effective travel for the largest possible number of fans
Transportation
Introduction
FIFA has appointed MATCH Event Services Pty ("MATCH") to manage the 2010 FIFA World Cup™
Tour Operator Programme on its behalf.
What is the 2010 FIFA World CupTM Tour Operator Programme (the “TOP”)?
•
The programme by which a global network of qualified and experienced travel companies selected by FIFA will be set up
•
Selected Tour Operators will have the exclusive right to sell Authorised Tour Operator Packages
•
Selected Tour Operators will provide accommodation, transportation, tourism and other related travel services in the form of travel packages of their own creation sold under their own terms of business
•
Packages will be combined with Tickets that are provided by FIFA exclusively to selected Tour Operators and sold by them on behalf of FIFA
Why have a Tour Operator Programme for the 2010 FIFA World CupTM?
•
More than 400,000 international visitors are expected to visit South Africa during the tournament
•
South Africa is a long-haul destination for every non-South African country in the world and load factors on flights to South Africa are already high
•
Domestic flights are often the only available effective transportation link between FIFA World Cup™
venues for
spectators travelling between venues
•
Rich SMME accommodation offering
•
2010 represents a unique possibility to link a FIFA World Cup™
experience with other tourism offerings of South Africa
What are the Goals of the TOP?
•
Facilitate safe and effective travel to matches for the largest possible number of fans
•
Make best possible use of available accommodation, ground and air transportation facilities
•
Foster competition between selected Tour Operators to ensure prices charged are reasonable
‘Panel Approved’ Tour Operators by Territory
Argentina 3 Italy 2 UAE 1Australia 6 Japan 5 UK 5Belgium 1 Kenya 1 USA 4Brazil 7 Korea 1 Grand Total 87Chile 1 Mexico 1China 1 Netherlands 4Columbia 2 New Zealand 1Costa Rica 2 Portugal 1Denmark 2 Puerto Rico 1Dubai 1 Russia 3Egypt 1 Saudi Arabia 1France 4 Serbia 1Germany 5 Slovakia 1Greece 1 South Africa 6Ghana 2 Spain 2Hungary 1 Sweden 2India 1 Switzerland 1Ireland 1 Thailand 1
MATCH Ville Programme
MATCH Ville sales commenced on 19 June 2009 for:•
Gauteng
•
Rustenburg•
Durban
•
Cape Town•
Garden Route
•
Nelspruit (using SANParks in Kruger National Park)
MATCH Ville’s to be launched:•
Mauritius – TBC subject to air transport solution
MATCH Ville Port Elizabeth:•
It was decided to use all available room inventory to support local matches and therefore not operate MATCH Ville in Port Elizabeth
Introduction to MATCH Ville
•
At previous FIFA World Cups™
there was an abundance of accommodation inventory and a broad range of public transportation options available between and within the host cities.
•
In South Africa, a comparable level of accommodation and transport options are not available, posing new challenges and opportunities for packaged tours.
•
It was for this reason that MATCH, the company selected by FIFA to provide professional ticketing and accommodation services to FIFA for the 2010 FIFA World Cup™, developed the “MATCH Ville”
concept.
Objectives of MATCH Ville
MATCH Ville•
To guarantee best use of the available accommodation inventories and transport capacities in South Africa (and Mauritius)
•
To distribute the Product through the network of Participating Tour Operators who are able to create packages for international clients by adding international air sectors and other travel services (an off the shelf complete solution)
•
To promote ticket sales to international fans
Objectives of MATCH Ville
MATCH Ville•
To deliver ‘follow your team’
accommodation and transportation services in each MATCH Ville regardless of match venue for:•
Group Stage matches (i.e. matches 1 -
48)
•
Round of 16 matches (matches 49 –
56)
MATCH Ville the Product / Components
A MATCH Ville package includes the following services:
•
Airport arrival and departure transfer•
A match-day transfer
•
A match-day activity and / or meal / snack•
5-nights stay in named Hotel or Non-Hotel selected by PTO from the MATCH Ville Brochure
MATCH’s Network of Destination Management Companies
Venue CompanyJohannesburg Thompsons SA
Cape Town iKapa
Durban Edusport
Rustenburg Fli Afrika
Manguang / Bloemfontein Fli Afrika
Polokwane Fli Afrika
Nelspruit iKapa / Protours
Nelson Mandela Bay / Port Elizabeth Tera Nova
Tshwane / Pretoria Thompsons SA
Garden Route (non Match venue) Tera Nova
Parliament Presentation 13 November 2009
1. MATCH overview 2. Ticketing 3. Accommodation 4. Transportation 5. Tour Operator Programme 6. MATCH Hospitality
Official Hospitality
MATCH Hospitality
Appointed by FIFA as exclusive worldwide hospitality rights holder through 2014Sales and Management of the FIFA Hospitality Programme:
»
Commercial Hospitality»
FIFA Affiliates Hospitality
»
FIFA/LOC Hospitality
MATCH Hospitality
Corporate Structure specifically designed for the FIFA Hospitality ProgrammeMATCH Hospitality AGShareholder Structure:
»
Byrom Holdings Plc»
Dentsu
Inc.
»
Infront
Sports & Media AG»
Bidvest
Sales Agent Network
Hospitality Package Content
Full Hospitality Packages
On site hospitalityTicket»
Premium seats
Hospitality Services»
Access to exclusive Hospitality areas including
catering, entertainment, commemorative gifts
and parking
Transportation»
To and from VenueAccommodation»
Hotel accommodation
1. Suite Hospitality 2. FIFA Business Seat
A typical on-site hospitality package
The PRIVATE SUITE –Privacy and exclusivity for 15 persons or more•
Adjacent seats with a perfect view of the pitch
•
A world-class hospitality service with a main course before or after the match depending on kick-off time, a half-time snack, pre- and post-match entrées, hors d’oeuvres and dessert buffet along with an open bar with fine beverages
•
Stylish décor and interior design concept
•
Dedicated hostesses
•
Match programme
•
Commemorative gift
•
Preferential parking
AFRICA and the Hospitality Experience
The Four Hospitality Package Series
Suites – Conceptual Design
FIFA Business Seat Services in Overview
•
Category 1 match ticket•
Shared hospitality experience with a casual ambiance in outside temporary facilities within stadium perimeters
•
Buffet catering before and after the match and bar service•
Casual décor
•
Hostess services•
Parking facilities
•
Access to MATCH Hospitality Domestic Travel Services
The Three FIFA Business Seat Package Series
Allows you to select a stadium and attend all the matches played thereLets you follow all the excitement in the knock-out stages as it builds up to the FinalEnables you to follow the team of your choice, or discover the wonders of the Cape Route
Soccer City – Hospitality Village
Thank you
